Starting from selling lunch boxes at the construction site

Chapter 303
".After Zhao Yandayi's video was released last night, the reputation of our store has improved. The latest blog post has more than [-] comments, most of which are fancy apologies. The peak number of viewers in the live broadcast room reached [-], with an average of around [-]"

"Yes." Gu Jiayi followed Tang Wen and said: "One hour after the video was released, some customers who applied for returns and refunds in the backstage of Taobao Store all withdrew. Some customers who canceled orders after placing orders also placed new ones. Order, the amount is basically twice as much as before.”

Turning back a page of the document under his command, the voice entered another part of the report almost seamlessly.

".A total of 370 customers placed orders through the live broadcast room, the total order amount reached [-] yuan, and the total amount of goods reached [-] tons. Among them, the red sweet potato and yellow rice that appeared in front of the camera in the live broadcast room Heart sweet potatoes accounted for one-third of the sales."

Swish, the document in Gu Jiayi's hand turned another page.

".The live broadcast not only boosted the sales of Hezibao's agricultural products, but also the sales of Xu's Braised Meat. Among the more than 4000 customers who placed orders, nearly half of them also bought the Braised Meat. The total number of products was 130. two catties."

Gu Jiayi's report was very long, and the various data were very complicated, but the people in the conference room did not show the slightest impatience. Everyone listened attentively and recorded the key figures from time to time.

Xu An is quite satisfied with this number. After all, it is a newcomer's new live broadcast room, and it is already very good to be able to achieve this result for the first time.

Ever since, Xu An took the lead in applauding. Although the two heroes were still at Hezibao and would not hear the applause from this side, they still had to give them a sense of ceremony.

"The live streaming amount exceeds [-], which must have broken the live shopping record of the live streaming platform!" Tang Wen sighed while applauding.

When Tang Wen said this, her voice was two points louder than normal. Therefore, even in this environment of thunderous applause, Xu An heard this sentence clearly.

"Break the live shopping record of the live broadcast platform?" Xu An asked Tang Wen confirmingly.

"Yes." After Tang Wen nodded, she explained to Xu An excitedly: "After I decided to start the live broadcast and try live shopping, I went to check the previous live shopping data of this live broadcast platform. It was launched in the middle of last month. Up to now, the highest daily sales volume of this function is only 5000 yuan, and we have doubled it by a full [-] times! Isn’t it a record!”

Ah!
Xu An was shocked.

Later generations often see related reports about live shopping. It is common for any shopping amount to exceed [-] million, not to mention breaking [-] million, even breaking [-] billion. Xu An really never expected that at this time, the amount of live broadcast More than [-] can actually sit on the throne of the leader
This is really, my wife is incredible, completely beyond Xu An's expectations, beyond Xu An's cognition.

"Yes, this record is so broken that I'm afraid, I'm afraid that these people placed the order impulsively, and then canceled the order one after another after realizing it." Gu Jiayi seemed to think of this terrible scene, and couldn't help shivering .

"After all, it's shopping in the live broadcast room. The atmosphere is in place. Everyone enjoys watching. They will place orders on a whim. Impulsive consumption is natural." Xu An took Gu Jiayi's words and paused while talking. He murmured softly: "Impulsive consumption?"

Speaking of this [impulsive consumption], its antonym [rational consumption] naturally appeared in Xu An's mind.

A shoe brand that was once considered to be 'bankrupt' or even 'disappeared' by the public silently donated 5000 million. Everyone exclaimed that this brand is about to go bankrupt and still donated so much money!

After this incident was on the hot list, netizens began to dig into it, and found that the brand had been losing money year after year, and its financial statements were negative for two consecutive years. Under such circumstances, it actually donated 5000 million!

This brand has not only donated this time, counting forward, the donations of millions and tens of millions cannot be counted with ten fingers
Looking at the brand's long-term and frequent charitable actions, netizens are worried whether the company will go bankrupt due to excessive donations.In order to prevent this conscientious enterprise from closing down, everyone flocked into its Taobao store, and directly bought 60.00% of the products in the store out of stock!
Because the netizens are too enthusiastic, the factory production line is full of smoke and cannot be produced. The brand has to stand up and call on the netizens to consume rationally. However, this appeal has aroused the rebellious psychology of the netizens, and the remaining 40.00% of the products are almost robbed. It's over.
Eight or nine years later, the phrase "rational consumption" can have such an effect. Now, if Xu's Lo-Mei uses this trick, will it have the same effect?

It's just a matter of posting a blog post, if it works, the sales will skyrocket again, if it doesn't work, there is no loss, then try it!

Xu An returned to normal from the state of serious thinking, and suddenly found that the meeting room was quiet, and everyone was watching him. Xu An suddenly remembered that he had stopped in the middle of what he had just said.
cough cough——

Coughing twice to cover up the embarrassment that he lost his mind in the middle of speaking, Xu An confessed all the thoughts that just popped up.

".Tang Wen, this task is entrusted to you. Remember to list the data. The tone and attitude must be sincere. I appeal to netizens to consume rationally and not to place orders on impulse." After exhorting Tang Wen, Xu Ann added: "After this blog post is edited, send it to me first."

"Also, Jiayi, after Tang Wen published her blog post, you changed the promotional poster on Taobao Store's homepage to rational consumption."

As soon as Xu An's words came out, the confused people changed from Tang Wen alone to everyone in the conference room.

"Boss, it's okay. Even if many people will cancel the order after impulsive consumption, the workload is a little bit more, we can still accept it. After all, this is a normal phenomenon, just like Double Eleven."

Gu Jiayi recalled the content of the chat just now, thinking that Xu An came up with this idea because he wanted to reduce orders and sales, and quickly dissuaded her.

"I didn't say this because I was worried about the cancellation of orders from netizens. Let's do what I said first. This is the end of today's meeting. Everyone, hurry up and try to do what I just said at three o'clock in the afternoon. good!"

Afterwards, Xu An routinely said a few words to boost morale, and the meeting officially ended, and everyone walked out of the meeting room with puzzled faces.

After all, Tang Wen specializes in publicity and promotion. She probably guessed the intention of Xu An's arrangement. Therefore, when completing this task, she didn't have any resistance. On the contrary, she still had some expectations. I don't know what the final effect will be. ?

The data had been sorted out before the meeting started, now you only need to find a template and apply it directly, and it will be completed and sent to Xu An in less than an hour.

[Don't use templates, just black and white text, the simpler the better. 】

Hmm. The request was even weirder. Although she didn't understand it, Tang Wen modified the blog post format template according to Xu An's instructions. The black text on the white background was not decorated in any way. This revised blog post finally got Xu An's approval. license.

Just when Tang Wen finished editing the blog post, Gu Jiayi's poster also passed Xu An's review. The two checked the time and decided to start this marketing campaign now.

【. Xu's Catering has already felt everyone's enthusiasm. Fifteen tons of agricultural products were sold in one day, and more than half of Hezibao's agricultural product inventory was emptied. Xu's Catering hereby expresses deep support for everyone on behalf of Hezibao Deep thanks. However, in view of the short edible period of agricultural products, I hope that everyone will consume rationally and do what they can, and do not buy a large amount of agricultural products on impulse to avoid waste]

Facts have proved that it is not the netizens who have a rebellious mentality after a few years, and there are not a few netizens who have a rebellious mentality at this stage.

Some people who followed the [Xu's Catering] account just for eating melons saw this blog post, and curiously went to Xu's Lo-Mei Taobao Store to have a look, and found that there was a big poster of [Rational Consumption] hanging on the homepage
Seeing such a big battle, I finally clicked into the product column to see that even the most expensive product in the store, braised beef, was only priced at 38 yuan a catty, and the rest of the products were basically hovering around 28 yuan. Some of the products The price is only five yuan, and the products in the store can even be free shipping as long as the purchase is over [-] yuan.
That's it?That's it?Is it reasonable to consume at this price?Who do you look down on?
These melon eaters who came to watch the excitement felt that they were humiliated by Xu's Catering, so they placed an order angrily, and then returned to Xu's Catering's blog post to yell loudly.

[Boss, who do you look down on? You have to spend rationally on things worth ten or eight yuan. Everyone can surf the Internet, so who can afford it! 】

[Most of the inventory has been emptied, so it has not been completely emptied, right?I just went to the store and ordered a portion of all the agricultural products, you are welcome, my name is Lei Feng! 】

[I asked for a +1 for all agricultural products. Why is the mushroom soup package gone? The pictures in the comments look so tempting. I want it too. Boss, think of a way to add more? 】

[I ordered a share of all the agricultural products in the store, but the total amount did not exceed one hundred. Boss, can you order some more expensive agricultural products?]

【.】

Xu An has been paying close attention to the comment area since Tang Wen posted this blog post. Looking at the comments of netizens, Xu An couldn't help feeling that the netizens are still simple these days. An hour has passed, and no one doubts this Is it a marketing tool?
The overall situation has been decided, Xu An closed the webpage, took out his mobile phone and called Xu Heping who had just finished the live broadcast.

"Peace, you and Secretary Li will go to the nearby villages in the past two days, and check the agricultural product stocks in these villages. If you have dried mushrooms, you can collect them all first. Look at the follow-up orders for potatoes, peanuts and sweet potatoes, and collect them every day. If you look at it As for economic crops like rattan pepper, you can also record them and make a summary. I will decide whether to purchase them according to the situation."

"The effect of the live broadcast is very good! More than 4000 orders have been sold, and the sales volume brought by your live broadcast has reached as much as thirteen tons. Just now there is another wave of marketing, and the orders are still increasing. Let's see what can happen in the past two days. We can’t clear all the inventory in the nearby villages.”

". In terms of quality, please help me check it out. I can only rest assured that you are in charge of this matter."

(End of this chapter)