Rekindle 2003

Chapter 209 He is eyeing the group of female college students!
Guo Wei nodded, "That's right, that's it."

Yang Zhiyuan couldn't help but sneered, but he didn't say anything, he just looked at the ceiling above his head jokingly.

It took a long time to analyze the operation fiercely, and finally came to a nonsense conclusion.

It seems that what I did at the beginning was correct.

Put Guo Wei in a place far away from the hardware market, and Guo Wei will be abolished over time.

Qingyun wants the youth market, which was clearly stated in the interview, but what about your thorough analysis of the advertisement?
Li Qin nodded at the table, "Xiaowei, be more careful."

Li Qin, who has always been the de facto second-in-command of the fantasy group, doesn't think Guo Wei will talk nonsense.

But the biggest shortcoming of this kid is his arrogance!

Relying on his ingenuity and quick thinking, he often speaks very jumpy, which makes people unable to keep up with his rhythm.

So when Zhiliu gave up Guo Wei to choose Yang Zhiyuan and asked him for advice in private, he knew Zhiliu's thoughts under the table, so he could only vote in favor.

Guo Wei is talented and handsome, but his mind cannot be king.

Guo Wei, who didn't know it, sighed at this moment, "We all know his main attack direction, but... everyone, can our fantasy stop it?"

"Can't stop it?" Yang Zhiyuan chuckled when he heard the words, "We have all blocked the cooperation of Abby Emu, Dale and Hewlett-Packard. Are we still afraid of an 18-year-old doll?"

Guo Wei gave him a sideways glance, he was too lazy to talk nonsense with him, looked at Zhi Liu and said seriously, "Teacher, don't underestimate Qing Yun."

Zhi Liu smiled when he heard this, "How could I underestimate him?"

After saying that, he laughed, but there was obvious displeasure on his face, "I have been treated by Qin Tianchuan as a sharpening stone for his son-in-law, how dare I underestimate him?"

The more Zhi Liu thought about it, the angrier she became, and she patted the table heavily, "Go on."

Guo Wei's expression froze, but a thought came to his mind.

Isn't that right, the teacher has been broken?

This……

He glanced at Zhiliu's expression in surprise, and then said slowly,

"We all know that he wants the market of young people, but I remind everyone that he is not just shouting slogans like others.

He has linked himself with young people, and the two have a strong connection. He is naturally invincible in this market. "

After all, Guo Wei turned on the computer and wrote three nouns on the screen using PPT.

Harvard girl, Han Han, Qing Yun.

"The former two were the spokespersons of the post-80s generation before Qing Yun Hengkong was born, Liu Yuting, who was admitted to Harvard, conformed to the mainstream values ​​of society, and Han Han, who dropped out of school, represented the rebellion of young people.

The collision between the two also represents the split of the generation of young people born in the 80s.

I'm not saying right or wrong here, I'm just talking about Qingyun.

Liu Yuting is a product of elite family education, ordinary people from old to young, only envy, no sense of substitution.

Han Han gave the public the impression that he was full of rebelliousness, which is very in line with the demands of young people who want to break the shackles and pursue individuals.

The more the society favors Liu Yuting, the more young people support Han Han. This is how Han Han's sales of tens of millions of books came about.

Young people are like this, the more you talk, the more I sing the opposite.

However, which young man, deep down, does not want to be recognized by social evaluation?

Therefore, Han Han is a spokesperson of the era who is destined to be abandoned.

These two people have a trend of thinking that is either left or right, but the appearance of Qing Yun has calmed everything down.

The top scorer in the national college entrance examination with the highest total score in history this year under the difficulty of hell, coupled with his unbeatable spirit of constantly climbing up from setbacks, both parents and students have a high evaluation of him.

A rural kid who can be said to be an orphan, through studying hard and changing his life against the sky, he jumped into the dragon's gate. This is a path that the general public would like to see.

He brought hope to the people at the bottom of the society, and also to the middle class people, and he even brought a kind of... refreshing feeling to the young people!
They are constantly counterattacking in their studies, and constantly overthrowing our "old forces" in their eyes in their careers, reaching the pinnacle of life, and then marrying Bai Fumei like Qin Manman, which makes them very happy.

Therefore, the more successful Qing Yun is, the stronger the young people's support for him will be. "

Li Qin curled his lips, "They don't even think about it, how many people in the world can have Qing Yun's talent!"

Guo Wei smiled, "One is enough, enough for them to see a light illuminating the unknown darkness in the oppressive adult society."

His words kept Zhi Liu silent for a long time, "It means, do you think we can't beat him in this market?"

After a while, Guo Wei nodded apologetically, "Yes, teacher. Unfortunately, in the market of young people, as long as Qing Yun doesn't make mistakes, we can't win."

Yang Zhiyuan snorted and laughed, "Mr. Guo, this is not like your style."

Without waiting for Guo Wei to refute, he suppressed the smile on his face and said quickly, "I admit, your analysis just now is right, Qing Yun has become an idol among the young people.

However, in the market, after all, the quality and price of the product have the final say.

Let's not talk about quality for now.

Young people are price-sensitive groups because they have no money. This is a problem that Qingyun cannot solve.

Just like the reporter asked, he could only laugh and say that the market needs to be cultivated.

You and I were both young. When we bought things, when did we care about idols?Buy whoever is cheap is the last word.

In my opinion, it is nothing more than a price war.

How much is Qing Yun's image worth in the selling price?

100? 200?

I don't think it's possible to do any more.

As long as we lock the price below him, he can't sell it and loses money by producing one, how much money will he lose?

Although we are very unwilling to say this, since our fantasy is used as a sharpening stone, it is impossible for Hopu to save him.

Maybe Qin Tianchuan still had an idea, 'If you, Qingyun, lose money, come back obediently and inherit my [-] billion country'. "

Everyone in the conference room smiled wryly.

When the loss is over, go back and inherit the country...

"What the hell! It's nice to be rich", including Zhiliu, who was all pissed off.

Yang Zhiyuan spread his hands and said helplessly, "That's the truth."

After finishing speaking, he tapped his fingers on the table, "Young people are all looking for cost-effectiveness because they have little money. We just need to compete with him for cost-effectiveness and we're done.

My opinion is that we increase the intensity of summer promotions and back-to-school promotions, take out several special desktops, and fight him personally from the beginning. "

Guo Wei laughed angrily, "Mr. Yang, let alone other things, are you sure that Qing Yun must be talking about desktop computers?"

Everyone was stunned when they heard the words. Li Qin hissed, with a puzzled expression on his face, "Isn't it a desktop computer? A notebook?"

Guo Wei spread his hands, "I don't know, he has too many license plates, he can do anything.

I just thought for so long that this is the reason why he has just emerged. I can't figure out what this young man is thinking.

Mp3, digital camera, desktop computer, notebook... No matter how mysterious it is, it is possible for him to make a mobile phone. "

After hearing this, Li Qin patted his forehead and could only smile wryly.

Guo Wei continued to rant, "But I know that every word an entrepreneur says during an interview is not nonsense.

He said, 'Young people have far more enthusiasm than other groups for fresh and unique products, interesting and good-looking aesthetics, and unique and impressive identities. '

The meaning is to pursue personalization, how can desktops and notebooks pursue personalization?

It's impossible to make the chassis and monitors weird, right?
Therefore, it is likely that his product is not a computer. "

Zhiliu frowned and looked at Yang Zhiyuan, "Zhiyuan, did Yanhuang Group do anything special?"

Yang Zhiyuan also looked helpless when he heard the words, "Qingyun has adopted a closed management system, and we can't get any accurate information at all.

The current level of news is still in the past. He organized a group of people to undertake the installation business of several computer cities in Jincheng.

However, some time ago, it was reported that a month ago, Qin Tianchuan...Qing Yun dug out a dozen master-level masters from Compal Wistron. "

Li Qin lit a cigarette, his face full of confusion, "Do you think he is... lying to us again this time?"

He originally wanted to say that he had kept Chen Cang in the dark, but after thinking about it, he restrained himself from saying it.

Anyway, let's save some face for the old partner.

Zhiliu's brows were tightly furrowed all the time, and he couldn't understand what was going on, so he could only look at Guo Wei habitually.

Guo Wei shook his head, "Compal Wistron itself is a foundry, and it makes all kinds of electronic products. If you want to judge from this, Qingyun will definitely enter the computer field. There is not enough evidence."

"Evidence? Hehe! Mr. Guo, don't you want to care about fantasies after you have connected to Shenzhou Digital now?" Yang Zhiyuan sneered, "You have to wait until someone kills you before your eyes, right?"

Guo Wei's arguments at the meeting made Yang Zhiyuan feel very uncomfortable.

He probably knew Guo Wei's thoughts, but if he followed Guo Wei's thinking, once Qing Yun really got into the field of computers, he, Yang Zhiyuan, would suffer heavy losses if he had to deal with it at that time.

Guo Wei seemed to think that talking to Yang Zhiyuan would dirty his mouth, so he turned to look at Zhiliu,
"Teacher, I don't think we can mess with ourselves.

There are two major markets for brand phones, one for home use and the other for commercial use.

For commercial use, in the current market environment, foreign-funded enterprises will use foreign-funded brand computers, and no one can do anything about it at present.

However, state-owned enterprises and government agencies all adopt centralized procurement, and it is very clear who will share which cake.

However, private enterprises rely on channel and relationship marketing. Although they are fighting fiercely, no one can say that they have made breakthroughs.

Even if the Yanhuang Group enters the above three business jet businesses, they will not get much share. Even if they get it, he will have to pay a huge price. I personally think that no one will think that Qing Yun is a fool. Of course pigs are an exception. "

Yang Zhiyuan was so angry that he wanted to throw his glass.

Zhi Liu glared at Guo Wei, "Xiao Wei, I'd better pay attention to your words!"

He was also very helpless at the moment, Guo Wei, when will he grow up!

Guo Wei shrugged his shoulders and continued, "In terms of home computers, although most of the people who use computers are young people, most of the people who pay for computers are adults. Qingyun's set is ineffective for adults. .

This is the stock market. Of course, we also need to look at the increase. College students are now buying more and more computers. Qing Yun’s approach is actually to stop at the source.

Even if he makes computers, he will not go to the stock market in the Red Sea to compete, but from the very beginning, he has engaged in a generational confrontation. "

"Generational opposition?" Zhu Linan, who was sitting on the sidelines, frowned, "It doesn't seem like he made it up, did it?"

Guo Wei shook his head, "Indeed, he didn't come up with the term 'post-80s', but in the past, the post-50s, post-60s, and post-70s generations of fathers and uncles suppressed post-80s generations.

But today, when you see the reporters who reported on his education, it is a clear statement that he started to counterattack, 'You owe us an apology to the post-80s generation'.

Although he kept saying that he did not represent the 'post-80s' but only himself, but by saying this, he basically pulled the post-80s group behind him, or directly kidnapped this group. "

"It's not so mysterious, is it?" Zhu Linan was stunned.

Guo Wei shrugged his shoulders, "So I say, you underestimated this young man from the bottom of your heart."

He rubbed his nostrils, "I fell in love with Xiao Zeng, and I have indeed been influenced by some knowledge of public opinion and media. I just saw the industry from the perspective of the media, and I discovered a scary thing about Qingyun. This is Those present here include me, places that I have never realized before."

Zhiliu nodded, "Sometimes a problem really needs to be looked at across industries and disciplines, so you continue to talk."

Guo Wei stretched out his palm and pointed at Zhiliu, and then Yang Zhiyuan made gestures one by one on the table, then returned to himself and pointed,
"Let's take a look. We are all CEOs and executives of listed companies and large groups. What do you think the chairman of a listed company should generally look like in people's impressions?"

Without waiting for everyone to answer, he said it himself, "In the eyes of the general public, the so-called chairman of a listed company should be a three-high person with semi-convex hair, a big belly, and more than 200 catties. ability.

Hey!Teacher, I am not talking about you!Cup down, cup down! "

After Zhi Liu scolded him with a smile, she told him not to play tricks and continue talking.

Guo Wei chuckled, "I heard from Xiao Zeng that this is all influenced by film and television dramas."

At this moment, a smile unconsciously hung on the corner of his mouth. When Nahanhan saw him for the first time, he asked him in surprise, 'Are you really the CEO of a listed company? '.

Guo Wei opened the promotional video of Yanhuang Group again, and fixed the screen on the last frame where Qing Yun wraps cloth strips around his palms, and continued, "When such a young man appeared in front of everyone, do you think he Will it have such a terrifying appeal to the group of women?

You see, I feel jealous when I see this pretty face, stubborn expression, tight figure, and well-fitting little vest.

In Xiao Zeng's words, Qing Yun single-handedly increased the appearance of the chairman of the listed company by 5 percentage points.

The top scorer in the college entrance examination, the futures genius, the business tycoon... What's more, he is only 18 years old, with a body as strong as a cow, and he looks really handsome.

He satisfies all the girls' imaginations about the domineering president who is young and rich. He is the most perfect marriage partner in the girls' eyes and the most perfect son-in-law in the hearts of all mothers-in-law.

Therefore, he brought a female consumer market with him. "

Seeing everyone's stunned look, Guo Wei smiled, "Everyone, if I were Qing Yun, I would never go head-to-head with all the manufacturers in the market.

I only focus on the young female market, to be more straightforward, the female college student market!
Because male college students prefer DIY, this part of demand is invalid demand.

The female college students are just the opposite, they don't want to DIY, and they are even more lazy about DIY.

This market does not talk about cost performance, or even performance, but only about appearance. "

Li Qin nodded in agreement, "I have a deep understanding of Xiaowei's words.

Isn't my daughter just started working? Some time ago, I took my daughter to buy a car.

I explained to her the quality of a car from all aspects, and took her for a test drive.

In the end, guess what, she just saw the beautiful appearance of the Beetle on the leaflet of the 4S store, so she bought it.

Don't care about power, handling, post-maintenance and the like at all. "

Everyone laughed and talked about the appearance of their wives and daughters Yangou.

Guo Wei concluded with a smile, "The market for female college students is an incremental market that is gradually emerging. Other manufacturers, including us, have inherent brand positioning that makes it impossible for us to transform.

Fantasy is synonymous with 'office computer'. If we fight a price war now, I don't even say whether we will hit the wrong market. The key is that we can't beat it!

It's useless for us to ask celebrities to endorse us. I can even say that Qing Yun is the top celebrity in Huaguo at the moment. You can see for yourself how popular Magnolia's milk is now, and the supermarkets are even restricting purchases. "

Zhi Liu clutched his forehead and felt his forehead hurt, "Xiaowei, there is nothing I can do?"

Guo Wei sighed, "Teacher, our country is huge, and the entire IT industry is also huge. I don't think we need to go head-to-head with Yanhuang Group in the youth market.

If you want to say a way, it is not impossible. "

"tell me the story."

Guo Wei looked helpless, "I just said that fantasy is synonymous with office.

Let me give you an example. According to our negotiation with Abby, after the acquisition of Abby's personal computer business, we can have two product positions.

One is the "high-end business" of the Think series, and the other is the "office computer" of fantasy itself. Now, to deal with the young people's market that Yanhuang is targeting, we need to launch a new brand, redesign its image, and give it new meaning.

This is a systematic project, which cannot and need not be rushed.

Therefore, I suggest that, in the current situation where we don't know how Qing Yun will make moves, we should stay the same and respond to all changes.

Teacher, to defeat the Yanhuang Group, this is not just a matter of one or two months, it may take several years. "

Zhiliu's brows furrowed tighter and tighter, and her heart became more and more angry.

He knew very well that Guo Wei's analysis was correct.

But he just couldn't hold his breath.

(End of this chapter)