Rekindle 2003

Chapter 208 This Young Man Pretends to the Extreme
Liu Juanjuan's attack on Qingyun was not just to seek justice for herself.

More importantly, she is going to take advantage of the black material of this TOP and Yanhuang Group transaction, and find Yanhuang Group to beat her up hard.

If your reputation doesn't materialize, it's useless if you want to come.

Being in it, she is very clear about how many inside stories there are, and she even knows many things clearly.

Song Ruhua's safety is the result of the exchange of interests under the compromise of many parties. In fact, the public is only separated by a layer of paper.

Now she has a halo, and she happens to be the one who can reveal the truth.

But exposing the truth is not of much benefit to her, it is more practical than exchanging some money.

And the Yanhuang Group, which was reborn on top of TOP's corpse, is the best trading partner.

Looking at the young man on the opposite side, Liu Juanjuan smiled and left it alone, leaving the opportunity for others to ask questions.

There is no need to chase after the surface, many things have to be dug below.

She can guess the process, but still needs some strong evidence to support it.

Otherwise, if someone gave her a slanderous name, she would have nothing to do.

Speaking of digging...

Liu Juanjuan, who was sitting on the seat, quietly crossed her legs by crossing her legs.

The student from Sakura Country last night, great meeting!

The skill is very good, the only shortcoming is that the time is not very long, not as long as in the movie.

"Mr. Xiaoqing, Top Group hasn't launched a new product for a long time. Can you tell me about the product positioning or brand positioning of Yanhuang Group, which took over Top Group?"

This kind of question made Liu Juanjuan curl his lips unconsciously.

You don't really think this kid is in business, do you?

Qing Yun smiled slightly, "Frankly speaking, I haven't thought about it yet. TOP Group is too big and involves many industries. Our current energy is also focused on asset disposal.

But we are also sorting out the content of the main business. In general, Yanhuang Group’s corporate positioning, brand positioning and subsequent products, we will develop in the direction that young people care about today.

Youth has no limits. I am a young man myself, and I also hope that our products can be designed and created for the younger generation.

But what to do specifically, we still need to sort out and investigate.

If there is further news, we will also promptly inform our friends in the media. "

"President Xiaoqing, I'm not questioning you, but in our impression, adults or if we divide the age in detail, people over 30 years old may have more purchasing power."

Qing Yun spread his hands, "Look, you are all born in the 60s and 70s, and now I am the only one born in the 80s here. Here, the post-80s are a very small minority.

But in the young consumer market targeted by Yanhuang Group, the post-80s are the majority.After all... now only graduate students are born in the 70s. "

Everyone around me laughed.

Qing Yun continued to speak eloquently, "As more and more people born in the 80s have entered the consumer goods market of electronic products, the new generation of young people has increasingly become the main consumer group, and the era of market rejuvenation has arrived.

A variety of hobbies, extensive subculture influence, and the huge and convenient information acquisition in the Internet age have formed a group of young people like us born in the 80s.

One of the biggest characteristics of young people born in the 80s is their distinct personalities.

Their enthusiasm for fresh and unique products, interesting and good-looking aesthetics, and unique and impressive identity is far beyond that of other groups.

This is giving birth to young people's demand for personalized products. "

"But... Xiaoqing, with all due respect, they have no money."

Facing the reporter's reluctance, Qing Yun just smiled, "The market is discovered and cultivated."

……

It wasn't until "Thank you for watching" appeared in the live text room that Zhiliu motioned for people to turn off the projector.

Picking up the cigarette case on the table, he took out one and lit it, but fell into a deep silence, letting the cigarette burn between his fingers.

There was silence in the meeting room, and everyone seemed to be in deep thought.

There is no way, the big leaders are all meditating, don't you dare to meditate...

Anyway, Yang Zhiyuan didn't see anything to ponder.

However, at this moment, he could only watch, nose, nose, and heart in silence.

This meeting was held by Zhiliu, specifically to deal with Yanhuang Group's meeting.

But he, the president of the dignified fantasy group, is not the protagonist.

"Xiaowei, what do you think?"

Everyone said that they were very familiar with this scene.

Before 2000, the seven crises that fantasy encountered were all resolved in this way.

Everyone habitually looked at Guo Wei's position.

At this time, Guo Wei did not answer, but still frowning and staring at the notebook in front of him.

Seeing this, Zhiliu froze for a moment.

But thinking about it, this crisis, frankly speaking, may not be more dangerous than the previous ones, at least not as bad as those two major crises.

But it's so hidden.

The first major crisis occurred in the early 90s, the first shock wave of the competition between multinational companies and local companies.The background is that the state has canceled the import license system for high-tech products, and domestic IT companies and multinational companies are directly confronting each other without state protection.

That was the sharp moment of failure or forced joint venture.

The second big crisis came to light in the late 90s, when multinational corporations worked intensively on their localization strategies, and the second wave of strategic competition with local companies intensified. , a strategic breakthrough into the PC, making waves.

It was the moment of the battle of the gods.

But this time, in terms of background, it was completely inferior to these two crises, but it made Zhiliu very uncomfortable.

Because he doesn't know where the opponent is attacking from.

At this time, his big secretary Lin Min walked into the office suddenly, whispered something in his ear, and then sat down at the conference table and plugged in the USB flash drive.

"Leaders, the video to be played below is a corporate image promotional video shot by Yanhuang Group through Shibang Advertising Company."

Li Qin, the leader of the Executive Committee of Legend Holdings, curled his lips, "Young people like to play with these fancy things!
If there are no products yet, come to the corporate image promotional video first! "

After that, he raised his eyebrows at Lin Min, "Hey! Lin Min, which director did they hire?"

It was a common question, but it caused a group of people in the conference room to laugh badly, and looked at Guo Wei who was in deep thought teasingly.

Guo Wei was also dumbfounded by this sentence, and repeatedly clasped his fists at Li Qin to beg for mercy, "Master Qin, please forgive me."

Seeing his embarrassing appearance, everyone laughed even more happily.

Guo Wei, who had a short marriage, is now in his second spring and is in love with Zeng Tao, a beautiful host, director and producer of Yanjing TV.

Zhi Liu also laughed easily, the previous atmosphere was too depressing, and it was his old partner who knew how to adjust the atmosphere.

Li Qin grinned, "Xiao Zeng is pretty good, hurry up, hurry up and organize the wedding. Are you a second-married person who has the guts to dislike others?"

Guo Wei got a big blush and said, "Next year! Next year I will treat you to a wedding reception! Hey! The video has started!"

Lin Min winked at him, "It's okay, Mr. Guo, I can pause."

After all, he really paused the player.

There was even more laughter in the meeting room.

Zhiliu came out to relieve her 'love apprentice', "Okay, okay, watch the video!"

A simple melody sounded in the conference room.

"You only smell my perfume, but you don't see my sweat.

You have your rules, I have my choices.

You deny my present, I decide my future.

You laugh at me for having nothing and not being worthy of love, and I pity you for always waiting.

You can despise our youth, we will prove whose time it is.

Dreams are destined to travel alone, and doubts and ridicules are indispensable on the road.

But... so what, even if you are covered in bruises, you still have to live a beautiful life!

I am Qingyun, and I speak for myself! "

After the video was played, the screen dimmed. After a few seconds of silence, Li Qin turned his head, his face full of absurdity, "Is this a corporate image promotional video?"

Yang Zhiyuan sneered, "I see, it's more like a personal promotional video. But should I say it or not, this Xiaoqing is quite handsome."

Zhu Linan shook his head, "I think the heroine is still pretty. Hey! By the way, Lin Min, why don't their actors have a star."

Lin Min opened his notebook and looked, "The people in front, including the heroine, are all employees of Yanhuang Group, and the entire advertising copy was designed by Qing Yun, the chairman of Yanhuang Group."

"Should I say it or not, the scene where the father scolded his son touched me deeply." Zhi Liu took off his glasses and quietly rubbed the corners of his eyes.

His son Zhilin, like the boy in the advertisement, wanted to study art when he was young, but was interrupted by himself.

but……

Zhi Lin is not as persistent as the boy in the advertisement.

Of course, maybe he is not as incompetent as the father in the advertisement, so there is no possibility for Zhilin to study secretly and fill out volunteers.

Looking at it now, I'm afraid it's just wishful thinking on my own, and I always think that my son should inherit his father's career.

Son, not this material.

But the daughter, Zhiqing, is very talented.

But, why is Zhiqing a daughter!
Suddenly, a voice sounded in the conference room, "Old Lin, please play it again."

It was Guo Wei who spoke. At this time, Guo Wei's face was so serious that everyone who was speaking at the scene shut up.

Lin Min didn't dare to be negligent, and quickly put it away again.

again.

twice.

When it was the third time, Guo Wei sat directly in front of the computer and split the video piece by piece.

No one has any opinion on this.

Including Yang Zhiyuan.

Although he was impatient, he could only bury his head and smoke.

Because Guo Wei is not only a business management genius who can save fantasy, but also an advertising genius who is extremely powerful.

"What will happen to the world if human beings lose their illusions?"

"The world cannot live without fantasy!"

These two slogans became popular in Huaguo at that time, and also influenced the advertising industry for 20 years.

These two sentences were written by Guo Wei.

"This promotional video is actually an advertisement, but unlike traditional advertisements that focus on product selling points, Yanhuang Group's promotional video focuses on emotional appeal to impress consumers.

In fact, it is the same as Marlboro back then and the tobacco advertising routines in previous years. "

Guo Wei's voice sounded slowly in the conference room, and everyone looked serious, listening to his analysis carefully.

"Whether the advertisement is based on the selling point of the product or the advertisement based on the emotional appeal, it must be based on impressing consumers.

Here I have to say, if what Lin Min said is true and the copywriting of this advertisement was written by Qing Yun, then I am very sorry that the opponent we are facing is the strongest... strongest opponent I have ever seen in my life. "

Yang Zhiyuan blinked his eyes, and interjected, "Mr. Guo, isn't it?"

He sneered in his heart, promoting a young boy to such a height?

Raise the bandit's self-respect, and take advantage of his status as a 'battle commander' to throw himself out of power, right?

Guo Wei didn't even look at him, "Enterprises, private enterprises, especially private enterprises in our country, do not have the concept of a century-old store. For most enterprises, the founder is the enterprise, and the enterprise is the founder.

To defeat a private enterprise, the biggest battlefield is how to defeat the founder.

How strong Qing Yun is, I will talk about it later, let me talk about this advertisement first. "

After all, he turned on the player again, but turned down the volume and played it in a loop.

Yang Zhiyuan was so angry that he wanted to lift the table, but at this moment he also knew that he could only calm down, after all, that defiant Guo Wei...

What's so special is that he is really capable.

"In terms of creative positioning, Yanhuang Group's entire advertisement does not focus on promoting the advantages of products, but shows a positive attitude, advocates the realization of dreams, and conveys positive energy.

This is an emotional appeal advertisement that touches people's hearts, triggers thinking and resonates.

The background of our current era is that while embracing the world, we are being severely beaten by the world. Rounds of price wars have caused many of our companies to disappear.

What comes with it is that young people are under great employment pressure, the cost of living is high, and the living conditions and spiritual levels of many young people are relatively depressed.

The "diaosi" culture and the ideology of "you lose if you are serious" and "the horses are clouds" are popular in society and on the Internet, expressing the self-mockery and helplessness of young people, and the lack of confidence and optimism in the country's future. Up positive attitude.

We can see that there are now many merchants doing what they like, putting out some advertisements that seem funny and absurd, but actually lack emotional factors and humanistic care, and feel sad after careful consideration. The long-term effect is not ideal.

On the other hand, the promotional videos of ordinary companies constantly talk about the past glory and achievements of the company, about the present, about the future, mainly with serious preaching, telling young people what to do. "

Yang Zhiyuan's neck twitched twice, it was like pointing his nose and scolding him.

"This advertisement of Yanhuang Group is different, it does not cater to the current sub-health culture that is popular among young people, there is no taste of jokes and ridicule, and the theme of the advertisement is expressed in a positive and humanistic way.

It uses keywords such as 'sweat', 'choice', 'future', 'era', 'dream' to connect the storylines, and through the comparison between 'positive' and 'negative', it encourages young people to actively face pressure, Have the courage to innovate and pursue dreams.

The information conveyed by the advertisement is in line with the desire of most young people to realize their own life value through their own efforts in the current era, which resonates with the majority of young consumers.

In my opinion, this ad must be successful.

It calls out the voices of young people, promotes the spirit of the times, and will also trigger long-term topics and humanistic thinking.

Everyone knows what the name 'Yanhuang' means, and through this advertisement, Qingyun injected youthful elements into this noun with its own history.

This is the cleverness of this advertisement. "

After all, he loosened his bow tie, took a sip from his teacup, and continued using the plot of the curtain at this moment, "From the perspective of the entire advertisement, its use of a crescendo of rhythm is also very good. clever.

A good sense of rhythm can make the advertisement full of appeal, fully mobilize the emotions of the audience, deepen the memory and improve the effect of the advertisement.

The plot of the advertisement is composed of several unconnected stories. In terms of plot organization, the contradictions of each plot gradually escalate and gradually develop to the final climax.

At the same time, between each episode, Yanhuang Group's propositions also gradually increased with the development of the advertising plot, until at the end, in conjunction with Qing Yun's performance, they put forward such propositions as "speaking for themselves" and "live beautifully". A declaration of self-realization of life value.

It can be seen that in this inspirational advertisement, the use of crescendo-style plot description is more suitable for expressing the storyline in one go, enhancing the atmosphere, mobilizing the the emotions of the audience.

At the same time, the screen of the advertisement is also in line with the trend of the plot, especially after the appearance of Qing Yun, the number and frequency of characters appearing gradually increased, and the first half of the description that focused on details such as individual movements and expressions changed to Qing Yun's one person versus multiple people. The description of the macro scene has shaped the image of a lonely hero born in the 80s in the face of secular prejudice.

The repeated appearance of the "Yanhuang Group" LOGO in the background space, the scene of the press conference where the spotlights kept flickering, and Qing Yun's punching into the space of countless mirror images, the layering of the picture became more distinct, and the space became wider. These are all crescendo-style performances to match the development of the plot. "

Li Qin touched his bald forehead when he heard this, "In the words of you young people, is this pretending?"

Guo Wei was stunned for a moment, and then nodded, "Yes, it's just pretending, but I have to say, Qing Yun, a young man, puts on pretending to the extreme."

After saying that, he smiled wryly, "But young people just like him."

Li Qin chuckled, "Xiaowei, your analysis... somewhat resembles Xiao Zeng's professionalism. It seems that you haven't lost your mind when chasing others."

Everyone laughed, Guo Wei rolled his eyes speechlessly, and then looked at the old and disrespectful Li Qin playfully,

"Uncle Qin, I heard that you also recited the history of Rome in order to chase after the aunt in the history department?"

Li Qin threw a cigarette over with a smile and scolded, "You should think about how to deal with it!"

Zhi Liu next to him frowned and thought for a moment, then asked with a puzzled look, "Xiaowei, do you mean to say that his main focus is the youth market?"

What Zhiliu was puzzled about was that he didn't think that Guo Wei made such a big detour because he wanted to say a fact that everyone had seen from the beginning.

(End of this chapter)