Rekindle 2003

Chapter 144 You Should Change Your Name With Father Tang
In broad daylight, bright lights are bullshit.

However, the Dongfang Hopu electrolytic aluminum production base, which is in normal operation, seems very out of place in the silence of the power outage in the surrounding factory area.

Qin Tianshan smiled self-consciously, "It's still in the trial production stage, and this electricity is a bit of a waste."

He said that his own coal, his own electricity, no matter how the power goes out, he can't stop it.

"That's the main reason we separated back then." Qin Tianchuan pointed to the continuous factory area in front of him, and said to Qing Yun.

"At the beginning when our feed industry was getting bigger and we were about to start diversification, your Erbaoli mainly entered the heavy chemical industry.
Although the other three of us have our own ideas, we all agree that the heavy chemical industry is too difficult to set up, so we all disagree.

Your second uncle proposed to separate the family in a fit of anger. "

Qin Tianshan on the side waved his hand, "What are you talking about now? What do you mean by 'in a fit of rage'? At that time, Mom told us to go our separate ways and verify each other."

Qin Tianchuan didn't disagree, and patted him on the shoulder, "Now it proves that your path is correct."

After all, he turned his head and said to Qing Yun, "The reason why we opposed it at the beginning is because the heavy chemical industry, from raw materials to products, has the meaning of monopolizing the industry.

And how we private capital will intervene, there are too many unknown risks.

And your second uncle...hehe..."

Qin Tianshan smiled shyly, "We belonged in 92, and I didn't start to get involved in the heavy chemical industry until last year.

I spent a full ten years observing the boom and bust cycle of this industry to take stock of the mistakes and mistakes of those martyrs.

They finished all the previous mines, and I will enter this industry again. "

Qing Yun was silent for a while, then frowned and asked, "Second Uncle, aren't you worried about other people's first-mover advantage?

The industry barriers formed by the first movers are not so easy to break.

Ten years is enough to turn an industry into a red ocean, and it is very difficult to obtain every point of market share.

What's more, in the electrolytic aluminum industry, our country is already undertaking the transfer of international production capacity, and the fighting has been going on for decades. "

Qin Tianshan shook his head, "I don't deny that the first-mover advantage is very important, but it is based on the fact that the cost of the two is not much different."

He pointed to this stretch of factory area, "My electricity price is only 9 cents, and my coal price is only 20 yuan. My cost is one sixth of that of international manufacturers and one third of that of state-owned enterprises."

Speaking of this, he laughed, "Under such a cost gap, they dare not even fight a price war with me, and they have to pull me to form a price alliance."

Seeing that Qingyun understood, he said enthusiastically, "Electrolytic aluminum is an energy-intensive industry, and its main costs are alumina and electricity.

After ten years of observation, I found that only by combining aluminum and electricity can we win a larger industrial space.

And domestic power companies are notoriously, notoriously inefficient.

If I generate electricity myself, I can not only supply aluminum production, but also sell it.

If you want to generate electricity by yourself, it is either thermal power or new energy. The concept of new energy is quite popular now, so I'm going to observe and observe.

Thermal power is coal power generation, which has a mature industry and pricing mechanism. I simply bought the coal mine.

In this way, in terms of electricity, I have reduced the cost to the extreme.

You see, Hualv spends more than 300 billion on electricity every year.

I calculated that for the same output, my electricity cost should not exceed 100 billion yuan, and the middle is the profit.

I made coal-aluminum-electricity into an industrial chain.

Even this industrial chain can be grafted with the feed industry later. "

Qin Tianchuan was a little taken aback when he heard the words, "Second brother, how do you marry?"

Qin Tianshan chuckled, "I'm going to tell you some time later, let you put in some of the feed production capacity."

Walking with the son-in-law Weng in the factory area, Qin Tianshan pointed to the pipeline and said, "Electricity, of course, cannot be made into feed.

However, a large amount of steam generated by power generation can be reused. If cogeneration is used, this part of the heat can be used to synthesize lysine, a raw material for feed.

And the steam left over from the production of power generation can even concentrate all the waste water from the production of lysine and become a trace element additive.

Injecting it into cattle and sheep feed not only achieves the purpose of environmental protection but also reduces the cost of feed. "

Having said that, he dragged the two of them up to the high platform, pointed to the factory area and said,

"In this way, a huge industrial chain of coal-aluminum-electric compound-cogeneration-lysine-feed was formed in this factory.

And before the start of this factory, I have already invested 7.5 million yuan in Liaocheng to produce aluminum ingots and aluminum deep processing. At the same time, I have started an alumina project with an annual output of 45 million tons of investment of 105 billion yuan in SMX.

I can make all the raw materials self-produced, and convert all rough processed products into deep processed products.

This series of portfolio investments has formed an industrial closed loop, which is the circular industry advocated now..."

Sitting in the scheduling room of the production workshop, Qin Tianshan began to sum up, "Xiaoqing, remember.

Cost and efficiency are the key factors for the survival of enterprises. "

While speaking, he handed the "Cost Management Daily Report" to Qing Yun, "This table has 142 data, including mine consumption, electricity consumption, coal consumption..."

"I read a report from a certain company, saying that the per capita production capacity of the entire electrolytic aluminum industry is 30 tons, and they reached 42 tons, which is a huge improvement."

After all, he pointed to the production workshop outside, "Guess what is my per capita production capacity here?"

As a junior, Qing Yun naturally had to make fun of it, "80 tons?"

Qin Tianshan laughed loudly, "It is still in the trial operation stage. The per capita production capacity of Dongfang Hopu is 300 tons, which is ten times that of the industry."

Seeing that Qingyun was shocked, he reached out and patted him on the shoulder, "Xiaoqing, within ten years, I will double the production capacity per capita."

Tapping the "Cost Management Daily Report", "There is still room for improvement. In these 142 data, every place can be saved."

After finishing speaking, he patted Qing Yun on the shoulder again, "Second uncle will teach you an experience, if the strategy stays on paper, it is all false, it is to bluff people and deceive yourself.

To truly implement the strategy, we must start from small things, from within ourselves. "

……

"Your uncle is a master who seeks benefits from management, no, he should be called a master.

His business philosophy has reached the extreme. Among the four of us, he can be regarded as the godfather of business. "

Qing Yun nodded, "Second Uncle's experience can indeed be used for reference."

Qin Tianchuan slanted his shoulders outwards, then reached out and gave him a big competition, "Young man, you're floating!"

Looking at the layout of the economy class of the plane, Qing Yun was a little speechless.

He was so big, and he was still sitting in the middle, even if Qin Tianchuan hit him, he would have to lean outside first.

Helplessly looking at the cheap old man, he curled his lips, "Dad, I don't believe you can't see that the second uncle's set is only suitable for the heavy chemical industry.

Putting this set in other industries, especially the service industry, will only bring about a decline in quality. "

Qin Tianchuan sighed, stretched out his hand to rub his head, and said without thinking, "Your uncle... earns too much."

Earning too much is sometimes a mistake.

However, Qing Yun's nod of agreement made Qin Tianchuan stunned for a moment, "Do you really understand?"

Qing Yun chuckled, "Dad, you took me to Li Ning's for so long to talk, and I'm not a fool, what about property rights boundaries?"

Qin Tianchuan laughed in surprise, there was something he didn't want to talk about at first.

The ideal strategic pattern set by the elders is that private enterprises that started from "light and small collections" will have room for survival and development in the fully competitive downstream industries, while large state-owned enterprises will fully control certain monopoly industries upstream.

The Chu River and the Han border are clearly divided.

But the reality is not the case.

However, Qin Tianchuan still didn't plan to explain this section thoroughly to Qing Yun.

Many things need to be realized in practice.

Because of these frameworks, with different industries and different founders, the attitudes of the outside world are also different.

The emerging industry that Qingyun wants to do is an industry that the country is planning to release water for fish farming, and the boundaries of property rights are not so obvious.

Of course, if this child really tosses out something extraordinary, I will teach him what is called 'the great man of the country' when the time comes.

"That's why I'm very worried about your second uncle, if things go on like this, you're likely to be suppressed.

Don't tell me, the wind direction in the past two years is really not right.

The think tanks of our group, those experts in the economics major you want to study, keep saying 'retreat the country and advance the people'.

Whether it is Yanda's Li shares or Wu Market of the Academy of Social Sciences, they are all saying that industrial restructuring should use the power of the market and allow private capital to enter.

But Xiaoqing, I always believe that in some fields and industries, the country must never retreat.

The heavy chemical industry, like food, is a key raw material for the national economy and the people's livelihood. The rise and fall of the prices of these things will affect the order of the entire economy.

However, the reality is that entrepreneurs like your second uncle are rushing forward, steel, chemical, energy...

It's too hot... sooner or later something will happen.

and……"

Qin Tianchuan endured and endured, but he still couldn't hold back, "We must be vigilant against the intervention of foreign capital.

Your uncle's alumina business in SMX once wanted to use low-cost foreign capital to jointly build a factory, but we firmly opposed it. "

Qing Yun couldn't say anything after hearing the words. Compared with the capital cost of domestic private enterprises, foreign dollar funds are indeed low enough.

Some things are really bad.

The Qin family's refusal was entirely due to the fact that Hopu Holdings was large enough that the three brothers could easily support Qin Tianshan with tens of billions of funds.

But what about other private companies?
He pondered for a while, and felt that Qin Tianchuan was right, these industries should not be accessible to private enterprises.

But now the country's ambiguous attitude is hard to fathom.

"Many people now feel very sad, saying, 'While the country welcomes foreign investment, all private entrepreneurs in the country should feel a little bit of sadness, because it is because the hands and feet of private enterprises are tied that foreign capital enters on a large scale'.

In fact, I think it is wrong. From the development experience of that football kingdom and even the entire Latin America, we can see that short-term economic prosperity can be obtained through the introduction of foreign capital.

However, the dangers brought by unrestricted and transitional opening up to national development are fundamental and long-term.

Just like the soybeans we're dealing with now..."

Qing Yunhan has come down, you should always change your name with Tang Qianying's father.

He hurriedly braked the car loudly, "Dad, stop! You're going to break the ban!"

Qin Tianchuan laughed in surprise when he heard the words, "You boy, you are more cautious than me."

Qing Yun rolled his eyes, "Your old man is a famous entrepreneur and business leader. If you dare to say this, I dare not say it. Maybe there will be a flash of white light at that time, and we will lose contact."

Qin Tianchuan didn't know whether to laugh or cry, and gave him another big competition, and then said,

"It's empty, when you communicate with your second uncle, persuade him from the side, and our three brothers go and say that he is easy to blow up.

You are a junior, it is easier for him to accept what you say. "

Qing Yun nodded, and then comforted, "Dad, there should be nothing serious about Er Bo.

When the sky falls, the one who is crushed to death must be a young bird.

This kind of thing, if you want to catch it, you must catch the typical ones. On the second uncle's side, the worst thing is to suspend business for rectification.

He is not the only one in this industry, all investments are all his own funds, and it doesn't matter if he rectifies for a year or two, nothing major will happen. "

Qin Tianchuan pondered for a while, "This is also the reason. He doesn't have any financial cost burden."

……

"As early as in the Qianlong period of the Qing Dynasty, there were farmers in this county who carried 'sugar loads' on their shoulders every year during the winter and spring slack seasons, and hand-cranked rattles. Duck and goose feathers, scrap copper and rotten iron, for small profits...

Due to the large number of people and the lack of land, around the Spring Festival, many Wushang farmers still go out with their burdens, eat and sleep in the open, climb mountains and ridges, shake rattles, and "exchange chicken feathers for sugar". "

Weng Rongjin pointed to the rattle drum and pole in the company's expo hall, and introduced them to Qing Yun and Qin Tianchuan.

Langsha socks, the name sounds very wave.

Its helm, Weng Rong Jin, the eldest of the three Weng brothers, looks as elegant as a university professor.

It's hard to believe that this handsome middle-aged man who looked gentle had traveled all over the country to resell various daily necessities.

After earning the first pot of gold, Weng Rongjin began to make money from women.

And it's all women's personal money.

socks, underwear.

Underwear is a battlefield that Weng Rongjin has just opened up. It is not yet on the market at this time, and it is inconvenient to show it to outsiders.

Qingyun and the others are looking at the hosiery sector.

"At the end of 1996, when the sales season was peak, we discovered that hundreds of thousands of pairs of silk stockings might run out of thread after washing.

This small problem may not be a big deal in other factories.

But Weng Dong ordered all the products to be withheld, and in front of all the employees, he personally set fire to these socks and burned them, for which the company paid more than 70 yuan in losses..."

The guide was explaining to an old photo, while Weng Rongjin smiled embarrassedly,

"Quality is the lifeline of an enterprise, good quality can bring a good reputation to the enterprise,"

The explainer was also joking, "Later, many merchants came to our factory to pick up the goods, and they didn't even have to open the box for inspection..."

All kinds of socks, stockings, stockings, stockings, stockings, black, white, red, gray and colorful, made Qing Yun's eyes dazzled.

The phrase on the wall, "Wave yarn, not just attract" made him think about it.

He wanted to take a few back for Qin Manman to put on, but he was worried that he wouldn't be able to go to bed at night if he did so.

The woman's eyes were very picky.

After all, this is Langsha.

On the way to the transition, Qing Yun commented objectively, "It is undeniable that the three Weng brothers achieved the number one sales in the country with socks, but, Dad, I think his [-] terminal strategy is digging his own grave. "

"Huh? How do you say it?" Qin Tianchuan smiled.

Qing Yun scratched her head, "Dad, think about it, you can see Langsha stockings on the street stalls in our town, what kind of brand image do you think it is?
Even in Jincheng, in the alley near our school, the so-called specialty store of Langsha is a dim shop with only a few square meters.

The last time I went shopping with Manman, in the shopping mall, I could only see the brand of Langsha on the floats.

It seems that Langsha has increased its exposure channels through [-] terminals, but it also reflects that it is hungry.

This is the phenomenon that left a deep impression on at least my generation and children younger than me:

Wave yarn is like a small street shop, the quality is not good, and the price of street stalls is very cheap.

If things go on like this, Langsha will unknowingly open the consumer fault mode.

and……"

Qin Tianchuan couldn't help laughing at his hesitant appearance, "It's okay, just say it boldly, your analysis just now makes sense."

Qing Yun smiled, "Dad, I always feel that Boss Weng is going to lose in diversity."

"Huh? Tell me."

Qing Yun was not stage fright, and sat on the sidelines and said, "Although Mr. Weng's diversity is in line with the two premises that Uncle Shi said.

But he spread too fast, underwear we think he is related to the textile advantage.

But real estate is not considered at all, just to make money in this wave, I personally feel that he is not enough to understand the industry.

For the same reason, he said that he will get involved in daily chemicals, fibers, biotechnology, and even photovoltaics, which is completely irrelevant to his main business.

If you only open one separately, it is easy to say that it is nothing more than the operation of dual main businesses, and it is not impossible, but if the stalls are opened too fast, this is looking for death. "

Speaking of this, he sneered, "His main business is just the hosiery industry, and the output value is limited by the ceiling of the industry, which cannot support his wild dreams."

Photovoltaic...

It cannot be supported by selling socks.

Even Qin Tianshan, Qin Manman's second uncle, got involved in the photovoltaic industry in the later stage, and he started after 10 years of accumulation in the electric aluminum industry chain.

And it is still the connection of the industrial chain, which goes along.

"Coal Valley", "Electricity Valley", "Aluminum Valley", "Silicon Valley", "Chemical Valley" and "Biological Valley", the circular industrial economic chain where six valleys are connected and integrated will transform Zhundong resources into High value-added products with industrial advantages and technological advantages realize the recycling of resources.

Once this model comes out, Qin Tianshan can directly become the king in the business world.

Well, it seems like he's already king.

Qin Tianchuan nodded, "It's good to have your own opinions and ideas."

However, after all, he looked at his son-in-law with a painful expression on his face,

"It's just... Xiaoqing, a man, you should focus on your career, such as shopping with women...

Of course, we are also very pleased that you and Manman have a good relationship, but... right?this this..."

Facing Qin Tianchuan's stammering, Qing Yun blinked his eyes to show that he understood, and never mentioned such things in front of his mother-in-law from now on.

Let your daughter speak for herself.

A good man is me...

(End of this chapter)