Rebirth 2010: I add some points to be a boss

February 2th, Lujiazui, Wangjiang Financial Technology Zone.

A titanium crystal gray hot-blooded electric car slowly stopped in front of the hall door. Lei Jun opened the door and stepped out. He saw a 33-story office building standing majestically in front of him.

The building's exterior facade adopts a glass curtain wall design, which is fashionable, high-end and grand, with a modern atmosphere, and hangs a set of large and eye-catching blue logos - ShanhAi Capital!
As the end of the year approaches, most of the staff coming in and out are well-dressed and well-dressed in neat suits, looking like elites.

It is rare to see someone like Rebus wearing jeans, a white shirt, and a black down jacket.

"Tap tap tap - tap tap tap!"

At this moment, a tall and beautiful woman came over with a smile.

"Mr. Lei, I am Mr. Chen's administrative assistant. You can call me Xiao Yao. Please come with me."

Xiao Yao whispered softly.

Lei Jun nodded and immediately followed the other party. Cheng Xi, who was beside him, followed suit and secretly looked at the internal environment with his peripheral vision.

The group took the elevator to the 33rd floor and walked into a bright and spacious conference room of more than 60 square meters. There was a rectangular conference table in the middle, with a projection screen on the left and front, and a Moss Ai on the table. Glasses and Moss speakers.

Lei Jun quickly looked around. In addition to Zhou Xiaoyu, there were also Ruan Yao from Didi Taxi and Yang Hongshuo from Kuafu Energy Company.

"boss!"

He bowed and greeted the big boss on the main seat.

"Sit down and have a cup of hot tea. It will start at ten o'clock. Ruan Yao will be the first to report."

Chen Heyu smiled faintly and waved his hands.

Shanhai Group has many subsidiaries, so it can only hold year-end financial meetings in batches.

"Okay, Mr. Chen."

Ruan Yao replied immediately.

She couldn't help but take a deep breath in order to relieve the tension in her heart. At Didi Travel, she was the top person in charge of tens of thousands of employees, but in the entire group, her status was not among the top five.

Future Technology, Shanhai Microelectronics, Kuafu Energy, Rice Technology and Yunkun Space can easily crush Didi Travel!
Time passed by, and the only sound in the quiet room was the sound of pouring tea and water.

"Boss, it's ten o'clock."

Xiao Yao, standing aside, reminded in a low voice.

Chen Heyu said "hmm", then turned his eyes to Ruan Yao, waiting quietly for her to speak.

Ruan Yao immediately connected to the projection screen on the left wall, then clicked on a detailed financial data, and said calmly and forcefully according to the ideas she had clarified before:

"As of December 2017, 12, Didi Chuxing's business scope covers 31 countries and regions, with 19 million annual active users around the world, total annual revenue of 7.9 billion Chinese dollars, and core order volume reaching 7597.6 billion. The average price per order is 190.3 Chinese dollars."

"Driver side: There are 340 million full-time drivers and 870 million part-time drivers, totaling 1210 million; the total number of active drivers is as high as 490 million, accounting for 40.5%.

Among them, 123.1 million are overseas drivers, including local employees and Chinese employees. Their business involves online ride-hailing, ride-hailing, buses, driving, freight and logistics industries. "

"Greater China's revenue accounts for 53.6%, and the rest is concentrated in Northberry, Kangaroo, Europe and Latin America. The overseas layout is mainly through financing or mergers and acquisitions to expand the company's influence."

Chen Heyu nodded slightly. Compared with two years ago, the number of active driver users has decreased sharply, which shows that everyone has more choices during the transition period of work.

Although the number of drivers has obviously dropped sharply, the revenue generated by each person is increasing, and the per capita income is also growing.

As for the shared bicycle and shared motorcycle business, he gave up directly. Once personal flying vehicles obtain the right to go on the road, these backward travel methods will be eliminated sooner or later.

"Where's the net profit margin?" Chen Heyu asked casually, picking up the teacup and taking a sip.

“Relying on services such as smart dispatch, AI navigation, vehicle maintenance and online training, our average commission ratio around the world is 20.3%, and activity subsidy expenses for passengers and drivers account for 10.5%;

A series of operating costs such as technology research and development, servers, security, customer service, manpower, offline operations, taxes and payment fees account for 6.4%, and the remaining 3.4% is the final net profit margin, which is approximately 258.3 billion Chinese dollars. . "

Ruan Yao said without thinking.

While talking, drag the mouse to display the data analysis chart on the screen.

The total revenue was 7597.6 billion Chinese dollars, but the profit was only a pitiful 258.3 billion Chinese dollars!
I have to say that, like kangaroo flash delivery, this is an industry that has a lot of jobs but is not very profitable.

“What is the income level of drivers?”

Chen Heyu thought for a while and asked about the topic he was more concerned about.

"Based on the number of registered drivers, a single person's monthly income is 4400 Chinese dollars; if only active driver users (with a monthly income of more than 1000 yuan) are considered, a single person's monthly income is 1.08 Chinese dollars; if only full-time drivers are considered As a group, the monthly income of a single person is about 1.7 Chinese dollars."

Ruan Yao said seriously.

Frankly speaking, the net profit of 258.3 billion Chinese dollars is really hard to get rid of, but if we compare who can support more low-level employees, Didi Travel will definitely be ranked No. 2, second only to Kangaroo Express.

"In the next step, the company's operational focus will be on overseas markets. First, it will cooperate with taxi companies, online ride-hailing companies and public transportation systems in beautiful countries, maple leaf countries, fog countries and beer countries to jointly create a more convenient and efficient Urban travel services.

In addition, we are ready to cooperate with local hotels, airlines, tourist attractions, etc. to provide one-stop travel solutions. "

“Secondly, actively invest in and acquire travel service apps of the same type, accelerate overseas market layout and expansion, and establish localized joint ventures with local online ride-hailing companies to reduce expansion obstacles and competitive friction.”

“Again, we start from the actual needs of local users, adapt to local culture and habits, and develop localized products and services. For example, in the Tianzhu and Kangaroo Island markets, we have launched transaction processes that support local languages ​​and payment methods to provide local Provide users with more considerate services.”

"Finally, speed up the process of internationalization, export more excellent drivers, improve the revenue ratio of freight logistics and public travel, and increase the unit price and user net worth..."

Ruan Yao talked eloquently.

Then, it elaborated on costs, profits, balance sheets and cash flow statements. In Greater China, Didi Travel’s market share reached 84%, followed by Dida Travel, Uber Travel, Caoyu Travel and Huqi Travel Divide the remaining 16%.

In North Berry Island, Didi Travel defeated Lyft, and its market share was only behind Uber. With the help of Vanguard Group, a large number of online ride-hailing drivers with work visas were able to travel overseas without any hindrance.

Of course, hiring more than 50% of local employees is also the reason why Didi Travel can quickly establish a foothold in the beautiful country and Maple Leaf Country.

In Kangaroo Island, Didi Travel acquired Ola, an online ride-hailing platform in Tianzhu, and mainly launched travel services in cities such as Melbourne, Sydney, Sunshine City and the Gold Coast. Relying on the good reputation accumulated by Kangaroo Express, it took only one year to Over time, it overtook Uber in terms of market share.

In Europe, it defeated Kapten, Uber and Taxify in one fell swoop, becoming the online ride-hailing platform with the highest market share.

It can be said that, with the exception of Northberry Island, where Uber is headquartered, Didi’s market share has lagged far behind it. After all, Uber’s global revenue is only US$182.4 billion, less than one-fifth of Didi’s.

"Regarding the development strategy, market trends and investment plans for 2018, please send them to me as soon as possible, and send a copy of the specific data of the annual financial report to the heads of all subsidiaries."

Chen Heyu pondered for a moment and said.

"Okay, boss."

Ruan Yao felt relieved and understood that this hurdle had been passed. The boss did not express dissatisfaction when he heard the figure of "258.3 billion Chinese dollars", which meant that Chen Heyu might not care about this at all.

Instead, she paid more attention to the user scale and income level of the driver side. Thinking of the group's overall strategic goals, she instantly understood what she should do in the next fiscal year to win the favor of her boss.

"Lao Yang, please continue."

Chen Heyu named him. (End of chapter)