Rebirth 1984: Starting from the development of Hanka

Chapter 371 Parting ways with Mercedes-Benz

Not everyone wants to install solar panels, but the market is still huge.

According to the plan, Wujiang Photovoltaic Company will officially launch solar floor tiles and external solar panels next year.

……

Tiangong Technology Co., Ltd. is fully producing new energy electric trams. It has established a super factory in the capital, Shanghai, Chengdu, and Guangzhou, with an annual production capacity of 250 million vehicles.

More gigafactories are still being built.

In addition, with the rise of Tiangong Technology Company's car-making technology and domestic car brands, the conflict between Tiangong Technology Company and Mercedes-Benz has become increasingly serious.

Mercedes-Benz is increasingly dissatisfied with Tiangong Technology's use of resources to promote domestically produced cars such as Zhonghua and Hongqi, thus affecting the sales of Mercedes-Benz cars in China.

The conflict between the two parties has deepened, and Mercedes-Benz has even proposed to withdraw the authorization and request to repurchase its shares in Tiangong-Benz from Tiangong Technology Company.

For Tiangong Technology Company, its own brands such as Zhonghua and Hongqi are its biological sons. The company holds 100% of the equity, so of course it must fully support them. This is human nature and understandable.

If Mercedes-Benz insists on withdrawing the authorization, then Tiangong Technology Company can only part ways with the other party.

Anyway, everything that needs to be learned has been learned.

In the second half of 2007, the conflict between Tiangong Technology Company and Mercedes-Benz Company caused a stir in the city, which also allowed others to see the opportunity to cooperate with Mercedes-Benz Company.

Many domestic companies have begun to frequently contact Mercedes-Benz, hoping to replace Tiangong Technology's position.

……

Borderless Building.

Zhao Ye directly made the final decision on the conflict between Tiangong Technology and Mercedes-Benz.

"If Mercedes-Benz wants to break up, let's break up. We can take the opportunity to launch our own products!" Zhao Ye said solemnly.

Zhonghua and Hongqi compete against Mercedes-Benz. However, Tiangong Technology Company currently does not have trucks. Zhao Ye has long wanted Tiangong Technology Company to get involved in this market.

Zhao Ye thought for a moment and said: "Establish a Mammoth Heavy Industry under Tiangong Technology Company, and put all the heavy equipment of Tiangong Technology Company into Mammoth Heavy Industry Company, including trucks, and the brand name is also named after 'Mammoth'!"

Mammoth gives people a strong and mighty image, so it is most appropriate to use Mammoth as a brand name for heavy industry products.

The whole world knows that China has the nickname "Infrastructure Mania". However, behind the "Infrastructure Mania" is a batch of super large machinery developed and produced by China. They are the real important weapons of the country. Each one of them is All are treasures.

Tiangong Technology Company, as one of the largest machinery manufacturing giants in the country, has produced many super large machinery, which can be called a giant.

These super large machines look very powerful just from the outside.

This time, after the establishment of Mammoth Heavy Industry, it will be mainly responsible for the development and production of heavy industry machinery products, while Tiangong Technology will be responsible for more precise work, such as AI robots. These AI robots are no longer just the previous industrial robots, but Humanoid robots that can take on tasks such as taking care of the elderly, doing housework, and even accompanying children.

Although the development of such a humanoid robot is very difficult, Tiangong Technology Company can spend ten years or even longer on dedicated research.

There must be many companies or laboratories abroad that are also researching humanoid robots, but they will never have the huge financial resources and tens of thousands of talents like Tiangong Technology Company.

……

After Zhao Ye's order was issued, Tiangong Technology Company immediately established Mammoth Heavy Industry Company.

The establishment of Mammoth Heavy Industry Company immediately attracted the attention of the industry, and the establishment of the truck project aroused the vigilance of Mercedes-Benz Company.

Many people judged from this that the time for Tiangong Technology Company and Mercedes-Benz to part ways was about to come, and many companies that wanted to cooperate with Mercedes-Benz could not help but speed up negotiations.

On the third day after the establishment of Mammoth Heavy Industry, Joseph Louis, a representative from the German Mercedes-Benz headquarters, and others came to Tiangong Technology Company.

As soon as the two sides met, tensions were drawn.

Joseph Louis looked at Tiangong Technology CEO Zhou Huicheng and said coldly: "Mr. Zhou, starting from a year ago, your company has been interested in promoting Zhonghua and Hongqi cars, while deliberately suppressing and hiding Mercedes-Benz cars. As a result, our Mercedes-Benz company has Hua’s rights and interests have been seriously damaged!”

Zhou Huicheng said lightly: "Mr. Joseph Louis, first of all, you are wrong. We have not suppressed or hid any Mercedes-Benz cars. The reason why the sales of Mercedes-Benz cars have dropped is the choice of the market and the choice of consumers. ! With the rise of domestically produced cars, Chinese consumers are no longer superstitious about foreign cars!"

With the big name Zhao Ye, Tiangong Technology Company's own brand cars are ahead of other car brands in terms of appearance.

Isn’t the first thing many people think about when buying a car is its appearance?

Moreover, the car-making technology accumulated by Tiangong Technology Company is not much worse than that of foreign Mercedes-Benz and BMW.

As a result, China Automobile and Hongqi Automobile have become very popular among consumers in China. In the first half of this year, the sales volume of these two cars has been far ahead of Mercedes-Benz and BMW in the high-end car market.

It’s no wonder that starting from the second half of this year, Mercedes-Benz was extremely dissatisfied with Tiangong Technology, and the two companies had great conflicts.

Joseph Louis curled his lips and sneered: "Haha, Chinese consumers are all proud to own a Mercedes-Benz. How can Hongqi and Zhonghua Automobile be better than Mercedes-Benz? Starting from this year, the promotion of Mercedes-Benz has been reduced, and the sales channels have also changed. Less, but the advertisements of Zhonghua and Hongqi cars are overwhelming. Moreover, according to our investigation, in the Tiangong Technology 4S store, the salesperson’s commission for selling a Zhonghua car or a Hongqi car is higher than that for selling a Mercedes-Benz car. This is Isn’t it a disguised form of encouraging salesmen to promote Zhonghua and Hongqi cars?” Of course Zhou Huicheng knew this, but he still had to quibble.

He said that Zhonghua and Hongqi have more advertisements because these two cars are highly profitable and have money to advertise. In the same way, 4S store salespeople’s commissions are high because of the high profits of China and Hongqi Motors.

The reason why China and Hongqi Motors have high profits is because they are 100% domestically produced and all parts are made in China.

Mercedes-Benz cars are different. Although they are assembled and produced in China, many key spare parts have to be imported from the Mercedes-Benz headquarters, which are relatively expensive. This makes the Mercedes-Benz headquarters make a lot of money from auto parts.

Mercedes-Benz's appearance was too ugly, which made Tiangong Technology Company very dissatisfied.

At the beginning of the cooperation, Tiangong Technology tolerated it because it wanted to steal Mercedes-Benz's technology.

Now that Tiangong Technology Company has learned the technology and has full wings, it is natural that it is no longer willing to be "exploited" by Mercedes-Benz headquarters.

Wouldn’t it be nice to promote your own domestic car brand?

Tiangong Technology Company has long been prepared to fall out.

Right now, Mercedes-Benz is the most anxious company, fearing that Tiangong Technology will hide the Mercedes-Benz brand.

Of course, Mercedes-Benz also has the right to withdraw the authorization. However, when Tiangong Technology Company and Mercedes-Benz established the joint venture, they also specified the exit mechanism in detail. If Mercedes-Benz wants to take back the authorization and the shares of the joint venture, it must A premium of 30% based on the valuation of the joint venture company.

Of course, Mercedes-Benz was unwilling to pay such a high price, so it wanted to cause trouble for Tiangong Technology Company, using the excuse of violating the contract provisions to lower the price as much as possible.

Tiangong Technology Company is not someone to be bullied, so it will negotiate and litigate with Mercedes-Benz and drag it out as long as possible. Anyway, Tiangong Technology is not in a hurry, so it suppresses and hides it. You can do whatever you want. Are there not enough Chinese national brands that foreign companies hide? How many national brands have finally disappeared due to such reasons?

……

A lawsuit between two large companies may not be settled for several years.

Mercedes-Benz knows very well that they cannot afford to delay, and in the end they will most likely pay a high price to buy back the shares in the joint venture.

However, there are many takeovers in China, and many companies are willing to pay high prices to cooperate with Mercedes-Benz, which makes Mercedes-Benz very pleased.

Therefore, despite poor communication with Tiangong Technology many times, Mercedes-Benz finally chose to buy back its shares honestly.

On the morning of November 2007, 11, Mercedes-Benz reached an agreement with Tiangong Technology Company to spend 1 billion yuan to acquire all Tiangong Technology Company's shares in the joint venture plant and related authorized rights.

At noon, the news spread like wildfire and spread rapidly across the country, causing a great sensation.

Countless netizens are talking about it.

However, most people applauded.

"Tiangong Technology and Mercedes-Benz have been in a heated dispute, and they finally parted ways today. I have to say that Tiangong Technology is so courageous that it gave up the Mercedes-Benz brand, which is awesome! Having said that, Tiangong Technology insists on making domestic products Cars, and the practice of giving up foreign brands is really admirable! Look at the cars on the market, there are foreign brands everywhere, it is really heartbreaking. Nowadays, our domestic cars have begun to rise, if we do not support Isn’t it chilling to see domestically produced cars supporting European, American, Japanese and Korean cars instead?!”

"What you said above is right. I won't buy foreign cars in the future. The car brand of Tiangong Technology Company is very good!"

"Korean people like to buy local cars instead of imported ones. Why can't we? Brothers, don't let the Koreans look down on us! We are also very patriotic! Buying foreign cars is equivalent to supplying manufacturing to Europe, the United States, Japan, South Korea and other countries Funding for weapons and ammunition!”

"..."

Many people on the Internet act very patriotic, but when it comes to buying a car, this may not be the case.

Chinese car companies have to live up to their expectations.

And some car companies are just trying to deceive their own people. No wonder consumers hate them so much.

However, Tiangong Technology Company in this life is extremely conscientious and has won the favor of the public.

The low-end brand "Hongguang", priced under 10 yuan, is of high quality and low price.

In addition, Tiangong Technology Company also has many brands of cars for consumers to choose from.

Zhonghua and Hongqi compete with Mercedes-Benz and BMW.

There are also many motorcycle brands that have been converted into car brands, including "War Horse", "Red Rabbit", "Wuzui" and so on.

Furthermore, Tiangong Technology has also acquired some luxury car brands from abroad, including Rolls-Royce, Bentley, and Lamborghini.

Of course, there is also a new energy electric vehicle - Tesla Motors.

It can be said that Chinese consumers can buy various types of cars of various grades in Tiangong Technology 4S stores.

It is worth mentioning that Tiangong Technology Company and Mercedes-Benz parted ways, which is indeed a major event, setting off the prelude to a war between domestic cars and foreign cars...

(End of this chapter)