Rebirth 1984: Starting from the development of Hanka

Chapter 31 Hanka Global Strategic Layout
"Hello, Mr. Zhao Ye, I am Bella Romeo, Assistant Marketing Director of IBM. Your company's qualifications meet IBM's requirements for agents. Therefore, we sincerely invite your company to attend the IBM headquarters on October 10th. IBM Global Agent Conference!"

Zhao Ye was a little surprised when he heard the words. It seems that Imagine-Hanka and Wujiang Company have attracted IBM's attention.

"Okay, Ms. Romeo, I understand, we will send representatives to the United States to attend the IBM Global Reseller Conference!" Zhao Ye replied after thinking about it.

"OK, I am very much looking forward to your company's arrival, so I won't bother you now."

"Ah."

Zhao Ye nodded. After hanging up the phone, he fell into deep thought, thinking whether to act as an agent for IBM-PC?

"IBM-PC is currently the hottest computer brand in the world. If Wujiang Company can represent this product, it will definitely expand its influence! In addition, the profits brought by the agent IBM-PC are also very high. If you don't do it yourself An agent is an opportunity for other companies. As the saying goes, "if you don't make money, you don't make money." IBM-PC's agency rights can still be won."

"Of course, the main reason is that Wujiang has not yet developed its own computer."

"If IBM knows that Wujiang will launch its own brand PC in the future, I am afraid it will not continue to hand over the agency rights to itself. After all, how can a godson have a relationship with a son..."

"Who will arrange for this trip to the United States?"

Zhao Ye thought for a while, and decided to send Wang Anshi there, and set up a Wujiang branch in the United States by the way.

The branch in Hong Kong has been able to operate independently, and there is not much difference between Wang Anshi's presence and absence.

Well, so happily decided!
At the moment, Hong Kong.

After 20 days of hard work, Hong Kong Wujiang Company finally opened up the market in Hong Kong and gained a firm foothold. Wang Anshi was finally able to relax, so he planned to take a walk in Victoria Harbor after dinner today, enjoy the sea breeze and enjoy the beautiful scenery.However, he still doesn't know that he was arranged by Zhao Ye again (Listen to me, thank you...)
……

In the morning of the next day, Zhao Ye notified Wang Anshi and told him to go to the United States to set up the Wujiang branch first, and then to attend IBM's agent conference on October 10.

Wang Anshi worked hard, and after listening to Zhao Ye's explanation, he immediately said that there was no problem.

Lao Wang's work attitude is so good, Zhao Ye can't help but think about whether to increase his red envelope a little bit at the end of the year...

As Wang Anshi prepared to go to the United States to establish a branch, Zhao Ye immediately launched a larger-scale Chinese card global strategic layout plan, sending more employees to establish branches in areas with more Chinese.

After four or five months of development, Wujiang Company has trained a group of talents.

The main task of these branches is to promote products, develop and manage distributors in the local area, so the number of people does not need to be too large, and the asset-light route is taken.

This way the cost is not big, and the Wujiang company can survive.

……

Lu Tao is the person in charge of Wujiang Company in Baodao.

After he arrived in Baodao, he registered Wujiang Branch and investigated the market here.

He soon discovered that the situation on Baodao was different from that in the mainland.

As early as 1980, Jiajia Hanka appeared in Baodao area.

After several years of development, Baodao already has a variety of Hanka products, and the competition is fierce.

However, fortunately, the functions of these Hanka are not as powerful as Imagine-Hanka, such as the phrase association function.

Seeing this, Lu Tao couldn't help but breathe a sigh of relief, otherwise, the difficulty of promoting Imagine-Hanka would have increased many times.

Soon, Formosa Wujiang Company was registered.

He also started to act immediately, first advertised in the well-known newspapers in Baodao.

Then take the initiative to contact the powerful distributors of Baodao.

Perhaps because the Imagine-Hanka is too good, many dealers are very interested in this Hanka.

The first batch of 500 Imagine-Hanka sold out quickly.

Among them, a treasure island businessman named Zhou Tai bought 200 Han cards.

In an office building.

Zhou Tai was overjoyed. He was in the trade of electronic products and had just returned from a business trip in the mainland. He was very impressed by the name of Imagine-Hanka.

At this time in the Mainland, the most dazzling private enterprise is the current Wujiang Company.

If you ask around in Zhongguancun, you will know about Wujiang Company and Imagine-Hanka.

Out of curiosity, Zhou Tai also bought an Imagine-Hanka at that time, and he was amazed after that.At that time, Zhou Tai wanted to act as an agent for this Hanka product and sell it to Baodao, but he still had important matters to deal with at that time, so the matter of acting as an agent for Hanka had to be postponed.

"From now on, don't buy other Hanka brands, we only deal in Imagine-Hanka under Wujiang Company!!!"

Zhou Tai gave instructions to the employees.

Everyone was surprised.

I have never heard of Wujiang Company or Imagine-Hanka, no one.

Is it too risky for the boss to do this?

"I know that many of you are very confused at the moment, but it's okay, after you have used Imagine-Hanka, you will know how powerful it is!" Zhou Tai said with a smile.

Soon.

There was a constant sound of surprise in the office.

"This Chinese card is too powerful. It comes with various input methods, phrase association function, and memory function. If we usually use this Chinese card to type, I am afraid that only the first letter of the phrase can be directly typed. Phrases needed!"

"This Chinese card runs smoothly without any lag, which is great!"

"You can freely switch between traditional and simplified characters, amazing!"

"If this Chinese card is not popular, it will be too much for heaven!"

"..."

Zhou Tai smiled and said: "Imagine-Hanka is very popular in the mainland. When most people buy a computer, they will choose to buy an Imagine-Hanka, unless the budget is not enough."

Everyone was surprised at first, then nodded to express their understanding.

"I didn't expect people from the mainland to develop such an excellent product!"

"I always thought that the mainland was very backward..."

The next morning, Baodao Zhoutai Electronic Trading Co., Ltd. distributed 200 Imagine-Hanka sheets.

……

"Boss, do you have Jia Jia Han Card here?" Liu Qi came to a store and asked.He works in the Taxation Bureau of Baodao, and the director asked him to purchase a batch of Chinese cards for the unit.

He had learned in advance that Jiajia Hanka sold very well in Baodao, and the quality and reputation were good, so he planned to buy Jiajia Hanka this time.

"Yes, but I have bought a batch of more advanced Chinese cards here, which have the function of phrase association. For example, if you type the word 'tai', there will be 'typhoon', 'desk lamp', etc..." The shop owner smiled. Introduced, paused, and asked, "How about it, do you want to take a look?"

In order to open up the Baodao market, Zhao Ye made a larger profit margin, and dealers could earn more by selling Imagine-Hanka, so they will work hard to promote Imagine-Hanka.

Liu Qi couldn't help being surprised when he heard this.

Is this Hanka really so powerful? ? ?

"Boss, can you show me?" Liu Qi asked.

"Of course you can!"

After speaking, the shop owner inserted Imagine-Hanka into the expansion slot of the computer, and then focused on demonstrating the phrase association function of Imagine-Hanka on the computer.

10 minutes later.

A single business deal is concluded.

Liu Qi bought 6 Imagine-Hanka.

"Hahaha, Imagine-Hanka is really easy to sell, and the profit is so high. I'm almost out of stock, so I have to contact Zhoutai Electronic Trading Company to buy from it. Wait, why don't I buy directly from Wujiang Company, I'm so stupid! Hehe..."

The shop owner picked up a newspaper and searched for the phone number of Baodao Wujiang Company.

On Baodao, Wujiang Company has no regional sales agent yet.

Anyway, comers are welcome.

However, this situation will not last long. In the future, in order to facilitate the overall management of each sales area, it is beneficial to grasp the customer information and market dynamics in the area, it is conducive to the market uniformity of product prices, and it is conducive to doing a good job in product services and avoiding agents. If there is vicious competition among them, it is necessary to divide the sales area.

In the past two weeks, the phone of Formosa Wujiang has been ringing non-stop, and people have placed orders to buy Imagine-Hanka.

Lu Tao and the others were so busy that they were dizzy, feeling pain and joy.

"Manager Liu, how many Han cards do we sell now?"

"Mr. Lu, so far, our Baodao branch has sold 1250 Chinese cards!" Liu Ying, the marketing manager, replied excitedly.

"Well, that's right. Let's keep working hard. Let's give the boss a big surprise at the end of the year, and strive to make the Baodao branch the best among all the branches!"

Lu Tao paused, and asked loudly, "Do you have confidence?!"

"Yes!!!" The crowd cheered and nodded in response.

……

In the United States, after Wang Anshi came here, he also registered the U.S. Borderless Company immediately.

Due to the large size of the United States, well-developed media, and fierce competition, just promoting it in newspapers will cost a lot of money, and the effect may not be very good.

Therefore, he mainly aimed at Chinatown, recruited local Chinese, and sold Chinese cards by "local push".

In the United States, Chinese characters are generally only used when dealing with Chinese people, so Wang Anshi's marketing strategy and target audience are relatively accurate.

In the United States, there are many PC brands, and the prices are very cheap.

There are even computers that cost only a few hundred dollars.

Naturally, many Chinese families have already purchased computers.

Chinese is something that has been integrated into the blood of the Chinese. Many Chinese in this period can speak Chinese and write Chinese characters.

They are in demand for Hanka!

Therefore, when Wang Anshi promoted Imagine-Hanka in the United States, these people were overjoyed like rain after a long drought, and immediately contacted U.S. Wujiang Company, expressing their desire to place an order for Hanka.

Every day, the U.S. borderless company can receive orders for dozens or hundreds of Chinese cards.

Even in good times, two or three hundred Chinese cards can be sold a day.

In the future, as the popularity of Imagine-Hanka becomes higher and higher, sales will also increase.

The United States will become an important market for Hanka.

……

Wu Jin is the person in charge of Wujiang in Canada.

She is aware of the achievements made by the United States.

There are not many Chinese in Canada, and there are also Chinatowns, so she learned from Wang Anshi and succeeded in Canada.

685 Chinese cards were sold within two weeks.

……

In Europe, Imagine-Hanka has also opened up the market, but it is just a matter of earning more and less.

Borderless Hanka is attacking the global market, and the number of orders has skyrocketed, which has naturally created a large amount of foreign exchange for the country.

"Wujiang's Imagine-Hanka is selling like crazy abroad, I don't know how much money it made!"

"My store is opposite the warehouse of Wujiang Company. Every day, I can see the convoy from Kyoto Radio Factory [-] just delivered the goods to the warehouse of Wujiang Company, and the goods were taken away when they turned around."

Merchants in Zhongguancun watched the trucks coming in and out of the warehouse of Wujiang Company every day, so they naturally knew that the Chinese cards of Wujiang Company were selling well and were going abroad.

They are envious of each other, and they often talk about it when they get together
With the increase of orders for Chinese cards, Kyoto Radio [-] Factory is working overtime every day in production, and naturally makes a lot of money, even more profitable than their own main business selling TV sets. This makes Wireless [-] Factory Leaders are often incredible!

……

In less than a month, Wujiang Company's global strategic plan has been very successful. Those who are most envious are Liu Chuanzhi, Ni Annan and others.

At the moment, the Institute of Computing Technology, Chinese Academy of Sciences.

The leaders above have issued an order to Ni Annan that the Chinese card must be rolled out as soon as possible.

Ni Annan is really stressed right now.

Fortunately, their team is barely able to come up with a relatively good Chinese card.

Ni Annan reported the news to the leader, which soon caused a sensation in the computing institute...

Gone are the days when Wujiang Company monopolized the Hanka market in the mainland.

In fact, not only the Institute of Computing Technology of the Chinese Academy of Sciences studies Hanka, but also many institutions.

In the previous life, in just a few years, nearly a hundred kinds of Chinese cards appeared in the Chinese market, and a situation of fierce competition quickly formed, which is really terrifying!
(End of this chapter)