Rebirth 1984: Starting from the development of Hanka

Chapter 23 I Super Introverted, Put WPS into Hanka
The next day, Zhang Xuanlong from Jinshan came to Imagination Technology Company again to discuss more in-depth cooperation details.

In Wang Anshi's office.

Zhang Xuanlong introduced the cost of super microcomputer: "The cost of super microcomputer is very low, about 6000 yuan, the suggested retail price is 1.8 yuan, and the price of IBM-PC microcomputer is [-] to [-] yuan, our price is far lower Compared with the price of IBM-PC, it has a price advantage!"

When Wang Anshi heard the words, he couldn't help but nodded.

If 1.8 yuan can buy a microcomputer, many people will be tempted.

Having said that, the profits of microcomputers are really high! !

……

In the afternoon, Imagination Technology officially signed a contract with Hong Kong Jinshan.

Lang loves his concubine, and the two hit it off immediately, so it didn't take much time.

Of course, the main reason is that Hong Kong Jinshan Company has given away more profits, and Zhao Ye has nothing to be picky about.

Henry Zhang accepted the contract at this time, and said to Zhao Ye: "Mr. Zhao, I will inform Hong Kong to produce it immediately. The first batch of 200 super microcomputers, what do you think?"

Zhao Ye thought for a while, then nodded: "Yes!"

For the first time to test the water, don't be too aggressive, 200 units is actually a lot.

There are very few people in China who can afford a microcomputer, and it is a miscellaneous brand. To be honest, if it is not because of its cheap price, no one will buy it.

After receiving Zhao Ye's affirmative answer, Zhang Xuanlong left Imagination Technology Company full of excitement.

Looking at the back of him leaving, Zhao Ye couldn't help but think that Imagination Technology Co., Ltd., as the agent of Jinshan SUPER microcomputer this time, seems to have created a precedent in the compatible computer market in China. Thinking about it, I am quite excited.

It's a pity that Imagination Technology Company doesn't have its own microcomputer brand, otherwise it would be even better.

Right now, it is better to finish the Chinese typewriter and BB machine first.

In the previous life, Lenovo also acted as an agent for foreign microcomputer brands, but still did not make money with Chinese typewriters.

In 1988, Lenovo's revenue was only 8000 million, while Stone Company relied on Chinese typewriters to create a sales volume of 10 billion, of which the profit was [-] to [-] million.

At this stage, microcomputers are nothing compared to typewriters.

Thinking of this, Zhao Ye went to the second floor and devoted himself to product development.

……

Henry Zhang then returned to the hotel and immediately called Hong Kong to inform the factory to produce SUPER microcomputers.

In the 80s, Hong Kong had a prosperous economy, but there were still a small number of people who could afford microcomputers.

Hong Kong is a free port, and Jinshan Company has to face fierce competition from foreign brands, and it is in a difficult situation.

Therefore, Zhang Xuanlong thought of going to the mainland to open up the market.

Early the next morning, Henry Zhang came to Imagination Technology Company again.

"Boss Zhao, I'm planning to go back to Hong Kong. On the one hand, I will personally supervise the production, and on the other hand, I have to deal with some company affairs!" Henry Zhang said.

"Well, since that's the case, then I won't keep you. I wish you a smooth journey! Oh, by the way, I'll ask Manager Wang Anshi to go to Hong Kong with you. It just so happens that he has already completed the visa application."

Hearing this, Henry Zhang wondered, "What is Manager Wang doing in Hong Kong?"

"I asked him to go to Hong Kong to establish a branch of Imagination Technology. The main purpose is naturally to strengthen exchanges and cooperation with Jinshan Company. I hope that I can get the help of Jinshan Company so that Imagination Technology Branch can gain a foothold in Hong Kong! "

Zhao Ye explained to Zhang Xuanlong in this way.

However, the branch office is not only to strengthen exchanges and cooperation with Jinshan Company, its main purpose is to open up the Hong Kong, Baodao, and even Southeast Asian markets for the head office.

Yes, that's right, Zhao Ye wants to sell Chinese cards, Chinese typewriters and BB machines to these regions.

Henry Zhang was stunned for a moment, but actually knew Zhao Ye's purpose well. To strengthen exchanges and cooperation does not necessarily require the establishment of a branch in Hong Kong, and how much it would cost.

However, there is no harm to Kingsoft for Imagination Technologies to establish a branch in Hong Kong.

Therefore, Zhang Xuanlong nodded immediately, and readily agreed: "No problem, Boss Zhao, don't worry, Jinshan Company will help Imagination Company gain a foothold in Hong Kong!"

When Zhao Ye heard this, a smile appeared on his face: "Then thank you, Mr. Wang!"

Kingsoft's network resources and channels in Hong Kong can enable the Hong Kong branch to quickly open up the market and gain a firm foothold, thus saving a lot of time and money.

……

Wang Anshi left, and Zhao Ye took care of the marketing matters by himself.

Now, Hanka sales are somewhat weak.

The main reason is that the popularity of Hanka has dropped, and many people don't know that there is such a thing as Hanka.

In this era, the transmission of information is too slow, and the channels for people to receive information are too single. If you want to increase the sales of Hanka, you must advertise.

Advertising is the only way to win marketing.

Before advertising in newspapers, this time he plans to advertise on TV.

The few minutes between the beginning and the end of "News Network" are the most valuable golden time slots in China.

But now it seems that it has not attracted the attention of TV stations and manufacturers.

Zhao Ye leaned in front of the window, looked into the distance, and said to himself: "The Institute of Computing Technology, Chinese Academy of Sciences has basically completed the design of the Chinese Card, and the Chinese Card may be released in August or September. I just took this opportunity to severely suppress the other party." !"

Don't ask me why I know the development progress of the Chinese Card of the Chinese Institute of Computing Technology, the sense of confidentiality is really poor. I asked my former colleagues a little, and I knew it.

...

At this time, the Institute of Computing Technology, Chinese Academy of Sciences.

The expressions of Ni Annan and the others were slightly heavy.

They have indeed developed the Chinese card, but compared with the imaginative Chinese card, its function is far behind. Especially in terms of phrase association function, it feels a bit mentally retarded.

"Old Ni, this thing... can we get it? At that time, will we be criticized by reporters or colleagues? It is said that our gathering of elites from the Computing Institute of the Chinese Academy of Sciences is no better than Zhao Ye alone?" The middle-aged man said with a wry smile.

Ni Annan's complexion was not very good either.

Their team has worked very hard, but the Hanka that can be developed is not as good as the Hanka of imagination.

The imaginative Chinese card developed by Zhao Ye seems to be the ceiling of the Chinese card world. No matter how hard people like themselves try, it is futile.

"No matter how perfect this Chinese card is, it must not be listed on the market now, otherwise the reputation of the Institute of Computing Technology of the Chinese Academy of Sciences will be lost, and others will laugh at us. The key is that in the market, it cannot compete with the imaginative Chinese card." Ni Annan said in a deep voice.

When everyone heard the words, they nodded.

Zhao Ye didn't know what the Chinese Academy of Sciences was thinking at this time, otherwise he would have laughed happily.

At this moment, while he was thinking about TV commercials, he was also thinking about how to optimize the Imaginative Hanka.

Originally, Zhao Ye did not intend to update the Han Card, but the Chinese Card can be bundled with PCs, which again reflects the importance of the Han Card.

It is worth learning from the successful experience of Lenovo's previous life.

"By the way, add the word processing software WPS to Hanka. After users install Hanka, they don't need to install other word processing software! Let users develop the habit of using WPS first, even if Hanka is useless in the future. However, they have promoted WPS!!!" Thinking of this, Zhao Ye couldn't help laughing.

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(End of this chapter)