Rebirth 1984: Starting from the development of Hanka

Chapter 170 Hot Patent Licensing (5k)

What everyone is most concerned about at this time is the quotation of Wujiang PHS.

Lu Jia said loudly: "Finally, let me introduce the quotation of "Wujiang PHS-1", the retail price in Hong Kong is 5000 Hong Kong dollars, and the retail price in the United States is 2500 US dollars! "

The exchange rate between the Hong Kong dollar and the US dollar is 4:1.

In other words, the retail price in the United States is equivalent to [-] Hong Kong dollars, which is twice the retail price in Hong Kong.

However, transportation, tariffs and other expenses are not small, coupled with the high spending power of foreigners, it is reasonable to have a higher retail price~
Currently, the retail price of Motorola mobile phones in the United States is US$4000. The price advantage of "WFX-1" is quite obvious.

However, the United States has a vast land and abundant resources. Except for big cities, most of them live in scattered places. When they go shopping, they have to drive to the supermarket.PHS base station layout is difficult, resulting in poor signal.In addition, Americans are richer and would rather buy a Motorola mobile phone than a PHS.

Therefore, it is very difficult for PHS to replicate its great success in China in the United States.

It can only be said that PHS can develop in the United States, but the ceiling is very low.

The investment of PHS is relatively small, and it should be greatly sought after in developing countries.

Of course, Japan has a small land and a large population, so it also has the soil for the development of PHS.In the previous life, Japan had more than 700 million PHS users, which is already a lot.

In this world, the PHS was launched earlier than in the previous life, and the 2G era has just started, and today it is still dominated by 1G networks.No one can shake Motorola's mobile phone supremacy so far.

However, since PHS was launched earlier, its development potential is much higher than that of Zhao Ye's previous life.

The conference site was very excited at this time.

"Oh my God, it's so cheap that I can't help but want to buy a "Wujiang PHS-1". "A reporter couldn't help sighing.

The businessman in suits and leather shoes on the side couldn't help but said, "Damn, if I knew that Wujiang would release such a cheap PHS phone, I wouldn't buy a Motorola mobile phone. It's too expensive, and it's not convenient to take it."

""Wujiang Xiaolingtong-1" is so beautiful, small and exquisite, fashionable in style, and can be worn on a rope, hanging around the neck, and the price is so affordable, it's really exciting~" Not far away, a woman smiled like a flower, and said own ideas.

And the colleagues who came to inquire about the news all had extremely ugly faces.

The price of "Wujiang PHS-1" is so cheap, how can their company's products be sold?
Beginning at noon that day, the Wujiang flagship store in Hong Kong and the business hall of Hong Kong Telecom began to sell "Wujiang PHS-1".

In the afternoon, the Wujiang flagship store and the Hong Kong Telecom business hall were already overcrowded.

In the evening, consumers who heard the news formed a long queue of hundreds of meters at the door.

Especially outside the business hall of Hong Kong Telecom, there are huge crowds of people, which have already constituted a serious obstruction to the nearby traffic.

The local police station had to send a large number of police officers to maintain order.

"Oh my god, "Wujiang PHS-1" is really hot, so many people are queuing up to buy it, should I buy one too? Many passers-by looked at the team and said to themselves.

5000 Hong Kong dollars is not cheap for Hong Kong people, but it is not too expensive, and many families can afford it.

There is a "herd effect" in psychology, which means that when individuals are influenced by the group, they change their views, judgments and behaviors, and change in the same direction as the majority of the group.

Right now, that is the case.

Passers-by have been affected, and want to buy a "Wujiang PHS-1" like everyone else

.

……

"Mr. Zhou Runfa, I wonder if you intend to endorse the "Wujiang PHS-1" product? "

Liu Lingqin, the marketing director of Wujiang Communication Technology Company, approached Zhou Runfa and asked.

Right now, "Wujiang PHS-1" is extremely popular, and Wujiang Communication Technology Company wants to strike while the iron is hot and let celebrities endorse "Wujiang PHS-1".

Zhou Runfa is a Hong Kong artist selected by Liu Lingqin.

At present, Zhou Runfa's popularity is very high, probably only Cheng Long can compete with him.

Looking for Cheng Long to represent? Oh my God, I think my company is too profitable and I am not afraid of bankruptcy, so I asked him to speak for you...

Wujiang naturally dared not seek Cheng Long's endorsement.

Therefore, Zhou Runfa was the only one left to be the spokesperson.

In 1986, "The True Colors of a Hero" starring Zhou Runfa became the annual champion of Hong Kong films and a milestone in the history of Hong Kong films.The role of Xiao Ma played by Zhou Runfa is popular in Asia!
In the film, the famous scene of him lighting cigarettes with US dollars is still impressive.

And the lines are also fresh in my memory.

"I have been waiting for three years, just to wait for an opportunity. I want to fight for my breath, not to prove that I am great; I want to tell people that what I lost must be taken back!"

Are these words domineering or not?

"Oh, by the way, Mr. Zhou, Wujiang has set up a film production company in Hong Kong called Oriental DreamWorks Pictures. The company has already written a script called "God of Gamblers". If there is no accident, Oriental DreamWorks Pictures will soon find you to play the leading role in this movie—God of Gamblers Gao Jin, invite Wang Jing to be the director, and will also invite Liu Dehua, Zhang Min, Wang Zuxian and others to lead the leading roles!"

In fact, Zhou Runfa is very willing to endorse "Wujiang PHS-1". As an international brand, Wujiang has a huge influence. Being able to represent Wujiang's products can prove his status from the side.

"Miss Liu, it is my honor to be the endorser of "WF-1", of course I am very willing.In addition, I am also very interested in playing the leading role in "God of Gamblers"! "

The first film under Wujiang's banner wants to open up the Hong Kong film market. Is it a joke?
It is expected that this "God of Gamblers" must be a super masterpiece, and in terms of publicity, ATV and "Oriental Daily" will definitely spare no effort.

Therefore, the movie "God of Gamblers" has a high probability of being popular.

On the same day, Zhou Runfa signed an endorsement contract with Wujiang Communication Technology Company.

The next day, I started filming the commercial, and then sent it to ATV and TVB for broadcast.

In Hong Kong, a movie can be shot in ten days. As for TV commercials, one day is enough.

In the evening, during the prime time, the TV series had just ended, and an advertisement for Zhou Runfa's endorsement of "Wujiang PHS-1" appeared.

There is not much novelty in the advertisement, that is, Zhou Runfa took out the "Wujiang PHS-1" on the set to call relatives, friends, brothers and sisters.

Afterwards, he finished the advertising slogan according to the script: "Wujiang PHS, communication without limits, leading the fashion trend!"

The words of the advertisement are concise and concise, and the audience seems to remember them as long as they listen to the words of the advertisement several times.

"Damn, brother Ma is also using "Borderless PHS-1", so cool! ! !If I had money, I would also buy "WFX-1"! "Jiang Jingfeng, as a die-hard fan of Zhou Runfa, was extremely excited when he saw this advertisement.

This evening, many people, like him, had the urge to buy this product after seeing "Brother Ma" endorse "WF-1".

Many people imitated every move of "Brother Little Ma".

This is the star effect, which is the value of these artists.

Otherwise, why do merchants invite these celebrities to endorse, isn't it because they can drive sales?

After the advertisement was broadcast, the sales of "Wujiang PHS-1" surged.

At this time, the number of new users of Hong Kong Telecom has skyrocketed, further monopolizing the Hong Kong telecommunications market.

……

"Wujiang Xiaolingtong-1" has attracted many people's attention. Now that it is popular in Hong Kong and its development is extremely smooth, everyone can't sit still anymore.

Shenzhen, Guangzhou, Shanghai and many other cities have sent cooperation invitations to Wujiang Communication Technology Company.

Seeing this, the Beiping government immediately followed up and encouraged major cities across the country to vigorously develop the PHS business.

Domestic communication is a rigid need. Since the PHS technology is so powerful, and it just fits the national conditions, if we don’t vigorously develop the PHS business, wouldn’t we miss the rapid development of the domestic communication industry?
The mainland market has broad prospects, which cannot be compared with Hong Kong.

A week later, more than a dozen cities in the mainland took the lead in reaching cooperation with Wujiang Communication Technology Company.

The Wujiang factory in Beiping was operating at full capacity for a while, driving the rapid development of related upstream and downstream industrial chains.

In the previous life, although the domestic PHS business showed explosive growth, most of the profits were taken by foreign countries.

First of all, the patents belong to Japan; secondly, the chips, batteries, screens, etc. of base station equipment and PHS mobile phones are purchased from foreign products.

"Wujiang PHS-1" is 100% localized, and the core components are all developed and produced by Wujiang itself.Although the Wujiang Group may have made a lot of money, at least it didn't let foreigners make money.

In addition, PHS technology can also be exported.

Many countries are very interested in this ultra-cheap PHS technology.

At this moment, telecommunications companies in Japan, South Korea, and Southeast Asia have sent people to Wujiang Communication Technology Company to discuss cooperation.

They all want to introduce PHS technology and replicate the great success of PHS in Hong Kong.

In the era when 2G communication networks were not yet popular, PHS was already quite advanced.The essence of PHS is a kind of micro-cellular technology, which realizes wireless coverage through micro-cellular base stations, and connects the user terminal (that is, the wireless local phone mobile phone) to the local telephone network in a wireless manner, so that the fixed telephone in the traditional sense is no longer fixed in a certain place. Location.

The 1G communication network is a cellular wireless telephone system based on analog technology.

……

Wujiang Communication Technology Company, conference room.

"The cost of PHS is low, and the deployment is fast. After you go back, organize people to build PHS base stations, and you can quickly seize users!"

"What is the most important asset of a communication company? Isn't it the users? With users, you can charge a considerable amount of tariffs every month. Now is the era of staking. Whoever grabs the users first will be able to grow and develop. "

"Although the technology of PHS is lower than that of 2G and 1G, its advantages cannot be ignored."

"I think that for users, they don't necessarily need the most advanced 2G communication network services, but the services that are most suitable for them! Many people have never left the province, and some people have never left their hometowns..."

"As long as they use PHS, they can meet their usual communication needs."

Lu Jia finished speaking.

The guests nodded involuntarily in agreement.

It is precisely because of the advantages of PHS that they came to discuss cooperation.

Lu Jia continued, explaining the cooperation method of Wujiang Communication Technology Company.

"Our company only sells base station equipment and PHS mobile phones, and will not authorize patent licenses to outsiders! If you want to cooperate, then you can only accept this condition."

"The entire set of equipment for a PHS base station costs $4."

"If the purchase quantity is relatively large, our company can discount as appropriate."

"Everyone, time is money. If you deploy PHS earlier, you will be able to enjoy this wave of technological dividends earlier. Don't wait until the 2G communication network technology matures and grows stronger before you want to open PHS services. By then, I'm afraid it will be difficult to start the PHS business!" Lu Jia said frankly to everyone.

GSM only began to develop rapidly in the early 90s. Nowadays, there are only a handful of telecom operators in Europe that have opened GSM services.Among them is Orange Telecom, which Wujiang acquired in the UK!

PHS needs to develop, but GSM cannot be ignored.

Orange can basically become a major telecom player in Europe as long as it rides the trend.

At that time, whether it is to continue to develop independently or "sell oranges at sky-high prices", you can take it easy.

Everyone was quickly persuaded by Lu Jia.

Someone asked: "Mr. Lu, if you don't agree to patent licensing, will your production capacity keep up? You know, once we invest in the development of the PHS business, we will invest at least hundreds of millions of dollars. Users need PHS mobile phones. .Once your supply is not in time, our user growth rate will be severely affected.

In addition, I suggest that you should open the PHS mobile phone patent license.Micro-cell technology is not a very clever technology. Once someone bypasses your company's patent and develops a similar technology, then your company's advantages will no longer exist.

Moreover, because you are relatively conservative and do not authorize patent licenses, this will inevitably lead to a large number of companies embracing your competitors.Ultimately, PHS technology was eliminated by competitors. "

"A first-rate company makes standards, a second-rate company makes brands, and a third-rate company makes products! I hope your company can think about it..."

Inoue Chuanzuki, the representative of NTT, said eloquently, which made Lu Jia think.

"Ms. Inoue Chuanyue, hello, I will study the question you mentioned with my boss carefully, and then I will give you an answer."

"Okay, Mr. Lu." Inoue Chuanyue smiled and said softly, nodding at Lu Jia.

……

Lu Jia quickly called Zhao Ye. After thinking about it carefully, he felt that what Inoue Chuanyue said was not unreasonable.

The call was quickly connected.

Lu Jia relayed Inoue Chuanyue's words.

Hearing this, Zhao Ye revealed a pensive expression.

PHS is indeed not an advanced technology. Other companies will be able to bypass PHS patents and develop similar technologies as long as they spend time.

In the previous life, liquid crystal display screens competed with plasma display screens for the market. At that time, plasma display technology far surpassed liquid crystal display technology, and the advantages were quite obvious. However, almost all plasma display technology was mastered by Panasonic, but Panasonic refused to open the technology to other companies to jointly expand the market.

Therefore, other manufacturers can only embrace liquid crystal display technology.

As can be imagined, the plasma display technology failed.

How can a Panasonic company rival the world's major LCD manufacturers?
Foresight!
Zhao Ye figured it out, and explained to Lu Jia: "You can license the patent to the outside world, but you must buy Wujiang's chipset!"

The chip is Wujiang's advantage, and it is developed based on PHS technology. Other companies want to develop it, and the time is much slower.

So, basically, most companies will agree to this condition.

Let's make the market bigger together. If I sell explosive chips, wouldn't I earn more?

Maybe you can still sell batteries and LCD screens, or even do OEM.

If Wujiang Communication Technology Co., Ltd. is allowed to develop the market by itself, wouldn't it be much slower?
Everyone earns money, and I earn more...

Zhao Ye talked with Lu Jia on the phone for a long time, and discussed various cooperation methods, even a complete set of OEM services.

Once the foundry business is established, Wujiang will become a mobile phone foundry giant in the future.

If the PC foundry business is also won, will Foxconn still be the world's largest electronics foundry in the future?

Foxconn has more than 130 million employees worldwide, which is more terrifying than the population of many small countries.

If Wujiang Group has many more employees than Foxconn, it is related to the survival of countless families, and stability is everything. Who would dare to easily touch Wujiang Group?
Although Wujiang Group is a high-tech company, why not do electronic OEM?
Besides, the development trend of the foundry industry in the future is automation and intelligence, full of high technology, and Tiangong Technology, a subsidiary of Wujiang Group, is developing in this direction.

The next day, according to Zhao Ye's instructions, Lu Jia met with company representatives from various places again.

He said clearly: "Hello everyone, Wujiang Group can authorize the relevant patents of PHS mobile phones, but the partner must purchase Wujiang's chipset, otherwise the patent authorization will not be obtained!
In addition, if you buy Wujiang's batteries and LCD screens, or even have Wujiang OEM produce them, the patent licensing fee will be much lower! "

Wujiang did not authorize the patent of PHS base station equipment, only the patent of PHS mobile phone was authorized.

At that time, the trend will be overwhelming, and there will be mobile phones with the Wujiang PHS standard on the market. Telecom companies should know how to choose.

Moreover, PHS's first-mover advantage is too obvious. It will take at least one or two years for other companies to bypass the patent. By then, the day lily will be cold.

Besides, it is simply thankless to spend time and effort to develop a technology that is already outdated, and then to compete with giants like Wujiang Group.

As soon as Lu Jia's words fell, many people present showed joy.

"Wujiang PHS-1" is a big hit in Hong Kong, making a lot of money, which is enviable.

Now, since Wujiang Group has released the PHS mobile phone patents, it means that they can also make a lot of money by selling PHS mobile phones.

Soon, the meeting room was full of joy, and everyone was talking and laughing while signing a cooperation agreement.

If there is no accident, as this group of people left China, they brought the "seeds" of PHS to all over the world, and finally blossomed everywhere!
(End of this chapter)