Rebirth 1984: Starting from the development of Hanka

Chapter 150 Computing Institute's Copycat Road

In the previous life, electronic pets became so popular that relevant government departments explicitly prohibited electronic pets from entering the campus.

It can be seen from this that "Wujiang Electronic Pet" has the aura of the super IP bonus of "Pokemon", which is much more popular than Tamagotchi or those pirated electronic pets.

Moreover, many people buy a few, a dozen, or even dozens of them.

"Wujiang Electronic Pet" has created an unimaginable sales performance in just one week, which is really shocking.

In fact, even Zhao Ye did not expect the sales of "Wujiang Electronic Pet" to be so good.

Interestingly, with the explosion of "Borderless Electronic Pets", the sales of Gameboy and "Qongqi Game Console" have increased significantly, and the "Pokemon" game cartridges have been sold out.

"Borderless Electronic Pet" is not as deep as Gameboy due to hardware limitations, and Gameboy is not as deep as Gameboy, but Gameboy is easy to carry.Countless people who came into contact with "Boundless Electronic Pets" for the first time will naturally learn about Gameboy and "Qongqi Game Console", which led to a surge in sales of Gameboy and "Qongqi Game Console".

In addition, the cartoon "Pokemon" is very popular. Hundreds of TV stations around the world are broadcasting this cartoon. Anyway, it doesn't cost money, but there are so many people who like to watch it. Among the audience, there are not only children, but also Lots of adults.

The popularity of cartoons has fed back the big sales of games, and at the same time, it has also made the peripheral products of "Pokemon" a big hit.

During this period of time, Wujiang Group has been making money like crazy.

"Pokemon" is no exception, and has become the hottest super IP at the moment, and its value is much higher than that of "Star Wars".

Can the profits of peripheral products of "Star Wars" be higher than that of "Pokemon"? ? ?

In the previous life, "Pokemon" was the most profitable super IP in the world.

In this life, the powerful combination of "Pokemon" and the electronic pet machine, the effect is naturally extremely amazing.

At this moment, the world's major media are almost crazy and excited, and they are almost reporting the invincible whirlwind created by "Borderless Electronic Pet".

"The Times" stated: "The "Borderless Electronic Pet" was born out of nowhere, like a storm rarely seen in a century, sweeping the world and ushering in the era of electronic pets! "

"Time Magazine": "There is no doubt that "Borderless Electronic Pet" has become the most eye-catching product in the world since the 20th century! ! ! "

On Wall Street in the United States, Caleb Ford, a senior investor of Goldman Sachs Group, publicly stated: "If the Wujiang Game Company under Wujiang Group accepts investment, Goldman Sachs Group will give everything and will definitely invest in it!!!"

At this time, not only Goldman Sachs Group expressed, but other investment companies are also very interested in Wujiang Game Company.

In just over two years, it successively launched three game consoles that are popular all over the world, "Qongqi Game Console", Gameboy and "Borderless Electronic Pet", and developed "Pokemon", "Calabash Brothers", "Street Overlord, The King of Fighters, Dragon Quest, The Legend of Zelda, Final Fantasy and other dozens of classic games, the innovative ability of Wujiang Game Company is unparalleled and shocked the world!
A professional evaluation agency on Wall Street even stated that Zhao Ye could become the world's richest man with his Wujiang game company alone, and his net worth exceeded 300 billion US dollars! ! !
"Hollywood Entertainment News" reported: "In 1987, under Zhao Ye's name, the revenue of only Wujiang Game Company will exceed the total revenue of all TV stations in the United States!!!"

In fact, it is not an exaggeration at all.

What Nintendo was able to do in the early 90s, Borderless Games can do this year.

Different from Nintendo, Wujiang Game Company independently develops a lot of classic games, so the income is higher, and the production cost is low, and the cartoons and comics are timely.

Unlike Nintendo, who usually have to wait for the game to become popular before developing cartoons, the effect is much worse.

When a game is launched, just like a movie is released, it has to be promoted intensively in the early stage to create a big hit at the box office in the early stage, so as to attract more attention and the total box office can be higher.

……

In the second week, word of mouth spread that "Wujiang Electronic Pet" sold out again, but "Wujiang Electronic Pet" was sold out all over the world, resulting in many people being unable to buy electronic pet machines.

The dealers called one by one to urge the delivery.

At this very moment, the Wujiang factory is working overtime, three shifts, frantically producing "Wujiang Electronic Pet", Gameboy, "Qongqi Game Console" and game cassettes.

But even so, it cannot satisfy the crazy demand of the market.

Once the factory produces products, they are directly taken away by trucks outside the factory, and then shipped to distributors by air.

In Lujiazui, the hundreds of meters long road outside the Shanghai Wujiang factory is full of trucks, and it has become a beautiful landscape, which is simply spectacular!
"Boss Zhao, business is booming. It's the first time I've seen such a hot scene!" Secretary Shanghai said with some excitement.

Zhao Ye smiled, nodded and said: "The scene is really hot, and it's the first time I've seen it! I never expected that "Wujiang Electronic Pet" is so popular, and other products are also sold out.Even if we work in three shifts now, with people resting and machines endlessly, we still can't produce. "

After a pause, Zhao Ye smiled and said, "However, this is also good, and it happens to be used for hunger marketing."

The secretary was stunned and asked, "What is hunger marketing?"

Zhao Ye explained with a smile: "Hunger marketing refers to the intentional reduction of production by product suppliers in order to achieve the purpose of regulating supply and demand, creating the 'false' of supply shortage, and maintaining higher prices and profit margins for products! However, we are now indeed It is different from the original intention of actively implementing hunger marketing, but the effect is the same!"

The secretary suddenly smiled, "This hunger marketing method is very clever, but the prerequisite is that this product is at least somewhat popular, has a certain reputation, and has a fan base..."

Zhao Ye nodded and said with a smile, "Well, yes. A product that is not popular, but also engages in hunger marketing, it will become popular as soon as it comes out."

The newspaper kiosks not far away are filled with major domestic newspapers. If you open a newspaper at random, there are not many headlines on the front page, all of which are reporting the news that "Wujiang Electronic Pet" has become popular abroad.

It sold 2000 million units in its first week, priced at $99, and sold almost $20 billion.

In China today, the wages of ordinary workers are only 200 yuan. What is the concept of 20 billion US dollars?
People can't imagine it anymore.

How many years do I have to work to earn $20 billion.

And this is only Wujiang Group's income from selling "Wujiang Electronic Pets".

If other income is counted, how amazing would it be?

For a while, "Borderless Electronic Pet" caused heated discussions among the people.

What kind of product is it that is so popular with users all over the world?

Wujiang Group does not currently sell "Wujiang Electronic Pets" in China. For the citizens, even if Wujiang Group sells the electronic pet machine at a lower price, it is equivalent to their income for one or two months.

On the one hand, Zhao Ye couldn't bear to cheat them, on the other hand, selling them to foreigners and earning foreign exchange, wouldn't it be more delicious?

Right now, the supply of "Wujiang Electronic Pets" is in short supply, and it is difficult to increase the production capacity of the Shanghai Wujiang factory in a short time. Of course, it is urgent to supply to foreign markets.

However, many companies in China will definitely be jealous when they see the electronic pets of Wujiang Group make so much money, and then start the road of imitation.

Zhao Ye can't stop it, the national conditions are like this, but even if they are making counterfeit electronic pet machines, they still have to buy chips and TN LCD screens from Wujiang Group, and Wujiang Group still makes the most of the profits.

Therefore, Zhao Ye didn't care if they were copycats or not.

Even if the electronic pets they developed were not ordinary cats and puppies, but also "Pokemon"...Zhao Ye didn't bother to sue them.

Pirated products can promote "Pokemon" to a certain extent.

In the previous life, Microsoft allowed pirated Windows systems to circulate in China, and finally established the dominance of Microsoft's operating system in China.

……

At 9 o'clock in the morning, Xiaobawang Technology Company, conference room.

""Borderless Electronic Pet" is so popular abroad, it shows that this kind of breeding game is very popular among the public!If our Xiaobawang Technology Co., Ltd. copies it, we will definitely be able to make a lot of money in China! " Duan Yongping said to everyone.

Due to the popularity of Xiaobawang learning machines in China, Zhongshan Rihua Electronics Factory has changed its name to Xiaobawang Technology Company.

Duan Yongping seemed to be addicted to copycats, and he aimed at "Wujiang electronic pets" all at once.

As soon as he finished speaking, he received warm applause from everyone.

It seems that everyone has tasted the sweetness of the Xiaobawang learning machine, which has led everyone to be extremely keen on making counterfeit products, especially imitating the products of Wujiang Group.

……

Computing company.

Liu Chuanzhi is now more and more envious of Zhao Ye and Wujiang Group.

"Wujiang Electronic Pet" makes so much money, he can no longer remain indifferent.

"Why is it inappropriate for the Chinese Academy of Sciences to build a cottage? Fuck it, as long as it can make money!" Liu Chuanzhi thought bitterly.

The main revenue of the computing company is Hanka and proxy computers.

However, Hanka's competition is getting fiercer and its profits are getting lower and lower.

It used to cost 5000 yuan for a Chinese card, but now the price has dropped to 1000 yuan.Among them, the culprit is Wujiang Group, which provides cheap chips, which solves the difficulty for many companies to purchase electronic components. In the past, they used foreign exchange to buy chips from foreign companies, but now they directly use RMB to buy chips from Wujiang Group. Many enterprises have entered the Hanka industry.

In this life, the competition in the Hanka market is far more intense than in the previous life.

Wujiang Group's Chinese card business is not very profitable now, and Zhao Ye even wants to cut this department. The annual revenue is less than 1 million yuan, and the profit is only a few million yuan, which is not as good as selling chips.

Then, it is conceivable that the Chinese card business of the computing company must earn less, and because it needs to buy Wujiang chips, most of the money is finally earned by Wujiang Group.

Liu Chuanzhi said that if he was not angry, that was impossible.

In addition, the computing company's PC business is not very good.

Wujiang Group is also acting as an agent for PCs, both in terms of channels and brands, it must be a lot stronger.

This has led to mediocre performance of the computer agency PC business of the computing institute.

Last year, that is, in 1986, the annual revenue of the Computing Institute was only 1.1 million yuan, which was not as much as that of Wujiang Group.

It also made a fortune with Hanka, and now, the gap between the computing company and the Wujiang Group is getting bigger and bigger, like a world of difference.

Yanagawa's initial ambition and arrogance seemed to have been smoothed out.

With the rise of Xiaobawang Technology Company, Liu Chuanzhi was heartbroken and jealous at the same time. Why can others copy Wujiang Group's products, but we can't?

This time, "Wujiang Electronic Pet" became popular all over the world with lightning speed, and the sales volume exceeded 2000 million units in a week, which is simply amazing!
Liu Chuanzhi couldn't bear it anymore!
In the afternoon, he asked all the executives of the company to come to the meeting.

At the meeting, he stated clearly: "Everyone, why did the computing institute develop slowly? Have you considered this issue? I think it is too conservative and lofty. Who said that companies with the background of the Chinese Academy of Sciences cannot make counterfeit products? See Looking at Xiaobawang Technology Company, because of the copycat "Qongqi Game Console", it is now developing better than our computing company! "

After a pause, he said again, "As the saying goes, 'If you are poor, you want to change', it is time for our computing company to change! From now on, we will also make counterfeit products, and only by making counterfeit products can we make money. With money, we can make money. ..."

I was just about to say that if I have money, I can do research and development.

But when the words came to his lips, Liu Chuanzhi stopped.

Just kidding, how much does it cost to do research and development? If the direction of research and development is wrong, the investment money will be wasted.

It is better to buy than to make!

It is better to develop counterfeit products than to develop by yourself!
The technical development of "Borderless Electronic Pet" is not very difficult, and it can be developed with a few engineers. "Wujiang Electronic Pet" raises "Pokemon", so can't my computing company's electronic pet machine keep cats and puppies?

"... Only when you have money can you give benefits to everyone!" Liu Chuanzhi added at the end.

When everyone heard the words, they couldn't help but nodded.

"Yeah, we have bound ourselves. The computing company needs to let go of its hands and feet and do a big job. Now that "Wujiang Electronic Pet" is so popular, we have to develop counterfeit products as soon as possible! "Yang Yuanqing said loudly, expressing his loyalty to Liu Chuanzhi immediately.

Soon, everyone unanimously decided to develop "Lenovo Electronic Pet".

……

At this time, Duan Yongping and others also decided to develop "Xiaobawang Electronic Pet".

Of course, there are more companies preparing to enter the electronic pet market.

However, in foreign markets, Wujiang Group owns the patent rights, blocking the entry of counterfeit products into Europe, America, Japan, South Korea, Canada, Australia and other countries.

……

"Boss, recently, many companies have purchased more chips and tn LCD screens at the same time. It seems that they are going to develop electronic pets..." Liu Yinyin said, "Wujiang electronic pets" It is so popular abroad, how can they not copy it?
Zhao Ye didn't care, waved his hand, and said with a smile: "It's okay, let them copy the cottage, and continue to sell them chips and LCD screens normally! At present, there are too many foreign orders, and the production capacity of the Shanghai Wujiang factory is insufficient. We can't eat anyway, let us They are fine. We don't sell chips and LCD monitors, they will buy them from Japan, and copy our "Borderless Electronic Pets".That being the case, it is better to sell them chips and LCDs to make a wave of money. "

"The pool in China is too small, we still have to look abroad." Zhao Ye finally said.

At present, Chinese people are still not rich enough, households with ten thousand yuan are rare, and there are definitely very few people who are willing to spend two or three hundred yuan to buy "Wujiang electronic pets" for their children.

Recently, Zhao Ye has been taking time to study the US stock market and the global economy, combined with the stock market crash "Black Monday" he knew in his previous life.

He suddenly discovered that before the stock market crash broke out, there were actually signs.

Some people who are more sensitive to the economy and the stock market may have already seen that the global economy will decline in the future and the stock market will plummet, so they will take some decisive measures.When the stock market crash breaks out, holding cash flow is very important.

Zhao Ye informed Zhou Anping to sell the shares held by Galaxy Financial Company Investment at a high price before the stock market crash. At the same time, wouldn't it be better to borrow money from major banks and use the bank's money to buy bottoms?
After the stock market crash is over, the stock price will be listed, and then sold at a high price, so as to make a lot of money.

December 10th night.

That is the day before the stock market crash "Black Monday".

Zhou Anping called to report to Zhao Ye what he had gained during this period.

"Boss, the stocks of dozens of companies held by Galaxy Financial have all been sold, cashing out 120 billion Hong Kong dollars!"

"In addition, in the name of Wujiang Group, we have reached a loan agreement with HSBC, Hang Seng Bank, Standard Chartered Bank and other banks, and have lent a total of 80 billion Hong Kong dollars!"

"Borrowed one trillion yen with Bank of Tokyo, Japan Post Bank, Daiwa Bank, Sumitomo Mitsui Financial Group and other financial institutions!"

"Also borrowed $42 billion from American banks such as Citibank and JPMorgan..."

After Zhou Anping finished speaking, he hesitated for a moment, and asked, "Boss, are you sure the stock market crash will come? If not, borrowing so much money at once, the interest alone is not a small amount."

In fact, Zhao Ye didn't dare to be 100% sure, and he only gambled once. If "Black Monday" appeared like in his previous life, he would be able to buy bottom at a low price and make a lot of money.

However, it doesn't matter even if he loses the bet. With so much money, he can definitely invest in real estate and stock markets in Tokyo, Japan, and he will definitely make a profit without losing money.

So, no matter what, Zhao Ye will not lose money.

It's just a question of earning more and earning less.

(End of this chapter)