The Millennium Semiconductor Survival Guide.

Chapter 371 3 Sixty-one stones stir up a thousand waves
As an industry leader, generally speaking, we will not compare ourselves with our competitors.

Because you compare with competitors, it means a kind of attention, and it means that the two of you have reached a point of closeness.

This will bring a similar subconscious feeling to consumers.

But if you have absolute confidence in your product and believe that your product can have a clear lead in the comparison, such a comparison is not a bad idea.

And in the long history of Silicon Valley, it is not uncommon for the boss to compare with the second. Apple has not done this before, but it does not mean that other technology giants will not do it.

This is not unusual. When Intel faced the challenge of AMD, it also compared AMD at its press conference.

Since 2004, AMD has mentioned Intel every year, hoping to conduct comparative tests with Intel's CPUs. Intel did not respond at first. Later, at the launch of the latest generation of Core processors in 2006, they disclosed the comparison with AMD Opteron. test scores.

Even a giant like Intel, which is far ahead of its competitors, will disclose comparative data with its competitors in press conferences, so it is not surprising to do so.

When Apple faces competitors who constantly compare their products with the iPhone, it fails to respond positively. This is Jobs's style, not Lei Jun's.

"Because the time was too short, we were not able to use Surface light for comparison. If we just look at the mobile phone benchmark data, we are 40.00% better than Surface light. Mphone4 is capable of playing any mobile game currently on the market."

"In terms of the screen, we have adopted high-refresh technology and increased the refresh frequency from 60Hz to 120Hz, which helps the overall picture performance to be smoother."

Lei Jun elaborated extensively on the excellent hardware quality of Mphone4. In addition to the chip, which you can intuitively feel through running scores, the high refresh rate of the screen and the new generation of Bluetooth technology can only be felt after you get started and experience it.

OnePlus was not the first high-refresh screen phone. As early as 2008, Sharp launched a high-refresh screen mobile phone. However, this technology was not popular because they did not promote it well or the product was not strong enough and the technology was immature. Sharp's high-refresh screen mobile phone didn't cause any splash.

OnePlus is the most outstanding mobile phone brand that has developed the concept of high-refresh screen. They have successfully popularized this concept and forced other companies to keep up. If any flagship phone does not have high-refresh technology, it seems that it will be inferior to others. Same (except Apple).

This is due to the excellent marketing of OnePlus and the cooperation of Samsung. Samsung screens are equal to top-notch screens and Samsung has core technologies. These two points allowed Samsung, as a high-refresh screen supplier, to successfully implement this concept. implanted in the minds of Chinese consumers.

Matrix is ​​now far more powerful than OnePlus. Matrix alone is enough to make the concept of high-end shopping accepted and recognized by consumers around the world. In the offline flagship stores established in recent years, this kind of internal strength is not in vain.

“In terms of cameras, we have three cameras, which is also a 1600-megapixel main camera, and the other two are ultra-wide-angle cameras and telephoto lenses. Next, let’s enjoy the photos taken by our colleagues using this Mphone4 device. .”

Taking into account the principle of confidentiality, the photos taken by Mphone4 this year were not taken by exclusive photographers, but by colleagues of Matrix in China, who found places to take photos in the Yangtze River Delta region.

This year, Mphone 4 no longer uses the ISP chip jointly developed with Sony. Instead, it uses a purely self-developed chip using Samsung technology. Combined with the algorithm, the overall camera performance has a qualitative leap compared with the previous generation. Even if it takes It will be very good in 2018, let alone now.

Audiences present who attended Microsoft's press conference three days ago, after seeing the photo comparison, can clearly feel that Mphone4 is more than one step ahead in terms of photo quality.

"We are also launching our smart assistant Siri. In Mphone4, we wake her up through 'Hey, Siri!'"

"Because we use a 20nm process chip and benefit from the powerful performance of A8S, Siri performs very well in terms of intelligence. She can understand most of what you mean. When combined with our new true wireless Bluetooth headset, , you can do a lot of things without using your hands."

With the advancement of Bluetooth technology this year, this conference also brought M-ear, a true wireless headset that competes with AirPods.From the time Lei Jun took the stage to the introduction of Mphone4, the audience was very excited and hoped to get Mphone4 right away.
The audience who can get tickets for the Mphone conference this year are all die-hard supporters except the media. Even if Mphone4 is not as good as surface light and they are cut like leeks, they will choose to buy Mphone4 instead of surface light.

Not to mention that Mphone4 now looks better than Surface light in all aspects. Just buying the best mobile phone chip in the world is enough reason, not to mention that Mphone4 is also equipped with a number of black technologies.

"What I just introduced is the Mphone4 that is sold in regions around the world except North America. Since Washington does not allow chips made by Xinxin to be sold in North America, the A4S chip equipped with Mphone8 is currently only made by Xinxin. Next, let me introduce to you the North American region. Mphone4 that can be bought,” Lei Jun said.

After he finished speaking, the audience was in an uproar. Did you feel lonely after listening to it for so long?
"what?"

"why?"

"This is discrimination against North American consumers!"

“I’m going to Washington to protest!”

There was a lot of discussion in the audience. The programmers in Silicon Valley disliked Washington. They believed that all the chaos in Amerikan was the result of the wrong decisions of the meat-eaters in Washington. Now everyone is clearly in the most technologically advanced country in the world. areas, but cannot buy the most advanced smartphones.

Does this sound like a word?

As for the so-called security reasons used by Washington, we are all adults. You can say this trick, but I believe it or not, you have no control over it.

Later, Lei Jun also briefly explained that the Mphone4 sold in North America has castrated Siri. In order to ensure battery life, high refresh rate is no longer available. It mainly castrates these two areas.

Without these two technologies, it will still be better than surface light in terms of user experience. After all, it is a product that has been approved by the future market, and there is no problem in terms of product strength.

But after all, there is no way to compare with the comprehensive crushing of the real Mphone4.

After the Mphone4 conference, the most shocked people were those in the semiconductor industry. Everyone was still using the 40nm process. Intel relied on its in-depth cooperation with ASML to enter the 32nm process. Why did you suddenly jump directly across two generations and create the 20nm process? Black technology like manufacturing process?

Famous semiconductor-related companies around the world have received the news that Xinxin has achieved a breakthrough in the 20nm process.

After all, the Mphone4 conference was even more lively than the Technology Spring Festival Gala because of Microsoft.

Before the press conference was over, AMD CEO asked his subordinates to book a ticket for him: "Book me a ticket to Zhangjiang as soon as possible, and you can help me make an appointment with Chenming Hu from Xinxin Technology. I want to see him, and the sooner I get there, the better." good!"

　To explain briefly, not competing with the second oldest is Jobs’s style. It does not mean that all bosses have this style. Don’t transplant Jobs’s style to Lei Jun.

　　Before Apple, there were quite a few press conferences where the penis was used to whip the corpse.

　　
　
(End of this chapter)