The Millennium Semiconductor Survival Guide.

Chapter 370 True·Mphone4
Amerikan and even users around the world still have a high degree of recognition of the Newman brand.

After Baidu was acquired by Zhou Xin, news of the purge of the original management continued to appear in the media. The management from Xu Yong to the lower levels were purged, which made users feel that Baidu had washed away their previous sins. Feel.

And as Baidu no longer engages in Internet finance and electronic payments, the connection between Baidu and the Madoff fraud case will slowly fade into a symbol and an event in the minds of users, and Baidu will get rid of its previous historical baggage and make a comeback. .

After Xiaomi acquired Baidu, its overseas capabilities have also been greatly enhanced. At least the shortcomings in software no longer exist.

"Microsoft Surface Light is a product that is very worth looking forward to. We have adopted a lot of advanced technologies. Compared with all current smartphones, it is absolutely technologically advanced."

After Microsoft acquired Weibo, a large number of Microsoft executives joined Weibo. Before, only Bill Gates, the founder of Microsoft, frequently spoke on Weibo. In the past three years, Ballmer posted on Weibo more frequently than Bill Gates. Ci is even higher.

At the end of 2009, various Microsoft executives began to warm up the new machine that Microsoft will release next spring. This new machine, named Surface Light, has high hopes from Microsoft.

“I can’t reveal more details to you for the time being, but it will definitely be a surprising product.”

“I can’t wait to bring Surface to everyone as soon as possible. In order to ensure that the production capacity after the product is launched can meet the needs of consumers, we also need to prepare and lay out the product to ensure that consumers can get it as soon as possible after the launch. To the Surface."

"It will definitely be the best smartphone in the first decade of the 21st century, and we all believe this."

"Mphone? I don't think Mphone4 will be better than surface light."

"Newman is a great entrepreneur, I don't deny this, but he can't change the technological gap between Matrix and Microsoft."

Ballmer made a big move on Weibo, using a large number of Weibo posts combined with Weibo’s push mechanism to arouse consumers’ curiosity to the greatest extent.

Because Mphone4 will be released this spring, Microsoft and Matrix, Surface and Mphone, Bill Gates and Zhou Xin, all these comparisons forced netizens on Ballmer's Weibo to direct the topic to Mphone.

Bill Gates, who shared his retirement life, was also asked by netizens below what they thought of Microsoft's new smartphone.

Bill Gates still held the title of chairman of Microsoft at this time, but he had actually officially handed over the reins and retired. The chairman here was more in name only, and the power of the chairman was actually handed over to Ballmer.

Of course, this does not mean that Bill Gates does not know about surface light. As the founder of Microsoft, he got the prototype at the end of last year. The integrated application of a large number of new technologies is indeed eye-catching.

"@billgates, is light really better than Mphone4? If so, then I will try to support light this year."

In the message posted by this netizen on Bill Gates’ Weibo, he replied: “Yes, it’s definitely worth looking forward to.”

Microsoft is going after Matrix because Matrix dominates the high-end smartphone market above $700.

Each new generation of Matrix will have huge updates, which will be released after several years. This has also led to a large number of previous generation Mphone users waiting for this Mphone4 launch to upgrade to new phones.

In addition, the world is gradually emerging from the financial crisis and the consumer market is recovering. Everyone has money to spend and is willing to spend. From North America to Europe, from East Asia to Southeast Asia, a large number of users are waiting to switch to Mphone4.

This is such a huge market, and Microsoft hopes to directly steal Matrix's cake.

They have also come up with low-profile technologies and are cooperating with suppliers such as Sony, Panasonic, Samsung, and Intel. Almost every company has brought out its own special skills in order to create a smartphone that surpasses Mphone4 in all aspects. .

Microsoft doesn't expect to kill Matrix with one move. What they want to do is to break Matrix's golden body.

Because every Mphone release is a feast for consumers. Each generation of Mphone will guide future mobile phone manufacturers on how to build their own smartphones so that they can sell well.

First-class companies set standards. Matrix has obtained the right to interpret smartphones. It defines what smartphones should look like and which direction they should develop. This power cannot be given to a company controlled by Chinese people.

Zhou Xin also thought about whether to give technology to Xiaomi and rely on Xiaomi to launch a classic. Later, he did not do so because he asked Xiaomi to defeat Matrix, which was equivalent to giving up the power he had. Xiaomi relied on one product and another It is impossible to achieve Matrix status.

Therefore, Zhou Xin still hopes to use Mphone4 to make the golden body more solid. This time, defeating the coalition of these giants can further prove the gold content.

"Surface uses Intel's latest smartphone chip, which has the best performance currently. It has a synchronous dual-core operating mode, allowing two CPU cores to participate in calculations together, and uniformly manages the working status of the two cores based on the CPU load. , to achieve maximum utilization of performance”

Ballmer talked eloquently at the press conference, and Bill Gates sat below and applauded his old partner. He also knew the significance of Surface light to Microsoft. The success of this phone can help Microsoft win strategic space in the field of smartphones.

Microsoft's huge size makes sense. They have strategic space and are confident of competing head-on with Matrix.

Whether it is Microsoft or Intel, they need such space to win the market.

Surface light is more than just a product. Its success means that the Windows mobile operating system can be sold. The flagship models of mobile phone manufacturers such as Samsung, Sony, Nokia, etc. will pay for Microsoft's mobile operating system.

Intel's mobile phone CPU will also regain the recognition of mobile phone manufacturers and become their first choice, instead of being inferior to New Core, not even Samsung.

The wintel alliance has been holding back its momentum.

"We use better technology, but we have a battery life that is difficult to match with current smartphones. 11 hours of daily battery life is enough to support it."

The battery relies on Panasonic's latest technology, taking into account both battery life and performance.

“In terms of taking pictures, we have a 1600-megapixel main camera and an 800-megapixel secondary camera. The pixels of the secondary camera are already higher than those of Mphone3. It also uses Sony’s latest ISP chip. Next, we will take a few photos Let’s show you the imaging performance of Surface light in detail.”

To describe it in the terms of Huaguo mobile phone reviews, this is an out-and-out bucket phone. Compared with any smartphone at the moment, it has no shortcomings.

After Powell introduced the hardware level, he started talking about software and Microsoft's innovations at the software level.

Surface light is divided into four versions, regular version, pro, plus regular version, and plus pro.

The main difference is that the pro screen quality is better and the chip is more powerful. The pro uses Intel's latest 32nm process, while the regular version still uses a 40nm process chip.

The plus has a larger screen and an extra pen, specifically for business people, and is somewhat similar to Samsung's note series.

“In terms of software, we have realized the linkage between mobile phone windows and computer windows. We will update the current windows version to realize the interaction between smartphones and computers.

Among them, we will launch the smart assistant cortana. On the smartphone side, you can wake it up with voice and give it instructions.

For example, Cortana helped me open my notebook and record: March 3th is the day of Microsoft’s spring conference. I closed Notepad and created a reminder for this date in my calendar. "

After Ballmer issued the compound command, Notepad automatically opened on the Surface light screen behind him, and his words were recorded.

Ballmer opened the calendar again and saw the same content on the day he just mentioned.

"It can also help you search for the things you want to know. For example, Cortana, please show me news related to Bill Gates." After that, Cortana opened Bing built into Windows on the phone, and then searched for Bill Gates. Display the search page on the mobile screen.

"There is also Cortana on the computer. If you want to control Cortana on the computer through voice, you need to connect a microphone.

The notebooks, date reminders, collaborative work, etc. you make on your mobile phone will all be synchronized and saved on your personal computer."

As Ballmer introduced it, the audience exclaimed. Voice assistants of this level may seem commonplace in later generations, but now they are black technology.

Multi-platform collaboration, Microsoft has had this idea for a long time and has been doing it.

The emergence of Xiaomi tablets gave Microsoft engineers a lot of inspiration, and they finally realized collaboration through Cortana.

After Ballmer introduced Microsoft's intelligent assistant Cortana, the audience below burst into applause and cheers like a tsunami. Bill Gates also applauded. He thought to himself, Newman, how will you act?

Microsoft's Surface Light conference was a great success, and almost all media were discussing the return of Microsoft.

In the field of smartphones, it is difficult to come up with an epoch-making product, relying on Microsoft's huge resources, even if it fails.

The media are hyping up the Surface Light. Some are paid, some are not, but regardless of whether they are paid or not, they all think this smartphone is amazing enough.

Everyone is also waiting for Matrix to take action to see if Mphone4 can compete with Microsoft.

At this time, the executives at Matrix's North American headquarters felt a lot of pressure, because they knew that Mphone4 could not completely lead Surface Light, and there was a mutual victory.

"Lei, you don't seem worried at all." The night before the Mphone4 launch, Jobs went to chat with Lei Jun.

Apple has the concept of a vassal within the Matrix system. They have their own system, and Steve Jobs is their head. The management of the Matrix system and the Apple system do not overlap.

They will have crossover in technology, and they will also have crossover in actual products. For example, Apple's computers and smartphones now use MOS.

Lei Jun: “Of course, Mphone4 is better than Surface light.

Wouldn’t it be nice to have Surface light help us build momentum? "

Jobs was curious about where Lei Jun's confidence came from. He had seen Mphone4 and the product was amazing. The industrial design was indeed much higher than other products, which fit his aesthetic perfectly.

But from a functional point of view, it is not even close to Microsoft.

Not to mention that every major mobile phone manufacturer emphasizes the CPU in every promotion. Mphone4 is obviously lagging behind in terms of CPU this time.

Because there was a press conference tomorrow, Lei Jun took out the Mphone4 from the drawer and handed it to Jobs.

Jobs was shocked because this was completely different from the Mphone4 he had seen before. The camera on the back was completely different.

The Mphone4 engineering machine he saw before had only two cameras, but Lei Jun showed him three.

"What is this?" Jobs asked.

Lei Jun said: "Mphone4, but this is a customized version from China."

Jobs was puzzled: "Customized by China?"

Are there two versions of Mphone4?

Lei Jun nodded: "It uses Xinxin Technology's most advanced A4S chip, 20nm process, 1.5GHz, the same two computing cores, its performance is twice that of Microsoft's smartphone."

Lei Jun continued: "The problem is that Americen's iPhone cannot be equipped with chips produced in China, so we can only sell them in places other than Americen."

As a senior practitioner in the mobile phone industry, Steve Jobs was very aware of the chip technology, 20nm. When Intel led the world by advancing the process to 32nm, Xinxin advanced the process to 20nm?

It has doubled directly. What is the concept?
"This is equipped with Siri." Lei Jun continued.

Matrix acquired Siri during the financial crisis and last year collaborated with Nuance to develop voice assistants in order to launch voice assistants on smartphones and laptops.

Nuance is the world's largest speech recognition manufacturer. Originally, Apple would cooperate with Nuance after acquiring Siri in 2010.

Later, Nuance would be sold to Microsoft for a sky-high price of US$200 billion.

“The performance of 20nm chips, even for smartphones, is enough to support Siri.

Microsoft would be shocked. "Jobs said.

Jobs was dissatisfied with the fact that Matrix kept it secret from him, and he was looking forward to seeing something good soon.

He was very curious about the reaction of the people at Microsoft after seeing the real Mphone4.

"I'm glad that so many people are attending today. The last Mphone3 launch conference left me with lingering fears. For this Mphone4 launch, we have enhanced security measures and adopted very strict security measures for the audience present.

This makes everyone feel a little uncomfortable. I am here to apologize to everyone, but this is for the safety of everyone here. "Lei Jun said.

This time their press conference was held in Matrix’s own headquarters campus.

Matrix's headquarters campus has a dedicated theater. Although the design style is based on Zhou Xin's preferences and is completely different from the Steve Jobs Theater that Apple later built, it is still cool.

This press conference was held at our headquarters, and the security measures were extremely strict.

It's also a bit like being bitten by a snake once and fearing the rope for ten years. If there is another shooting incident, Lei Jun will doubt his life.

"Three days ago, Mr. Ballmer compared their Surface Light with our Mphone3 during a press conference, claiming that Surface Light was ahead in all aspects.

At today's Mphone4 launch conference, we also used Surface light for comparison.

The first is the most important mobile phone processor in smartphones. Mphone4 uses the A4S chip designed and manufactured by Xinxin Technology. It has the same dual-core, 20nm process, and 1.5Ghz frequency. "

(End of this chapter)