The Millennium Semiconductor Survival Guide.

Chapter 26 Riot Split
"Since we want to build a community with enough users, why not open user registration to everyone?

Instead, users who also need a SMS verification code can register an account. "

"Simply put, we don't need that many users right now.

Angry Birds has sold 50 copies. For a community, 50 users is enough.

They will sign up for an account just because they can receive supplementary packs for the next ten levels.

The question now is how to keep these users.

Secondly, building a good community requires good users.

Free registration will cause problems, users can register unlimited accounts, they will not cherish the right to speak.

Even if there are more administrators, it is difficult to manage so many users well.

And now these users who buy Angry Birds, after they are used to the electronic community, will think that the community is part of buying the game.

When they made inappropriate remarks, they were banned for three days to five days and then permanently banned.

They will realize the seriousness of the matter.

Just like when the doll you received for free is lost and the doll you bought for money is lost, the psychological feeling is completely different.

This allows players to be more thoughtful when making inappropriate remarks.

To put it simply, we have made a balance between the quality of users and the number of users in the electronic community. "

After Zhou Xin finished speaking, Kate glanced at the other party with a slightly disdainful look, and then added:
"Another very important reason is that our server resources are insufficient.

It is impossible to support so many users accessing at the same time.

Might as well make them pay for Angry Birds to get this extra service. "

They all earned more than 1000 million US dollars and still deducted like this.

This is the first time I have seen the founder who is reluctant to spend money on the office location.

When future generations look back on the history of the Internet, 1998 is not only the first year of electronic payment, but also the first year of social media.

In this era without Facebook, Riot Games brought the concept of social media to the world for the first time.

One week after the launch of the electronic community, the number of registered users exceeded [-]. You must know that this kind of registration is not without water.

These are former paying users, and there is a strong repurchase attribute.

Louis ran back from Pennsylvania to celebrate.

After the party ended, Zhou Xin called out to the other three of them, and said:
"In addition to celebrating today, I also want to tell you a few things.

The first one is that I plan to split the existing company structure. Riot Games is a game development company, which is purely game development, and will always maintain this responsibility in the future.

Then regarding this payment system, I will set up a company to operate this payment system.

The last is the electronic community, and the electronic community will also set up a company to operate the electronic community.

Telling everyone about this means that the equity will also be split.

Ashley and Stephen, thank you for your support in the early days, so I give you two options, the first one is to each hold 15.00% of the shares in riot games.

Riot Games, I promise that you will never accept investment, nor will you increase capital and share, which means that your shares will always be so many.

At the same time, a series of copyrights of Angry Birds are in this company.

If this is the option, then the other two companies have nothing to do with you.

The second option is to each hold 2.5% of the shares in the third company, which will be gradually diluted in the future.

I personally think the first option is better, because you should see the value of Angry Birds alone.

Even people who don't play this game will not refuse the plush toy of the red bird. "

They cooperated with some toy manufacturers to release plush toys with the image of the Angry Birds game, and it was almost a second after [-] were put on the market.

"As for the second option, I will most likely sell the company after going public.

In the words of the Chinese people, this is a one-shot deal.

Riot Games relies on Angry Birds, just like Disney operates Mickey Mouse. This is a long-term business. "

Stephen and Ashley looked at each other, and everyone knew that this day would come.

No one in Silicon Valley is naive.

The founder team is too much torn apart, and it is not uncommon for the main founder to kick out others after the success of the startup.

Those like Zhou Xin who are still willing to share benefits, and even give them multiple options are considered very kind.

Zhou Xin added: "riot games will never accept external investment, we can write this into a contract."

Zhou Xin himself does not intend to allow Riot Games to accept investment. He hopes that Riot Games will always be a pure game studio.

Zhou Xin saw that Stephen and Ashley were thinking, so he turned to Louis and said, "Louis, the second payment company, I am willing to share 0.5% of your shares.

This is only temporary, and a new round of allotment will be given to you based on your contribution to the company.

This company will mainly do electronic payment in the future, and its field is not limited to game payment.

We hope to be able to purchase all virtual products, even actual goods, through electronic payment.

For example, if I buy something online and then pay through electronic payment software, I can receive the goods offline.

Now Silicon Valley has a lot of electronic payment companies

But they didn't find a good path, and we were slightly ahead of them.

But transfer money by bank card, and then provide SMS verification code to the other party to confirm that there is such a transaction.

The process chain in this way is too lengthy, and it is only a temporary method. We need to simplify the entire process chain.

This places high demands on encryption technology.

First of all, our encryption technology needs to be absolutely safe and reliable, so as to further convince users that we can guarantee the security of their credit cards!

You are a genius in the field of cryptography, and the 0.5% stake is only temporary. "

Louis is only in college now, and he has not yet become the father of verification codes. He can get shares. 0.5% sounds like a small amount. In fact, startups in Silicon Valley allot shares to executives at this level.

Right now Elon Musk, Peter Thiel and Max Levchin are working on their payments startup.

These startups would soon merge to become PayPal and take advantage of eBay's auctions to become the first true fintech giant.

Amazon also just went public a year ago, and this year bought a payments startup, Accept.com.

Everyone wants to compete for the online shopping market, but no one thinks that mobile payment can enter the field of video games.Amazon didn't start selling games until 99, and it sold game cartridges instead of purely virtual game download links.

So he agreed very simply: "Okay, I am willing to do it with you.

It's just that I can only support the work here remotely. "

"That's okay, we've always been results-oriented as a team.

When we first started our business, we were still working at Microsoft while going back to the garage to continue working. "

(End of this chapter)