The Millennium Semiconductor Survival Guide.

Chapter 25 How to Create an Electronic Community

"Electronic community?
Why not call it BBS, or Internet Forum (Internet Forum)? "

When Zhou Xin proposed, the first person to ask questions was Kate, their newly recruited product manager, who was a product manager at Microsoft before.

Bill Gates was right. Since the founders of Riot Games were formerly full-time employees or trainees of Microsoft, the first batch of teams they recruited were mainly former Microsoft employees.

This is the same as a large number of employees from Jinshan in the early days of Xiaomi's entrepreneurship.

Kate is typically Germanic in appearance, probably work-related, with a sharp edge.

Zhou Xin's later generations have seen many such workaholics in the semiconductor industry.

"So far, most of the mainstream BBS or online forums are distinguished by the identity of people.

For example, people in Silicon Valley like to hang out on certain forums or BBS.

Each university will have its own university forum.

Then in this forum, interest-based groups were extended.

Everyone has common interests, often expresses opinions in the group, and goes from online to offline. Because of common hobbies and similar identities, they also become friends offline.

Did you notice anything odd? "

"We call it a community, not a forum.

It is because the forum built based on the theme of the game actually does not have the community attributes of the original forum.

In today's mainstream forums, users all come from the same community.

We now want to give users interest-based attributes through the Internet, so that they can resonate in our electronic community. "

This is also the reason why Baidu Tieba became popular in later generations. No matter how much Baidu operates, Baidu Tieba still has a large number of diehard users' core product logic.

Let users build communities based on their interests.

Recently, he has been dealing with elites, so Zhou Xin really dare not look down on other people just because he has the bonus of future generations.

Even an ordinary product manager at Microsoft can add up to half of his ideas.

Of course Kate is not ordinary, she is a very good product manager inside Microsoft, she just didn't get promoted because of office politics.

Zhou Xin looked at the other party's deep eye sockets and said, "That's right.

Another point is that the attributes of the current forum are still based on the logic of the real world.

I have seen you in the real world, so I continue to see you on the Internet.

This is the logic set up to expand the social circle in the real world.

It's easy for me to turn my internet friends into my real world friends.

That's fine, the forum is sticky, but it can cause problems.

That is, whether we met on the Internet through forums or BBS, and then met offline, and the relationship extended to offline, then is it necessary for me to use forums?
Our communication can be carried out one-on-one, why is it necessary to continue to communicate with each other on the Internet?

A phone call at any time can call friends together to have a party. Isn't this much happier than typing on the keyboard in a cold room with no temperature?
Therefore, the more successful a forum based on real relationships is, the shorter the active period of its users will be.

For example, university forums, if there is attention, its activity is all supported by freshmen who lack social circles in freshmen and sophomores. "

Zhou Xin explained half of the key points of why BBS later declined.

Kate suddenly realized that she finally understood that in Silicon Valley for so long, social forums can only be established by individuals, small groups or institutions out of obligation.

And never heard of what investors, choose investment forums.

"I read a paper on the combination of sociology and the Internet before, which roughly means:

Defining collective action as crossing the boundary between public and private life, homogeneous networks appear to strengthen connections in private life.

But it has shown no particular strength in turning private events into public ones.In other words, the homogeneity of the network limits the size and type of collective action that can occur.

I didn't think much of it at the time.

It is only now that I know that the current mainstream forums do not have the ability to grow and develop. "

Zhou Xin got up and walked to the blackboard. Yes, they are still working in the garage, but they have expanded from one garage to several garages.

Mainly, the price of the garage here is much cheaper than that of the office building.

Before Angry Birds and the payment system brought him enough income, Zhou Xin did not intend to rent expensive office buildings.

Compared with the founder of Google, Zhou Xin is still too stingy. When Google received the first investment of 75 US dollars, it moved the office from the garage to Palo Alto.

Zhou Xin continued: "Yes.

So our forum is called e-community because it is completely interest-oriented.

Interest is at the heart of a relationship, not a similarity in reality.

In our community, two people with completely different growth backgrounds and current situations can intersect and become friends because they also like a game.

The forums are also categorized by interest, but the size of traditional online forums is only a few hundred people. After being divided by interest, the number of people divided into each group is only dozens.

Each section of our electronic community is at least thousands of people.

There are enough users to produce enough content.

Next I want to tell you the content.

From the generation of content to the review mechanism of content to the creation of a good environment for the electronic community, we need a complete set of mechanisms.

Taking an online forum as an example, the group has a person in charge who is responsible for deleting posts, posting posts, and enlivening the atmosphere under other people's posts.

One person can do so many things when the scale is small, but what happens when the number of people increases?Can it still be done?
One person obviously cannot perform so many functions.

Each section of our electronic community needs an administrator. The administrator is responsible for deleting posts and deleting posts with inappropriate remarks. Simply put, they are posts with hatred, violence, and wars. For example, only New York is Ami Liken, other places are talking about Africa.

It's typical trolling.

This needs to be deleted and banned.

Then there is the role of the host. The host is mainly responsible for collecting official news and some rumors as a transfer station for news.

For example, Blizzard's Warcraft is very popular, and then we can put official Blizzard and Warcraft-related news and materials on the Warcraft section of the electronic community.

This is similar to a news release, although sometimes some rumors that you have acquired through personal relationships can also be put on it.

The moderator is the subjective spokesperson of the electronic community.

Then, for some active people, you can give them some small rewards through official channels, such as angry bird dolls and so on. "

　Please read!

　　Then I would like to thank the brothers Qianrenzhu, Dongxihebeinan, turbo, Renrentiantian, and Xiantian Gangqi for their rewards!

　　
　
(End of this chapter)