Super League

Chapter 397

The new season of the CBA is getting hotter and hotter, and the whole people have set off a basketball fever again.

A few members of the family are used to sitting in front of the TV to watch the game after washing the dishes after eating.

Basketball has gradually formed a trend——

It has evolved from a sport exclusive to sports fans to a carnival for the whole people.

At present, Chen Xinglian thinks that the movement with this kind of temperament has the following:
World soccer, American rugby, Japanese baseball, Indian cricket.

Now basketball has the potential to be one of those.

The original time and space CBA has a small audience, usually middle-aged fans who have a CBA team in their hometown and are older because of national sentiments and are obsessed with domestic leagues.And most basketball fans are directed at the NBA. A TikTok hot search in the NBA has hundreds of thousands of likes, while the news of the CBA championship has only [-] to [-] likes.

The gap between the two is clear.

What about this time and space?

It is an undoubted fact that CBA is the first league in China, but how exaggerated is this first league in China?

According to statistics from Chen Xinglian, 3 of the 1 people in Huaxia will watch the game, and 2.6 of them is a senior fan, which involves a population of [-] million.

从粉丝结构上分析，性别上男女比例是4：1；年龄上20岁以下、30岁以下、40岁以下、60岁以下、60岁以上的比重是3：4：2：0.3：0.7。

Because of the CBA, the Chinese people in this time and space have gradually changed, and they have awakened their awareness of vacation and not working overtime in advance.

CBA has become a program that a family of five can watch together.

The father and son like the game itself, the daughter likes a certain handsome player, and the mother looks at other people's successful children and points at her own poor children.

It has surpassed the meaning of basketball itself.

This is why basketball is no longer just a carnival for basketball fans.

-

General Manager Office of CBA Company
Chen Xinglian looked at the latest CBA data and saw the various increasing ratings, and the smile on his face never diminished.

After all, this means a lot of small money.

Chen Xinglian continued to happily turn the next page, and the following data report caught his attention.

"Investigation on the daily entertainment activities of Chinese residents? What is it?"

Chen Xinglian read the contents carefully and found out what it was.

This is the CBA company's own investigation and research report, which investigates the daily entertainment activities of the people.After reading it, several of the data caught Chen Xinglian's attention.

12% of boys aged 18 to 63 play basketball in their free time.

18% of boys aged 22 to 51 (mainly college students) choose to play basketball in their free time.

36% of office workers would choose to play basketball in their free time.

The proportion of playing basketball in the three statistics exceeds one-third.Among them, the younger the students, the higher the proportion, and even nearly two-thirds of the boys will play basketball.

This is very interesting. You must know that the data just now are the same as in the past. It is a cliché, and the continuous good news proves how popular and successful the CBA is.But this has no feeling for Chen Xinglian.

His other identity as the second in command of the Basketball Association has not played much drama, but Chen Xinglian has not forgotten this identity.From the current news, I am very likely to be promoted to the top leader, so I must be more responsible for the Basketball Association.

One of the most important tasks of the Basketball Association is to promote basketball, and the data that Chen Xinglian reviewed before cannot prove how much the people love basketball in reality, and it may be more of a role to watch.

"The field stadiums in our country seem to be very lively."

Chen Xinglian leaned back on his back.

"Wild field... Passers-by... Passers-by playing wild ball... Passers-by king... Passers-by king? Passers-by king!"

Chen Xinglian immediately straightened his body like an electric shock.

"Passerby King! How could I have forgotten this thing!"

Chen Xinglian felt that he had been ignoring a group all along——

That is the vast majority of basketball fans in China who cannot play professional or semi-professional games.

If passerby kings can be developed, more folk forces will be driven into basketball, and a stage will be given to passers-by in the field who only regard basketball as a hobby. This will undoubtedly help the Chinese people's stickiness to basketball.

The same is true for the lack of recognition that football in the original space-time is the number one sport in China.The attention of Huachao is very high, and the commercialization is also very successful compared to CBA.But it is difficult to say that football is the number one sport.

Although the attention is the highest, it is not comparable to table tennis in terms of honor, and the participation in reality is not comparable to basketball.Table tennis is therefore called the national game, and basketball is considered by many people to be the number one sport in China.

Now the honor of basketball is the highest after winning the gold medal in the Athens Olympics. Unless the national football team enters the semi-finals of the World Cup one day, we can discuss which honor is more valuable.Not to mention the degree of attention, as for the degree of participation in basketball, it can also be satisfied.

However, in Chen Xinglian's opinion, this kind of participation is not solid enough. This kind of participation is only because basketball is the only choice at present. If China develops in the future and there are enough football fields or other sports develop, will this be the case? Basketball fans were also taken away?
At this time, the existence of the passerby king is very necessary.

The current influential folk game is a game similar to the Drew League created by two young guys in the capital.According to the information that Chen Xinglian, as the management of the Basketball Association, has not yet born such a large and influential competition as Passerby King.

Thinking of this, Chen Xinglian picked up the phone on the table and gave it to the secretary to ask her to call the person in charge of the relevant department.

After a while, Lao Gao, the Wannian trickster, walked in.

"Why does your mouth smell like coffee?" Chen Xinglian noticed that there was still some black powder around Lao Gao's mouth.

"Mr. Chen, I'm used to chewing instant coffee when I have too many things to do, and I'm bored." Lao Gao has a lot of things recently, especially in the matter of CBA International Company.

"Why don't you try it too? My method is quite easy to use." Lao Gao suggested.

"No, I like happy water."

The CBA executives are really interesting. One likes to chew instant coffee, and the other likes to drink fat house happy water.

Chen Xinglian didn't talk nonsense with him, and expressed his thoughts.Lao Gao slapped the table excitedly after hearing this, and shouted: "Mr. Chen, what are you thinking in your head? This idea is too great!"

After speaking, he got up immediately, "I will do this right away."

"Stop, there is still something to talk about." Chen Xinglian pulled him down, "I plan to let the CBA do this by ourselves. If possible, we can make it into a company that will be listed directly in the future!"

Lao Gao understood Chen Xinglian's words, thought for a while, nodded and left.

(End of this chapter)