my name is ferguson

The entire English media has become the target of bombardment from all over the world. Even the European media said that the English media could not find any hot spots to hype. Sales, Mourinho was forced to leave like this back then, and now you are forcing Richard again!

For the first time, Li Cha became a wronged person, and became a victim who can be seen by 'discerning people'. When interviewed by European media, Li Cha cried like a little daughter-in-law who has encountered a wicked mother-in-law. Snot and tears, that is called a distraught.

Of course, after Richard became the victim of the conspiracy of the English media that was seen through by the whole of Europe, he also became the public enemy of the entire English media. At this moment, except for the local media in Burleigh and Sky Sports, all the media began to bombard Richard. Blame Burleigh for breaking their promises, for using the media to create a sensation to get themselves to the top, and then kicking all the media off a cliff.

Some media even found evidence that Richard was interviewed by Martin. Richard once said on the show, "Maybe I should thank the media for not saying that I am going to buy Schweinsteiger, otherwise I would probably talk about Bacon." If Mr. Bauer offends', this sentence has become the handle of the media. What 'Licha is Beckenbauer's dog's leg'? Beckenbauer backed Richard in the first place just to plant an undercover agent in England, and he didn't really want to. Help reform English football' and more.

There were more and more voices from the outside world. Li Cha watched from behind as if he was watching his fans arguing about the advantages and disadvantages of stars. Prepare popcorn and melon seeds, and pair it with a glass of iced Coke. This is much more enjoyable than watching an American blockbuster. .

Burleigh players are no strangers to Richard's news, and even Burleigh's new coaching staff has become accustomed to it. Working with a boss with a very unique personality requires getting used to the atmosphere that may become the focus of news at any time.However, Li Cha's coaching staff still has an extremely intelligent person.He smelled something unusual in the whole thing.

Boas appeared in Richard's office, after all the coaching staff and players completed the extra training, without any delay in normal work.

"Boss..." Boas asked with eagerness on his face, "I want to know why you are so close to Beckenbauer."

Li Cha replied with a smile on his face: "Hold your thigh, who doesn't want to hug the thigh of the UEFA president?"

"No!" Boas immediately objected: "This is a misunderstanding of you by the outside world. I want to know the root cause."

Li Cha smiled and explained: "Have you ever heard of a story? I can tell you." Li Cha didn't care whether Boas had heard it or not, and he said it directly: "A blacksmith took in an apprentice. The name The apprentice is very diligent, and he has learned all the skills of a blacksmith within a few years, all! He began to think that the master is a burden, and he wants to work alone instead of serving the master. Maybe it is very good in this western country, but this story happened in the east. Mysterious country, in the Chinese dynasty, respecting the teacher is the moral standard, master. It is basically the same as a father. If you don’t support the master, in the ancient Chinese dynasty, it is unfilial. The old blacksmith doesn’t want to tear his face with his apprentice, and he can’t show his family ugliness. He turned his whereabouts furtively, making himself mysterious as if he wanted to hide some secret. When the apprentice inadvertently asked what he was doing, the old blacksmith replied, "I have a very important secret in blacksmithing." If you don't learn this, you will never be the best blacksmith.'. This sentence is very implicit and full of content. From that day on, apprentice blacksmiths began to obey their masters. Several years later, he finally waited for the moment when his master died a hundred years ago, and at this moment, the old blacksmith told his apprentice the secret before dying."

Boas was completely attracted by the story, and asked, "What's the secret?"

"After the iron is hot, don't touch it with your hands!"

Just as Boas wanted to complain, he was immediately shocked by the connotation of this story. The ending of this story is not a shocking point.The shocking point is that Li Cha used the story to express his own thoughts. Li Cha was afraid that the apprentice would starve to death the master!

He knew that when Richard and Beckenbauer hooked up, there must be something that he couldn't see, but Richard didn't say that he couldn't think of it at all.

"Boss, I am willing to sign a long-term contract with Burleigh, but I hope that my salary will not be fixed in this contract, and I must promise that if someone can afford my liquidated damages, I will be allowed to leave." Bo Asi understands that as long as he does not say this sentence, Richard will not tell him this secret, and if he does not learn what he needs, Boas will not be able to sleep all night, which will hinder him from working in other studios. dedicated.The current Boas is like a sponge that absorbs water crazily, and he thinks that Richard must have what he needs most.

Does Richard have anything Boas needs?

Have!

Germany, which seems to be lonely at present, will usher in glory in 5 years, and even faintly has the posture of becoming the world's number one league!This is Richard's secret, especially since Beckenbauer is now in charge of UEFA, then everything in the German league may be directly transplanted into Beckenbauer's management of European clubs.

Li Cha looked at Boas very mysteriously and said: "Football is never pure."

Boas doesn't understand, isn't football just competitive sports?At most, it is linked to the financial resources of investors. How can it be not simple?

He didn't know that after the financial crisis, the football powerhouses in the five major leagues in Europe were even called the European pigs. The youth unemployment rate in Greece and Spain was as high as 50%, and the national unemployment rate was as high as 25%, let alone England. Yes, there were a large number of demonstrations and demonstrations in Italy and France, and even the auto industry in the United States was severely suppressed. Large companies such as General Motors had to go bankrupt under its influence.

What about Germany?Germany's unemployment rate after the financial crisis was only 6.7%, which was even lower than before the financial crisis, and it was full of vitality!

When the fans have money in their pockets, the level of consumption will also rise. Only then can the club make more profits and have the strongest combat effectiveness. Only when the grassroots fans who can sing the loudest of the team's songs fill the stadium will it create a terrifying home court advantage. Players are confident The heart will be fuller.

What about the rest of Europe?

The Premier League, Serie A, and Ligue 7 have introduced large quantities of foreign capital, and teams such as Naples, Paris Saint-Germain, Manchester City, and Morocco have changed ownership.Some of their bosses were not even fans before they bought the team, they were just businessmen!What are businessmen looking for?profit!After they took over, they bought a large number of stars, and the increase in salary did mobilize the enthusiasm of the fans. After mobilizing the enthusiasm, these businessmen began to chase profits. Manchester United and Arsenal are examples. Manchester United fans' control of those in power created the red rebels.After Arsenal built a new stadium, they increased the home ticket price to the highest level in the Premier League.The Bundesliga has never done this, they respect tradition, Bayern's lowest ticket price is always only [-] euros!

The financial crisis is coming, everyone has no money in their pockets, and your ticket price is still so high, who will go to the game?Can't watch TV?

That's how the atmosphere of the home court disappears. Those who enter the stadium are gentlemen who want to maintain their demeanor or tickets sent by sponsors. They can't even sing the team's team anthem.Can you still expect a group of fans who pretend to be gentlemen to roar like beasts for the team?Isn't that a fuss!

The Bundesliga is different. In order to ensure the development of the country, he stipulates that foreign investors can only own 49% of the club's equity, which means that you cannot control it. This has made a huge contribution to German football, not to mention that they also have regulations on the number of Bundesliga players on the field. policy.A club owned by a German will definitely have a German plot in his heart. At least he will train a German player for the German national team to become the team's standard bearer. The 18 Bundesliga teams will have 18 outstanding German players. The list has the basic guarantee.Add in German players who play abroad, and this is why German football takes off.

Then let's talk about the strict prohibition of the Germans.At the end of 94 and the beginning of 95, China Central Television purchased the live broadcast rights of the Bundesliga.The Germans will strictly follow the contract and fax the list of appearances of the two sides to CCTV within the time specified before the game, and then send the entire set of the authoritative German magazine "Kicker" to China before the start of each season, which includes the Bundesliga. Part of the transfer list and the information of all players in Germany, not only the main players and substitutes, but even the youth team information!The key is that they are so rigorous that they have attached photos to the front of each player's profile at any cost, and they have been extremely careful.

Serie A, the world's No. 94 league at the time, would not do this.At that time, the hosts of the Celestial Dynasty used videotapes to record the game, and then found the list of appearances in the downward broadcast screen during the game, and read it out after being checked by the translator. After the game starts.

Let's talk about the profit distribution of the Bundesliga and the main policies to promote the development of small and medium teams.The distribution ratio of broadcasting fees in Germany is so small that it is unbelievably small!For example, Real Madrid can earn 2012 million in broadcasting fees in 2013, and Barcelona is similar, because Real Madrid and Barcelona are important teams to attract fans to watch La Liga. This is certainly no one denies, but the rest of the teams will never be allocated. With so much money, even the smallest team is around tens of millions; the Bundesliga is different. Bayern Munich, which won the Triple Crown in 2500, only allocated a mere 1250 million, which is the leader of the Bundesliga!Even Augsburg, which has poor performance, has divided 1250 million, and there is only a gap of 79 million between them, which is unimaginable in other leagues.Why do Bayern have so few points?The reason is simple. The broadcasting rights of the German League are bundled and sold in the Bundesliga and the Bundesliga. The Bundesliga gets 21%, and the Bundesliga gets 18%. This ensures the survival of the secondary league. A big cake that they dare not expect.

In addition, Germany does not allow too much negative equity, otherwise the team will not only not be able to play in the Bundesliga, but will not even be able to play in the Bundesliga. They can only be upgraded after clearing their debts. This rigid rule prevents German teams from buying stars on a large scale. It is irreparable when you get older, and training players has become the only way out.Coupled with the relaxation of Germany's policy on players, many foreign players are willing to be naturalized. This is the reason for the blowout of German football. In 09, Kahn said that in the case of Germany's relaxation of policies, there will be Germans of various origins in Germany in the future. Players, now the group represented by Ozil has shocked the world.

After the financial health, it is necessary to talk about the Bundesliga's attraction to players. Since there is no bottomless money holding like the oil team, how can Germany rely on to attract talented players?Welfare!

The benefits of the Bundesliga should be the best in Europe, and there are also a lot of taxes in Germany, but the players' money is not given to the country!As long as you play football in Germany and create taxes for Germany, then this tax will be used to support you when you can't play.It's like pension insurance.There are rumors in European countries that after the downfall of former stars, they have to rely on one kind or another to sell news to support themselves, but there is no such thing in Germany, and this is the reason!This is extremely attractive to Eastern European players. How many stars are there in the world?How many people can reach the level of top stars and earn enough money for a lifetime in just a dozen years?Coupled with the luxurious life of the stars, it is pure nonsense to say that the players do not plan for their future.

Attract young talents.With good policies and a good economic environment, it is difficult for German football to explode. Even the German female chancellor pays close attention to football, which shows how much the Germans attach importance to football.In particular, the Germans are still a very forbidden nation, and the rules are the rules, which made Germany start to make a crazy breakthrough, almost riding a rocket from downfall to rise.

Determination played a big role.

certainly.There are also teams that oppose German physique, such as Bayern, which is equivalent to Real Madrid in the Bundesliga. Most people who watch the Bundesliga are watching Bayern. I'm sorry, and the group changed their tone to "I'm Ren". How does this make Bayern accept such a low broadcast fee?Bayern chairman Rumegni once publicly complained that the broadcast fee was too low, which made them unable to compete with European giants such as Real Madrid.Less income means that they cannot buy the top stars they have followed.

Beckenbauer also jokingly said in public that if the broadcast fee does not increase, Bayern will play Serie A.It's just a joke.it's out of the question.

For this matter, Kirsch Company, which controlled the Bundesliga broadcast rights at the time, even secretly sent black money to Bayern, and it was exposed... This is one of the reasons why Kirsch Company went bankrupt.

In the 11-12 season, the German league created a profit of 20 billion in a good business environment. 18 of the 14 teams in the Bundesliga made a profit, with an average profit of 5500 million. It was a shattering achievement. At that time, European football was basically controlled by the theory of capitalism.The Bundesliga was able to break through the siege and was rated as the world's number one league by the old authoritative magazine "World Football" in England. Is the importance of the Bundesliga still needless to say?Even Michel Platini, the president of UEFA in history, would consider Bundesliga policies when launching many UEFA policies.

……

After Li Cha told Boas a lot of things about the Bundesliga, Boas's eyes widened. He couldn't believe that a boss who stayed at the club all day knew about the Bundesliga. Time to reach out to the Bundesliga: "Boss. How do you know all this?"

"You should ask what this has to do with me currying favor with Beckenbauer. After all, England is not Germany." Li Cha said this and still answered Boas's question: "It's still the same sentence, football is never pure. For the club to achieve results, it is necessary to keep an eye on the developing league and the peak league. Keeping an eye on the developing league depends on the development trajectory, and watching the developing league depends on how it declines. No one can teach these things Knowledge."

"Then what does this have to do with England?" Boas directly picked up the ready-made question.

Richard rolled his eyes and said: "Beckenbauer is a German and one of the three giants of Bayern. He had the power to designate Bayern's coach when he was a player (it is true), and now he is the president of UEFA. The world economic environment is so bad, and Germany alone is thriving, if you, can you not promote the German model? Impossible!"

This is what Platini has done. Richard believes that Beckenbauer, who is closer to the water, will do the same. One of the important reasons why Platini suppressed capital-ruled clubs is to complete the Bundesliga-style equalization of the rich and the poor. To reduce the gap between the clubs, maybe he is a sinner in the eyes of the fans, and his crime is unforgivable, but once this is done, it will be a great success.

The previous rifts made Richard understand that he and Beckenbauer will definitely break up one day. When Burleigh is no longer under the care of UEFA, the road at that time will be thorny all the way. There is only dead end in time.

The so-called predecessors planted trees and descendants to enjoy the shade. Everything that Platini has done, Beckenbauer has to go through it again in the context of the financial crisis. If European football loses in the hands of Beckenbauer, then Beckenbauer Ball is a sinner through the ages and a disruptor in the history of football. No matter how hard he tries to save European football, history will discredit him, and he will even be hated more than Conte, the godfather of doping in the United States.Therefore, he can only choose the German-style management method, which is one of the reasons why Li Cha has made great efforts to study German football.

The development model of German football is bound to become a European and even global model, because it allows most clubs to survive, making competition more intense and profitable at the same time.With competition and profit margins, there will be no false prosperity in football like Leeds and Lazio, and there will be no bubble of inflated player value. This is what Platini wants to do most, although he did not However, it will become more and more serious, but this will also become what Beckenbauer most wants to do.

Knowing the other party's thoughts can be the first to act first. This is the reason why Richard approached Beckenbauer with a gesture similar to hugging his thighs in the eyes of outsiders. The godfather will definitely not be able to fulfill this ambition. Now all the giants in Europe pass every season. The income of [-] million is his biggest resistance. Li Cha understands the so-called blocking people's money and killing his father, but these things will definitely be implemented, especially the emperor was once a very tough coach. If he does not take precautions early, I am afraid that Burleigh will suffer a very serious crisis in the future. (This is a bit contradictory, but you can understand it if you think about it carefully)

Hearing this, Boas was completely convinced, and Li Cha was like a bottomless pit with profound knowledge that could never be emptied!

"Boss, I still want to know how you understand the Bundesliga." Boas said with a playful smile. After all, knowledge is not as important as the means of acquiring knowledge. It is better to teach people to fish than to teach them to fish.

Li Cha smiled, and said to Boas: "When the iron is red, don't touch it with your hands."

"**!" Boas said this sentence after being stunned for a moment. (To be continued..)

ps: Thank you Brother Walking in the Dust for your reward, thank you Prince of Disaster 0351 for your monthly ticket, thank you prodigal son Bing for your evaluation ticket, no virtue, thank you all.

In addition, I recommend a new book "Legendary Point Guard" by my brothers, brothers who like basketball can read it.