At first, I just wanted to make money

Chapter 535 Final Box Office

Why step on "City of Hurt"?
Because the box office of "Scarred City" in the first weekend is less than 2000 million...

From the 22nd to the 25th, "Scarred City" launched a positive "competition" with "Golden Armor" and "Manslaughter".
The box office of "Golden Armor" is more than twice that of "Scarred City".

Among them, the gap between the two films of the BJ New Cinemas is the largest, at 910 million and 190 million, respectively, and that of the China Star Cinemas is 630 million and 170 million.

The gap between the two films in Shanghai and Guangdong is relatively small. The three-day box office of Shanghai Lianhe Cinemas was 590 million and 237 million respectively, and the cumulative box office of China Film Southern Shinkansen and Zhujiang Cinemas were about 850 million and 376 million .

Oh, and the report didn't mention "Manslaughter"...

But the company received news: "Manslaughter" was released for the third weekend, and the box office still has 900 million...

In other words, the actual attendance rate of "Manslaughter" is higher than that of "Scarred City"!

In fact, in terms of movie discussion, the movie "Scarred City" has the lowest discussion...

Because this movie...is very bold, it belongs to suspense reasoning + literature and art!

As the last work of Audio-Technica: Liu Weiqiang, Zhuang Wenqiang, Mak Siu-fai, "Scarred City" is their last collaboration.

Because of the upcoming farewell, there are so many things I want to do.Everyone hopes to make this work a success and reshape its glory.

So, stuffed a bunch of stuff...

I want literature and art, I want suspense, and I want classics...

How can it be classic?

Followed the path of "Infernal Affairs" to shoot a literary romance film...

"City of Hurting" describes love and marriage as a city of endless purgatory. The pain of the past is repeatedly tormented. Buddhist thought persuades people to let go of hatred and pain to get out of the city of hurt...

This kind of core idea is placed here, which caused "Scarred City" to use too much force, and it is doomed to be a niche!
Seeing inexplicably...

How to push?

It's very simple, when promoting it, label it as a literary film!

Whenever a movie is labeled as 'artistic', it will immediately discourage most viewers from buying tickets...

The audience was hurt by the literary film.

An art film is not a "mass film" and does not cater to the mainstream tastes of the audience, which means 'it's not good'!
After decades, deep-rooted prejudices are difficult to change...

Why not target "Golden Armor"?
The reputation of "Golden Armor" is very bad.

According to the opinions of many experts in the media: apart from the grand scenes, gorgeous costumes, and the golden palace atmosphere, there is nothing else worthy of praise in the movie.

Wang Shuo even said, "Zhang Yimou is just a decorator!" '

Netizens commented 'I'm too busy looking at the clothes, but I don't remember anything else! '

Someone directly retorted: "Return the clothes, just point to the chest"

'The city is full of white steamed buns! '

'After watching this movie, I swear I will never watch a domestic movie again! '

But it did sell out...

And it's the kind of faulty blockbusters-9200 million in the first four days, 9700 million in the second week...

If the popularity is high and the movie is a hit, theaters will not lower the ranking of movies.

So... focus on suppressing the filming of "Scarred City"...

……

The effect is quite good. With the release of a large number of drafts - I have found many well-known film circles to praise "Scarred City": a literary film that is not obscure...

Basically revolves around 'Compared with the gorgeous and grand narrative layout of Infernal Affairs, the story of Hurt City is not complicated or even important. '

'Loss and dislocation are the themes of this film. '

'"Scared City", "Chongqing Forest" version of "Infernal Affairs"'…

Well, it's a big deal!

The so-called public intellectuals in the film circle are actually film critics, planners, the kind of people who have quite a status in the world...

The effect is obvious. After "Scarred City" was labeled as a literary film, the distributor of "Manslaughter" approached the theaters to discuss the matter of increasing the number of films, and it went much smoother!
With the increase in film schedule, the box office of "Manslaughter" also ushered in a short-term recovery.

But... only for a short time, because the film "Manslaughter" has been released for more than 20 days, and pirated copies are everywhere. On the Internet, just search for high-definition pirated copies...

This is really affecting the box office...

Pirated copies can be found everywhere on the Internet, how can the audience buy tickets to watch it?

According to estimates, the maximum is 1.7 million!
The vacant lineup of "Scarred City"... The new film "Big Movie" is cheaper...

It's not cheap either, because the "Big Movie" company also has investment - screenwriter Ning Caishen, starring Huang Bo...

The company invested 200 million, accounting for half of the investment—helping to attract 400 million advertising sponsorships.

"Big Movie", a pure spoof film...

Spoofed "Daisy", "In the Mood for Love", "Infernal Affairs", "Ghost Love", "Please Close Your Eyes in the Dark", "Kung Fu", "House of Flying Daggers", "Brokeback Mountain", "The Promise" , "My Sassy Girl", "Shaolin Soccer"...

But the story line is quite complete. The film talks about the things that Chinese people care most about, the house.

There is a very classic line in it, "It's glorious to be sick!"If you can't take it anymore, you take medicine, if you really can't, you hang yourself. I insist on this point of view, that is, not all ordinary people can afford to see a doctor. '

It’s the part aimed at the real estate agent Jiang Zhiqiang’ I insist on a point of view, don’t let all ordinary people buy houses! '

In fact, Ning Caishen's movie scripts are not bad. In "Big Movie", he found a contradiction with great practical significance, and used conflicts of all parties to construct difficult problems.And some of the dialogue is also well written.

Including "Laughing Jianghu", his original intention is to deconstruct Jin Yong, deconstruct martial arts...

One of these two books met director Forrest Gump, and the other met Zhu Yanping...

"Big Movie"...It's absurd, and the box office was good. Later, a second film was filmed - "Big Movie 2.0: The Absurdity of Two Fools". crotch...

As for the other "Laughing Jianghu", anyway, after its release, Ning Caishen announced that he would no longer be a film screenwriter.

Well, I was hit hard enough...

Pulling back, the box office of "Big Movie" was 680 million in the first weekend...

Three days on New Year's Day, I got 21% of the films...

……

Many people don't know that before the digital hard disk copy, it is very difficult for our movies to be released simultaneously!

In the era when film films were the mainstream, because it was impossible to accurately estimate the actual demand for film copies, and considering the high production costs of film copies, some distributors took a conservative approach and generally implemented the first, second or even third round of screenings. Way.

The number of copies of film films is limited, and theaters in large cities with good screening conditions and high box office revenues are shown first, followed by cinemas in medium-sized cities, and finally cinemas in small cities.

This chronological screening has seriously affected the enthusiasm of moviegoers in small and medium-sized cities, making the audience feel that this kind of movie is like someone else's leftovers...

But there is no way, the cost of a film copy is about 8000 yuan, and a 35mm film copy weighs forty to fifty catties, and the transportation cost is also very high...

Therefore, at this stage, generally speaking, except for blockbuster movies that are of national concern, most movies are screened in the first round, second round or even third round.

"Manslaughter"... barely considered a blockbuster, after all, 700 copies were made!

But... many small cities still haven't released copies.

New Year's Day is here, "Manslaughter" is also released in big cities and central cities, and the position has shifted to small cities...

That is the second round of screenings.

Although the box office is small, the map is huge and the sum is very impressive.

On January 1th, "Manslaughter" was completely canceled, and the box office data was firmly fixed at 12 million, ranking third in the year, second only to "Golden Armor" (1.78 million) and "Glory of the Tang Dynasty" (2.4 million)...

The box office in foreign cities is very good. "Carol" was released, and Gong Li's popularity is high. In addition, the quality of "Manslaughter" itself is not bad. The box office in other cities is close to 9000 million yuan. This mainly refers to Southeast Asia, Hong Kong, and Taiwan...

South Korea and Japan have not yet arranged for a release...

In Europe, MK2 is currently in theaters, and the box office is very impressive.

(End of this chapter)