At first, I just wanted to make money

Chapter 534 What a mess!

Shen Xudong didn't intend to join the battle...

Purely boring to reply to netizens.

But he got a lot of attention, so the next day, a bunch of media broke the news about his reply...

Then, a lot of discussions were triggered, and some people said that the art of movies should not be too commercial, entertainment films worth billions or billions at every turn occupy too many social resources, and these things objectively create a state of entertainment to death .Hollywood's over-commercialized model is not advisable, and an artist can easily earn tens of millions of dollars per film.

Some people also say, "Hollywood now occupies 90% of the world's share, which proves that they are right. If you don't engage in commercial films, you will die!" '

In the end, we even discussed whether the movie is important or not...

Shen Xudong posted a blog and joined in: Movies are an extremely cheap way of entertainment. Watching a good movie can make you happy all day, and some can even raise your level of thought to a new level;

Watching movies is how I enjoy life, movies entertain me, reassure me, and humble me.

You can temporarily escape the bad reality and go to an ideal environment to be nurtured. After you come out, you can understand reality in another way.

We only have one life, we can only experience limited things, know limited people, and go to limited places. Movies give us unlimited possibilities!
Of course, the above specifically refers to excellent movies. Now, for most audiences, watching movies is sometimes lively. After all, they are discussing "the city is full of big boobs". I am also very interested...

……

"Golden Armor" was released on the 14th, with a box office of 9200 million in the first four days...

It is 1.4 times the box office of "Hero" in the same period, 1.8 times that of "Night Banquet", 1.6 times that of "The Promise", and 1.3 times that of "Glory of the Tang Dynasty"...

A Mou's appeal is still very strong.

The second place is "Manslaughter". After "Golden Armor" was released, the film schedule of "Manslaughter" was cut to only about 10%...

But the next weekend still won 1100 million box office!

Good word of mouth can indeed play a long tail effect...

As for "The Good Man in Three Gorges", no one talked about it anymore. Even if Jia Zhangke and Wang Xiaoshuai criticized Zhang Yimou together, few media published it-the audience was not interested!
Why not report on Zhang Weiping!

This stuff is too brutal.

In an interview with a reporter from "Shanghai Youth Daily", he responded that "Zhou Runfa has no character, and not allowing him to participate in the inland premiere is actually to block him."

"I want to eat all the box office at the end of the year!" ""Scared City" will die miserably!" ""The Good Man of Three Gorges" let it fend for itself."

By the way, he didn't mention "Manslaughter"...

The reason is simple. "Manslaughter" broke [-] million at the box office in Asia, and its reputation is overwhelming. Moreover, he has a bad relationship with Gong Li. , Zhang Weiping and his wife are not allowed to appear, otherwise the filming party will breach the contract. '

He didn't mention that the film crew of "Manslaughter" didn't bother him, but the direction of promotion became "Southeast Asian Box Office, Hong Kong Box Office". , Guarantee that the theater line will arrange films...

Arranging two or three games a day is also arranging films!
After all, "City of Wounds" is coming soon...

On the 22nd, "City of Hurting" was released, Yu Dong was facing off against Zhang Weiping, and the two were fighting each other again...

先是于冬炮轰新画面独霸排片——从12月20日至2007年1月14日，整整4周的时间，全国的数字院线将只放映《黄金甲》一部电影。

This is completely a way of bullying the market, and it is not the choice of the market and audience at all! The monopoly agreement of "Golden Armor" is unfair to other films of the same period...

The person in charge of the digital theater said, "The box office of "Golden Armor" must be the best in this schedule."Of course, our theaters chose to show it, and there is no act of bullying the market.We had an exclusive screening of "Manslaughter" before, and no one said anything! '

Zhang Weiping responded by "deliberately provoking the relationship between the new screen and the theater chain and even the film bureau", and also taught a lesson with the mentality of his predecessors that "movie promotion mainly depends on his grasp of the film market and the audience's psychology."You should never attack your peers and spread rumors. This method is despicable and shameless. '

Shen Xudong... was a little speechless, but also a little anxious, because the fight between these two people could easily attract all the attention.

It is not uncommon for the boss to fight with the second child, and it is not uncommon for the third child to disappear immediately...

Therefore, "Manslaughter" must make some noise - as of December 12, "Manslaughter" has been released for 22 days, with a cumulative box office of 18 million, which is very high, but... it is not short of the 1.58 million box office that Shen Xudong boasted before. distance…

How to hype it?
……

"What's the hype? Our movie has a good reputation and is a big hit at the box office. There's no need to join this kind of battle. Lose your reputation!"

Company, smoking room, Liao Gaoxiang heard that Shen Xudong wanted to hype up the topic, so he directly refuted.

Zhao Xin also agrees with Liao Gaoxiang's statement: "As soon as we open the portal, Zhang Weiping or Yu Dong bombards us. It doesn't make any sense at all. What we are watching is a movie. The publisher has so many plays, why..."

When Liao Gaoxiang heard that Zhao Xin stood by himself, he hurriedly added: "That's right, you watch Hollywood movies and never promote them, but they are still sought after by a bunch of people!"

"...Who said people don't promote it? Generally, the ratio of publicity cost to production cost of a Hollywood blockbuster is 1:1, that is to say, as much as the cost is, the publicity and promotion cost is the same..."

Shen Xudong was speechless, exhaled a puff of smoke rings, and continued: "Yes, Zhang Weiping and Yu Dong are fighting each other. It's ugly, but it does occupy the hot news on the entertainment page. The theaters also arrange films based on these. Our "Manslaughter" "But there are only 8% left, I watched it, and Xinyinglian gave us two film schedules a day..."

Liao Gaoxiang was very angry: "...The theater chain is indeed a bit too much. You said that the whole Internet is criticizing "Golden Armor". It has such a bad reputation, and it still doesn't drop the film. What are you waiting for?"

Shen Xudong glared at him: "You have the qualifications to appreciate good works, and cinemas also have the qualifications to pursue profits. Bad films have to be downgraded? How many good works can there be in a year? According to you, can the cinema still open?"

"...Can you tell me about the rules for arranging movies in theaters?"

"There are no rules now, just look at the publicity. If the publicity is good, if the theaters are willing to arrange the film, the movie will have a box office! Especially the Lunar New Year file!"

"Then how to promote it?"

"To create hot spots, the general methods include: press conferences, celebrity endorsement recommendations, entertainment program promotion...

Disgusting things include: a little gossip, a little adultery.

The entertainment industry is all for entertainment, in short, how to expand popularity.

By the way, there is also the popularity of the main creators..."

Speaking of this, Shen Xudong suddenly thought of something and suggested: "Let's play "Scarred City"!"

"Ah? How to fight?"

"Based on its word-of-mouth for marketing, and in addition, contacted theaters to lower its film schedule..."

　There is another chapter, I will write it later, I am at my husband's house...

　　
　
(End of this chapter)