I can see big data

Chapter 28
After making an appointment with Liu Chang to have a late-night snack after nine o'clock tonight and talk about investment, Li Han continued his work in the cake shop, cleaned up, and moved all kinds of flour and raw materials for making cakes into the kitchen or something.

He likes this kind of leisurely feeling very much, which is probably the so-called slow life.

Seeing that it was almost noon, Li Han planned to go to Liu Chang's store to observe in advance.

After all, if I want to invest in this store next time, I must first find out the situation.

"Where are you going? Don't you want to eat?" Seeing that Li Han was about to leave, Wang Man asked curiously.

"I have something to do, I have to meet a childhood playmate." Li Han explained, "Don't worry, I'll be back before 01:30."

"It doesn't matter if you don't come because there's no business in the store this afternoon." Wang Man looked at him curiously and said.

Li Han smiled: "That can't be done, I'm the security guard here, if there is any danger, I have to come back to protect you two."

"Who will protect whom..." Wang Man glared at him with a smile, then turned her head and went back to the kitchen.

On the other hand, Li Han made his way to the Kamez Burger restaurant. This restaurant is simply a model of "crowdless". It is clearly after twelve o'clock, which is the peak time for dining.

Other stores are full of takeaway boys and customers, but the employees in this store are all busy playing King of Glory, and only a takeaway boy comes in to pick up food every few minutes.

After all, it was really strange to be so deserted during the peak dining hours.

Therefore, before Liu Chang discovered him, Li Han called up the big customer data of this store.

As a result, he found that 47% of the customers in this store spent no more than three times, while 72% of all customers were adults, and 84% of the orders came from takeaway.

47% of people only spend three times, indicating that there are no repeat customers in this store, but 72% of consumers are adults...

This data is too strange.

As we all know, the main customers of junk food are children, but the majority of customers of this store are actually adults.

What caused this phenomenon, Li Han decided to experience it for himself.

After entering the store, one of the clerks lazily said "Welcome", and then continued playing King of Glory.

Li Han looked at the menu in the store. The main gimmick of this store is "whole wheat handmade bread". To put it bluntly, the bread in the burger is replaced with whole wheat. Lace is no different.

"One set meal each for Beef King Fort, Chicken Leg Fort, and Cod Fish Fort." Li Han looked at the menu and said, "Snacks can be chosen by yourself, right? Then you can mix and match for me, and try to serve each snack."

"Please wait a moment." The clerk in front of the dining table recorded it, and then replied: "The total here is 110 yuan."

The price is actually at the same level as the Golden Arches.Li Han pondered, then found a corner in the store and sat down.

After about 15 minutes, he was notified by the dining table to pick up the meal.

"You guys, the serving speed is a bit slow." Li Han frowned and said: almost all the food at the Golden Arch can be taken and eaten at the time of order, but here it still has to wait for 15 minutes.

"Oh, the burgers here are all made on-site, and they are handmade burgers, which are different from the semi-finished burgers in the Golden Arches." The clerk explained.

Li Han nodded, took the burger back to his corner, and looked at the burger.

There is no doubt that the portion is very large, the thickness of one beef patty is equal to two pieces of the Golden Arches, and the chicken legs in the chicken leg burger are also thicker.

"Then let's see why." Li Han said to himself, grabbed the hamburger and took a bite, then frowned.

The wholemeal bread was hard and dry, with a hint of bitterness, and he couldn't understand why he had to use it.

In fact, whole wheat flour is more expensive than ordinary flour because of the complicated processing process, and the taste and taste are not good.

This kind of bread is mainly for people who lose weight, but people who lose weight will not come to eat fried chicken burgers.

Then he tasted other kinds of burgers, and found another problem: the taste is too single.

All the burgers in this store use the same sauce. Because there are cheese, garlic sauce and mayonnaise, they taste sour, sweet and salty. It feels like three burgers with the same taste but different textures. .

It's no wonder that most of the customers don't spend more than three times.

As for snacks such as chicken wings, chicken nuggets, and chicken tenders, although they are not semi-finished material packages like Wallace, the cured meat uses a kind of marinade, so chicken nuggets, chicken tenders, and chicken popcorn taste completely delicious. The same taste, but different shapes.

In this way, Li Han basically knew where the problem of this store was.

First: The self-contradiction of the gimmick is like adding an antidote to the poison at the same time. It is meaningless, and it also increases the cost; second, the taste is too single, although it is not used to emphasize "handmade" Semi-finished products are used, but whether it is a burger or a snack, they all have the same taste. Eating it once is equivalent to eating the whole store.

Of course, the most important issue is price.

Adding too many useless costs for gimmicks has caused the price to soar to the same level as the Golden Arches, but it does not have the rich varieties and tastes of the Golden Arches, and is not as affordable as Wallace's prices, so it is natural in this similar store. There is no competition anymore.

As for why most of the customers are adults, it is determined by the price, portion and variety. If the portion is too much, children can’t finish it. In addition, the price is expensive and the variety is few. Parents are definitely more willing to buy Golden Arches.

Now that the cause is figured out, the next step is the solution.

At this time, a man with a round head, big ears and thick lips passed by Li Han, looked at him curiously, and then smiled in surprise: "Hey, Xiaohan? Why are you here now? Didn't you say nine in the evening? order?"

This is Li Han's little Liu Chang, who is honest and smart, but the combination of the two is actually not a good thing.

It's not surprising that the other party found him, after all, he was the only customer in the store eating dine-in.

But then Liu Chang looked at the meal ordered in front of him and immediately understood: "Are you here to inquire about information?"

"Don't worry, I will definitely invest if I say investment." Li Han replied, "Just to see what the problem is."

A look of shame flashed across Liu Chang's face: "This...Actually, my thought at the time was that everyone was worried that eating junk food would make them fat. If that's the case, wouldn't it be good to develop some low-calorie junk food? But... ..."

"It doesn't look very smooth." Li Han nodded.

"So," Liu Chang sat down across from him, "How much are you going to invest? As long as the funds are sufficient, let's make a good publicity, and the situation will definitely be reversed."

"Around 50." Li Han replied with a smile.

At that time, Liu Chang was shocked: "Where did you get so much money? Is it possible to make so much money as a salesman in a Mercedes-Benz 4S store?!"

"The second prize of the lottery." Li Han explained, and the benefits of the second prize are reflected at this time: it can perfectly explain the source of funds without making people too envious.

"Ah, no wonder..." Liu Chang was stunned.

"However," Li Han changed the subject, "I have the final say on how to use the money. Your method obviously won't work, so why not try my method next, what do you think?"

(End of this chapter)