1993 Glamour at a Glance

Chapter 254
"Song Sheng has a lot of talents under his command. I have never seen such a joint promotion."

When we arrived at Song Yang's house, Liu Hua was the eldest brother among them, so now we need to find a topic to get closer.

"Liu Tianwang was joking, it's not a novel idea, the main thing is to get the credit of the big stars."

Song Yang thought that Yao Peihua had "turned sadness into strength", and his heart turned tenderly for a while.

"It seems that the rumors are true. Song Sheng and Ms. Zhou are really together." Liu Huaqian gave up the title of the king, and then looked at the two and laughed.

"It used to be a scandal." Song Yang and Zhou Huiya sat together, looked at her with a smile and said, "That's what happened in the past two months."

"Congratulations." Liu Hua said after a pause, "Brother Chen asked me to tell Song Sheng, thank you Song Sheng for supporting the artists of Xiangdao this time."

Song Yang waved his hand: "Cooperation is good for everyone. Although it's just a commercial event this time, Xiangdao's return is coming soon, and it will be good for the future when Xiangdao artists come to show their face more. Recently, the policy has been loosened. Opportunities have also appeared in the investment model of film and television production, and you can also communicate with friends in the film and television industry in the mainland. I have an appointment with a few friends in the evening, and we will get to know each other first.”

Li Ru was naturally invited to this dinner.

When Zhao Gang and others saw Zhou Huiya, they booed immediately.

"Congratulations to Miss Zhou for her early return to the embrace of the motherland!"

Listening to this ingenious joke, Song Yang joked with them, and then the topic turned to next year's film and television projects, and then said to Li Ru: "Brother Li, don't get angry with me about the CD-ROM. We will definitely save it next year." A few good projects, let you earn back from the investment!"

Ye Jin, Wang Shuo and others looked at each other in blank dismay.

Huatong acquired Cage Communications, and Lianxiang bought part of Li Ru's shares in Sanyou Electronics... Song Yang and Li Ru have been at odds for more than a year, and they have also heard about it.

Right now, they actually chatted in front of them.

"...It's not so easy to earn." Li Ru said while showing Xu Qing some vegetables, "Zhang Li's TV series will start broadcasting next month, and I want to find you to write songs, and you are busy dating. "

"... Teacher Zhao is better than me." Song Yang had no choice but to toast him with his wine glass.

Li Ru carelessly raised the cup, and said after drinking, "Movies are getting more and more difficult! TV dramas can still be sold to TV stations, but what about movies? There are video halls everywhere, and VCDs are about to enter thousands of households." Ordinarily, CDs should be able to help earn some money, but there are so many pirated copies! So many!"

"This..." Song Yang looked at them and said, "I wonder if we need to change our thinking. At this stage, should we also learn from foreign countries. VCRs have been popularized for a long time, but the movie box office is still quite mature. People go to the cinema, not just to watch movies! Taking advantage of some holiday opportunities, it is mainly to date, join in the fun, and enjoy the holiday! If some holidays are developed into a schedule and some efforts are made in publicity, there should still be a lot of potential .”

"Schedule?"

"Just like the Spring Festival Gala, it has become a certain holiday tradition. People in the United States have a Thanksgiving schedule. During the Chinese New Year, we usually reunite with relatives. I am afraid it is not appropriate. But foreign festivals like Christmas are becoming more and more fashionable now. Now, around National Day and New Year’s Day, you can focus on it. Why don’t you try it next year?”

"Tell me in detail?" Feng Kuu seemed quite interested in this.

After participating in several TV series and gaining initial recognition, he started to make movies exclusively in the past two years.It can also be regarded as "untimely", just in time for the film industry to shrink sharply at the box office due to the popularity of video halls and VCDs.Although I won some awards, I really didn't make any money.

"The cast, the theme." Song Yang said, "Let's put it bluntly, shall we also learn the reason why everyone likes the Spring Festival Gala sketches? Found some chemistry..."

By the way, Song Yang walked over to Li Ru again, raised his shoulders and said to go to the bathroom together.

Hearing Song Yang's ideas, everyone else could tell that Song Yang really wanted to make some efforts to let Li Ru earn some money through film and television investment.

It seems that after the accident last year, Song Yang made many decisions in advance.But to Li Ru, he was still apologetic after all.

In the toilet, Song Yang said: "If you have money and don't earn money, you can sell them the authorization. Of course, on our side, you should also give the authorization first. Then, if you concentrate on film and television investment, they will treat you as well." There is no way to say it. On the contrary, if you are determined to continue looking for you, you can still get some information."

"...I'm here for this when we go out?"

"Of course more than that. Don't you want to replace Chunya Investment in Sanyou Culture Holdings? Make a condition. Your future direction is to invest in film and television. You can let them account for 51%, but in the form of capital increase, set up two types of stocks..."

To put it bluntly, let Li Ru continue to have decision-making power, and let Sanyou Culture realize the holding and financial consolidation.

Li Ru looked at him strangely: "What should I do if I take it off?"

"Trust me." Song Yang said calmly, "When Wanyan can't continue, Sanyou Electronics will buy Wanyan later, and then come back."

"...Although the battle is big this time, it may not be able to knock down Wan Yan at once. It's already listed on the market, so it's hard to lose again."

Song Yang smiled and said, "It's not the only trick."

……

Most people who have memories of the 90s will remember a certain scene:
Cars hung with red silk, color TVs, and refrigerators were placed on a table, and under the suggested sheds were long queues of people buying instant welfare lottery tickets.There was restless music playing from the loudspeaker, and the winners of the grand prize came to the stage to accept the prize with a smile on their faces.

Such activities often become local events.

All kinds of mobile vendors often take this opportunity to gather here, and they will have better business than usual.

But this time, the scale of the event is obviously far beyond the past, even in a big city like Yanjing, it is rare to see it.

Although the price of the BP player has been greatly reduced, as long as you buy a super VCD, it is equivalent to a month or two of wages for free.

The lottery tickets given away can also draw various prizes.The grand prize is a small car. If it wins, for people with a household threshold of about 10 yuan, it will be a direct blessing: even if the car is sold, it will cost more than [-] yuan?

Fukang sedan, the price at this time is around 15.

Even those who couldn't afford a VCD player, there was an endless stream of people coming to join in the fun: celebrities who could only see it on TV and pictorials took turns on stage during the two days of the event.

Joint promotional activities, Shengsheng organized an exhibition.

It is an "exhibition" full of Chinese characteristics.Merchandise sales, welfare lottery, performances... In the large stadium, Zhou Huiya was dumbfounded looking at the crowd.

"You have interrupted your painting studies. In the past two months, I will take you to visit the top ten cities again."

Zhou Huiya smiled and shook her head: "It's okay, I know this event is very important to you."

It does matter.

Facing Wanyan, which has already been listed on the market, this activity interpreted as "Let's go for it" is very important to Sanyou Electronics.

Sanyou Electronics, which has been dealing with the VCD war that has lasted for a year, has released a big move at the end of the year.

Wanyan's distributor also came to the scene, looking at the huge crowd, looking at the long chattering queue in front of the long row of "booths" of Sanyou Electronics, with an ugly expression on his face.

"Jackpot! Jackpot!"

An ecstatic shout from the crowd immediately detonated the atmosphere in the venue.

"Please check with the staff." On the stage, the host held the microphone, "The first friend who has won the Beverly Car Award is born! There are a total of [-] Beverly cars, how many can we win in Yanjing?"

The sound of festive music was deafening, and the winners of the lottery were also hung with big red flowers, and they walked onto the stage with red faces under the envious eyes of countless people.

You can get a car and take photos with celebrities.

Lottery tickets can be bought directly with money, or you can buy a VCD or BP machine to get a gift.

Ordinary VCD and Super VCD can each give different numbers of lottery tickets, and they are all drawn with the coupons to the special welfare lottery channel.

The first prize just now was drawn from that channel.

Many people can't help but wonder if the winning rate is higher there.

This is also reasonable, after all, it is mainly people who sponsor prizes and organize this event.

Wanyan's dealer watched the emotions of the crowd being ignited, and quietly returned to his car.

The eldest brother called his store and asked about the situation: "How is the business?"

"Boss, lowering the price doesn't work too well. I've already gone to see the big stars of Xiangdao."

"It doesn't work if you lower it by 300?"

"It's a little stronger than usual, but..."

This is a very annoying point.

For this event, of course, there are booths for rent out.However, there are regulations that one type of product is only supplied to one family.

VCDs, BP players, and cars, of course, have been contracted by the three companies that jointly hold the event.

Looking at the crowd outside the stadium who are still coming to join in the fun, Wanyan's dealers can no longer imagine what will happen to the peak sales season at the end of this year.

How many families in Yanjing who are planning to buy VCDs are going to buy Phantom VCDs on this impulsive occasion?

Looking for someone to mess with?

Don't be kidding... Such a big event, in the name of welcoming the return of celebrities from both places, how many police forces are deployed here to maintain order?
I heard that they jointly donated a batch of equipment to the public security system: cars, BP machines...

Compared with the "promotion strength" of this event, the VCD sales war this year is nothing!

One family is happy and the other is sad.

Shen Wei and Cheng Mingyong also led their staff to fully cooperate with this event.

It's all fucking cash back!

Mr. Duan said that the goal for these two months is to complete the sales of 150 million units in total!
If the goal is achieved, then for Sanyou Electronics itself, it will be a payment of 10 billion and a gross profit of [-] to [-] million!
In fact, after hearing the pattern of activities, the quantity target at the order meeting has already been exceeded.

Now, it is nothing more than to see the situation and pay back.

But at the scene, they were all the ones who bought things with real money.

Distributors all over the world must be full of food, and the money and confidence in their pockets will greatly increase.

The same is true for channel BP machines.The gifts of Sanyou Electronics are all purchased in bulk by the company through distributors in various places, which does not count as harming their interests.

The dealers of Wave BP machines can also take this opportunity to sell goods on the spot.

Li Ru also brought Xu Qing to join in the fun. Looking at the crowds of people, he took a breath and said, "Damn it! Three years ago, that's how he played in Tetete! But this time, it's not at the same level at all! "

Xu Qing was also shocked, but asked, "So many people bring money to buy things, how many pickpockets must come in?"

Of course there are pickpockets, even if there are too many people, something may happen.

It's just that joining in the fun, winning big prizes, and taking advantage of it, people still flock to it.

In the backstage, the stars played one by one every once in a while.The rest of the time, the host was there to warm up the scene and set off the atmosphere.

The first prize is Beverly Car, the second prize is the new Changhong large color TV, and the third prize is Phantom Super VCD.

Zhu Shaohong has also been arranging people to watch the scene.

"...The dealers who are not on site can also receive lottery tickets?"

"Yes! If you win a prize, you can directly arrange a car to go to the scene to receive the prize, or if you can wait, you can send it home with drums and gongs."

Zhu Shaohong couldn't say a word in his heart.

How well-planned is this?How long does it take to prepare?Why didn't there be any news in advance?
Sanyou Electronics has been quiet for a year and has been preparing for this matter?
The effect of the first stop in Yanjing made Zhu Shaohong unable to sit still.

"The next stop is Shanghai. Why don't we step up the promotion and let some people buy our machines in advance?" Wan Yan, the vice president in charge of marketing, asked.

"Is there a car that can be drawn?" Zhu Shaohong asked, "Although the live event has not gone to other places, their stores across the country can already give away these lottery tickets. As long as you win the lottery, it will be cashed in. Spread it ten times and spread it to hundreds , this event needs to be at the scene to cause discussion. Two months..."

The entire two months will be a carnival for Sanyou electronics dealers.

How many people will buy with a first-come, first-served mentality before the celebrities arrive at the scene to start the big event?
There is no question that the jackpot is allotable.Proportionally, put different parts to the event site, and the rest can be put in dealer stores.

Every time a lottery is won, whether it is a car or not, as long as the prize is worth a thousand yuan, it is a bragging capital for the winner.

In the final analysis, it is the strength of their investment this time that will create momentum.

Two consecutive years of being the king of bids, plus this event, what kind of listed brand, how much money did you spend on the market?

Faced with such a situation, Wan Yan felt powerless for a moment.

This is no longer something that can be dealt with purely by reducing prices.

In the capital market, Gu Song was surprised to find that Wan Yan's stock price was rising.

Is this why many people believe that after this battle is over, VCD prices will have to be further cut next year, and the total sales volume will double again like this year?

In any case, the stockholders believed that Wan Yan would occupy a considerable share of it based on the announced production capacity plan.

Or, someone is already taking advantage of this wave of VCD popularity to attract blind investors to enter the market, and is cashing out at a high level?

Sure enough, on the TV station's financial program, there are indeed experts talking about it.

"What is the penetration rate of video recorders in Europe and the United States? Now how many VCRs and VCD players are there in our country? The coverage rate of 5% of households is less than 20%! That is to say, only in our country, VCD players The market potential is still [-] times! In addition, this product is our first, and there is such a large foreign market scale. DVD players will also come out, and the total size of this market is more than one trillion!"

In the big bull market around 97, countless leeks were pouring into the stock market like people dreaming of winning the jackpot.

(End of this chapter)