1993 Glamour at a Glance

Chapter 253 Unprecedented Momentum

"...I'm the general manager now, and I'm concentrating on developing electrical appliances stores all over the country."

Xu Guang patted him on the shoulder: "Then there will be one more product next year."

In the VIP lounge next to the hotel's largest conference hall, there were leaders from several departments, including an executive deputy of the Ministry of Electronics Industry and Zhao Wei.

They are not going to stand for the company's order meeting, but are looking at two new products.

"The first in the world?" Zhao Jingwei from the Ministry of Electronics Industry confirmed.

"It's for sure." Song Yang nodded with a smile, "There are a lot of patents involved, which can be regarded as cross-licensing. Sony, Philips, and other companies have participated. However, the core decoding chip, and the decoding chip. The mepg2 standard used is our own achievement. Of course, although we have no share in the mpeg1 standard now, we have already bought the patent for the decoding chip of the mpeg1 standard."

"Mr. Song expects the market size of this product to be large?"

"This form is relatively mature, and VCD players are only a transitional technology." Song Yang said after a pause, "According to our assessment, the final annual shipment of this product can reach tens of millions of units. The global The total market size is at the level of hundreds of billions of dollars. Moreover, this product is mainly for export.”

Hundreds of billions of dollars, mainly for exports!

Zhao Jingwei looked at him and Duan Ping solemnly: "Then how big is our domestic manufacturer's competitive advantage in producing this product?"

"It depends on which standard solution wins in the end." Song Yang said truthfully, "If other algorithms and disc formats in the standard win in the end, we will have to pay a huge amount of patent fees, and most of the profits will be made by others. If we win in the end, then the cost is very advantageous, but the export will be very limited."

There are advantages and disadvantages, and Song Yang knows that what Zhao Jingwei wants to ask is not the real cost advantage.

To put it bluntly, they are more concerned about technology and how much foreign exchange they can earn.

Zhao Jingwei nodded cautiously: "Are you confident in the follow-up technological upgrade?"

"Yes." It was Duan Ping who answered, "With Sony, including more advanced disc compression technology, movement, etc., have been put on the agenda. In terms of algorithms and chips, we have also proved that we are no better than others. Poor. In addition, Mr. Xu is also here. Although it is only a small innovation, this time it is also a small result of the cooperation of several companies."

Xu Lihua hastily handed over the small mobile phone in his hand.

The fighter jet in the mobile phone is now more than two years ahead of schedule.

Xu Lihua introduced: "After the price of pagers has dropped, we are also thinking about where the next business point after domestic pagers is. It just happened that Mr. Song said that we have started cooperation with Huatong and Huawei. Huawei and Huaxin Microelectronics are in Cooperative research on GSM base station projects, some of the results on the voice compression module APU can also be used in GSM mobile phones."

He introduced seriously: "Panda is the first manufacturer in China to produce a GSM mobile phone. Of course, our mobile phone is not completely domestic. But because of that little achievement, we still spent a lot of money to get it from abroad. With ODM authorization, we can produce GSM baseband according to our own needs, which is a small part of intellectual property rights, and the call quality has been improved."

Bodao was able to have the determination and strength to make mobile phones ahead of time at this point in time, thanks to winning the first-year bid and having accumulated enough.

Now, because of the cooperation between Huaxin Microelectronics and Huawei, they have enjoyed some dividends.

In a GSM base station, in addition to signal transmission and reception, there are also a large number of processing units.The specialized voice compression processing module is indeed only a small part of it.

Xu Lihua said: "If we want to continuously improve the technical level, we will have to work hard on a lot of spare parts. Of course, this time we can have a little bit of our own things on the GSM baseband module, which is already a breakthrough. .”

Zhao Jingwei nodded and said with a smile to Song Yang: "Bringing the two academicians over, at least I didn't waste my wisdom."

"Keep working hard, keep working hard." Song Yang sighed, "It's not easy. So far, the domestic equipment solutions for GSM base stations still face many difficulties, and it will be very difficult this year. But at least we can achieve results first. Of course, next spring is estimated to be almost the same, and by that time, the construction cost of GSM base stations is expected to be less than [-]% of the current level."

"Fifty percent?" Zhao Jingwei was startled.

The establishment of Huatong was led by the Ministry of Electronics Industry.

If the base station construction cost is reduced by half, how much money will be saved?

"Mr. Wang and Huawei are a bit high-spirited." Song Yang explained with a smile, "If it weren't for the patent of the GSM standard, I have to pay a lot of money to them, I am afraid that the cost can be reduced to [-]-[-]%. Now they are putting pressure on me. It is said that the next step is to occupy a place in the standard of the next generation of mobile communication technology anyway.”

"... No wonder you didn't focus on domestic computers and domestic CPUs." Zhao Jingwei was thoughtful, "Keep working hard, I look forward to more results from you!"

They came here mainly to look at two things.

Especially the world's first DVD player that Sanyou Electronics is preparing to participate in the US Consumer Electronics Show.

A market worth hundreds of billions of dollars now sounds like an exaggeration.

So while waiting for the press conference to officially start, they all listened to Duan Ping and Song Yang's commentary.

VCD players using the mpeg1 standard cannot compare with the original VHS video recorders in terms of picture quality.The reason why domestic VCD players are hot is because there are very few original video recorders.

However, the penetration rate of video recorders in foreign countries is much higher.Since the first VHS video recorder appeared in 76, in the past 20 years, the cumulative shipment of VHS video recorders has already exceeded 5 million units.

For foreign countries, this is the potential market size of DVD players.

After all, judging from the audio-visual effects and the potential of interoperability with other devices in the digital age, DVD players will completely replace VHS recorders.

Based on this calculation, the market size of [-] billion US dollars is very real.

Zhao Jingwei and others were a little excited when they heard it, and asked: "In terms of technology, will it be open to other manufacturers for production?"

"Of course." Song Yang replied immediately, "Let's not talk about the domestic market. Overseas, Sony, Panasonic, Philips, Samsung...the famous ones and the unfamous ones will all produce this. They first produce VCD and super VCD. It cannot be absent in this category. Secondly, it is very simple to upgrade the VCD production line to a DVD production line, and the production capacity can explode at any time. We have the advantage of manufacturing costs in China, and the higher the share we can occupy in the future, the better.”

He emphasized: "There is only one point, I hope to keep as much profit as possible in the country. They don't care much about VCD patents, because the total market size is an order of magnitude worse than DVD. But DVD patents, we are good. It is easier to squeeze in, and our products must become mainstream in terms of market acceptance. Therefore, it is naturally better for more manufacturers to adopt our solutions.”

This is why Song Yang thought about being able to squeeze into this patent circle based on the mpeg2 standard at the beginning: Huaguoneng's explosive production capacity.

As long as the products are of good quality and low price, the mainstream of the market will be the solution routes of Sanyou Electronics, Sony, Philips and others.

However, there must be no restrictions on exports to foreign markets.

The reason why Sony and Philips are willing to cooperate with Sanyou Electronics is not only that they are well-prepared, but there is also a small ninety-nine in this regard: the tariffs and market access measures for Huaguo products in the future will definitely be longer than the long-term cooperation and mature channels. Sony, Philips, etc. are much more demanding.In terms of brand acceptance, Phantom DVD does not have any popularity abroad.

Zhao Jingwei knew it well: "The negotiations on joining the WTO are still going on. As long as we can really make this product competitive, it will become a bargaining chip at that time."

This is what Song Yang wanted.

Each side has a market that they hope the other side can open up, but of course every concession requires the other side to come up with conditions in exchange.

Now, Song Yang needs consumer electronics products like DVD players, at least not to be subject to greater constraints than others when entering foreign markets.

On the other side of the conference hall, the press conference seemed more formal.

After all, there are more labels of "technological innovation", "domestic brand", and "advanced product". Some big leaders can come to such a press conference to encourage them.

Specific business-level order meetings and sales meetings naturally don't need to be included in this one.

But seeing the big leaders speak on stage, these dealers were still excited.

DVD player!
Live demonstrations, they've seen it.

The 720p clarity and multi-channel sound effects are already a movie-level enjoyment for people at this time.

"Sit at home and watch a movie." After the leader left, Duan Ping said vigorously on the stage, "Now, Sanyou Electronics has formed a complete product line of DVD, super VCD and VCD, with prices ranging from less than 3000 yuan to [-] yuan. "

When he announced the retail price and ex-factory price of each product next year, the audience was extremely quiet, as if he had already seen an even more exaggerated price war next year.

No, it starts now.

"Starting from next month, Biaowang will join hands with Sanyou Electronics, Bodao, and Shenlong Automobile. The three of us are about to launch a nationwide sales tour to welcome the Year of the Ox. Now, let us welcome Miss Zhou Huiya and Liu Hua together. Sir, Mr. Gu Letian, Miss Li Tong."

Bodao mobile phone chose Liu Hua as its spokesperson.

There was a sudden commotion in the audience, watching several well-known big stars come to the stage together.Handsome men and beautiful women, the situation is the same for a while.

In this "order meeting", it is natural for people to see the manufacturer's determination.

Listening to Duan Ping's introduction of the format of the fair, all the dealers in the audience gasped.

Yao Peihua was sitting off the stage, and Song Yang was not on stage.

Glancing at him, seeing him smiling at Zhou Huiya in the stands, Yao Peihua also raised her neck arrogantly.

The exhibition plan this time can be regarded as the best work of Sunshine Advertising this year.

There are still more than two months until the Chinese New Year.

A total of ten cities have been selected for the main markets in the country, and these ten cities will be held in the form of a concert combined with a market.

With these four and some other small stars, Sunshine Advertising has gathered all the clients, and there are companies responsible for organizing exhibitions in the local area.

There are a variety of products on site, mainly VCD players and BP players.

The lottery is not limited to draws for Shenlong cars, and the instant welfare lottery will also be held at the same venue.

In other "small" cities, local dealers will organize the event.For Sunshine Advertisement, some second- and third-tier stars will also be arranged to appear on the stage.

"According to the new price. In the next two months, our total goal is to sell a total of 150 million units!"

Listening to Duan Ping's words, Liu Qiangdong became a little numb.

He couldn't help but patted Song Yang's shoulder in front of him: "Have you prepared so many goods?"

Song Yang turned his head and said with a smile: "This year, if the price is not reduced, there will be more goods. The expansion of production capacity has not stopped. Have you ever seen Sanyou Electronics go out of business?"

Scale is the only way to dilute costs.

Of course, blindly expanding the scale of production also requires sufficient self-confidence and courage.

But Sanyou Electronics has long planned to easily upgrade these capacities to higher-margin DVD production lines in the future.

In terms of arousing the emotions of dealers, Duan Ping has naturally made arrangements.

"On December 12st, this advertisement will be officially aired on CCTV, and it will be aired continuously for one month!"

[Buy a Phantom VCD, get a free Wave BP player, and draw a Beverly Car prize!Biaowang teamed up, bullish, well-off families, Fukang Avenue! 】

Zhou Huiya read the first sentence, and then Liu Hua appeared with a BP player.

Afterwards, Gu Letian and Li Tong got out of the two cars respectively.

In the end, it was four people who handed over together.

In the end, there was no sound, that is, a sentence that seemed very reasonable:

[Celebrities from the two places welcome [-] together, domestic brands present a grand gift]

[96.12-97.01, national tour]

Can you say that this advertisement is too commercial?There is a title here.

The moment when the last two lines came out, it was a splicing of photos of dozens of celebrities, big and small.

With Sunlight Advertisement's current position in the industry and Song Yang's reputation, it doesn't seem surprising to be able to contact so many people.

Song Yang couldn't help but turned his head and asked Yao Peihua: "...you won't promise to help me write songs or something?"

Yao Peihua didn't even look at him, and replied flatly: "It's just a means."

In the sound system of the venue, and on the specially pulled up movie-grade curtain, the advertisement of four stars starring on the same screen is extremely powerful.

CCTV broadcasting such an advertisement, and then thinking of so many stars on the stage, and the instant welfare lottery, plus the car prize...

Distributors of Sanyou Electronics were overwhelmed, and some distributors who originally only represented Wave BP machines became worried again.

If so many BP machines are sent out, what else are they selling?
The next step is the specific ordering meeting and the specific matters of the ten traveling exhibitions. Yao Peihua has to stay here.

But Zhou Huiya and the others only used it here to show their faces and boost morale.

Watching Song Yang walk away with Zhou Huiya and the other three stars, Yao Peihua silently lowered his head.

He is still the same, after all, he only puts his heart on one person.

Didn't you say you're getting greedy?
Yao Peihua couldn't tell what was on her mind.

Seeing him like this made me a little relieved, but also a little disappointed.

It's really like going back to before last summer, there are meetings and conversations, but it's just about business and nothing else.

"...Mr. Yao from Sunshine Advertising, please explain to everyone how the trade fair works."

Hearing the sound, Yao Peihua withdrew her scattered thoughts.

Standing up with a smile, her temperament is just like her height, with a charm that makes many people feel damned.

In fact, she is also someone who makes others stare at her!

(End of this chapter)