Back to 1988

Chapter 793 The Eve of Listing
Back at the company, Du Guoying told Lu Feng all about what happened today. Lu Feng didn't expect that the world has undergone earth-shaking changes in half a day.

Kevin sat aside and learned that Lu Feng really wanted to use the sales channel for Nokia, he sighed and said, "Mr. Lu, I know that girl is very beautiful, but I still hope you separate your personal feelings from the company."

"Being bundled with Nokia is a deal that will never lose money. We now need a foreign company with deep technical background to endorse it. Besides, when did I ever make a deal that lost money?" Lu Feng looked at Kevin and said, "Besides Yes, they sell well, once we use our channel, the lifeline will be in my hands."

"They will definitely build their own sales channels." Kevin felt that Lu Feng's thinking was too simple, and said: "Their products will increase the cost of sales channels. This cost is borne by Jiafeng Electronics. If they don't sell well, if you If it sells well, it will take time, three years? Five years? Is this not enough time for them to build their own sales channels?"

Three years or five years?

Lu Feng laughed, if Nokia is still stuck in the neck after three or five years, it will be a great benefit, and how much money will be taken off it.

"It won't take that long, we will see the outcome this year, and we will have a deep communication with Nokia!" Lu Feng said confidently.

"But as far as I know, this company has just been split up in pieces and is on the verge of bankruptcy." Du Guoying reminded in a low voice.

"Believe in miracles! Let's not talk about this anymore. Continue to send me the things that the reporters took today, and keep the popularity and topic alive." Lu Feng closed the folder in front of him and said to Du Guoying: "This is how the market is. The market, don’t think it’s cruel now, the cruel scene has just begun, you just said price reduction competition, let me tell you, price reduction has just begun!”

"Bird's discounted price should be around [-], which is about the same as our price, and it will be a direct competition when it goes public the day after tomorrow." Du Guoying said worriedly: "I chatted with Mr. Liu today, do you want to miss this price? "

"As far as this price is concerned, we will not participate in price wars. We have tossed so much just to avoid price wars, do a better job in offline advertising, and conduct marketing according to their own characteristics." Lu Feng ordered, moving towards Du Guoying asked: "How many people are there in the marketing department now?"

"More than seventy departments have been formed, but it still takes time for talents. I have been busy picking people from the talent reserve center recently." Du Guoying replied.

"I'll have a meeting with Mr. Wei later to talk about the talent reserve center. Kevin, the International Department can also find more interns from the reserve center. Many high-achieving students are very obsessed with going abroad," Lu Feng ordered. road.

Kevin smiled and said nothing, the day after tomorrow it will be officially listed, he wants to see how Lu Feng loses this person, the planned listing was a big hit.

Motorola's sales exploded, putting pressure on the entire industry. Shi Watanabe had already got the report in his hand, and after submitting the report, he handed in a satisfactory answer after joining the company.

For him, it is not only to crush Lu Feng to death, but also to slap the face of his old thing Rohm Group, not only in the mainland, but also in Singapore, Thailand, South Korea and other Greater China. is soaring.

The news about Lu Feng and Elmi was broadcast on the TV. The two of them were completely popular. Watching the report on TV, Watanabe Zhi sneered and said: "It's just a clown, let me see what you will do next? This will be A catastrophe in your life."

Every senior always has an indescribable sense of superiority when facing young people. He just wants to teach young people a lesson. Watanabe just wants to give Lu Feng a solid meal and let him know that this world is In whose hands, you must learn to respect, and understand what position you occupy in the entire large social structure. To put it bluntly, it is class!

Spread downwards from the tip of the Wall Street pyramid, layer by layer!

In Watanabe's eyes, Jiaxun pager is stillborn, and it is basically impossible for a new brand to grow under such circumstances.

Not only he thinks that Lu Feng has come to a dead end, but also people with knowledge in the world think so. The matter of Lu Feng and Elmi was also published in a small corner of the Wall Street Journal.

This kind of news in the cracks usually does not attract people's attention, but a president of Goldman Sachs noticed it and found a lot of information about Lu Feng. After reading these materials, he wrote two words to Lu Feng The definition, madman!
He was very interested in Lu Feng, especially in investing in such a lunatic, so he decided to have a chat with Mr. Feng, and when he called, the man reported himself, "Hi, I'm Eddie Lambert from Goldman Sachs Investment." special!"

The two chatted very happily. On the phone, they made a bet on whether Jiafeng Electronics could succeed this time. Lambert thought it would not succeed. The two bet against each other for one dollar. Very cheerful, after all, on Wall Street, many people often compare the two together.

From [-]:[-] in the evening, Jiaxun's pager advertisements were officially launched, and the broadcast frequency was similar to that of Motorola's advertisements.

Early in the morning of the next day, people turned on the TV and saw this weird ad for the first time. Because Andy Lau was so popular in the ad, everyone who saw it would look at it a few more times.

But the advertisement is accompanied by piano music, and the characters inside are dancing like ghosts. The picture is gray mixed with a bright background color. It's hard not to notice this color, as eye-catching as red letters on a blue background.

Andy Lau in the ad is very handsome, playing cool, showing off the pager in his hand, and with the epilogue, a man in his forties muttered, "What the hell?"

"I think it's pretty good!" said a young man in his late teens.

"What a fart, is that a thing? Now this TV is showing some unnutritious things." The man changed the channel while talking, and continued to watch some morning news.

Although the young man didn't protest, he disagreed in his heart. The more adults dislike something, the more he likes it. What's more, that weird posture has an indescribable coolness. Anyway, it just makes him feel that his own If this is the case, he will definitely become the most beautiful cub in the crowd!
This scene happened in many families. The adults generally think that this advertisement is not a thing, but the young people feel that it is very rebellious, as if they have found an outlet to argue with the adults.

It is not important whether it is good or bad. What is important is that young people see different colors and find the points that distinguish them from adults. As long as they can express themselves, they think it is good. As for art or not, they don’t understand it.

On the morning of the [-]th, Lu Feng was having breakfast, and a group of senior executives sat there watching the advertisement broadcast on TV. Behind the Jiaxun advertisement was Motorola. After watching it, they all fell silent.

"That's pretty good!" Zhu Lidong could only give such an evaluation.

Even Du Guoying felt that there were fewer words in it. It should be said that the factory produced it, and it would be better to put the price on it, so as to attract more potential users, but he dared not tell Lu Feng.

Kevin watched TV, couldn't eat anymore, put down his chopsticks and said, "It's too abrupt, there are so many advertisements, only this one looks dazzling!"

"Glaring?" Lu Feng looked at him and smiled, and said: "Glaring is right, so many colors and grays collide, just to let people remember that there are two kinds of advertisements, one is widely advertised , one is to inform potential users that we are the first!"

"Very good, let's see the effect next!" Wei Yandan gave an evaluation, focusing on the actual effect.

Obviously, Lu Feng broke the traditional impression of advertisements that everyone in this era had. They felt very awkward, and subconsciously felt that this was not the advertisement they had imagined.

After inquiring about the stocking of the various channels, Lu Feng was relieved to ensure that the goods arrived at the store and went on sale on time.

"Why don't other newspapers report on us today except the ones we asked to write about?" Lu Feng wondered as he flipped through the newspapers.

"Mr. Lu, our affairs are just a few days old, and we won't be chasing and digging up gossip like Xiangjiang." Zhu Lidong thought for a while and said, "The overall social atmosphere is still serious and lively. Lace magazines will publish Some, but nothing."

"No, I can't disappear from the headlines. I'm not looking for newspaper media today, I'm looking for TV interviews!" Lu Feng flipped through the newspapers. It hasn't been listed yet. How can the popularity go down?
Lu Feng was busy with publicity, and the companies under him were also busy like crazy, especially in the store, they pulled up banners, and the fonts on the walls were everywhere. One of the dealers was fined a sum of money for spray-painting skulls on the street. There was an uproar in the local area.

Tricycles were running through the streets and alleys, and the local TV station also launched an advertisement bombardment!

Brand-new brands and products are not known to ordinary people. Most of them watch these lively events, and if they really want to pay for them, there may not be a few who are willing to pay for them.

Such a situation is extremely dangerous for a new brand!
At ten o'clock in the morning, Lu Feng was interviewed by Shenzhen TV. The two sat in front of a small table. The host was an intellectual beauty wearing glasses. Looking at Lu Feng, he asked, "What does the Jiaxun pager mean to you?" ?”

"It's not for me, but for the domestic industry, it means that there are domestic products, and we have our own things." Lu Feng said in a deep voice.

"But you bought your technology!" The other party asked back.

"What I bought is mine. I bought vegetables and brought them home, and those vegetables are mine!"

"Are you afraid? When faced with those companies, there is such a big gap in technology, and you are a brand new brand, will you not be able to sleep?" asked the hostess.

"No, we have confidence. Confidence comes from our technical background and confidence in the market!" Lu Feng replied.

"But Motorola's sales reached a new high, and the market chose it. I remember the CEO of Motorola said that Jiaxun pagers are not worthy of competing with them in any aspect. How do you understand this sentence?" The host was expressionless. asked.

Lu Feng was suddenly furious, picked up the tea bowl on the table and threw it on the ground, and shouted: "It won't take long, we will let it get out of the mainland market!!"

(End of this chapter)