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Chapter 511 The battle is about to start

Zhu Lidong was very confident in the market positioning of VCD, because Lu Feng paid attention to it, so he did a market research on home theater early on.

He has a very strong self-understanding of product positioning and marketing, so he said this in front of Lu Feng, but he did not expect to be rejected by Lu Feng.

At this moment, Zhu Lidong became a little confused. He instinctively felt that Lu Feng was right, which made him very unconfident.

"In terms of market positioning, we must first seize genuine products and patent licensing. In the pre-launch stage, the brand must be established and pre-emptive. Second, the VCD brand is the same as the previous home theater, called Golden Leopard! "

"In different provinces and cities, we need to learn to grasp the local content resources for scheduling. In addition to the content we introduced, the development of diversified content such as Errenzhuan, Errentai, Peking Opera, Pingxi, and Crosstalk must be guided locally. .”

"First, we will cooperate with a small recording studio in the local area to let these groups know about this cheap selling method and stimulate the market to self-produce, but we cannot meet the diversified needs of the market, understand?"

Zhu Lidong kept nodding his head, felt around his body, found a notebook and began to take notes.

"At the same time, we need to start publicity work in entertainment." Lu Feng looked at Wei Yandan and said: "This is the first time that industry and entertainment have cooperated, and we must do a good job in fan guidance, marketing promotion, and advertising endorsements. It's the first time to get to the top, and people's first impressions are very important."

"I have been in contact with Mr. Zhu this week, discussing brand, product, and market positioning, and come up with a plan as soon as possible." Wei Yandan replied.

"Now major companies are eyeing us, and I need to get their internal information, especially in terms of market positioning and prices. I will release about [-] units of the first batch of products, because the first batch of products , the buyers must be major companies, and they want to take it back and dismantle it.”

"So the price of the first batch of products must be set high, and one batch is one batch. At the same time, confusing loopholes must be left in the design of the machine to buy us a certain amount of time. Simply put, the first batch of products must be advertised. The effect, the price is high, and the news will definitely pay attention to it when the time comes, it can be regarded as a wave of publicity.”

Everyone present laughed when they heard this, and Mr. Lu started digging holes for his friends and businessmen again.

We talked all afternoon about the market, products, content mining, advertising, estimated annual sales, profit points, etc.

The sky outside was dim, and Zhu Lidong's notebook had already memorized it densely. Feng Zhiyao sat aside and yawned. He had to admit that Lu Feng had a pretty good brain.

There were so many things, and the various departments talked endlessly throughout the afternoon. The rich content covered in it made him feel ashamed.

"How's the financial aspect?" Lu Feng asked the financial manager.

"The current loss is relatively large, mainly because of the large expenditure at the beginning of the year. From January to now, the decline in Weipuda's sales has stopped, and the gross profit has further declined. This month, Weipuda's loss is around [-] million, which is considered a balance. , but other expenses are too large, and this year's estimated loss is around [-] million."

"If VCD can make a profit and make up for the loss, the accounts at the end of the year will look a lot better. As long as there are no major problems this year, the business will run smoothly." The financial manager suddenly thought of something, and said to Lu Feng: "The premise is that Mr. Lu doesn't care about you. Toss."

"I didn't bother, look at what you said, you are in charge of the money, I will hand over all the money I get to you, and you will lose the money for me." Lu Feng spread his hands and teased.

The audience roared with laughter, and the old financial manager had a wry smile on his face. Only the financial manager knew what it was like to have such a boss at the booth.

"This is the report. The R&D company is [-] million, the VCD company spent [-] million, the entertainment company, the construction of new factories, the amount of debts, and the profits of various products this year, and the expenditures for market development."

The expense form is very long, with five pages in total, followed by the usage of various expenses. It's not that Jiafeng Electronics doesn't make money, but that the amount of money it makes can't cover the speed at which it spends money.

Lu Feng's expansion was too fast.

"I estimate that this year's turnover may exceed one billion." The financial manager slammed his mouth and said: "Among the private enterprises in the country, such a high turnover is one of the top big companies."

Lu Feng flipped through the report, the debts were at the back, and then he saw that someone owed him money, and asked, "What's the situation with the [-] million debts?"

"This is a misappropriation of accounts. Last year, a group of companies directly purchased TV sets. It was a coal company that purchased internally for family houses. It was because of a decline in sales!" The financial manager said and looked at Zhu Lidong.

"I did this thing. The other party is a state-owned enterprise. Not only one purchase, but several purchases. The volume is relatively large. Because of the problem of capital turnover, a business-to-business account was made."

"It's been a few months, and the money hasn't come back yet?" Lu Feng asked Zhu Lidong.

Zhu Lidong said with embarrassment on his face, "I have urged many times, and I kept telling them to go through the process. Because I believed them, I didn't expect the account to be transferred. Another state-owned enterprise owed them money, so the account was transferred to them. Now With the IOU, I can definitely get it back, but the triangular debt is more serious now."

Lu Feng looked at the money and sighed, and said to Zhu Lidong: "You have been with me, an old hunter, for so long, and you let the old fox play with you? What do you think? I have a lot of meetings with you, right?" , Now is the era when cash is king, and the decline in product sales is the most prone to such problems.”

"I've been thinking about shipping all day long, but in the end the goods went out and the money couldn't be recovered. Isn't there enough bloody cases?"

Zhu Lidong lowered his head, he was under a lot of pressure due to the drop in sales, and he tried to ship as much as he could.

"Boss Lu, I will definitely get the money back." Zhu Lidong promised.

Lu Feng didn't say anything, thinking about the madness of triangular debts, which once hindered economic development, commonly known as IOUs, the leaders of some state-owned enterprises went to restaurants without money, and just carried a pen in their jacket pocket. Transfer the debt to a third party and ask for it yourself.

Lu Feng glanced at the time, it was already seven o'clock in the evening, he stood up and said, "That's all, let's go eat."

Everything started to speed up. Mr. Jiang went to the R&D company with the blueprints. Within three days, the R&D company finalized the plan and started trial production. Jinbao VCD Company was incorporated with a registered capital of [-] million and Jiafeng Electronics Holdings [-]%. Ten, Jiang Wanmeng holds [-]% of the shares.

The [-]% of the dry shares are patent shares, which only have the right to dividends and have no right to participate in the company's management.

Today, Jiafeng Electronics has more than [-] subsidiaries under its name, but Lu Feng still has no interest in forming a group company.

Because most of these companies are tax-exempt, the advantage of establishing a group company is unified management and unified declaration of account funds. For example, two factories under Jiafeng Electronics, one of which earned [-] million this year, needs to pay [-] million in taxes , Another factory lost [-] million yuan and did not need to pay taxes.

If there is no tax exemption policy, a group company is formed, and the finances are managed in a unified manner. All the funds are collected at the group headquarters. One side earns [-] million, and the other side loses [-] million. The financial status of this company is that it has not earned a penny. Tax avoidance of two million.

The VCD industry is definitely a big event at the beginning of the year. There are all kinds of rumors from the outside world. There are more people who want to interview Lu Feng, but they are all blocked by Zhang Fengxia.

With the completion of the factory in Dongguan, Zhang Fengxia attended the ribbon-cutting ceremony, Zhu Lidong began to investigate the prospects of the VCD sales market through market channels, and Wei Yandan took the time to plan for entertainment endorsements.

Lu Feng was busy, and Deputy Mayor Liu called him one after another, asking him what he meant and asked him to help, but the matter had already been dusted, why there was no news from him.

Jiang Xiaoyan called. She finished a course of treatment, and Duoduo will start school soon. She has already booked a plane ticket and will return to Shenzhen tomorrow.

At the same time, Liucheng called and said that the overall design of the VCD has been completed, and it is currently in the stage of testing and adjustment, and I want Lu Feng to take a look.

Deputy Mayor Liu kept calling, and Lu Feng knew that it was time for him to return to Shenzhen.

The news that the VCD project is about to be launched keeps coming, and people in the industry are getting more and more nervous, and the frequency of calls is getting higher and higher during this period.

Many companies have already sent people to live in Suzhou and Shenzhen, demanding to snap up the first shipment of Jiafeng Electronics when it comes out.

Take the thing back, take it apart, take a look, and measure it with a ruler. They have a lot of ways. Don't doubt the ability of the current manufacturers to copy. Their ability to "take a look" has frightened the whole world.

Liu Cheng said in an interview that the internal itinerary and the estimated time for the first batch of products to roll off the assembly line are set on March [-]th.

Mr. Zheng was sitting in the office smoking a cigarette, looking at the newspaper in front of him. Six or seven executives were sitting across from each other. Everyone was very quiet. From the end of the Chinese New Year to now, everyone was waiting for the fierce battle of small appliances.

They all took a deep breath and prepared to fight, but they haven't done it until now. It's just a small friction in the terminal market. Compared with the intensity of last summer, it's not worth mentioning.

"On March [-]th, Weiputa's market decline has stopped, and Lu Feng's rear is basically stable. He just wants to use VCD to penetrate the market and fight a battle to break the situation. If he loses this , Jiafeng Electronics is really useless."

"I don't think he can win. The cost of investing [-] million yuan is too high. Once the market doesn't adapt, there will be big problems." An executive thought about it.

"Heroes are still bears. I will know in a few days. I can feel it. This battle may mean that many small and medium-sized enterprises will die, but more and more small and medium-sized enterprises will spring up like mushrooms. For me, this is an opportunity. Mr. Zheng closed his eyes, touched the pendant on his chest, and muttered, "Buddha bless you!"

(End of this chapter)