Back to 1988

Chapter 378 Choice
The problem that Lu Feng faced was faced by almost all enterprises. It was an unsolvable problem. The domestic economy was growing rapidly, but technology could not keep up.

There is a market that is large enough and has enough potential, but the technical field is seriously lagging behind. When the technology of local companies reaches the ceiling, they cannot go any further, and there are better choices for people who prioritize getting rich.

Then these rich people will choose foreign products!

The result of this is that ordinary people at the bottom will look at what the rich use as a standard, and after a long time, they will form a memory that using foreign brands is equal to the rich, and foreign brands are unconditionally good, and they have no brains.

This is the root of worshiping foreign brands and superstitiously believing in foreign brands in the next few decades.

Even for Weipuda, the market it is targeting is still the low-end market. It is not difficult to be a profitable company, but it is even more difficult to be a great company!
In the final analysis, it is still a matter of technology, industry, trade and trade, industry and technology. If you want technology, you must accept the holding or even acquisition of foreign brands. Doing so does not mean that you can get the technology of the other party.

But by doing so, you can make money quickly, and your brand image will be greatly improved in the short term, and it may even become the glory of the nation. Reliance will form inertia, and you may be left with the name of a foreign running dog or comprador after many years.

Lu Feng felt a little confused. He picked up the lighter on the coffee table and lit a cigarette. If he wanted to go against the current, he had to go against the times. The difficulties he would face would be beyond his imagination.

Lu Feng suddenly remembered that in his previous life, he had participated in an advanced seminar and learning conference for young entrepreneurs, and the unit of research and study at that time was Huawei.

Among them, the words of the two senior CEOs are particularly vivid in Lu Feng's memory. Huawei's success today is not dependent on a simple management model, let alone a cruel entropy reduction and elimination system, but learning.

When there is no technical advantage or market advantage, we should accumulate a lot of talent and recruit talents from all over the world. If foreign technology is good, then go abroad to recruit talents, set up R&D companies abroad, and learn from others seriously.

Only by admitting that you can’t do it, can you move forward with confidence. If you can’t do it now, it doesn’t mean you won’t do it in the future. The senior executive also cited the development history of developed countries in the world. How many countries have become global hegemony countries by learning industrial modernization? on top of the tide.

Lu Feng still remembered that these words made many people laugh, and then the audience applauded.

It was already one o'clock in the middle of the night, Lu Feng reached out to touch the cigarette, and the whole pack of cigarettes was exhausted, he sighed and picked up the water glass in front of him and drank it all in one gulp.

"Since you have to choose a path, choose the most difficult one!"

Lu Feng looked at the starry sky outside the window, as if he was talking to himself, or as if he was talking to himself in the previous life. Not everyone has the opportunity to make choices.

Major companies have done a lot of data collection on Jiafeng Electronics, forming a complete data chain. The evaluation of major companies on Jiafeng Electronics is that this is a company with a strong market and great potential.

It is only a matter of time to become a first-class domestic enterprise and rely on strength to head-to-head with those first-class state-owned enterprises. It is worth spending some money on this kind of company!
The next day, in Xiangjiang, the conference room in a high-end office building was already full of people. Everyone was dressed in suits and leather shoes, and the word elite was written all over their faces.

A few minutes later, a man in his forties walked in, sat down and said, "Today, the Jiafeng Electronics Acquisition Organizing Committee was formally established and a meeting is held."

The same situation is playing out in Sony branch, Sharp branch, Panasonic branch, Philips and other foreign brands.

This kind of cross-border acquisition is very troublesome. It is not directly negotiated by the company. It needs a professional consulting company to deal with it, and even a professional legal consulting company and financial company to provide financial guarantees.

It was after nine o'clock in the morning that Lu Feng woke up, washed up briefly, and began to deal with the backlog of affairs. Apart from some personnel transfers, more funds were transferred.

After signing the [-] million fund transfer document, the money can be returned to Changhong's account today.

At present, Jiafeng Electronics has [-] large and small departments and [-] subsidiary companies, which are already very large. If you want to make such a large company agile again, turn the front of the car flexibly, and move forward rapidly, what needs to be changed Much.

After dinner in the afternoon, Lu Feng called Zhang Fengxia and Zhu Lidong to the office. The two of them sat at the desk looking a little nervous. Now the whole company is spreading rumors that they will replace a group of people and recruit younger ones.

"Are people panicking already?" Lu Feng looked at the two and asked.

"Fortunately, after all, the management of the company has experienced big storms." Zhang Fengxia replied.

"I just want to chat with you two. Regarding the change of the company model, my idea is to continue to delegate power to the branch companies, especially the sales company." Lu Feng said in a deep voice.

Zhu Lidong's face darkened, his mouth was pursed together and he nodded, "It's mainly in line with the company's development, and everything is not a problem."

"Marketing, publicity, and planning are decentralized, and regional branches are given greater power. Each location has its own particularity. The marketing department in the future will be mainly responsible for brand marketing, market guidance, data collection, and evaluation. Be a market guide!"

Zhu Lidong nodded and said, "Aren't you going to participate in substantive advertising?"

"No, it's grass-roots advertising that is decentralized, and TV and offline media will continue. You can start with naming entertainment programs, or investing in variety show content. To put it simply, it is to give the market some grades, and you are responsible for the top level. The part of the planning, marketing, and publicity put more burden on the branch."

Zhu Lidong knew that Lu Feng was decompressing himself, and he could feel it. This was a precursor to grouping.

"In terms of the company's internal management, Mr. Zhang can train a few suitable candidates and share some of the burden for himself. Now our office building is full, and we may have to work in an office building next year."

"In addition to learning to be cutting-edge, the current departments also need to learn how to decentralize things. I decided to add a few departments. The business department is mainly to keenly explore new product markets, intervene in time, and allocate resources from subordinate companies. This department is very important. In the future, the resource allocation of all companies will be distributed by this department after accounting.”

Lu Feng looked at Zhang Fengxia and said, "I hope you can free up your hands to take over this department, and also set up the investment acquisition department, debt accounting department, overseas investment department, and the last one is not a department, the talent reserve center."

Zhang Fengxia and Zhu Lidong looked at each other, and they both saw the shock in each other's eyes. If it is said that the establishment of a business department, Lu Feng intends to form a group to facilitate the comprehensive management of the company, then how come the latter departments feel like Want to borrow money like crazy?
"Boss Lu Lu, what does the investment acquisition department do?" Zhu Lidong whispered.

"Of course it is for investment. Our industrial chain is still not perfect. Now there is only one Tianying Copper Industry. We need more core supporting products to be in our own hands."

"What about the debt accounting department?"

"Separate the debts from the finance department and conduct separate accounting for the convenience of public announcement. As for the talent reserve center, it is used to plan to open up colleges and universities. There are too few talents. Now the iron rice bowl is not the only option. We have to follow the Colleges and universities establish direct channels and use high salaries to introduce outstanding talents from colleges and universities, not only to introduce talents from colleges and universities, but also to attract overseas talents.”

Zhang Fengxia sat there without saying a word, savored for a while and said: "Do you want to call Mr. Tan from the finance department?"

"Farewell, goodbye!" Zhu Lidong hurriedly waved his hand and said, "The old man's blood pressure is quite high. Today, he paid the bill with the [-] million you signed. past."

"[-] million will be due at the beginning of next year, and at the end of the year, the bank's [-] million will also be due." Zhang Fengxia reminded in a low voice.

"Don't be afraid. If you want to develop, don't be afraid of borrowing money. It's just a debt of more than [-] million yuan. It's easy to repay. You only need to borrow another [-] to [-] million yuan." Lu Feng said indifferently.

The two of them had nothing to say, they kept scratching their heads, this is really the audacity of a high-level artist, borrowing one billion eight hundred million?
They didn't think that Lu Feng was joking. Judging from the direction of the company's reorganization, Lu Feng planned to enter the overseas market. The problem was that the domestic market had just established itself!

Zhu Lidong stood up and poured three glasses of water, sat down and took a sip, and said, "President Lu, are we going too far and developing too fast!"

Zhang Fengxia suddenly remembered Lu Feng's short two-year journey, burst out laughing, and said, "Mr. Zhu said, can't you calm down?"

"No!" Zhu Lidong hurriedly waved his hands.

"I also want to be more peaceful. Who would want to be so tired, but the general environment does not allow it. I can tell you that if the reorganization is slower, we will miss the best window. There are only two ways, or die slowly. This The death process may last for more than ten years, or it may develop rapidly." Lu Feng said solemnly to the two: "This is our only chance to soar to the sky."

The two of them were taken aback for a moment. They had just won the terminal market, so why are they dying again?

There was a knock on the office door, Lu Feng said to come in, and a young clerk walked in, he walked in nervously and said: "President Lu, I am from the business department, and there are three faxes just now, from the Shenzhen R&D Company. "

"Put it on the table!"

Lu Feng picked it up and looked it up. What came from Liucheng turned out to be three newspapers from Xiangjiang today. The content was impressive. Jiafeng Electronics announced that it was looking for a partner. Contacted by Yu Jiafeng Electronics.

"Let's take a look!"

Zhu Lidong and Zhang Fengxia were a little surprised after reading it.

"What does this mean? False information from small newspapers? We are so popular in Xiangjiang?"

"It's just sending out some signals!" Lu Feng leaned on the chair and said, "It's almost time, it's time to call and ask in three or five days at most."

(End of this chapter)