Rebuild 2005

Why did he use Li Miaoyu to deliver the news in a roundabout way? Since Huang Sheng was paying attention, he naturally learned the news early, and no one else notified him. He was also waiting in the Luoshen community, and he basically got the news immediately. .

Even though he had guessed that the sales of Guci mobile phones would not be bad, the first sales data still shocked him.

10 minutes... [-] units...

It's only 10 minutes!

It's only been a week since the press conference, and the popularity on the Internet has grown, but the popularity among ordinary people is still basically zero...

The degree of market potential development has not even reached 1%!

If the output keeps up, how many sales will this phone have?
He took a deep breath, and after deliberating for a while, he dialed Wei Qingfan's number.

"Beep-beep-"

The phone rang a few times, and then it was connected, and Wei Qingfan's voice came from over there: "Hello, Uncle Huang~"

"..."

Huang Sheng choked on this address, and then said with a smile: "Boss Wei, didn't I bother you?"

"No, you are too polite. You can't bother me if you call me."

Wei Qingfan spoke very enthusiastically, and then asked attentively: "Why did you remember to call me, is sister Yuanyuan back?"

"..."

Huang Sheng secretly calmed down his emotions, and said in a joking tone: "Why are you still thinking about my daughter?"

"That's right, I wish I could poach Sister Yuanyuan..."

"Didn't you mention it to her?"

"No, I didn't make any achievements, so what's the point of talking empty?"

"Are you saying that you haven't made any achievements?"

Huang Sheng cut to the chase, and said with a smile: "I just heard people say that your ancient mobile phone has an amazing response. You sold more than 10 units in 72000 minutes...I was shocked!"

"Luck luck... To be honest, I was also taken aback."

Huang Sheng laughed, "Mr. Wei, don't be modest, the hero is a boy... how about it, no appointment at noon, right? I'll treat you to dinner."

When we met last time, Huang Sheng already knew that Wei Qingfan was making mobile phones, but he still maintained the attitude of an elder. On the one hand, there was an age gap, and on the other hand, he also had a sense of superiority as a channel provider facing small brands.

But now, he is still a distributor, and Wei Qingfan is still a mobile phone manufacturer, but his status has been overturned with the popularity of Guci mobile phones, and they have to treat each other as equals.

In addition, he came to seek cooperation, if the other party has been relying on his status as a junior, and then turned around and cheated, it would be a headache... Judging from his few contacts, this kid on the other side can definitely do such a thing.

Wei Qingfan smiled and said: "That's a bit unfortunate. I already have an appointment at noon. I'm really sorry. I'll invite you later when I'm free."

Huang Sheng didn't mind either, and said with a smile, "Then I'll just say it straight, you really plan to only do online with this ancient cell phone?"

"I don't want to either, there's no other way!"

Wei Qingfan sighed, and began to complain, "Channel service is too expensive, our small business has no profit... I really can't afford it."

Huang Sheng said angrily, "Don't complain to me here... Then, how much money do you have?"

"Gone!"

"One is gone?"

"I have a total of [-] units in stock, and I have sold [-] units now...I can't stop the stock now, can I? The [-] units are probably not enough to sell in the morning."

Wei Qingfan did not hide this, because the goods cannot be kept in his hands. Since online hunger marketing is required, some of the goods must be given to the channel dealers. Only by increasing the price can people intuitively feel the popularity of a mobile phone—— The latter needs market feedback to support, which is a mutual feedback cycle.

Huang Sheng smiled and said: "It's a good thing that there are fewer online products. Only when consumers can't buy them will they be popular."

Wei Qingfan said sternly: "I don't agree with this statement. What our Guci mobile phone needs to do is to let every consumer who wants to buy it be able to buy it at the original price."

"Are you still afraid that I will cheat you?"

Seeing that he was still pretending, Huang Sheng said angrily, "Well, I'll go find you now and talk to you face to face."

Wei Qingfan's tone sounded like nonsense, and he made it clear that he didn't want to say anything. Huang Sheng had a lot of experience, and immediately thought of the other party's possible worries—the popularity of Guci's mobile phones is all on the Internet. It will directly cause a major blow to the word-of-mouth of Guci mobile phones.

This possibility is very low, but Wei Qingfan has just launched a war against all distributors, and the original friendship between the two parties is nothing in the face of interests. Obviously, there is no such thing as trust.

Wei Qingfan smiled and said, "I don't even know what you're talking about...I'll go find you. You are an elder, so there's no reason for you to come to me."

"Stop talking nonsense with me, I'll be there in half an hour."

"Okay, then I'll go downstairs and wait now, waiting for you."

Huang Sheng hung up the phone depressed, and drove over. He didn't know when Wei Qingfan came down, but anyway, when he called him nearby, he was already waiting at the cafe.

Huang Sheng stopped the car, and Wei Qingfan was waiting at the door, went in and took a seat, he said straight to the point: "Well, I don't want too much, first give me [-] units of what you have in hand."

"Not so much."

Wei Qingfan sighed, "I just asked, and the inventory is only [-], and there are still [-] units that will be delivered the day after tomorrow."

Huang Sheng said, "I'm the first one to look for you, right?"

Wei Qingfan smiled and said, "That's not true. Di Xintong contacted me before you called, but they didn't have my phone number. They contacted the marketing department."

Distributors have strong regional characteristics. On a national scale, Dixintong has gone farther and earlier than Zhongfu. Huang Sheng did not expect the other party to respond so quickly. He sighed and said, "Our friendship is better than Dixintong. Is it deep?"

"That's for sure."

Wei Qingfan laughed and said, "You've already said that... In this way, I can only take out [-] units and give you [-], will it work?"

Huang Sheng was silent for a while, then sighed helplessly, and said, "There's not enough to fit your teeth with such an order...how do you calculate the price?"

Wei Qingfan smiled and said, "1900 for low allocation and 2000 for high allocation, the ratio is 4:1."

The cost difference between the 2G storage version and the 4G storage version is only 40 yuan, but the price difference is 300 yuan. However, in order to avoid being scolded for "not producing low-end version" and ruining the reputation, there are not many high-end versions in stock, and they are sold offline. many.

Huang Sheng took a breath and stared at him with both eyes. It seemed that if there was no coffee in front of him, he would really like to splash it on his head.

"Don't stare at me, my configuration, this price, this is already close to the cost price... and the cost of manpower is not included."

With a bitter face, Wei Qingfan explained helplessly, "When will the cost come down, and when will I be able to lower the price."

The waiter brought the coffee, Wei Qingfan thanked him with a smile, Huang Sheng tried to calm his breath, and said, "I can't make any money at this price."

"I don't have to make money. The profit is meager at first... To be honest, I really don't plan to go offline for the Guci brand. First, you are an elder, and second, we must have opportunities to cooperate in the future. Otherwise, I It was originally planned to put it all online.”

Wei Qingfan took a sip of his coffee, and his expression became less bitter, "Besides, let me tell you the truth, even if you get the goods in 1999, you can still make money."

Huang Sheng said: "If it's at your price, I really can only give it to the store in 1999...Each mobile phone is less than 100 yuan, a total of 8000 units. If it's a product of this size, I don't even need to come here by myself."

Wei Qingfan said with a smile: "The future will be long, and there will be more goods in the future... In this way, I will give you the bottom line, 1880, for auspiciousness... I have already given you another 8 yuan."

"Fuck me!"

Huang Sheng looked a little angry with a toothache. There was real anger in it, and there was also an intention to express the extraordinary relationship between the two of them. He paused and said, "Let's stop talking nonsense here. Only 8000 units, I can't afford to lose face... 1800!"

"1880! Can't go any lower!"

The cost of mobile phones is indeed high. What Wei Qingfan said is naturally watery, but the sum of materials, transportation, OEM, warehousing and various storages is also close to 1750.

If the comprehensive cost is included, according to the current shipment volume, the company's comprehensive profit margin is still negative, and it will start to make profits after 40 units!
Wei Qingfan was willing to distribute the goods to the distributors in the first batch, purely to learn from Xiaomi’s lessons, and established a good relationship with the distributors from the very beginning, preferring to make less money for himself – Xiaomi’s mobile phones in the previous life were naturally profitable, and they were indeed not as good as Apple and Samsung. Huawei, but of course there is a price difference, and the relationship with the channel provider is not good. The most important factor is not the low profit of hardware, but the refusal to give up profits.

For example, Huawei Mate series and P series, assuming a gross profit of 3000 or higher, the ex-factory price for distributors can be 1000 cheaper than the official price, while Xiaomi has a gross profit of 1000, but they have to swallow it themselves, and continue to use Internet thinking to develop Xiaomi offline Home, refused to share profits with channel operators.

Of course, it may not be that Xiaomi is unwilling to go to the supplier, but that the price of the product cannot be raised, the profit is lower, and the one that can be distributed is even lower. The supplier and the shop assistant are also more active in promoting products with high profit——so Only the high-end staged every year.

1000块的手机毛利润可能只有100块，2000块的手机毛利润可能有300块，而8000块的手机，毛利润可能超过5000块！
That's why there is a saying of "brand premium", and that's why we have the confidence to share profits with channel providers.

Xiaomi failed to become high-end, and was suppressed by "fever" and "cost-effectiveness". If the profit cannot increase, it is naturally even more reluctant to part with it.

However, how much manpower and material resources will it take to expand Mi Home to the scale of third-party suppliers?How much energy and manpower is required to manage?

This may not mean that Xiaomi's model is backward, but it may be too advanced... But in short, in reality, there are only winners and losers, and there are only results.

In Internet thinking, it is to connect end-to-end and refuse middlemen to make the difference.

This is the starting point of Xiaomi's entrepreneurship. Wei Qingfan borrowed this idea, but he is not going to follow Xiaomi's path all the time. He wants to jump halfway to Huawei's path.

Now that the ancient poetry mobile phone that is going offline has not yet been made, if you want to maintain the relationship with the channel provider first, you can only pick out a little bit of meat from your teeth and distribute it.

Huang Sheng and Huang Sheng finally talked about the delivery price of 1870 and 1950, Huang Sheng was obviously annoyed, and the price of the low-end version and Wei Qingfan himself was reduced by 10 yuan! 10 yuan ah!
This can definitely be called the biggest shame he has ever experienced in his career, but in fact Wei Qingfan didn't really have much meat left, because it was originally just a pot of lean bone soup.

"Fortunately, it can be sold at a higher price..."

Huang Sheng comforted himself secretly, so that he would not be pissed to death by a little bastard when he was young and strong.

"It must be high-end!"

Wei Qingfan is also secretly admonishing himself, when the ancient poetry mobile phone can be bought for 5000, 8000 or even 10000, he must use the profits to turn Huang Sheng into a dog...

"Oh shit!"

The two ended with the same two words in their hearts, but they both had warm and sincere smiles on their faces. They picked up their coffee cups and said, "May we all get rich!"

"Get rich and get rich!"

Wei Qingfan doesn't have much money in his account at the moment, so he needs to pay the full amount. This is also one of the major reasons why Huang Sheng regards it as a shame. Fortunately, this batch of goods is not much, and Huang Sheng doesn't feel much pressure. He will go back and make arrangements immediately. Payment and delivery.

When Wei Qingfan returned to the company, he first paid attention to online public opinion. At this time, the low-end version on the official website was out of stock, and there were only more than 1000 high-end versions left.

Clean it all up before leaving get off work.

Wei Qingfan then released a new message on the Luoshen Forum: 10 units in stock have been sold out!