my return 2002

Chapter 283 YY Farm
That's right, this big killer that Shen Lang has been brewing for a long time is YY Farm.

As early as when YY Farm was conducting internal testing, it became popular within the entire YY project team. Many employees would go out to touch fish for a while at work, collect the vegetables from their own farm, and water their own Chinese cabbage by the way. Watering or something.

Because of this, the YY farm project has been valued by the entire YY project team from the very beginning. From the moment it was launched, YY has given heavyweight resources for pop-up advertisements.

At the same time, a farm icon is directly placed on the wall of the YY Medal, and the icon can be lit as long as the farm reaches level 10.

Under the irrigation of a large amount of traffic, YY Farm has been online for only one hour, and the number of simultaneous online users has exceeded one million.

The game companies in the mainland have held meetings to review and analyze YY Farm, trying to figure out what the charm of this game is.

The planners of many game companies attribute the popularity of YY Farm to YY's large traffic, and believe that such a simple web-side casual game will soon become mediocre due to the decline in traffic.

However, the fact is that YY Farm's simultaneous online service soared to 150 million after three hours, and the number of users reached an astonishing 800 million, and this was only three hours.

There is no doubt that YY Farm is completely on fire.

For a while, a lot of topics about YY Farm began to appear on the Internet, and the discussion was so high that many netizens even thought that YY bought a lot of trolls for publicity.

"Is this game really that fun? Why do I think it's mediocre? Isn't it just a web version of a farm simulation game."

"Yeah, it's really not that fun. I logged in and played for a while, so that's it."

"I think it's quite fun, let's not talk about it, I'm going to collect the food."

People are curious, some people say it’s fun, some people say it’s not fun, arguing, the topic will naturally come up, many netizens log in to YY space with the mentality of trying it out, click on YY The farm then spiraled out of control.

In this way, the first day of YY Farm's highest simultaneous online game exceeded 200 million, and the number of users reached 1200 million. In just one day, it became the most popular web game in the mainland.

The speed of the explosion even made the YY project team feel unbelievable. They knew that this game was fun, but they didn't expect it to be so popular.

Even they themselves can't explain why YY Farm is so popular.

The sudden explosion of YY Farm also made many media see the topic and began to rush to report. For this reason, many media conducted street interviews and collected report materials in areas such as buses, subway stations, commercial districts, office buildings, and universities.

Reporter: Hello sir, can I hold you for 2 minutes?Have you heard of YY Farm?
Man: I've heard of it, but I haven't played it.

Reporter: Where did you hear about YY Farm?

Man: I have friends around me who are playing it. It is said that it is very fun, but I prefer games with higher technical content like World of Warcraft, and I am not interested in this kind of developmental games.

The reporter changed another interview target, this time she found a girl.

Reporter: Hello beauty, have you heard of YY Farm?
The sister paper was very excited: Of course, I am a rich peasant at level 15.

The reporter asked again: Then what do you think is the fun of this game?

The girl thought about it: Well, decompression, usually living in a big city and working under so much pressure, planting, watering, and harvesting on YY Farm, I feel much better, and I can also help my friends water Weeding can enhance the connection between friends. Many students who didn't get in touch before are now reconnecting because of this game.

That's right, the reason why YY Farm became popular lies in two points, one is to relieve the pressure of users during work and study, and the other is its social attributes.

Of course, if only attracting traffic is not enough to attract such a large amount of attention, on the second day after YY Farm went live, YY released a piece of data, in addition to the number of users, there is also the most attractive piece of data.

That is the revenue. Yes, YY farmers also have value-added services. The first charge package of 6 yuan can get two small bags of chemical fertilizers and a box of pesticides.

Fertilizers can promote the growth of crops. Crops that take twelve hours to mature can be harvested in four hours. Insecticides can kill pests and increase crop yields.

It seems like nothing. Compared with the first-charge gift pack of the end game, it is not very cost-effective. However, this humble 6-yuan first-charge gift pack sold more than 50 copies in one day, and the single-day revenue exceeded 300 million .

In the game YY Farm, a new crop will be unlocked every five levels, and the experience points and gold coins obtained after the new crops are harvested are more than the previous ones.

At present, YY Farm can’t find other recharge services except for this first-charge gift package. If you want to unlock new crops, you have to upgrade first. If you want to upgrade quickly, you have to buy the first-charge gift package.

The single-day revenue of 300 million makes all the game companies crazy. This kind of revenue has almost caught up with many large-scale MMO end games. Such a low-cost, low-production threshold web game is actually so profitable?

Of course, compared to game companies, the really crazy ones are those small-scale game studios and independent game developers. The original development toolkit of YY space saves them the trouble of building the underlying framework, and the difficulty of production is greatly reduced. , the current YY Farm has pointed out the way for them.

All of a sudden, various studios and independent developers began to produce small social games based on the YY open platform.

In the Shanghai city of Xuhui, there is an inconspicuous office with only about ten square meters.

Two men who looked like college students drooped their heads weakly and sighed.

As their first venture, their online bookmarking business has undoubtedly failed. The company has been established for almost half a year. Although the business has developed well, it is a pity that they have never been able to realize the cash. The 15 that the three small partners brought together at the beginning It's almost spent, and next month I won't even be able to pay the rent.

The summer afternoon was extremely hot, and the office didn't even have an air conditioner. There was only an electric fan shaking their heads hard, but it still couldn't relieve the restlessness in their hearts.

"Hey, it's noon again. Do you want to eat Shaxian Hotel or Lanzhou cuisine later?"

"Just wait, that kid Xu Cheng should be back soon after distributing leaflets."

Just as he was talking, a sweaty young man rushed into the office, panting heavily, speaking incoherently.

"I know what we should do, this time it will work!"

The two looked at each other and touched each other's forehead.

"Hiss, it's really hot, is it a fever or heat stroke?"

"I think it's burnt out, and it's starting to talk nonsense."

Xu Cheng slapped off the hands of the two angrily, sat down in front of the computer, and greeted the two behind him.

"Look, what is this!"

The two were disappointed at first sight: "Hey, what am I thinking? Isn't it YY's open platform? Didn't we discuss it before? There is still a problem with cashing this thing. What we want now is money."

Xu Cheng smiled calmly, and then clicked on the interface of YY Farm.

"Look what this is."

The two looked at the screen and then at Xu Cheng.

"Xiao Chengzi, if you have anything to say, just say it, it's going to make me dizzy."

Xu Cheng sat up straight, and said with a serious face: "For this small game that was just launched yesterday - YY Farm, a 6 head of state refill gift package, do you know how much the revenue was yesterday?"

"How much?" The two asked earnestly.

"Over 300 million!"

As soon as the words fell, the two screamed out.

"impossible!"

"How is it possible? I can make this broken game."

Xu Cheng slapped his hands: "That's right, so I decided to give up the current online bookmarking business and let's make games!"

"Xiao Chengzi, are you serious?"

Xu Cheng sighed, with a sad expression on his face: "There is no way, we are almost out of money, and we can't afford to pay the rent next month. If we don't change, we can only listen to my mother and find a company to work. Why don't we take advantage of it?" For the last month, take a gamble, what do you say?"

"Damn it, if the company can't continue, I can only go to work in my father's factory."

"Hey, you guys are alright, there is always a way out, I can only go back to my hometown to take an examination of the establishment and dawdle, if I do it, it will be the last fight!"

Xu Cheng patted the two of them on the shoulders in satisfaction, and said proudly: "Okay, since it's a new beginning, we should just change the name of our company and call it 5 Minutes Technology!"

Like Xu Cheng, there are countless large and small studios stimulated by YY Farm's first-day revenue. These young people have ideas and drive, but what they lack is a platform for promotion and means of commercial realization.

YY's open platform can satisfy them both.

Compared to the cheers of these young people, after the fire at YY Farm, Brother Xiaoma felt like he was sitting on pins and needles.

Brother Xiao Ma immediately called Zhang Zhidong to the office.

"We have to hurry up and make a similar game! Otherwise, the day lily will be cold until our open platform is made!"

In other people's eyes, YY farm is just a small social game for making money, but in the eyes of Xiao Ma, Shen Lang's layout is much more than that.

The real significance of YY Farm is to give all software developers a template, tell them, come to cooperate with YY, and I can help you monetize.

This undoubtedly has great appeal to those software developers who are struggling to find a mature business model.

Once these software developers go to use YY's development toolkit to make software, it will be almost impossible for QQ to catch up, because learning another platform requires cost.

The most important thing is that Brother Xiao Ma has no confidence in the open platform that he asked to build in a month. He knows that a one-month development cycle is far from enough, but he has to be led by the nose by Shen Lang.

"Mr. Ma, are you saying that the boy named Shen has already guessed our current action, so he saved a hand and launched this YY Farm game on the day of YY Space's release?" Zhang Zhidong said with a heavy heart.

Brother Xiao Ma sighed a long time after hearing the words, and said in a strange tone: "Do you think that the kid surnamed Shen knows us well? Every step he takes seems to be aimed at us?"

Zhang Zhidong blurted out in surprise: "It shouldn't happen, right? We don't seem to have a direct confrontation with him yet, right?"

Brother Xiao Ma shook his head and smiled wryly: "I hope, but this is not important anymore. Between QQ and YY, there will always be a winner. Either he dies or we live! We have no way out."

"Then, what should we do now? Just copy a farming game? What if they file a lawsuit?" Zhang Zhidong hesitated.

Brother Xiao Ma gritted his teeth and said, "Separate a team from the game department and ask them to set up a third-party company. If it doesn't work, call it the behavior of a third-party company. If it's a big deal, it will lose money. We must curb the momentum of YY Farm!"

Zhang Zhidong took action quickly, and the game team quickly established a small company, and then began to directly "dissect" the game YY Farm.

In fact, apart from the innovation in the gameplay, the game YY Farm is not technically difficult. Many small companies can make such products, not to mention the Penguin team. A beta version is out.

Brother Xiao Ma was very happy. Even he who didn’t play games very much, he also experienced it for several hours, and he was still driving YY Farm while driving the beta version of QQ Farm, so that he could compare and play.

"Well, if you don't do it, if you don't find any major bugs, go online as soon as possible."

It’s no wonder that Brother Ma is impatient. In just this week, the number of users of YY Farm has shown explosive growth. This is the charm of social games. When all your friends are playing a game, even if you don’t I like to play this kind of game, and I can't help but join in it.

YY farm has quietly become a kind of social currency. It is inevitable to mention it in work, study, and life. People are always social animals. When you don’t understand what everyone is talking about, you will inevitably have a feeling: I am It's not an illusion of being out of touch with this era.

On the tenth day after the release of YY Farm, QQ Farm was officially launched. For this reason, QQ also carried out unprecedented luxurious publicity, not only the QQ pop-up recommendation, but also the homepage recommendation of Penguin.com, the homepage advertising space of the three major portals, As well as the advertising spaces of various video and online novel platforms.

These advertising spaces alone cost Penguin tens of millions. It can be seen that Brother Xiao Ma has spent all his money this time and wants to win back a fortune.

Magic City, in Shen Lang's office.

Liang Han was so angry that he pointed at QQ Farm and cursed.

"Boss Shen, let's sue him!"

But Shen Lang just said lightly: "Didn't you realize that the production company of QQ Farm is not Penguin? Not to mention the time-consuming and labor-intensive litigation, even if you win in the end, it's just Penguin's innocence. Apology statement, and then push the responsibility to the third-party production company."

"Then what should we do? Just let them copy?" Liang Han said unwillingly.

Shen Lang poured him a cup of tea and smiled: "Of course not, they like to copy, so let's release the updates bit by bit. At that time, we don't need to do anything, and the saliva of netizens can drown them !"

(End of this chapter)