my return 2002

Chapter 282 Electronic Payment and Instant Messaging
Compared with mobile platforms such as Xingchen System, the PC terminal was the mainstream in the market in 2006, and the teaching direction of all computer majors in China is mainly based on the PC terminal.

However, there is a problem with the development of PC-side programs. It is very time-consuming and laborious to build an underlying framework. To develop a product that can meet the needs of users, it often requires many programmers to collaborate and develop it. It is difficult to achieve it alone.

Major Internet companies have mature framework platforms, but they all hold their pockets tightly and will not share them with others at all. This has also caused domestic computer majors to have only two paths to go, either start their own team to start a business, or enter a university. Work as a programmer in the factory.

Self-employment is easy to say, but there are too many problems to face. Those who can really go all out and have financial support are the second generation of rich people. Ordinary college students can only choose to work in big factories.

Now that YY space has announced the program development kit, it is equivalent to helping the majority of programmers solve the problem of the underlying framework, and everyone only needs to conduct research and development within this framework.

More importantly, with YY's user traffic guarantee, even the problem of promotion does not exist. Even in the announcement issued by YY Space, it also stated that value-added services can be opened to developers.

In other words, everyone can use the platform of YY space to realize cash.

If such good conditions were placed in the past, maybe everyone will wait and see for a while to see if there are any traps. After all, such a good thing that falls from the sky is bound to be fraudulent.

However, with the precedent of the star system, the majority of programmers no longer doubt it. After all, several small teams have already made their first pot of gold through the star system, and they are very happy to give money.

In just three days, the customer service phone number of the YY project team in charge of business reception was blown up, all of them wanted to know the details of the cooperation. Seeing this, Liang Han directly asked to put the contract on the official website of YY space for others download.

Immediately, many studios and software production companies took the initiative to come to seek cooperation. A week later, some third-party programs such as small programs, games, mods, etc. entered YY space one after another. Although these third-party programs were short in production time , generally still relatively rough, but it also greatly enhances the playability of YY space and increases the number of active users of YY space.

All major Internet companies held meetings one after another to analyze the open platform strategy of YY space, and finally analyzed and analyzed, and found that there are countless companies that can meet this kind of open platform.

First of all, this kind of open platform requires a lot of traffic support, because software developers who join a certain platform definitely want to borrow the traffic of this platform, or to become famous, or to cash in to make money. Otherwise, why would they develop programs for you for nothing?
This first one alone has eliminated 95% of domestic Internet companies, and many Internet companies still need to spend a lot of money to buy their own traffic.

Secondly, there is the issue of monetization. Shen Lang has an advertising alliance and 360 payment in his hand. Developers who use the YY space platform only need to concentrate on research and development, and do not need to think about how to monetize.

Finally, and the most important point, is competition. YY space has already been established and has attracted so many program developers. If we also build an open platform, can we compete with Shen Lang?
You must know that an open platform is not so easy. R&D requires funds, and later maintenance is also a lot of money, which is too risky.

There are only a few companies that meet these three points, the three major portals, Baidu, Penguin, and Ali.

Hangzhou, Ali headquarters.

Jack Ma immediately called Cai Chongxin to the office to discuss whether to build an open platform.

Cai Chongxin made some analysis and shook his head.

"It is better for us to focus on the e-commerce field at present. The open platform is not so easy to do. The boy Shen Lang has been planning until today to reach this point. We have no accumulation in the field of instant messaging, and the cost of obtaining traffic is too high. If it’s too high, it’s better to spend your money wisely.”

Jack Ma pondered for a moment, then knocked on the table: "Instant messaging, instant messaging, Lao Cai, Ali also has many users, why not use this part of resources to make an instant messaging software?"

Cai Chongxin was taken aback: "Mr. Ma, this is not a joke. Our application for listing on the Hong Kong Stock Exchange has already been submitted. We should be more stable during this time."

The situation where YY and QQ jointly strangled MSN is still vivid in my mind. Based on Cai Chongxin’s understanding of Shen Lang and Xiao Ma, once Ali intervenes in the field of instant messaging software, it will inevitably arouse their fierce reactions, and the two tigers will fight each other. , will never allow a third tiger to watch the battle, the biggest possibility is that the boss and the second will kill the third first, and then have a showdown.

Jack Ma frowned, of course he knew that doing so would cause dissatisfaction with Shen Lang and Xiao Ma, but the traffic in the hands of the instant messaging software really made him greedy.

"See if this works. Let's directly integrate Taobao Wangwang and Tradelink, and say it is for the convenience of users."

Seeing Jack Ma's expression, Cai Chongxin knew that he had made up his mind, so he had no choice but to agree.

"Well, that's a good idea."

"Then it's settled. After the integration, we can just call it Ali Wangwang."

As Jack Ma said, he poured himself a cup of tea, and the boss chair turned to face the window, gloating.

"Let's just sit on the Diaoyutai first and see how the penguin responds. Hey, Lao Cai, tell me, brother Ma's face is not very good right now, right?"

Cai Chongxin also smiled gloatingly.

Penguin City, Penguin Headquarters.

Brother Xiao Ma's complexion was indeed not very good-looking. The executives in the conference room covered their mouths and noses one by one, carefully watching Brother Xiao Ma's cigarettes one by one.

"Cough cough."

In the end, Zhang Zhidong couldn't help but ask: "What do you think about the open platform of YY space?"

The executives present either looked at each other, or looked at each other, and no one dared to speak. The person in charge of the QQ voice project team was a lesson from the past. He was kicked out by Brother Ma.

Although there is indeed a situation where the supervision is not in place, the KPI is what you asked for. In order to complete the task, it is normal to use some extraordinary means. When the one completed the KPI, Xiao Ma praised him very much. Fan, why didn't you ask these questions back then?
This is a bit of the meaning of employing people forward and not backward. Who would dare to come up with ideas casually?
Seeing that no one made a sound, Brother Xiao Ma pressed the cigarette butt into the ashtray, swept the crowd around, and said in a deep voice.

"Since no one has mentioned it, let me say that the project of YY Space seems to target QQ Space, but it is actually recruiting talents in software programming. Once these talents are used to using the development kit of YY Space to develop programs, we What are you going to fight with YY?"

There was a dead silence in the meeting room, and the atmosphere was very oppressive. Some were photographed by Xiao Ma's prestige, and some were shocked by YY's big move.

Brother Xiao Ma didn't talk nonsense, and made a decision directly: "From today on, the QZone project team will work overtime to make an open platform. If you want people to give people, you need money to give money. It must be done within a month, otherwise it will be given to you." I'll pack up and get out! Penguins don't raise trash!"

The executives present couldn't help casting sympathetic looks at the person in charge of QQ Zone, but the person involved was already stupid, this is really a disaster from heaven at home.

But what can be done?Brother Xiao Ma has always said one thing inside Penguin. If he retorts now and will be killed immediately, he might as well fight it out.

After the meeting adjourned, Zhang Zhidong said to brother Ma with some worry.

"I'm afraid it will be difficult to make an open platform in one month."

Brother Xiao Ma said with a firm gaze: "Even if you copy the source code, you have to copy one. YY won't give us too much time. One month is enough for them to widen the gap!"

Zhang Zhidong was a little hesitant to speak when he heard the words, his partner for many years, Brother Xiao Ma naturally saw his strangeness, and frowned.

"Old Zhang, if we have anything to say between us, we can speak directly, there is no need to be so hesitant."

Zhang Zhidong reminded: "There is a link that we have been ignoring."

"What link?"

"Payment." Zhang Zhidong said in a deep voice: "Most of the recharges we use now are Q coins, and the sale of Q coins requires a certain cost, especially through the telephone recharge channel. Other online channels also require a minimum of 10% of sales. The cost of sales through offline channels is even as high as 20% - 30%.

"And Shen Lang has Internet cafe management software in his hand, and 360 payment. The cost of paying for this is 30% lower than ours. That is to say, we take 20% of third-party programs like YY space. YY can earn [-]% of the profit based on the sharing fee, but we can only protect our capital.”

"Once the other party starts a price war with us and reduces the commission to 20%, YY still has 10% of the profit, but we will lose money."

In fact, the sales cost of Penguin's Q coins was not that high before, but since Shen Lang launched YY, Xiao Ma felt that it was too dangerous to hand over the economic lifeline to competitors, so he handed over the online recharge business of Q coins to Shanda , Chen Tianqiao is not a fuel-efficient lamp, he bit him hard, and the 18% commission rate even almost caught up with the sales cost of offline point cards.

The meat is on the chopping board, and Brother Ma has no better choice, so he can only agree.

After listening to Zhang Zhidong's analysis, brother Ma also broke out in a cold sweat.

"You're right, the payment issue must be resolved, otherwise we won't be able to compete with YY at all!"

The person in charge of Penguin Tenpay was called to Brother Xiaoma's office. He was a little nervous at first, but as soon as he entered the door, Brother Xiaoma greeted him for a while.

This made him feel even more uneasy, but after hearing Brother Xiaoma finished speaking, he felt ecstasy in his heart.

The reason is also very simple. Brother Xiaoma said that he will vigorously develop Tenpay, and will guide the Tenpay project team, and even give certain Q coin recharge discounts.

"Well, after you go down, prepare a campaign plan and come up. I don't care how much it costs. We must increase the number of Tenpay users in a short period of time!"

The face of this person, who was originally pleasantly surprised, instantly stretched out, which reminded him of the person in charge of QQ voice, and he knew very well in his heart that if this matter was not handled well, he would probably be the next one to be laid off.

In addition to Penguin and Ali, the three major portals have also carried out open platform projects, but compared with Xiao Ma's desperate gamble, these three just set up a project team with a try attitude, which is what these three have always been The style of doing things, no matter what you do first, try it out. If the data is good, you will invest resources. If the data is bad, you will either operate half-deadly or cut it off.

Baidu has made the biggest move. Although Baidu’s profit has been among the top in the past two years, the only truly successful products are Baidu MP3 and Baidu Tieba. Platform is a good project.

But no matter how much they work overtime, it is not easy to create an open platform. During this period of time, the open platform of YY space quickly recruited a large number of software developers.

Of course, in addition to these third-party programs, YY space itself is also very playable. In terms of decoration, it provides functions such as video embedding, background music, and various Two-dimensional scene maps. User favorites.

In addition, the main user group of YY itself is mostly young people. In this period when many young people flaunt their individuality, they even do not hesitate to use non-mainstream exaggerated styles to express themselves.

The various functions of YY Zone meet the needs of these young users to express their individuality. At the same time, many services like QQ Zone that need to be purchased by members are also free in YY Zone.

This is undoubtedly a great boon for some student parties. You must know that many functions of QZone need to activate the yellow diamond, so many student parties have to go hungry to save the 10 yuan per month.

Who wants to spend money when it's free?This also makes it very difficult for Xiao Ma, because QQ diamond membership is a very important source of income for Penguin, and many functions of yellow diamond membership are value-added services of Qzone. Once these functions are stopped, yellow diamond will basically be useless. .

However, before Xiao Ma made up his mind, QQ experienced a sharp drop in daily active users. The number of active users had almost returned to the peak of 2000 million, but within a few days, it dropped to 1700. about ten thousand.

Now Brother Xiao Ma couldn't sit still anymore, and immediately announced that all the value-added services of QQ Zone would be free. At the same time, in order to make up for the loss of Yellow Diamond members, Brother Xiao Ma added some value-added services to Yellow Diamond members in the QQ game hall.

But even so, there are still a large number of yellow diamond members who are very dissatisfied with QQ, especially those who bought the QQ yellow diamond membership annual card. Isn't this just playing with them?

However, before Brother Xiao Ma could settle down, another update was carried out in YY Space, and the killer weapon prepared by Shen Lang finally appeared.

(End of this chapter)