my return 2002

Chapter 253 Little Ma’s Surprising Discovery
After Lu Bin left, Shen Lang called Wang Xing and Liang Han to the office.

"Now that 360 payment has been launched, the charging section of YY log can be made. You can refer to the charging model of Xingchen Chinese website, and then discuss with bloggers in various industries how to set fees and come up with a set of practical methods. effective solution."

Liang Han and Wang Xing looked at each other and were very excited. Although the advertising alliance seems to be doing well now, in fact, it has not brought much benefit to YY. Now that there is an additional fee model, it will have an extra leg Walking, and it is more attractive to high-quality bloggers. The Internet is an industry with an extremely obvious siphon effect, and winners take all.

Wang Xing pondered for a moment and came up with an idea: "Mr. Shen, do you think this is okay? Let's hold a blog contest like the previous Sina blog, hold some award ceremonies, prepare some prizes, and then gather bloggers from all walks of life Get up and discuss this charging plan together."

Shen Lang's eyes brightened: "Well, this is a good way."

There are two advantages of holding an awards ceremony. One is that it can enhance bloggers' sense of belonging to YY Diary instead of simply treating it as a platform for making money.

The second is to gather as many people as possible to listen to opinions. Otherwise, just collecting the opinions of those top bloggers is likely to damage the interests of those middle-level bloggers.

"Well, if you want to do it, make it bigger. I'll let the 360 ​​video do a live broadcast of the whole process, so as to fully promote this awards ceremony." Shen Lang said.

Both Liang Han and Wang Xing were very excited. If they really wanted to make this kind of scale, it would be self-evident to promote YY Diary.

Wang Xing thought for a while and said to Shen Lang: "Mr. Shen, do you think it is possible to invite some celebrities to this awards ceremony to help stand on stage? This way the influence will be even greater."

"Well, that's a good idea. In this way, if I contact Huayi, it shouldn't be a big problem." Shen Lang suddenly thought, since he has done this, can he also cooperate with the TV station?
"Then let's do this first, you guys go and prepare to come up with a plan." Shen Lang didn't directly tell Wang Xing and the others about this idea. After all, the TV station doesn't know if it can pass the review. If it can be done, it is of course the best. If you can't do it, it won't affect morale.

Wang Xing and Liang Han went out happily.

Shen Lang called Wang Zhonglei.

After hearing Shen Lang's words, Wang Zhonglei immediately patted his chest and said, "No problem, I will definitely send a few first-line stars to the scene."

Shen Lang smiled and said: "Well, thank you very much Mr. Wang, oh, if the leading actors of [Zhu Xian] have a schedule, you can also let them come and take the opportunity to do a movie promotion of [Zhu Xian]."

"It's a good idea, but Mr. Shen has a quick brain."

As soon as Wang Zhonglei hung up the phone, Wang Zhongjun asked curiously, "Is it Mr. Shen's call?"

"Yes." Wang Zhonglei told Wang Zhongjun about the situation.

Wang Zhongjun nodded: "Well, when the time comes, more celebrities will be sent there. Since it is to support the scene, we must give enough face."

Wang Zhonglei responded and was about to leave.

But Wang Zhongjun suddenly stopped him: "You said, Mr. Shen is not interested in Huayi?"

"Brother, do you mean Mr. La Shen invests in us?"

Wang Zhongjun nodded and sighed: "It's too difficult to make money just by making movies. We still have to go to the capital market to make money. You see, the current stock market is going up all the way. There is no film and television company in the A-share market. If Huayi To become the No. [-] stock in film and television, how many times will our net worth increase?"

Wang Zhonglei was also very excited, his eyes were full of light of money.

"Then, why don't we take this opportunity to attend his award ceremony? Talk to Mr. Shen about this?"

"Well, you should go and prepare first, and pay close attention to the [Night Banquet] of Little Steel Cannon. We have spent a lot of money on this project, and if we lose money, it will be troublesome." Wang Zhongjun said.

Wang Zhonglei also had some headaches. In order to bring Xiaogangpao back, they not only bought a joint venture between Xiaogangpao and others at a high price, but also invested a sum of money in [Night Banquet]. Xiaogangpao has obviously not been satisfied with As a director who can make money, he began to show his pursuit of "artistic blockbusters". In addition, Chen Kaige's "The Promise" last year, which was so badly shot, still won a good box office. Xiao Gangpao felt that I could do it myself ah.

"Well, after all, it's all right to bring Xiaogangpao back. Even if this play loses money, the next play can still make money." Wang Zhonglei said with a wry smile. After working together for so many years, he still has no doubts about Xiaogangpao's ability to make money. of.

On the other side, after Shen Lang hung up the phone with Wang Zhonglei, he called Minister Lu of Mango TV again and explained his thoughts.

Minister Lu frowned as soon as he heard it, and he was not interested in any YY diary awards ceremony at all, but Shen Lang was a big benefactor, and he didn't want to offend, so he had to be perfunctory.

"Mr. Shen, why don't you come up with a specific plan first, and then I will hand it over to the station? As you know, our TV station's review of programs is relatively strict."

Although Shen Lang could hear the evasion in his tone, he still planned to give it a try.

While Wang Xing was busy preparing the plan, Shen Lang was also busy recruiting. Compared with last year's business volume, companies such as Inspur, Bolang, Zhulang, and Mountain Dew Entertainment had all grown considerably. , more and more employees are needed.

Last year, several companies added up to about 500 employees, and it is expected that the number of companies will exceed 1000 this year.

Except for some recruitment from the society and headhunting, most of the employees will be selected from the spring recruitment of major universities.

"Mr. Shen, this is the list of these assistants." The secretary put a folder in front of Shen Lang.

Shen Lang nodded: "Well, let me take a look first."

The increase in business volume also made Shen Lang's burden heavier and heavier, and recruiting a few assistants became the most urgent problem. Sometimes Shen Lang had to admire Lei Jun's management ability.

"Hey, is that her?"

Shen Lang remembered that last year Yang Mei expressed with confidence that as long as she did not limit her work experience, she would definitely be selected. Unexpectedly, she actually passed the initial and re-examinations.

"Just these three." Shen Lang handed the three selected documents to the secretary.

"Okay, Mr. Shen, do you need to expose them?" the secretary asked.

"No need, just go straight to the interview."

At this time, a heavy news suddenly came from the Internet circle. Microsoft and Yahoo reached a cooperation to enable instant messaging users around the world to realize interconnection and interoperability.The industry's first interoperability agreement between the world's two largest instant messaging service providers enables MSN Messenger and Yahoo Messenger users to interact.

Since entering the mainland market last year, MSN has been making constant moves. It not only firmly controlled the white-collar market, but also tried to threaten the dominance of QQ. A lot of resources and money have been squeezed into the third place.

This was something neither the top executives of Microsoft nor MSN could accept, so the top executives of Microsoft began to approach Yahoo.

You must know that Yahoo is in full swing at this time. Yahoo Messenger has more than 1.5 million global users, while MSN has more than 3.5 million global users. The interconnection of the two means the integration of [-] million users. strength.

For a while, the main user group of MSN in China, the "white-collar elites", began to preach on the Internet how open and high-end MSN is.

Needless to say, this argument has won the support of many netizens on the Internet.

"It's true that MSN is the most dickish. YY and QQ are just for kids."

"That's right, MSN can carry out global communication, but can QQ and YY do it? Those who use QQ and YY just don't know English, so they can't communicate with the outside world."

Similar remarks not only appeared on the Internet, but also some media began to badmouth YY and QQ, as if these two were about to be wiped out under the iron heel of MSN.

Penguin headquarters.

Brother Xiao Ma and Zhang Zhidong also had some headaches. Since the news of the interconnection between MSN and Yahoo Messenger was released, the Hong Kong stock price Penguin began to fall in response. Once the capital market followed suit, it would be useless to refute the rumors.

It is not money that really manipulates stock prices in the capital market, but people's hearts.

"Alas, the media is listening to the wind. Yahoo! Messenger doesn't have many users in China. Even if it is interconnected with MSN, it can't affect the market structure of instant messaging software in the mainland." Zhang Zhidong scolded.

Brother Xiao Ma seemed very calm: "MSN has even used this kind of method. It is obvious that Microsoft's top management has no patience. Instead, I feel relieved and let it dance. Now the more joyful the dance, the faster it will die. .”

"What really worries me is YY."

Zhang Zhidong was silent, yes, since the rise of YY, he always felt that there was a sword hanging above his head, and this sense of urgency made him a little out of breath.

Brother Xiao Ma asked again: "How is the data in the QQ log now?"

"It's still the same as before, but recently it has become more and more difficult to recruit people from YY Diary. The people below said that YY Diary seems to have set up some kind of advertising alliance. Many bloggers can make money by accepting advertisements."

As soon as Zhang Zhidong finished speaking, Brother Xiao Ma felt his heart skip a beat, and hurriedly asked, "What's the matter with this advertising alliance? Why haven't I heard of it before?"

"I heard that it was started recently. At the beginning, the people under our management knew it well. It was based on the clichés of those bloggers. They said that YY Log helped them receive some business orders, and then they passed the blog post. You can earn advertising fees by promoting in the form of advertising. We poach people in a one-shot deal, and they can make long-term profits over there, so the asking price there is getting higher and higher. A million-level blogger can only open 30% a year. [-], they also said that if the price is lower than this price, it is better to receive business orders on YY diary." Zhang Zhidong explained.

Brother Xiao Ma raised his eyebrows: "30 a year? That means they can earn more than 2 a month? Is it so profitable to accept business orders? Are merchants willing to give so much money just to advertise in blog posts?"

Zhang Zhidong smiled bitterly: "I also think it's impossible, so I didn't approve the money, but in the past half a month, we haven't dug up million-level bloggers from YY logs, and these are just some unpopular categories. Bloggers in popular categories such as finance, travel, food, and beauty are said to charge more.”

Brother Xiao Ma directly turned on the computer, then logged into the YY account, entered the YY log homepage, found the entrance of the advertising alliance in the lower right corner, and found that the registration of the enterprise account required authentication.

There is no other way for Xiao Ma to ask his secretary to find a company that does not have direct business with Penguin, and send a photo of his ID. During this time, he is studying the articles of those million-level bloggers on the YY diary.

As a result, he really discovered that many bloggers’ articles promoted some products. At first, Xiao Ma felt that this method of advertising would not have any effect, and it would also arouse the disgust of users.

But when he slid down the mouse and turned to the comment area, he found that there was no criticism of the blogger in the comment area, accusing him of mixing advertisements in the article. On the contrary, many users were discussing the product recommended in the article.

Moreover, Xiao Ma also found that these bloggers are also very skilled in publishing advertisements. They often only accept one advertisement a week, and the quality of articles with advertisements has not declined. On the contrary, articles with advertisements seem to be more attentive.

This surprised Xiao Ma very much. Could it be that these bloggers can only receive so many advertisements?
It wasn’t until he registered an enterprise account and joined the advertising alliance that he discovered that it wasn’t that these bloggers couldn’t receive advertisements, but that most bloggers pursued long-term interests and didn’t accept advertisements easily, and some bloggers even asked brands to Fang provides trial products, and they will only accept orders after they feel that they are easy to use after trial.

"Here, don't you make any money?" Ma asked a blogger curiously.

The blogger replied with a smiling face: "Of course I have to make money, but I can't persuade me to quit the fans I have accumulated so hard for a single business? And our promotion effect is good, so there will be merchants who are willing to keep looking for it. I promote it."

Brother Xiao Ma silently turned off YY, but his heart was tumbling, and he sighed after a while.

"This advertising alliance is simply a genius-like idea. We have been thinking about how to recruit people, but Shen Lang is thinking about how to cultivate people. No matter how much money we spend, we can't shake his foundation. From the beginning, our direction is Incorrect."

Zhang Zhidong also deeply agrees: "Yeah, this Shen Lang is really scary. Those bloggers will be more motivated to update high-quality content when they have income. With high-quality content, it is easier to attract users."

"No, we can't go on like this, otherwise we will have a dead end and we have to change our thinking!" Brother Ma gritted his teeth.

"How about we also set up an advertising alliance?"

(End of this chapter)