my return 2002

Chapter 237 The world is in chaos
After the National Day holiday, Shen Lang's recorded dialogue program was broadcast on CCTV, which aroused considerable repercussions in the society.

At this time, the wave of condemnation of online games has caused parents in the society to have extremely serious hostility towards the entire game industry. In their view, as long as it is an online game, it is harmful.

They also resolutely do not allow their children to play online games. The Internet cafes around the school have become strict targets of parents and teachers. I don’t know how many Internet cafe owners have been raided and fined for various inexplicable reporting calls.

However, most of the children who are addicted to games are in adolescence and have a strong rebellious mentality. You don’t want me to play, I just want to play. It's so much fun, you'll be addicted to it right away.

The parents naturally put the blame on the game company, just like when Shen Lang participated in West Lake Discussion of Swords, the middle-aged mother wanted to kill the boss of the game company.

This kind of antagonism in society is very serious.

After the broadcast of this dialogue column, the criticism of the game industry in the society has slightly decreased. Although this opposition is still there, parents still have a hostile attitude towards online games.

There are also some parents who have begun to try Shen Lang's method to give their children a certain amount of time to play. The parents found that this effect is really good. Many children have improved in order to be able to play games and even improve their academic performance.

Of course, it's just one episode of the program, the effect is actually very small, and more is to make the society and relevant departments start to face up to the entire game industry.

After the broadcast of the program, Shen Lang also started to gain a lot of popularity in the society. On the one hand, he spoke for the game industry and angered many parents.

On the one hand, Shen Lang's age combined with his achievements in business made him what many parents said: someone else's child.

This kind of reaction couldn't be more obvious in Shen Lang's family. Ever since Shen Lang got on CCTV, Ms. Zhou Chunxiang has been drifting away. Her relatives and friends all know Shen Lang. Seeing that this kid actually got on CCTV, everyone was dumbfounded up.

This kind of feeling is like, the naughty boy who used a slingshot to shoot his own glass when he was a child has become a character?

In the eyes of their generation, those who can be on CCTV are not ordinary people, so the Shen family became a guest house.

Ms. Zhou Chunxiang never refused to come, she served delicious food and drinks, she was so busy all day long that she never got tired of it, but it made Comrade Shen Liang miserable, and he didn't have time to go fishing. Serve tea, pour water, and cut fruit at home.

According to Comrade Shen Liang's revelations, in just one week, he bought more than 300 yuan worth of fruit, and this was the case when all he bought were cheap fruits.

Fortunately, the enthusiasm of this group of people only lasted for about a week, but Ms. Zhou Chunxiang still had more to say. Now when she was playing mahjong, she would intentionally or unintentionally bring the topic to Shen Lang.

Then he said in an extremely Versailles tone: Oh, our family, Xiaolang, never let me worry about him since he was a child. In fact, I don’t know how much money he made, and he didn’t tell me about it. He only comes back every year during the Chinese New Year. , Treating the house as a hotel.

As a result, the poker friends who had a good relationship with her before did not play mahjong with her, and Ms. Zhou Chunxiang felt remorse.

Hearing his father calling to complain, Shen Lang couldn't laugh or cry, as expected of his mother.

Although Shen Lang speaks for the game industry in the dialogue column, there are not a few people in the circle of mainland game companies who are hostile to Shen Lang.

The reason is also very simple. Originally, everyone was acting as an agent. As long as the game is fun, the players don't think there is anything wrong with it. However, after Shen Lang's exposure, some players began to spontaneously boycott foreign online games.

In the Duowan game community, there is even a post listing foreign online games represented by various game companies.

Although this kind of spontaneous boycott by players will not bankrupt the game company, it has affected many proxy games.

Many game company bosses put the blame on Shen Lang.

But Shen Lang didn't care, sometimes there was a price to be paid for telling the truth.

A turmoil came and went quickly. After the 15th, the enthusiasm for the dialogue column was quickly exhausted.

On this day, a visitor came to Shen Lang's office.

"Mr. Shen, you really made a splash this time!" Shi Yuzhu teased.

Shen Lang scolded with a smile: "President Shi, don't laugh at me, I can't compare with you in the limelight."

This is absolutely true. Back then, Shi Yuzhu was a well-known youth entrepreneurial idol in the country. Even when the giant group collapsed and Shi Yuzhu owed 2.5 million yuan in debt, many young college students still wrote to Shi Yuzhu, encouraging him to continue his career. stand up.

The two exchanged a few more words, Shi Yuzhu said seriously.

"Mr. Shen, next month [Journey] will conduct an internal test. I have already arranged the offline promotion. I need your help in the online promotion!"

Shen Lang thought about it for a while, [Zhengtu] has been a project for almost two years, and it's time to come out.

"No problem, I'll ask Li Xuelin to play more games to open a special section for [Zhengtu] in a while, and I'll give you a recommended spot on the new game expectation list, how about it?"

"Enough!" Shi Yuzhu gave a thumbs up.

Shen Lang naturally hoped that the journey would become popular, after all, 18 point card sales profit is also a lot of money.

Originally, Shen Lang planned to stay with Shi Yuzhu for a meal, but Shi Yuzhu said that he still had a lot of work to do, so he went straight to the airport after leaving Inspur Technology.

Although Shi Yuzhu has absolute confidence in [Zhengtu], he also knows that publicity is the first priority of sales.

In the process of promoting Brain Gold, Shi Yuzhu discovered that the consumption potential of third- and fourth-tier cities is far greater than many people imagined, and the pressure of competition in third- and fourth-tier cities is relatively small.

Therefore, Shi Yuzhu recruited a local promotion team of 2000 people based in the third- and fourth-tier cities. The members of these local promotion teams were divided into regions. The daily task was to go to various Internet cafes to get close to the boss and put up posters.

In order to promote "Zhengtu", Shi Yuzhu also specially made a batch of sliding door stickers with "Zhengtu" printed on it, and asked the local push members to paste all the glass doors of Internet cafes.

I have to admit that this trick is really easy to use, and the owner of the Internet cafe is also happy to have such a sticker to remind customers, and when customers enter and leave the handle, they will naturally notice the advertisement of [Zhengtu]. The poster is much more useful.

The online promotion of Shi Yuzhu didn't take much effort, playing the banner of "forever free".

At this time, domestic online games are not without free games, such as BNB, QQ Tang, and Jiuyou's Audition, all of which are free games, but these are casual games.

So far, no free MMO has been able to make a profit, and many game company bosses are waiting to see Shi Yuzhu's jokes.

As Shi Yuzhu's sufferer, Chen Tianqiao was not polite to [Zhengtu], and told Shanda's offline point card sellers that whoever represented [Zhengtu]'s recharge cards would be disqualified from acting as a Shanda point card.

This trick is not insidious. Although online point card sales have covered most of the Internet cafes due to the Internet cafe management software promoted by Shen Lang, there are still many Internet cafes in cities that have not covered them in place, and many players are also used to online shopping. point card.

Regarding Chen Tianqiao's ban, Shi Yuzhu was also very calm. In fact, he had long thought that Chen Tianqiao would not let it go, so he specially sent people to push people to those small cities and third- and fourth-tier agents to give them higher points. Card sales share, Shanda can control those first- and second-level agents, but can't control the people below them, and the ban is useless.

After Chen Tianqiao learned of this, he was so angry that he almost smashed the tea set again.

Tan Qunzhao took the opportunity to speak to Chen Tianqiao.

"Mr. Chen, Shi Yuzhu is famous for his business sense. He wants to make free games, which means that free games will definitely make money."

Chen Tianqiao was lost in thought, he naturally wouldn't underestimate Shi Yuzhu, but soon he came to his senses and looked at Tan Qunzhao suddenly.

"You have something to say, don't hide it, what's the relationship between us, what else can't be said directly?"

Tan Qunzhao secretly rolled his eyes, because he knew what kind of character Chen Tianqiao was, so he planned to test it out.

"Mr. Chen, do you still remember the negotiations we had with those private server bosses a while ago?"

Chen Tianqiao thought for a while: "I remember, what's wrong?"

"We found that private servers don't need to order cards. Most players play for free. Only a small number of players will spend money to buy equipment from private server owners. However, even so, many private server owners have made a lot of money. Some even made millions, and this is just the number he told us, so there must be something hidden." Tan Qunzhao said seriously.

"So much money?" Chen Tianqiao became even more depressed, and the words of sanctioning Shi Yuzhu were all released. If [Zhengtu] became popular, wouldn't it be a slap in the face?
"Wait, don't you think so?" Chen Tianqiao suddenly felt his heart skip a beat, and looked at Tan Qunzhao in shock.

Tan Qunzhao nodded: "Mr. Chen, I think maybe we can earn more by making Legendary World free."

"It's impossible!" Chen Tianqiao almost jumped up.

Legendary World is currently Shanda's most profitable game. It has passed through Legendary and can bring Shanda hundreds of millions of revenue every year. This is not a small sum.

"Now is the critical moment for Shanda Box, it's too risky to do so!"

Free of charge means that you will lose all current point card benefits.

Of course, Chen Tianqiao knows that free can bring more players to Legendary World, but more players does not mean more money, on the contrary, the increase of players will also bring about the increase of server and bandwidth costs, really so many players will Paying for a paid item?

In fact, long before the journey, many game manufacturers tried to use the model of free games + item fees, but unfortunately these games did not last in the end.

The point card system is the safest charging model explored by game manufacturers so far, allowing all players to share the cost of servers and bandwidth to support the revenue of game companies.

Tan Qunzhao said earnestly: "Mr. Chen, it is precisely because it is a critical moment for Shanda Box that we need to increase revenue. The company's funds are running out, and with the rise of World of Warcraft, 3D games have become a market trend. The legendary world is now supported by old players, and there has been a downward trend, if we don’t make changes, our situation will become more and more difficult.”

Chen Tianqiao still shook his head: "We can't move yet, at least we have to wait for [Zhengtu] to verify that free games can also make money. Otherwise, if we rashly change the charging model, the company's stock price will collapse immediately."

Tan Qunzhao secretly heaved a sigh of relief, he knew that Chen Tianqiao had been shaken.

Everything depends on whether Shi Yuzhu can live up to his expectations.

While Shi Yuzhu was in full swing to promote the internal test of [Zhengtu], Jinshan also made new moves. Since Zhou Hongyi acquired Jinshan, Jinshan seemed to have disappeared from the Internet circle at once.

In fact, during this period of time, Zhou Hongyi was working on one thing, which was to acquire Rising Star. The two parties had been negotiating. Until this time, the acquisition plan was finalized. Boss Wang took the money and left, and Zhou Hongyi took Rising Star into his pocket. And merge with Jinshan's existing team.

Zhou Hongyi has never been a person who is willing to be the second child. He knows very well that with the power of Jinshan alone, it is almost impossible to pull 360 Security Guard from the number one anti-virus software, so he acquired Rising.

After the integration of the two users, he has a 26% share of the entire anti-virus software market, and can already pose a threat to 360 Security Guard.

This really caught Lei Jun by surprise. He has been managing 360 security guards. After all, he has experience in anti-virus software, and it is easy to communicate with technical controllers like Lin Yong.

Shen Lang was not surprised by this, since Zhou Hongyi bought Jinshan, he knew that 360 Security Guard had a rival.

"There is no need to be too nervous. We are the frontrunners now. If Zhou Hongyi wants to catch up, it is not as simple as simply acquiring a company." Shen Lang said to Lei Jun.

Lei Jun thought about it too. Technically, 360 Security Guard is absolutely worthy of any peers. Due to Lin Yong's prestige in the hacker industry, some technical experts often come here. 360 Security Guard is actually one of the four companies. A family with the strongest technical strength.

As for resources, Shen Lang also crushed Zhou Hongyi.

However, to the surprise of Shen Lang and Lei Jun, shortly after Jinshan announced the acquisition of Rising, the re-integrated "Qihoo Jinshan" announced a strategic cooperation with Penguin.

Zhou Hongyi actually got together with brother Ma?When Shen Lang saw the news, he almost thought he was dazzled.

Until Lei Jun ran to his office.

Shen Lang couldn't help scratching his head, the world is in chaos, but this little butterfly inevitably changed history after all.

But from another perspective, the world seems to have become more interesting!

(End of this chapter)