Shanghai is prosperous

Chapter 90

Hearing Mr. Wu's roll call, Du Jianfeng whispered something in Ren Xueming's ear.Then Ren Xueming cleared his throat and said to Mr. Wu, Mr. Wu, since you have checked the questions yourself, we have no choice but to see the tricks.If there is something wrong, please correct me.

Ren Xueming turned his head and gave Wang Yiyuan a meaningful look.Thinking of Lao Du's whisper just now, Wang Yiyuan was startled, and secretly groaned inwardly.Sure enough, Ren Xueming said, Mr. Wu, let me, a veteran, answer your previous question briefly.Another question will be explained by our new classmate, Wang Yiyuan.

When Wang Yiyuan heard what Ren Xueming said, his heart began to shake up and down.Can you speak well by yourself?he asked himself worriedly.Whenever there is calmness in major events, he keeps comforting himself and cheering himself up.Wang Yiyuan looked at the manuscript that had been prepared in front of him, and began to ponder over it slowly.

Here Ren Xueming began to answer, he said, let me talk about the first question first.In view of the various problems existing in the current urban complex development process, how to do a good job in the preliminary strategic planning of Nantong project development, so as to propose a feasible development plan, my suggestion, we should focus on the following aspects for systematic analysis.

Ren Xueming said that the first is to study the conditions of the land and the requirements of government regulations.The purpose of the research on the plot is to find out what advantages or favorable conditions the location of the plot has, so as to further explore its potential value.Studying the government's planning requirements for the plot facilitates the use of the permit conditions in the government's rigid indicators to plan the most suitable property portfolio for the plot.

He continued, the second is to study the market where the plot is located, several key points, the research and analysis of the comprehensive situation of the city, the current situation and development trend of the urban real estate market, the current situation and development trend of the urban consumer market, the survey of urban commercial operators, urban investors Situation research.

The people from the real estate company were also listening carefully, some of them kept taking notes.Ren Xueming said that the next step is to study the orientation of urban planning where the plot is located, the scale of planning and development in this area, and evaluate the radiation capacity and business opportunities of the project's future operating projects.

Ren Xueming said that we should also pay attention to the commercial competition in the location of the plot.It is necessary to conduct research on all the various formats of retail businesses in the business district, and determine the commercial properties to be built in this project to select those operating businesses to settle in, and to carry out misplaced operations with businesses in the business circle, so as to facilitate the commercial positioning of the proposed commercial properties , and consider the property conditions and requirements of the proposed merchants in the design of commercial properties.

Ren Xueming paused, smiled, and continued, fifth, study our developers themselves.We must objectively understand our own ability to guarantee the supply of project development funds. Different property product portfolios have different requirements on the ability of developers to supply funds.The project property product portfolio planned and designed by the developer must match its ability to guarantee capital supply.

Speaking of this, the staff of the real estate company, including Mr. Wu, couldn't help laughing.

Finally, Ren Xueming also explained the profit model and supporting requirements of various property products of the proposed development project.He said that urban complex projects are the most complex in the planning of real estate construction projects.

He explained that in terms of the composition of project property products, it generally includes residences, apartments, public facilities, large-scale retail and commercial buildings, hotels and guesthouses, office buildings, street-facing shops, residential commercial shops and so on.In terms of disposal after product development, there are single buildings that are sold as a whole, parts of a building that are sold and parts that are held, those that have property rights for sale and lease back, those that have overall property rights held for leasing, and those that have property rights held by themselves. business and so on.

Ren Xueming finally said that a project contains a variety of different property products. Due to their different functions, various property products require different property conditions and supporting conditions for operation. , The profit model needs to be considered comprehensively.If you don't think carefully, there will be permanent problems after the property is built.

After Ren Xueming finished speaking, President Wu took the lead in applauding.He nodded and said that many developers do not do research and research work after getting the plots, nor do they develop and compile scheme design task books by themselves. Generally speaking, they take the plot maps and find several design institutes to develop projects. Design.Some developers have hired more than a dozen design institutes and developed dozens of project proposals. As a result, they themselves cannot judge the pros and cons of these proposals. common occurrences within.

Mr. Wu went on to say, it seems that your consulting company has done enough homework this time. Mr. Ren's six research methods are very good and have practical guiding significance.Next is your young talent, let us hear what new ideas he has?
Ren Xueming, Du Jianfeng and the others all looked at Wang Yiyuan.Wang Yiyuan looked at the manuscript in front of him, and began to speak sentence by sentence.At the beginning, Wang Yiyuan was a little nervous, but slowly, he gradually became smoother and more fluent.

Wang Yiyuan said that the core connotation of a brand is the core interests to be conveyed to consumers, and a city brand is the core concept that a city conveys to the public according to the city's development strategy and positioning in the process of promoting its own city image, and has been obtained. The recognition of the society, so the city brand must not be simply equated with the superficial city appearance, city appearance and other city images, it is the spirit and soul of a city.

He said that a city brand is the presentation of a comprehensive functional structure such as city differentiation, personalized ecological environment, economic strength, cultural heritage, spiritual outlook, and value orientation.The core value of a city brand not only includes things that can be seen and touched, but also infiltrates many complex and diverse intangible values. The environment, resources, culture, history, economy and people themselves all constitute and determine the value of a city brand. the core element.

Wang Yiyuan continued to introduce, saying that the urban complex is a comprehensive product of commercial competition entering economic monopoly and high concentration of capital. It can be said that it is the most advanced and advanced commercial form in the world at present, and it has entered its heyday abroad.In China, the concept of urban complexes is becoming more and more fashionable. If one evaluates real estate, it is undoubtedly the most popular business type and has gradually become a new investment trend, so it is sought after by many developers.

He went on to say that, however, the development and construction of China's urban complex market has only just started, and various capitals are wrestling with each other, but the current situation is very chaotic.There is a popular saying in the industry that "urban complex is a basket, everything can be put in it".Many businesses are also chasing this fashionable concept, and even large wholesale markets have changed their names to urban complexes.

After talking about it, Wang Yiyuan broke away from the speech script on a whim and began to play freely.Wang Yiyuan said, then, what exactly is an urban complex?What is the essential difference between it and a large retail complex and "Shopping Center"?
Wang Yiyuan said, take our Xintiandi in Shanghai as an example.So, what exactly is Xintiandi, a shopping mall?Recreation center?fashion hub?Tourist landscape?The developer believes that Xintiandi is a Mall, and its full English name is "shopping mall".In fact, in our domestic terms, the Mall refers to the urban complex.

Wang Yiyuan finally said, so the final conclusion of our research is that in essence, the biggest difference and difference is the "one-stop" life concept.

He went on to explain that various large-scale commercial supermarkets and complex clusters in the urban complex are large in scale, multi-functional, and complete in goods and services. Concepts, such as our Xintiandi in Shanghai and Xidan in Beijing, have now become the symbolic areas of urban brands and lifestyles.

Very well spoken.Young man, the one-stop life concept that you summed up and refined, this concept is very novel, very creative, and very effective.After listening to Wang Yiyuan's introduction, Mr. Wu couldn't help being the first to applaud and speak.

Wu Zongchao, Ren Xueming, and the others looked around, and said with a smile, in my opinion, this one-stop life concept can be used as the center and important starting point for this project's pre-project demonstration and preparation of the project plan. .

Everyone applauds again.Mr. Wu then asked Ren Xueming about Wang Yiyuan's basic situation. He nodded and said to Wang Yiyuan approvingly that you young people are motivated, have ideas, and don't fall into the trap of thinking.Xiao Wang, this time, you have made a great achievement, and you really hit the point.

Wang Yiyuan stood up and said modestly, thank Mr. Wu for the compliment, I am ashamed.Mr. Wu stood up, stretched out his hand, and said with a smile, I must shake hands with this young man again.It was a surprise, admiration, a rare talent, a rare one.

After sitting down, Mr. Wu looked at his watch and said conclusively, I have to go.But today I am very happy to hear the advice of Mr. Ren and his consulting company, especially the one-stop life concept brought to us by this young man.Next, Mr. Ren and Mr. Du, you stay and continue to communicate with our relevant departments.

Mr. Wu said, in this way, before I leave, I have one last suggestion. Mr. Ren’s consulting company should fully participate in the pre-due diligence team of this project, and implement and compile the project design task book as soon as possible.As for the specific time and task arrangement, we will discuss it with you later.

Finally, Mr. Wu stood up and was about to leave, but he stopped again.He looked at Ren Xueming and said, In addition, I have an unfeeling request, that is, I want to invite this little Wang from your company to participate in the whole process.Mr. Ren, look, is this arrangement okay?
(End of this chapter)