industrial overlord

Chapter 676 The Power of Capital

As a senior media person, Tang Di and others know that at this time, it is absolutely impossible to follow the path drawn by Hanhua. You must not say this to the public: Recently, someone has slandered us. Proof of innocence.If you say that, you are completely passive and let people know that you have been poked in the wound.

One way to defuse the immediate crisis is to remain silent, but this is obviously negative.Another way is to start another topic and divert people's attention away.After repeated discussions, the management of Nantong finally decided to choose the latter method.

The new topic opened up by Chen Dasheng and Zhang Hong is to carry out a commemorative activity about the 20th anniversary of the founding of Nantong.This commemorative event was planned a long time ago, but it started at this time, half a year earlier than the original plan.

Nan Dao organized reporters from the entire newspaper, and invited a group of well-known people in the society to write a large number of commemorative articles, enumerating the great achievements of Nan Dao since its inception, what helped poor families in a certain place, and what promoted such and such evil laws It is banned, and what is not afraid of power speaks out for justice.In the end, even the fact that the Nandao reporter picked up a penny on the road and handed it to the police uncle was discovered, and he just held up a big megaphone and shouted "I am kind" to the people of the whole country.

Nan Dao still has a way of engaging in public opinion and publicity, and has a lot of resources in his hands.This group of commemorative articles positively praising Nandao, in addition to being published on Nandao's newspaper and website, has also been reprinted by many other media, especially on major portal websites, which even feature it as a topic , put the link in the most eye-catching place on the homepage.Of course, in order to mobilize the enthusiasm of the major portal websites, the price offered by Nandao is not low. It directly waives the annual news reprint fees paid by these websites. Although the amount is not high, it is real money after all.

Nan Dao's actions are big, and Hanhua's actions are not small.In just ten days, the book "Uncovering the Secrets of the South" has sold more than 10,000 copies across the country, and you can see the shadow of this book on almost every bookstall in train stations and bus stations.In order to let more people pay attention to this book, Hanhua also bought more than a dozen book reviewers to publish book reviews on this book in many media.These book reviewers are very cautious in writing. They only say that such a book is conducive to the contention of a hundred schools of thought, but they do not judge the authenticity of the content and conclusions in the book. Nan Dao can't find a reason to trouble the book reviewers.

In terms of the Internet, the Internet trolls employed by Hanhua are threatening, occupying almost every forum with decent popularity.For more than half a month, the posts about Nan Dao's rumors have been occupying the top few click lists of major forums.At the very beginning, Zhang Hong also organized a few gunmen to fight against those vests who scolded Nan Dao, but as soon as the gunmen posted their posts, they were refuted without a trace. You know, on the other end of the network, but Hanhua spent a lot of money to hire senior commentators, both in terms of writing and knowledge, far surpassed Zhang Hong's subordinates.

The most vicious thing is that Hanhua has yet to get a group of cartoonists from somewhere, and draw all the bad deeds of Nan Dao into cartoons, and even make them into FLASH short films, and spread them on the Internet.In this way, the negative reports about Nan Dao will spread faster, and many netizens who are not very interested in this matter will also join the ranks of spreading out of their hobbies for comics or short films.

Hanhua put all his strength to expose Nan Dao's shortcomings, but Nan Dao tried every means to whitewash himself.As the saying goes, good things don’t go out, and bad things spread thousands of miles. It’s enough for everyone to take a look at the whitewashed content, but the content that criticizes the guide can continue to ferment, and its influence is getting bigger and bigger.

"I said, Zhenhua, isn't it a little too much for you to do this?" In a small courtyard in the capital, Chen Tian said to Lin Zhenhua who came to visit with a smile on his face.

"It's not too much, is it? At best, it can be regarded as going back and forth, and it's indecent if you come and go." Lin Zhenhua replied.

Chen Tian asked, "How much did you spend to save Director Nan's face? I heard from Lao Qi that you spent millions of dollars just to pay the labor fees for his people."

The old Qi Chen Tian mentioned was his own brother-in-law Qi Cheng.This round of Han Hua's public opinion offensive against Nan Dao was planned by Qi Cheng.Qi Cheng was born in a security family, but unfortunately because he didn't like to dance with guns and sticks, he joined the propaganda department, specializing in the research of various international public opinion warfare.With his ability, if he plots against a newspaper like Nan Dao, isn't that a sure thing?

Qi Cheng had hundreds of intelligence officers and writers under his command. With a little help from a few people, he compiled a detailed and sharply worded "Southern Guide Revealing Secrets".As for the content of this book, it is also a coincidence. Because Nan Dao often advocates some westernized concepts, the security department has always included it in the scope of monitoring. All kinds of black materials are locked in Qicheng's drawer. Need to use When you take it out, it will be a thick and large book.

To say that South Dao has hit the big board this time, the fact that Hanhua forced Jisen Company to transfer technology patents does not only involve Hanhua itself, part of the patents of Jisen Company is also very fancy to the national defense science and industry system .At this time, Nan Dao's horizontal intervention not only ruined Hanhua's affairs, but also pissed off the national defense science and industry system.In this way, Chen Tianjuan became famous for motivating Qi Cheng to make a move.

It is not enough to have Qicheng's manpower in this area to create momentum, which involves the financial support of Hanhua.This time, Lin Zhenhua was forced by Nan Dao too, and directly used his chairman's office funds, threatening to spare no cost, with only one purpose, and that was to completely beat Nan Dao to the ground.

Hearing Chen Tian's question, Lin Zhenhua smiled slightly, and said, "What is a million dollars? In order to investigate the truth distorted by Nandao, as well as subsidize publishing funds and hire sailors, we Hanhua have already invested in It has entered 500 million. I dare say that no one in the history of Chinese journalism has invested such a large amount of money to hype a thing.”

"It should be said that no one has invested such a large amount of money to hype something that has nothing to do with him?" Squeaking a few sips of tea, he looked a bit like the bad boy of the Eight Banners back then.

"Brother Qi is here." Lin Zhenhua stood up quickly and saluted. Qi Cheng was ten years older than Lin Zhenhua, and Lin Zhenhua had to be respectful in front of him.

Qi Cheng pulled a stool over, sat down, and said to Lin Zhenhua: "Xiao Lin, I have seen a lot of situations where companies engage in public relations hype and spend a lot of money. But it is purely for revenge on others, spending millions. This is quite rare. I really don't understand, is this Nan guide so important to you?"

"That's right, I have the same problem." Chen Tian said, "I mean, it's enough to punish him a little bit. Now Director Nan is already in a state of distress. I guess he will dare not fight with you Han Hua again if he takes advantage of it." Seriously, shouldn't it be time for you to end up too?"

Lin Zhenhua shook his head and said: "Brother Qi, Brother Chen, I didn't just waste money on a whim. I talked to our general manager Xiang Zhe about this matter. This battle must be fought so that Director Nan has no chance of turning around, so that we can win the battle." It is considered a success. To be more utilitarian, what we do is not limited to making Nan Dao dare not show his teeth to Hanhua, but to make all the media dare not make jokes about Hanhua casually. This is called a battle to protect 40 years of peace."

Chen Tian frowned and said: "Zhenhua, are you bullying? Well, this time, you are right. You have the right to shut up Director Nan, and even beat him to the ground. But your behavior and your attitude are a very bad start. You are using the power of capital to suppress the voice of the media. This approach is not justice, is it?"

What Chen Tian said was quite serious. In fact, Chen Tian was not the only one who saw this, but other people either had a less close relationship with Lin Zhenhua, or their own status was relatively low. It is convenient to directly accuse Lin Zhenhua.To elaborate, this time, Hanhua is publishing a book and hiring an internet troll. They are all using money to build momentum, which is indeed a bit bad in nature.Compared with what Nan Dao had done before, Hanhua's actions this time were not very glorious.

Hearing this, the expression on Lin Zhenhua's face became serious. He nodded and said, "Brother Chen, you are very right. Actually, this time, I want the so-called free media, including Director Nan, to experience it. What is real freedom? In the Western countries they eulogize, the media is actually succumbing to capital. If any media dares to expose the light of those large consortiums, what awaits them must be the cruel counterattack of these consortiums. We Hanhua What they are doing now is nothing more than what Western consortiums do.”

"Xiao Lin is right." Qi Cheng echoed, "Let me give you an example. In the United States, there is a Food Defamation Act, also known as the Vegetarian Act. Its core content is roughly as follows: if someone tries to Discussing possible safety issues in food without evidence, he would face the risk of being prosecuted.

So far, 13 states in the United States have passed vegetarian laws. nitrites and other processed foods, as well as food containing high fat content, pesticide or herbicide treatments, genetically engineered ingredients, or other highly toxic chemicals, risks getting in the way of a costly Lawsuit, those food giants will take you to court according to this bill. "

"So serious?" Chen Tian was a little surprised, "I saw an expert talking about food safety on TV yesterday, saying that the pork sold in the market has exceeded the standard of antibiotics, which is completely unsafe..."

Qi Chengdao: "This is in China. If you go to the United States, the food company will not let him go just based on his words. As long as the food company can find a pound of pork on the market that does not exceed the standard of antibiotics, this expert will You will have to suffer more than ten years in prison."

"It seems that we are too kind to Nandu." Lin Zhenhua clicked his tongue and said, "It slanders our product quality and directly damages our economic interests. We really should use legal weapons to protect ourselves."

Qi Cheng shook his head: "As I said, this is China, not the United States. If in the United States, the media dared to speak so irresponsibly, even if it was just speculation, they would definitely face a lawsuit. But China does not have such a law According to the regulations, no one will take it seriously because of such a thing.”

"That is to say, spreading rumors is not against the law, but telling the truth is a disadvantage." Lin Zhenhua said, "Since the country has no laws to punish rumormongers, we can at least use the power of the people to warn them? Short, it is also to prevent other media from making rumors casually. If the rumormongers are not made to pay the price, we law-abiding companies will never have peace."

"That's not right." Chen Tian still insisted on his point of view, "The United States is the United States. I don't think this model of capital interfering in the news is very good. The world still needs many voices. You, Zhenhua You won't object, will you?"

Lin Zhenhua said: "Of course I agree that the world needs multiple voices, but these multiple voices cannot be rumors. I agree with the media questioning society, but I believe that this kind of doubt must be based on the truth and rely on rumors to question , and even brazenly said that rumors can tell the truth, this is a blasphemy against the principles of journalism and should be condemned by everyone.”

"Well, I agree with your point of view." Chen Tian nodded and said, "It is indeed too much for Director Nan to play with Spring and Autumn brushwork these years. This has gone beyond the scope of normal public opinion supervision. It is not wrong to say that it is demagoguery It's over. But, Zhenhua, when are you going to end the fight with Director Nan?"

"Until the Nandao closes." Lin Zhenhua replied, "Or there will be a big change, people like Tang Di and Luo Shu who make a career and pride in spreading rumors will leave the newspaper completely and replace them with a group of people with real journalistic ethics. .Unless this is the case, Hanhua will always accompany you."

"You are really free." Chen Tian smiled helplessly, "With this time, why don't you go get busy?"

Lin Zhenhua also laughed and said: "I have already handed over this matter to the people below. Our laid-off worker, Sun Xiangyun, has performed really well. There is no need for me to teach him anything. Now, my energy is mainly on Talked to Gisen about the transfer of patents."

"This matter should be very soon." Qi Chengdao, "Yesterday, I communicated with the comrades in the propaganda department of Nantong Province, and they also attach great importance to this matter. Investigation. They said that if half of the content disclosed in "Southern Guide Revealed" is true, they will deal with it seriously. I estimate that the situation will change in the past few days."

(End of this chapter)