industrial overlord

Chapter 675 You will always have to pay back

In the small conference room of Southern Economic Tribune, there was a dignified atmosphere.More than a dozen middle-level cadres of the newspaper office sat at the conference table, and in front of each of them was a copy of "Nan Dao Revealed", which still smelled like ink.Everyone has read this book, Luo Shu was not the only one who vomited blood or fainted on the spot.

"Let's talk about it, what's going on." The editor-in-chief Tang Di said to everyone with a livid face.

"The circulation of this book is very large. In just a few days, the number of copies in the country has not been less than 3. Moreover, the printing factory is still working overtime to catch up with the printing. This is what I learned from the printing factory. The information obtained by my friends." The distribution manager Gao Ruijian said cautiously.

"It's only on paper..." Zhang Hong, the manager of the network department, added, "Yesterday, the full text of this book appeared on the Internet. The major portals have not forwarded it for our sake, but almost all the forums It has already been posted, and it is said that it is a hand-made version.”

"What kind of hand-printed version is completely posted by the original manuscript!" Sun Xing, the manager of the advertising department, said, "I have read several posts on the forum, and there is not a single typo. No ghost would believe the manuscript provided.”

"That's true." Zhang Hong said, "There are some forums where new members do not have permission to post, and it turns out that all the old IDs post. According to our rough estimate, the other party has at least hired thousands of Internet trolls to help with this part. The content, the follow-up posts after each post are very vitriolic and highly inflammatory."

"Thousands of people?" Sun Xing asked in amazement, "One person is paid 100 yuan, which is hundreds of thousands. Who has such a big budget?"

"Hundreds of thousands? Hmph, they spent hundreds of thousands just to collect these materials. Our opponent is going all out to fight us to the death." Chen Dasheng, director of the news department, said coldly. He said that his views were similar to Luo Shu's, and he knew that it would be impossible to write such a book without sufficient material accumulation.A lot of material is obviously obtained only after going to the scene to interview relevant personnel, and the transportation expenses required for these interviews are astronomical.

"Don't talk about these useless things, everyone should analyze who did this." Tang Di interrupted everyone's complaints dissatisfied.

"It goes without saying, it must be Hanhua!" Sun Xing said without thinking.

Tang Di turned to look at the crowd and asked, "What do you think?"

"That's right, it must be Hanhua." All the people replied in unison.At the time when Nan Dao was fighting with Hanhua, with the publication of such a book, anyone with a little brain can guess the relationship between these two things.

"Well, my opinion is also Hanhua." Tang Di nodded and said, "Except for Hanhua, no one has such a big hand and spent so much money to tarnish our reputation. This Lin Zhenhua's attack is vicious..."

Tang Di didn't continue, but everyone knew what he wanted to express.Some of the middle-level newspapers present here have experienced the friction with Hanhua more than ten years ago, and although some joined Nandao later, they all know something about the Waterloo of Nandao.

When the attack on Hanhua was just launched this time, some people were worried that it would lead to Hanhua's counterattack, but after in-depth analysis, everyone believed that Hanhua did not have any powerful means of counterattack.The past method of cooperating with advertisers to threaten to suspend advertisements is no longer applicable, and the strength of Nandao cannot be shaken by suspending a few advertisements.Besides, it was the European companies that Hanhua offended. If Nandao's attack on Hanhua can be effective, don't worry about those big European companies throwing some money to help?
Everyone has also imagined that Hanhua may use the country's administrative power to put pressure on the South Korean Air Force to force the South Korean Air Force to stop attacking.This kind of result is something that Nam Dao could not have wished for. Today’s social environment is very different from that of ten years ago. In the past, it was a very dangerous thing to be warned by the competent government department. If the business is closed, the editor-in-chief will be forced to resign.

But today, newspapers have become market-oriented, and as long as the propaganda policy is not violated, the government cannot directly intervene.If Hanhua wants to use government resources, it is actually equivalent to seeking peace from the south through the government. No matter in terms of face or practical benefits, it will have to pay some price.

This time, Nandao also included the National Development and Reform Commission in the scope of the attack, which also meant to lead the resolution of conflicts to government intervention.At that time, Nan Dao can "reluctantly" give the government a face, and then he can talk about his grievances on various occasions and how he pleaded for the people but was "brutally attacked" by the government.The reporters of Nantong all have blogs, and they can post a few complaints on any private blog. Is your government going to intervene again?
As for whether doing so would offend the local government, Director Nan didn't care.In any case, Nantong does not rely on government funding to survive, and the government can't do anything about it.If the pressure from the government is too great, Nan Dao can even use international public opinion to protect himself. What kind of journalist organization, what kind of news association, they are always thinking about arresting the Chinese government.Persecution of journalists, what a topic of black China.

Everything was ready, and Hanhua couldn't hold back, and shot angrily.However, what is surprising is that Hanhua did not play its cards according to common sense at all. It firstly did not protest, secondly, it did not seek peace, and thirdly, it did not ask the government to intervene. Online and offline go hand in hand, and we are heading straight to the old camp of Nandao.

In the past, Nan Dao had fought with the reported target, but they were all within their territory.Nan Dao took the initiative to attack, and the opponent passively defended. No matter how many pots and pans were smashed, they were all their property.In such a battle, no matter how hard you fight, Nan Dao will never lose.But this time, Han Hua directly avoided Nan Dao's sharp edge and directed the war to Nan Dao's territory.If you don’t fight back, the other party will continue to dismantle your platform; if you want to fight back, well, countless media are talking about whether Nan Dao has spread rumors, it’s shameful, and it has nothing to do with Han Hua, It's all ruining Nan Dao's reputation.

How can such a battle continue?
"Mr. Tang, we can't just sit around and be beaten like this. I think we should respond positively." Sun Xing suggested.

"Nonsense!" Tang Di said angrily, "Don't I know how to respond? But, how should we respond? You are the manager of the advertising department, and you specialize in the study of public relations images. Tell me."

"I..." Sun Xing said with a bitter face, "Mr. Tang, I'm in charge of commercials, not advertising. I've never done my own commercials."

Tang Di said: "Then think about it, what did the organizations we reported on in the past do to restore their influence?"

"Spending money!" Sun Xing was very clear about this question, and he replied, "In order to restore the influence, those companies have issued a large number of additional advertisements. Last time we called a certain province's Telecom, they published it in our newspaper within a month. They spent 1000 million yuan on advertising to beg us to keep it quiet, and we had to publish several special issues to consume those advertising fees. That time, the news department made a great contribution..."

"Old Sun, you're getting off topic." Zhang Hong interrupted Sun Xing's fond memory dissatisfiedly, "Now we are discussing how our own newspaper office should deal with this crisis."

"That's what I'm talking about. Jade from other mountains can be used to attack stones!" Sun Xing dragged out a sentence, and directly knocked out a room of intellectuals.But everyone didn't bother to help him correct the mistakes, Chen Dasheng asked: "Manager Sun, tell me, how to attack this... Let's call it a stone!"

Sun Xing raised his hand, wanting to make a gesture and make a speech, but he couldn't find anything to say when he raised his hand: "I think...well...of course we can't...uh, we have to Let’s talk about it first.”

Everyone laughed lightly, and directly rejected Sun Xing's bad idea.Spending money to restore the impact is only possible for those companies with deep pockets. Although Nandao has a certain scale, the money is not easy to come by. How can it be used to deal with such a thing?Besides, a media advertised in other media in order to save face. As soon as this matter comes out, it will immediately become the laughing stock of the entire news circle, and Director Nan will not be able to hang out in the circle in the future.

"There are several principles of crisis public relations, one of which is to respond to public opinion in a timely manner and guide public opinion in a direction that is beneficial to me. Therefore, I suggest that we should immediately defend ourselves and fight back against the disclosure of "Nan Dao Revealed" Those untrue words." Zhang Hong suggested.

As soon as this remark came out, everyone looked at each other in blank dismay.After being silent for about a minute, Gao Ruijian asked in a low voice: "Manager Zhang, do you think that everything in that book is false?"

These words are equivalent to the truth spoken by the child in the emperor's new clothes. The book "Southern Guide Revealed" is terrible precisely because it tells the truth.In order to hype up the topic, the reporters and editors of Nandao made a lot of spring and autumn brushwork, and even made something out of nothing. This is an open secret in the whole newspaper.When the reporters chatted privately, they all said that if they don't know how to make up nonsense, can they still be Nan Dao reporters?

It is really easy to make up nonsense in news reports.For example, in the demolition of a certain place, a bulldozer crushed a villager to death.If such a thing is simply reported, it may be difficult to cause social shock.At this time, the South Guide reporter will write like this: According to a villager who did not want to be named, he told the reporter that before the incident, the township head announced loudly that even if you crush, you will be rewarded with 500 yuan!
With such a tidbit, the reader's emotions will be mobilized.As for whether the mayor said this, who can you confront?The reporter is not from the village. There are so many whistleblowers on the scene, and the reporter can't remember who broke the news. Isn't it normal?Besides, people have said that they don't want to reveal their names, how can we betray the informant?

A big killer that journalists often use is to declare that the local government has issued a "ghost order" when reporting an event, so when other people go to investigate, they will no longer get the same content as Nangui. .As for how Director Nan found out about the gag order, it would be easier to explain: there are always some righteous people at the scene, right?As for who you said these righteous people are, sorry, we want to protect the whistleblowers.

Since the beginning of the new century, how many of the "shocking rumors" that have surfaced on the Internet can stand up to scrutiny?Readers will always believe what is told to them the first time, and they will never ask what is the truth.Journalists can throw up their hands and say they are hearing stories without confirming that they are true.But the notoriety of "brother" and "emperor" hanging on the head of the person concerned can never be taken off.

All the institutions or parties that have been hit by Nandao have chosen to calm down the matter, and they don't want to pursue it, and they dare not pursue it, because in China's social environment, any scandal will inevitably become darker and darker.But today, Han Hua stood up and listed the lies Nan Dao had told one by one, forcing Nan Dao to prove himself.This method is very similar to the method used by Nan Dao to deal with the target of the report. Regardless of whether it is true or not, I have listed hundreds of crimes. Do you dare to refute them one by one?
Even if a person makes one mistake in a month, in a period of more than ten years, he can make up 200 mistakes, throw your achievements aside, and gather 200 mistakes in one place. It is really easy to destroy a person .In the same way, Hanhua has produced a book of more than 300 pages to criticize Nan Dao's mistakes. How can Nan Dao defend himself?
"I don't need to talk about this issue. Journalists are not gods. How can they not make mistakes when they report news? Besides, even if some of our reports are not true, it is to force the truth. This is completely allowed. But now Some people with ulterior motives have compiled some small mistakes we made into a book, and even published it with an official book number. It should be downplayed. We should focus our energy on establishing a positive image of Nan Dao." Tang Di gave instructions.

"Mr. Tang, what do you mean..." Chen Dasheng and Zhang Hong asked at the same time. One of them is the news department and the other is the network department. The task is the heaviest.

Tang Di said: "It's just to publicize our values. We need to explain to the public that Nan Dao is committed to the supervision of public opinion and takes it as his responsibility to make a different voice. For this reason, Nan Dao also offended many people, including many powerful Prominent big companies are often subject to retaliation. The tone is like this. As for how to do it, it depends on your performance."

"Understood." Chen Dasheng and Zhang Hong replied together, but it's just pretending to be pitiful to deceive sympathy, this kind of thing is not too difficult.But what will be the effect?The two of them were really at a loss.

Forget it, let's treat a dead horse as a living horse doctor. If you come out to mess around, you will always have to pay it back.

(End of this chapter)