industrial overlord

Chapter 589 China Day

Nuzama's visit, for Hanhua, is just a small episode of participating in the Frankfurt Equipment Exhibition.Nuzama and Murabi only came to learn product information this time, and the real bidding will be carried out after the equipment exhibition.At that time, each enterprise that intends to provide equipment and is also capable of providing equipment will submit its own bid to the bidding committee jointly formed by the Republic of Goma and the World Bank, and then make necessary statements. To decide who gets it.

After seeing off the enthusiastic Haroley, Lin Zhenhua, He Fei and others returned to the exhibition area and started to get busy.Businessmen from five continents poured into the Chinese exhibition hall in an endless stream, surrounded the pictures and real objects displayed in the exhibition hall, copied the dialects of various countries to ask questions, and babbled and exclaimed from time to time.The staff of the Chinese Pavilion are also used to this, and they all have gentle smiles on their faces, answering the questions of the merchants.

The Chinese pavilion will participate in the Frankfurt Equipment Exhibition every year, and gradually form some loyal customers.At first, these customers were only interested in the low price of Chinese products, but gradually, they began to find that the Chinese pavilion can bring some equipment products that reach or approach the world's advanced level every year, and the variety is increasing year by year. More.What makes the merchants even more happy is that every time the Chinese pavilion brings new products, those western manufacturers will greatly reduce the prices of their similar products to avoid being robbed of the market by Chinese products.

For customers, they are happy to see this kind of competition, because it can save them a lot of purchasing funds.But those Western manufacturers feel differently. They can obviously sell a set of equipment products worth 1 million US dollars. Because of the disruption of the Chinese, they have to cut the price to 8 million or 6 million. Profits have shrunk to unbearable levels.

If it is replaced by other competitors, these Western manufacturers may go to discuss with each other, and everyone will form a price agreement, so that customers will not be cheaper due to price competition.But for Chinese manufacturers, Westerners are not interested in discussing. In their view, China is a backward country, and forming a price alliance with a backward country is simply an insult.

But the result of not establishing a price alliance with the Chinese is that batch after batch of industrial equipment is made by the Chinese at the price of cabbage, and the profits that Western manufacturers can reap from the equipment exhibition are getting thinner and thinner.Those merchants in Asia, Africa, and Latin America who could only stretch their necks to be slaughtered by Western manufacturers are now becoming more and more savvy. With the quotations given to them by Chinese companies in their hands, they are forcing Western manufacturers to vomit blood and make big sales. .

Year after year, these increasingly tragic stories for Western manufacturers are repeated at the Frankfurt Equipment Show. They don't know how much of their technological advantage is left, and whether they will be forced by the Chinese one day. I can earn some hard-earned money to spend the day.

Western manufacturers feel depressed, but Chinese manufacturers are also depressed.The high-tech image established by Western countries over a period of more than 100 years is deeply rooted in the hearts of customers in many countries.Even if the technical performance indicators of the equipment products brought by Chinese manufacturers meet or even exceed those of their Western counterparts, customers will treat them with some discrimination.For the same set of equipment, if the price quoted by Chinese companies is not more than 20% lower than that of Western companies, customers will prefer to choose Western products.

Western manufacturers complain in their hearts that the quotations of Chinese manufacturers are too low, so why don't Chinese manufacturers scold their mothers in their hearts?Nima, customers are biased. If our price is not lower, can the product still be sold?
"Oh, these are colored glasses! No matter how good the products we produce, it is difficult to change this backward impression. It is really not a matter of a day or two to change things like outdated concepts." Lin Zhenhua sighed and said to He Fei said.

He Fei comforted: "Boss Lin, this is inevitable. We are a rising country, and we don't have the foundation like others. Anyway, we can still occupy some markets, which is much stronger than in the past. "

Lin Zhenhua said: "Yes, this is an era of fighting for fatherhood. Who made the generation of grandpas the nouveau riche. At best, we can be regarded as a poor man suddenly rich. It is reasonable for people to look down on us."

He Fei smiled and said, "Boss Lin, it's okay, as long as our generation works hard, when our next generation will have a father to fight for."

"That's right, when my family Lin Fei grows up, he will be considered the rich second generation." Lin Zhenhua also laughed.

The two were chatting happily when they saw Li Mozi and Gu Jiahua walking over from a distance.When Li Mozi saw Lin Zhenhua, he greeted him, "Boss Lin, how are you doing, are you busy?"

Lin Zhenhua walked forward with a smile and asked, "Why, what instructions do you two leaders have?"

Li Mozi waved his hands exaggeratedly, and said, "Boss Lin is scolding me? In front of you, how dare I call myself a leader? I just received something from my superiors, and I want to ask if Boss Lin is free. If you have time, go and take a trip as our representative."

Lin Zhenhua said with a smile: "What is the specific matter, Director Li has to explain it to me, right? If it's a blind date, I will avoid it. I recommend our Mr. He to go. He is a returnee, educated, and earns a lot of money." , looks, uh, although a bit unreliable..."

He Fei stood aside and protested with a bitter face: "Boss Lin, do I have to suffer from an innocent disaster?"

Both Li Mozi and Gu Jiahua were amused by Lin Zhenhua, and Li Mozi said, "Don't worry, Mr. Lin, if it's a blind date, I'll go by myself and don't bother you. It's like this, our country's Olympic Bidding Committee is going global. On a promotional tour, I happened to pass by Frankfurt the day after tomorrow, and planned to hold a "China Day" event in Frankfurt to promote China's image and build momentum for our country's bid to host the 2008 Olympic Games.

The embassy heard that we happened to be exhibiting in Frankfurt, and hoped that we could arrange a few people to attend this China Day event and introduce the situation in China to the German people.The meaning of the embassy is that it is better to invite the leaders of our various enterprises to participate together.No, I'm here to ask for your opinions. "

"Oh, the Olympic bid is starting now?" Lin Zhenhua was taken aback for a moment, and then replied: "No problem, the Olympic bid is a major national event, and we must fully cooperate."

As a traveler, Lin Zhenhua certainly knew that the right to host the 2008 Olympic Games was finally won by China.But at this time, when everything has not yet settled, the Olympic bid is still a very hard job. It is necessary to do all kinds of domestic preparations and conduct overseas publicity to leave a good impression on the judges. .With only a few months until the final vote, now is the critical time.Lin Zhenhua has always been a person who cares about major national affairs, and of course he will actively support such matters.

Gu Jiahua said disapprovingly: "Oh, I think this is a big deal. Whether the Olympics will be held in China or not makes a big difference. Isn't it just a sports meeting? It costs a lot of money and has little effect. It is really useless. "

Li Mozi said: "Mr. Gu, this matter was directly arranged by the central government, so you have the right to do me a favor and join in the show. In fact, there may not be many things you need to do, the main thing is to gather the number of people. of."

Gu Jiahua said: "I'm just talking, you, Director Li, have already spoken, we don't have to look at the face of the monk, we have to look at the face of the Buddha, right?"

Lin Zhenhua smiled and said: "Mr. Gu, your thinking is still too conservative, just like the advertisement at this equipment exhibition. You said that Xingbei Heavy Machinery is also a famous big company, so make such a big advertisement , are you afraid of affecting the image of the company? The Olympic Games is equivalent to an advertisement for a country. If the Olympic Games can be held in our country, and if it can be held well, it will be an image promotion of our country. In fact, it will also be helpful to our companies. of."

He Fei also came forward and said seriously: "Mr. Lin is right. We have a concept in marketing. The best advertisement is not to promote products, but to promote corporate image. When promoted at the national level, The same is true, a country capable of hosting an Olympic Games will impress people all over the world as prosperous, powerful, and powerful. Now that China has developed its economy, it is time for some such image promotion.”

Gu Jiahua was educated by Lin Zhenhua and He Fei, and she didn't feel aggrieved at all, but laughed and said: "Well, you young people are more open-minded. I have already said that my thinking is not up to date. It's up to the situation."

Li Mozi was also very happy to see that Gu Jiahua was moved by Lin Zhenhua.In his opinion, the significance of the Olympic bid can be put aside first. The most important thing is that the tasks assigned by the superiors can be successfully completed, which is easy to explain.He said to Lin Zhenhua and Gu Jiahua: "Mr. Gu, Mr. Lin, the matter between you two is settled in this way. With you two taking the lead, it will be much easier for me to persuade the leaders of other companies."

Lin Zhenhua said: "Director Li, don't be in a hurry. Although Mr. Gu and I agreed to join us, you have to explain what we are going to do, right?"

Li Mozi patted himself on the head and said, "Look at this, I forgot about it. The embassy has sent someone to deliver the materials just now, I'll let the staff send a set to each of you later. Actually, it's nothing Things, just a program arrangement of 'China Day', some precautions, and a CD that is going to be played at the venue, which is a promotional film about China's image."

Lin Zhenhua said: "Oh? And the promotional video? Then bring it here quickly. There is a projector on our booth. Otherwise, we will show it here first. Anyway, it is to promote China's image."

"I think it's okay." Li Mozi said, "This movie has already been shown in various countries, and there is no issue of confidentiality. If you are willing to play it, I will get it for you now."

　Let's see if there are still recommendation votes left in the middle of the night, and vote for this book.

　　


(End of this chapter)