industrial overlord

Chapter 414 China-Africa Forum

"Central?" Lin Zhenhua still didn't understand, "Old Xiong, what do you mean, can you explain it more clearly?"

Xiong Lijun said: "Zhenhua, I read in the newspaper that the national market is currently weak. Not only the sales of home appliances, but also other daily consumer goods are also declining. Several national leaders have spoken out and proposed to stimulate consumption. Solve the problem of a weak market. If you can solve this problem, then the central leadership will definitely praise you. At that time, will the province dare to continue to review you?"

Lin Zhenhua couldn't help laughing: "Old Xiong, your idea is very good, but it is also very unreliable. You let me, a commoner, solve problems that the country can't solve. Isn't this a joke?"

Xiong Lijun said seriously: "Zhenhua, I am thinking of you, how can you say that you are joking? Think about it, when you encouraged the Ministry of Foreign Trade to organize domestic manufacturers to participate in the Frankfurt Equipment Exhibition, didn't you make a breakthrough? Is it a new way? Have you never thought about doing such an event again?"

"Frankfurt?" Lin Zhenhua thought about it, "Old Xiong, you mean that we can find a way to sell things abroad?"

Xiong Lijun said: "That's right. Yanzi and I have already tried domestic sales, whether it's price cuts or gift promotions, there is only so much that can stimulate consumption, and it is impossible to make it bigger If you want to expect domestic sales to grow, you can only wait for the entire domestic economy to return to its original level. However, the situation abroad is different. As long as you can open up a little market and drive some sales, you can alleviate the current domestic pressure gone."

Lin Zhenhua smiled and said: "I haven't seen you for three days, I should look at you with admiration. Listening to what Old Xiong said, I have the taste of some economists. However, what you said has already been brought up by others. Our current The problem is that foreign countries are imposing sanctions on us, hindering our exports? What can I do to open up foreign markets?"

Xiong Lijun said: "Zhenhua, why are you so confused? Think about it, who did you sell the equipment to in Frankfurt?"

"Africa!" Lin Zhenhua finally understood what Xiong Lijun was referring to.Yes, European and American countries are imposing economic sanctions on China, but Africa has not joined the sanctions.If we can open up the African market as we did when selling equipment, wouldn't it open up a new way for domestic manufacturers of home appliances and other consumer goods?

In those years, domestic product exports were mainly aimed at Southeast Asia, which is relatively close, and economically developed European and American countries.Although some companies have noticed the markets in Africa, Latin America and other regions, because the economies in these regions are underdeveloped, the distance from China is relatively far, and the marketing costs are relatively high, these companies are just thinking about it, without actually implementing it. Trade with these regions.

Today, China's sales channels to Europe and the United States have shrunk due to economic sanctions, and there has been a serious problem of slow sales of light industrial products in China, and the value of the African or Latin American market has been highlighted.In the past, the market that was not worth exploring because the profit was too thin, in the current situation, is everyone's life-saving straw.

From Xiong Lijun's point of view, that's all he can think of, but Lin Zhenhua's eyes don't just see such an angle.He thought that if the African market could be opened up on a large scale at this time, it would still be a political success for the country.Western countries are blocking us and sanctioning us, but African countries are still trading with us. Doesn't this make the efforts of the West to isolate China in vain?

Lin Zhenhua further thought that when it comes to political significance, economic considerations can take a back seat.As long as the African market can be opened up, the country may spare no expense.In other words, even if domestic products are sold to Africa at a lower price, the country will support them.

"Old Xiong, your idea is very good. Now is indeed the time to sell light industrial products to Africa." Lin Zhenhua said, "When you said that, I also remembered that when I was in Africa last year, the Officials also told me about such things, saying that ordinary people in Africa also need color TVs and refrigerators, and they also want to live a modern life.”

An Yan got excited when Lin Zhenhua affirmed Xiong Lijun's proposal. She asked, "Brother Lin, according to your opinion, should we go to Africa to sell our home appliances? Or, Brother Xiong and I Let’s each go to Africa to open more than a dozen branches.”

Lin Zhenhua shook his head with a smile and said: "No, we went to Africa to sell electrical appliances, and there was too much noise. There are so many countries in Africa, and the cost is too high for us to organize a group of home appliance manufacturers to go there. I have an idea, we should bring African The ministers of commerce and industry of those countries are all invited to China, and we will hold an order meeting. Wait a minute, let me think about it, we don’t want to call it an order meeting, it sounds too silly. We can call it China-Africa Economic and Trade Cooperation Forum, what do you think?"

"China-Africa Economic and Trade Cooperation Forum?" Xiong Lijun murmured for a while, then nodded and said, "Zhenhua, I really have you. It sounds very foreign."

An Yan asked: "Brother Lin, you said you invited African ministers to China, will they come? If such a forum is effective, wouldn't the Canton Fair be enough? Let's hold such a forum, and the Canton Fair will What's the difference?"

"Of course there is a difference." Lin Zhenhua said.He was originally a very quick-thinking person, and he still had a lot of cases in his mind. Now that he was inspired by Xiong Lijun, his thoughts spewed out like a spring.

"First, we take the initiative to invite them to come, and we can provide their travel expenses. In this way, even if they have no desire to purchase, they will come out of the idea of ​​free travel. Once they come, we There is an opportunity to sell to them.

Secondly, the Canton Fair has always displayed the best domestic products, which is not very attractive to African countries.And this time, our goal is very clear, which is to provide high-quality and low-cost products that adapt to their tastes.

Third, we insist on doing it in the name of the people, so as to bypass political considerations and reassure those African countries in such a sensitive period. "

Tao Hui asked: "Zhenhua, you said that we provided travel expenses for those African officials. How much does it cost? Can we earn back the money?"

Lin Zhenhua said: "An African official came here. The round-trip air ticket plus the accommodation fee here is about 1 to 2 RMB. Let's invite officials from 40 countries, let's count 500 people, 1000 million RMB is enough Do the math, can we raise 1000 million RMB?"

Xiong Lijun smiled and said, "No problem at all. Since we are holding a forum, we have to collect tickets from those manufacturers. If a manufacturer pays 20 yuan, they will definitely not think it is expensive. Let's find 50 companies that can afford the tickets. Manufacturers, it should not be a problem."

An Yan also added: "I think we can divide the levels. Those who pay 20 tickets can enjoy a kind of treatment. If they can't afford 20, but are only willing to pay 10 or 5, they can also participate in this competition." Forum, but the level of treatment must be lowered."

Both Xiong Lijun and An Yan have been in the shopping malls for many years, and they are familiar with these tricks.They talked with each other, and quickly finalized the details of the entire China-Africa Economic and Trade Cooperation Forum.

According to everyone's agreement, this forum will set up two venues in Shanghai and Nanjing respectively. These two venues are naturally the head offices of Daxiong Appliances and Jiankang Appliances in the two cities.Among them, the main store of Daxiong has more than 3 square meters, and the main store of Jiankang has more than 2 square meters. They were both high-ranking hypermarkets in those days. As long as the layout of the store is adjusted, it can immediately become two The venue of a large trade fair.

The products to be promoted in this forum are naturally mainly hardware and home appliances.Since this is an independently planned forum, it is estimated that other manufacturers will not mind if the products of Hanhua Appliances are highlighted in the forum.Even if they minded, Xiong Lijun and An Yan could call Hanhua a big sponsor, and if they paid more, their status would be more prominent, so who can say what?Really unconvinced, you also pay a sponsorship fee of 2000 million?

Xiong Lijun and An Yan will be in charge of the domestic manufacturers' liaison respectively. They have a very close relationship with each manufacturer, and they can be recruited with just a few phone calls.

For foreign countries, Lin Zhenhua will make the arrangements.He has traveled around more than a dozen countries in Africa before, and Hanhua Heavy Industry is still working on more than a dozen engineering projects in Africa at this time. As long as these relationships are used, it should not be a problem to send an invitation to African countries.

This matter is of great benefit to Lin Zhenhua, Jiankang, and Daxiong, two home appliance stores.From Lin Zhenhua's point of view, if he can accomplish this, he will indeed get the attention of the central leadership as Xiong Lijun said, and thus get out of the current predicament.As for the Jiankang and Daxiong stores, through this incident, they will be able to stabilize their position as the leader in the field of home appliances.

"So, this matter is settled like this?" An Yan asked happily.She can not only help Lin Zhenhua, but also seek benefits for Jiankang Appliances. This kind of thing that kills multiple birds with one stone makes her feel very excited.

Lin Zhenhua said: "There is still a key step to be done, and that is to obtain the consent of the state. We can do this in the name of the people, but we must obtain official approval, even if it is a tacit approval. However, You don’t have to worry about this matter, I will go to Beijing to find He Haifeng and Gao Zuxing immediately, I think they will be highly supportive.”

"Great, Zhenhua, hurry up and get in touch with Beijing. Yanzi and I will start working as a factory right away," Xiong Lijun said.

Lin Zhenhua thought for a while and said, "How about this, Lao Xiong and Yanzi, you two will come to Beijing with me, and meet officials from several ministries and commissions together. Take this opportunity to build your own relationship."

　I arranged to go out with my family in advance on May Day, so I delayed the update. I am very sorry.Now update a chapter in a hotel in another place, and when I go home tomorrow, I should be able to resume the update.

　　
　
(End of this chapter)