industrial overlord

Chapter 219 Home Appliance Store
When An Yan said this, Lin Zhenhua was shocked.

For a long time, Lin Zhenhua always felt that An Yan was an ignorant girl, and the only thing that made him feel valuable was An Yan's unswerving loyalty to Lan Wufeng emotionally.Lin Zhenhua never knew about her working ability, nor did she intend to.

Some time ago, Lin Zhenhua was somewhat worried when he heard that An Yan wanted to take over the job of the Nanjing distribution office.He believed that An Yan was either in a hurry and wanted to find something to do, or because of the nature of the hostess, she was worried about Zhou Weiyang's work.Lin Zhenhua had always had doubts about what role An Yan could play in the dealership, and was even worried that the business of the dealership would be damaged due to An Yan's blind command.

Out of such considerations, Lin Zhenhua once told Zhou Weiyang in private that if the business of the dealership was affected due to An Yan's blind command or hotheadedness, Zhou Weiyang was obliged to report to Lin Zhenhua in time so that Lin Zhenhua could personally come forward to coordinate.

After An Yan took over the job, the news reported by the Nanjing distribution office has always been very good.The news that Zhou Weiyang reported to Lin Zhenhua privately was also the same, saying that An Yan was very active and effective in his work, and that his current role in the Nanjing market had surpassed that of Zhou Weiyang.

Lin Zhenhua didn't quite trust Zhou Weiyang's report, and wondered if Zhou Weiyang deliberately covered up for An Yan for the sake of An Yan's orphan and widow.He came this time to see with his own eyes how An Yan was doing.

The new look of the dealership gave Lin Zhenhua some confidence in An Yan.At the very least, An Yan can also be a very good internal manager, completely managing the internal affairs of the dealership.Now hearing An Yan's analysis of the market situation and her future plans, Lin Zhenhua suddenly discovered that the energy of the little girl in front of him was much greater than he had estimated.

In China in 1984, signs of a shift in the contradiction between supply and demand had begun to emerge.Previously, the market was completely dominated by sellers, and whoever owned the product did not have to worry about sales.But in the past two years, the situation is quietly changing, and the seller's market is gradually transitioning to a buyer's market.From the perspective of a traveler, Lin Zhenhua can certainly see that the Chinese market in a few years will be dominated by consumers.But An Yan's ability to see this was entirely due to her own understanding.

Under the conditions of a buyer's market, whoever controls the consumers will be able to gain the right to speak in the market.In the entire sales chain, the role of channels continues to rise, so the right to distribute profits is also increasing.In the era of complete market surplus, production companies can only get a very low profit in the entire sales, and a large amount of profits will be kept in the circulation field. At this time, if you have one or several very popular store, it is equivalent to owning a cash cow.

"Yanzi, I really underestimated you before." Lin Zhenhua said to An Yan with a chuckle.

An Yan heard the affirmative meaning from Lin Zhenhua's words, and couldn't help being happy: "Brother Lin, so you support my opinion?"

Lin Zhenhua didn't answer directly, but asked: "Yanzi, I don't want to say whether I support it or not. I want to hear how you plan to do this store."

An Yan said: "My idea is this. The current business of the dealership can continue until it can no longer be sustained. During this period of time, we will first buy a store and start selling directly to customers. In terms of products, we are not limited to the fans and washing machines of Hanhua Factory, but look at which products and brands customers prefer, and we will find manufacturers and agents to purchase these products.

At the beginning, our scale can be made smaller, and then we can gradually accumulate experience and gradually expand.When we have a certain reputation, we will change to a bigger store, so that it will gradually develop, and finally become the largest home appliance store in Nanjing. "

"Well, that's a good idea." Lin Zhenhua agreed.

"So Brother Lin supports me?" An Yan asked.

"I support it, and I don't support it either." Lin Zhenhua shook his head and said in a stern manner.

"What do you mean? Brother Lin, don't play charades with me, okay, I'm stupid." An Yan asked, with a coquettish expression of a little girl on her face.During the few months she stayed in Xunyang, An Yan was always taken care of by Lin Zhenhua, which made her regard Lin Zhenhua as a brother she could rely on in her heart.

Lin Zhenhua looked back at Zhou Weiyang and asked, "Weiyang, what do you think?"

Zhou Weiyang said: "I also have some support for Manager An's idea. But one problem now is that we have insufficient liquidity. If we open a store, it may be difficult. To open a store, it will inevitably involve purchase and inventory. If If the inventory is too low, the things customers want to buy are not available, and our reputation will be damaged. If the inventory is too high, too much money will be squeezed. There are so many opportunities in the market now, it is a pity to waste money in inventory .”

"Is this why you oppose Yanzi's plan?" Lin Zhenhua asked.

Zhou Weiyang said hesitantly: "I'm not against it, I'm just discussing this issue with Manager An. To be honest, I also think that Manager An's opinion is right. In the long run, it's better to be a store than an agent."

Lin Zhenhua said: "It seems that the issues you have considered are very comprehensive, and I have nothing to add. I only have one suggestion, that is, you should not open a store, you should open a store."

"A store? What is a store?" An Yan and Zhou Weiyang asked at the same time.

"Yanzi, have you ever been to the farmer's vegetable market? Think about it, there are all kinds of vegetables in the farmer's market, but does the market itself need to occupy working capital to build inventory?" Lin Zhenhua asked.

An Yan pondered for a moment, and a smile appeared on his face: "Brother Lin, I understand, are you saying that we don't buy the goods ourselves, we just provide a place for others to sell the goods, and then we share the money? In this way, there is no need to occupy your own liquidity to build inventory.”

"Exactly." Lin Zhenhua said.

"Great!" Zhou Weiyang also cheered, "Manager Lin, your idea is really wonderful! We just provide a venue and let others sell electrical appliances. In this way, no matter which brand you can come, customers have more choice There are too many, and as long as they come here, all the brands can be seen, and they don’t have to run around to compare. In this way, everyone is willing to come. There are more customers, and manufacturers are more willing to sell here it's called..."

"A virtuous circle!" An Yan added for him.

"By the way, this is called a virtuous circle." Zhou Weiyang beamed with joy, "If this idea can be realized, the sales of home appliances in the entire Nanjing city will be under our control."

An Yan was very calm, and she retorted: "Brother Lin, your idea is certainly good, but when we first started, we were not well-known. Why should those manufacturers sell their products to us? If there are no manufacturers to sell In the end, we still have to rely on ourselves to buy goods and sell them, isn’t this going back to the idea of ​​​​the store?”

Lin Zhenhua said with a smile: "Yanzi, if someone else does this, it will indeed be like what you said. Because things like hypermarkets are new things, manufacturers can't accept them all at once, and they will definitely not be interested. But with you, Brother Lin, this is a breeze."

"Really? Brother Lin, what can you do?" An Yan asked strangely.

Lin Zhenhua said: "Yanzi, do you know that the five-leaf fan and the waterfall washing machine of our Hanhua Company are patented export products. Now there are more than a dozen provinces in the country that have our patents authorized by the light industry departments. unit, and under the constraints of our patent, they have also formed a strategic alliance with Hanhua. That is to say, I have my own relationship with the light industry system in at least a dozen provinces."

"You mean, you can use these relationships to invite them to enter our store?" An Yan asked tactfully.

Lin Zhenhua said: "Exactly. It's actually a good thing for manufacturers to enter the store, but they can't understand it for a while. If I ask them to be a friendly sponsor, I will instruct their agents and distribution offices in Nanjing to join us. For our store, I think they will definitely give this face. In addition to their own products, I can also ask them to help invite other manufacturers to participate. Most of the home appliance production in our country is distributed here More than a dozen provinces, if they are dealt with, the home appliance brands on the market can basically take over."

"Great!" An Yan said, "We don't need all the brands, as long as half of the brands are stationed in our store, we can surpass any store in Nanjing. There is no dedicated home appliance store in Nanjing. If we can open If it is the first one to come out, it will definitely have a sensational effect.”

"Okay, Yanzi, let's do it." Lin Zhenhua said, "You two can start to arrange this matter now. The area of ​​the store should be large enough, the location should be better, and the most important thing is that the transportation should be convenient. I Responsible for contacting customers for you, and at least 10 brands are guaranteed to enter the market for each product. You must consider the relevant regulations, entry conditions, etc., so as to save trouble in the future.”

"Don't worry, Manager Lin, Manager An is very professional in doing these things." Zhou Weiyang said.

An Yan also said modestly: "Brother Lin, don't worry, I can write these things."

"By the way, the store has to have a name. The name should be loud and easy to remember, so as to create a brand." Lin Zhenhua reminded.

Zhou Weiyang said: "Isn't this name ready-made, it should be called Hanhua Electric?"

An Yan shook her head and said: "It's not appropriate, Hanhua itself is a manufacturer of home appliances, once you call Hanhua, other manufacturers will definitely not want to come."

Zhou Weiyang scratched his scalp and said, "That's right, why don't we name it after the place name. You see, our place is Nanjing, Jiangsu, Jiangsu is referred to as Su, and Nanjing is referred to as Ning. Our electrical store is called Suning Appliance. How about it?"

(End of this chapter)