industrial overlord

Chapter 218

The Nanjing distribution office is still in the two-story building on Xikang Road, and the surrounding sycamores are still the same, without any change.However, when Lin Zhenhua walked into the dealership, his eyes suddenly lit up, and he felt a distinct difference from the past.

In the past, when Lan Wufeng was the manager of the dealership, the business of the dealership was doing well, but the inside of the dealership was a mess, not looking good.At that time, Lin Zhenhua wanted to ask for some water to drink, but at first he couldn't find a cup, then he couldn't find a hot water bottle, and finally he found it difficult to find a space to put a water cup.

Today's dealership has a completely new look.The windows are bright and clean everywhere, and all kinds of items are placed in an orderly manner. There is a clean tea set on the small coffee table, a few pots of green plants are placed on the window sills and corners, beautiful calendars are hung on the walls, and there are various forms for recording sales.In short, everything is very formal and pleasing to the eye.

"Comrade, who are you looking for?" The girl at the front desk saw Lin Zhenhua walking in carelessly, stood up quickly, and greeted her with a smile. Her name, Wu Ruohan, was written on the badge she was wearing.Lin Zhenhua had never met this girl before, but he saw the name on the report form of the Nanjing distribution office, and knew that she was an employee recruited by An Yan after he arrived in Nanjing. High learning capibility.

"My name is Lin Zhenhua, I'm looking for An Yan, is she there?" Lin Zhenhua said.

"Manager An is here, have you made an appointment with her?" Wu Ruohan asked very professionally, just as she said this, she suddenly covered her mouth with her hand, her face flushed redly: "Oh, you are Manager Lin, I'm sorry , I'm sorry, I'll notify Manager An immediately."

Although Wu Ruohan had never met Lin Zhenhua, if she didn't even know who the big boss was, then she would be doing the front desk job for nothing.The equity composition of the Nanjing distribution office is Lin Zhenhua and Lan Wufeng each accounting for 50%. It mainly distributes electric fans and washing machines produced by Hanhua Industrial Company. It belongs to the general agent of Hanhua Company in Nanjing. What about Lin Zhenhua?

"There's no need to report, I'll go directly to her." Lin Zhenhua said.

Wu Ruohan showed Lin Zhenhua where the manager's office was, and Lin Zhenhua went upstairs by himself.

Lin Zhenhua came to An Yan's office door, and saw that the office door was ajar, and there were voices coming from inside, as if they were still arguing about something.He looked around and saw An Yan and Zhou Weiyang surrounding the table, pointing at a pile of reports on the table, apparently discussing work.

"Duk tuk." Lin Zhenhua knocked on the door.

"Come in." An Yan replied, she raised her head and saw that it was Lin Zhenhua, she couldn't help but exclaimed in surprise: "Oh, it's Brother Lin, please come in, please come in."

"Manager Lin, you're here." Zhou Weiyang also hurriedly greeted.

When Lin Zhenhua entered the room, An Yan beckoned him to sit down on the sofa, then made him a cup of hot tea as if by magic, and placed it on the coffee table in front of him.

Lin Zhenhua laughed and said, "Yanzi, when I came this time, I found that the dealership has changed a lot. When I came here in the past, the room was so messy that I couldn't get out of it. There were cardboard boxes with electric fans piled up in every room. , Let alone drinking tea, even taking a breath of fresh air is a luxury.”

Zhou Weiyang nodded repeatedly and said: "Yes, yes, since Manager An came, this dealership has changed a lot. Manager An is really good at tidying up the room. There is nothing missing, but once she tidies up, it will be cleaned up. Neat and tidy, the space is more than doubled.”

"It seems that the unit and the family are the same. It's not good without a woman. An Yan is really a good wife and mother." Lin Zhenhua said with emotion.

An Yan waved his hands and said, "Brother Lin, don't say that, I just picked it up casually. In the past, it was mainly Fengzi and Da Zhou who were big men and couldn't clean it up."

When talking about Lan Wufeng, An Yan's tone was very calm, without a hint of sadness, as if he was talking about a husband who was working out of town.It has been more than a year since Lan Wufeng went out, and time is indeed the best tool to erase pain.

"Da Zhou?" Lin Zhenhua looked at Zhou Weiyang in surprise, "Is this referring to you?"

Zhou Weiyang said embarrassingly: "That's right, after Manager An came, he called me like that. In the past, Manager Lan called me Lao Zhou."

"You are not old, but you are older than Fengzi and me." An Yan said with a smile.

After everyone exchanged greetings, An Yan asked Lin Zhenhua, "Brother Lin, why are you here in Nanjing when you have time? I heard that Xunyang is very busy with work, so we are embarrassed to ask you to come over for inspection."

Lin Zhenhua recounted his trip to Beijing to attend the model worker meeting, and then said: "I came back from Beijing, and I happened to stop by Nanjing on the way, so I came to see you."

"Then thank Brother Lin for your concern." An Yan said.

"How's the business going?" Lin Zhenhua asked.

An Yan introduced the sales situation in recent months to Lin Zhenhua, and then said: "Brother Lin, the sales situation has not changed much from the present. Our company's fans and washing machines are good in appearance and quality. I created some brands in the early stage, and customers still agree with them. However, I still feel that there are some hidden dangers, and Da Zhou and I were talking about this matter just now."

"What hidden danger?" Lin Zhenhua asked.

Zhou Weiyang said: "A hidden danger is that the sales price of home appliances is currently falling. Since last year, the state has gradually relaxed the planned price limit of home appliances, allowing companies to fluctuate prices according to market conditions. Some companies have already started to cut prices. We are worried that, Eventually our fans and washing machines had to drop in price too."

Lin Zhenhua nodded and said: "This trend is already obvious. Shanghai Old Xiong and the others have already lowered their prices in a disguised form. The supply in the market has increased, and prices across the board should drop very soon."

Zhou Weiyang continued: "The second hidden danger is actually not a hidden danger, because it has already appeared. The ex-factory price given to us by the company has been raised several times, which also suppressed our profit margins."

Lin Zhenhua said: "This is a last resort. As you all know, the supply of materials in the market is very tight now. The Department of Materials used to guarantee our material supply in full, but now the quantity is also decreasing. We have to buy some at black market prices. Raw materials are used to meet production needs, and these costs must be allocated to the ex-factory price."

Zhou Weiyang said: "We know this, and we can fully understand it. What Manager An means is that if the ex-factory prices continue to increase and the wholesale prices we offer to stores decrease, in the end we will have no profit at all."

An Yan said: "Brother Lin, I don't know if you have noticed that the price of raw materials on the market is rising very fast. Although the country does not allow raw materials to be sold on the black market, all kinds of black markets in disguise are an open secret. I asked someone to find out about it. , the supply of raw materials in the entire domestic market is currently in short supply, and experts estimate that this situation will not be alleviated within 10 years. I am worried that the price of raw materials will rise further in the future, and it may be doubled."

Lin Zhenhua looked at An Yan, with admiration in his eyes: "Yanzi, I really can't see that you are so caring. The supply and marketing department of our company has also reported the situation you mentioned to me, but they can see it. Not as far as you."

An Yan said embarrassingly: "Brother Lin, I used to work in the Commercial Bureau, and I am more sensitive to these matters. Over the past year, I have also made some friends in the Nanjing commercial system, and sometimes I chat with them Sometimes these things will be talked about.”

Zhou Weiyang said: "Manager Lin, you don't know that Manager An is very good at making various relationships. Now in our Nanjing business system, she is a very well-known strong woman."

In front of An Yan, Zhou Weiyang didn't have the nerve to say more to Lin Zhenhua.In fact, An Yan's real name in Nanjing's commercial system is Jiangnan Yizhihua, and some people call her the mall rose.She is young, beautiful, and has done a good job in business. Such a woman is extremely eye-catching wherever she goes.

Someone had asked Zhou Weiyang privately more than once, asking if Manager An was married, and of course Zhou Weiyang always gave an affirmative answer.Even so, there are still many people who regard An Yan as an after-dinner conversation piece.

After hearing An Yan's analysis, Lin Zhenhua said: "Your analysis is very correct, and you have a sense of being prepared for danger in times of peace, which is very good. Hanhua Industrial Company is also facing a situation of declining profits. Export products There are still some state subsidies on the side. In the domestic market, it is becoming more and more difficult to maintain the high profits in the past. I am here this time, and I also want to hear your opinions. As competition in this kind of home appliances continues to intensify, raw material prices Under the rising situation, as an agent, what are your considerations?"

Zhou Weiyang and An Yan exchanged glances, and then said: "Manager Lin, my idea is this. At present, our distribution office mainly represents the products of our Hanhua Company, only electric fans and washing machines. Although our company The sales of its products are very good, but after all, it is still too single. I asked Manager An if we could act as an agent for more products from other companies. Of course, fans and washing machines cannot be included, which cannot be related to the business of our Hanhua company. Conflict. We have a very good relationship with many stores, selling two products is selling, selling ten products is also selling. In this way, although the profit of each product is declining, we make small profits but sell more, and the profits can still be guaranteed of."

Zhou Weiyang's idea is of course a good idea for the Nanjing distribution office, but it is a bit problematic to say it in front of Lin Zhenhua.This is equivalent to changing the door of the Nanjing distribution office and no longer serving only the Hanhua company. For the Hanhua company, it is somewhat of a betrayal.

However, since Zhou Weiyang had already proposed this idea to An Yan, he was not afraid to say it again to Lin Zhenhua.He knew the relationship between An Yan and Lin Zhenhua, even if he didn't tell Lin Zhenhua face to face, An Yan would definitely tell Lin Zhenhua about it in the future.Rather than gaining a reputation for scheming behind the scenes, it is better to speak out in person.Besides, the Nanjing distribution office has Lin Zhenhua's private equity in it. It is also good for Lin Zhenhua to make the distribution office well.

"Yanzi, what do you mean?" Lin Zhenhua didn't comment on Zhou Weiyang's words, but turned his head directly to An Yan, asking for her opinion.

An Yan said: "Brother Lin, I think Da Zhou's idea has his merits."

"Well, so you suggest doing the same?" Lin Zhenhua asked.

An Yan shook her head: "No, this is what I was arguing with Da Zhou just now, and I don't agree with his approach."

"Why?" Lin Zhenhua was a little puzzled, "Yanzi, you are not worried about my disagreement, are you?"

An Yan said with a smile: "No, I know Brother Lin is very generous. You said that I can handle the matter of the Nanjing dealership with full authority, and of course I will not object to our ideas."

"Why is that?" Lin Zhenhua asked.

An Yan said: "Because, I think Da Zhou's idea is still too stingy. He told me that fans and washing machines are only made by Hanhua, and others, such as refrigerators and TVs, are made by other manufacturers. But I I feel that fans and washing machines don’t need to be only Hanhua’s products. Although Hanhua’s products are good, customers’ needs are diverse. They may like other brands, so why can’t we sell them?”

Lin Zhenhua shook his head: "Yanzi, this is because your thinking is too simple. I have no objection if you want to sell other brands. But it is not appropriate for you to be the agent of the same product of two brands at the same time. Two brands The same product is competing with each other, and the supplier will have concerns, fearing that you will favor one over the other. The store also has ideas. They can use this relationship to use the brand you represent to lower the price of that brand. When the time comes, you what to do?"

An Yan said: "Brother Lin, you didn't understand what I meant. Let me tell you my thoughts first. According to my observation, in the past, all products in our country were in short supply. As long as there is something, there is no need to worry about it." People want it. At that time, customers were asking for stores, and stores were asking for factories, so the factory had the best life. As the agent of the factory, we also had a good life. Brother Lin, don’t you think so?”

Lin Zhenhua thought for a moment, as if he had thought of something.However, he did not express his thoughts, but replied with a slight smile: "Yanzi, your analysis is correct."

An Yan continued: "In the past two years, the situation has changed. The market supply has become more and more abundant. Although the overall supply is still in short supply, the imbalance situation is quite different from the past. Some products have appeared relatively We need to get customers to accept them through discounts and promotions. I estimate that in a few years, the whole situation will be completely reversed. At that time, stores beg customers to buy, and factories beg stores to sell. Like us Those who act as agents are like rats in the bellows, and they get angry at both ends."

"Yanzi, from what you said, you mean..."

"I want to change my career to open a store!" An Yan said in an unquestionable tone.

(End of this chapter)