industrial overlord

Chapter 117 Hot Sale
"Everyone, take a look, take a look, the water lily electric fan has revealed its top ten shortcomings!"

"Don't miss it when you pass by, there are ten shortcomings of the Water Lily brand electric fan!"

On the busy Huaihai Road, there was a sudden burst of discordant yelling. Several propagandists wearing costumes with the words "Water Lily Brand Electric Fan" shouted shocking words while handing out propaganda to passers-by. Material.

"What's going on, isn't this manufacturer sick?"

"Maybe the competitor is planting the frame?"

"Water Lily electric fan, I've never heard of it."

Pedestrians muttered in their hearts, and at the same time, they took the leaflets handed over by the propagandists and watched the contents on them.

From today's point of view, the publicity page of Hanhua Industrial Company has only one word, which is ugly.The entire promotional page is full of text, not a single picture.The printing is also in black and white, using Song typeface of the same font size.

Even such an ugly leaflet took a lot of trouble when it was printed.The printing factory insisted that Xiong Lijun produce the official letter, otherwise they would not be able to print it.How could Xiong Lijun get this thing, he had no choice but to ask Le Chuan to come forward.Le Chuan really had a bit of face at the printing factory. He sent a letter from Red Star Department Store, and finally got the printing factory to agree to help Xiong Lijun print this batch of promotional materials.

The content on the promotional materials came from Lin Zhenhua's bad taste. He imitated the method of explicit derogation and implicit praise used by some manufacturers in later generations, and ingeniously designed the ten shortcomings of the Water Lily brand electric fan, so that Xiong Lijun led Qi Qinghui and Zhang Wencheng along the street Shout out to attract everyone's attention.

"One of the disadvantages is that the quality of the Water Lily electric fan is so good that one electric fan can be used by three generations, leading to the idea of ​​getting something for nothing in the next generation."

"The second disadvantage is that the Water Lily brand electric fan is too beautiful, so that the husband always looks at the electric fan first when he gets home, and ignores the existence of his wife, which will easily lead to family conflicts."

"The third disadvantage is that the water lily brand electric fan is super quiet. People often ignore that the electric fan is running. It is easy to forget to turn it off when going out, resulting in a loss of electricity bills..."

This kind of self-deprecating technique was popular in later generations for a short period of time, and it can indeed play a very eye-catching role.But it was quickly cast aside by consumers, because this method somewhat underestimated the IQ of consumers. When it first came out, it made people feel fresh, but if it was used too much, it became a farce.However, it is still an age when the market economy is extremely underdeveloped, and the effect of this kind of hype is extremely good. All the people who got the promotional materials were attracted by this novel method.

"What kind of shortcoming is this? It's clearly an advantage!" People who couldn't turn their minds were puzzled all day long.

"Is it really so magical? You must go and see it after get off work." This is the thinking of people who understand the content of the promotional page.

"Xiao Wang, I saw a promotional material on Huaihai Road today. What was written on it was very interesting. Let me read it to you. I laughed so hard..." These are boys in love who finally found their relationship again. The topic of girlfriend chatting on the phone.

After questioning and laughing, everyone thought of a question: What kind of magic weapon is this Water Lily electric fan?

It is clearly written on the promotional materials: Red Star Department Store and other five department stores will be on sale at the same time, and the quantity is limited, so hurry up if you want to buy.

"Water lilies! Water lilies!"

After get off work, there was a frenzy in front of the electrical counter of Red Star Department Store.At the beginning, people just came to watch with the mentality of watching the excitement. When the electric fan was put on the counter, everyone's eyes were firmly caught.Especially those girls and young women who are full of petty bourgeois sentiment, they can't wait to take this beautiful fan home immediately.

"Old Zhang, look at how beautiful this fan is. Compared with it, the one in our house is too rustic!" A fashionable young woman said while grabbing her husband.

The husband looked depressed: "But, Xiao Li, the one in our house was bought the year before last."

"Just take it and sell it. My cousin's family in the country has been saying that they want to buy an electric fan. Let's sell it to them at a cheaper price."

"This electric fan doesn't look very strong, does it? Such a small base looks like it will fall down when the wind blows."

"No way, I don't think it's safe to put it there."

"..."

Xiong Lijun stood inside the counter, seeing such a hot scene, he couldn't help being so excited that his blood was about to boil.He moved a stool, stood on it, raised an electric fan and shouted to the crowd:
"Everyone, everyone is welcome to visit and purchase Water Lily electric fans. I am the manager of the Shanghai distribution office of Jiangnan Hanhua Industrial Co., Ltd., the manufacturer. My name is Xiong Lijun. You can call me Xiaoxiong. Look, everyone, I have the fan in my hand. This electric fan is the Water Lily brand electric fan produced by us. In order to make it easier for everyone to see clearly, I hung it on the wall for everyone to appreciate."

After shouting this sentence, Xiong Li searched the wall pretendingly, and muttered loudly: "Oh, why is there not a single nail on the wall. It doesn't matter, Xiao Qi, just bring me a nail."

Qi Qinghui, who was standing below, immediately handed over a large cement nail that had already been prepared. Xiong Lijun grabbed the base of the electric fan in his hand, using it as a hammer, and smashed the nail into the wall with a few bangs.

As a result, the people in front of the home appliance counter almost cheered like crazy. This advertisement is really well done. Who else can produce an electric fan that can be used as a hammer?

Everyone has a desire for beauty, but in an era of scarcity of materials, the durability of a product is also a matter that consumers attach great importance to.When beauty and durability conflict, most people will choose the latter.

Lin Zhenhua does not understand consumer psychology, but he is good at listening to opinions.In the process of designing the electric fan, he consulted people of various identities, wrote down everyone's ideas one by one, and then implemented them in the design.The cast iron base of the electric fan takes into account the two characteristics of beauty and durability.

In terms of cost, there is not much increase, because Hanhua Machinery Factory has its own foundry workshop, which can smelt molten iron.The base of the fan does not need high mechanical performance, just find some scrap iron and melt it to cast a large number.

"I want one!"

"Get me one!"

"..."

"Old Zhang, hurry home and get your passbook to withdraw money, or it will be too late!" The fashionable young woman was impatient.

"Now that the banks are closed, how can I get money!" The husband named Lao Zhang had a bitter face, and kept cursing the manufacturer of this fan in his heart.Damn it, can't you make the fan uglier?

"Then go find someone to borrow it quickly. By the way, your fourth aunt's family is in business, so you must have cash in hand."

"Xiao Li, you are not mistaken, my fourth aunt's house is in Pudong, you tell me to go now."

It was lively. Fortunately, the salespersons of the Red Star Department Store were no strangers to this kind of scene of snapping up products that were in short supply. There were quite a few enemy troops besieged by thousands of people, so I remained calm and unmoved.They direct the customers to line up in long lines, and then issue bills, collect money, and deliver goods one by one.

As Le Chuan said, the purchasing power of Shanghainese is terrible. Even though it was off-duty time and many people did not have any cash in their pockets, the 100 electric fans were sold out quickly.Countless customers who came panting on bicycles gathered around the appliance counter, asking loudly when the next batch of goods would arrive.

"Everyone, we will release another 400 units tomorrow, everyone is welcome to come and buy them!" Xiong Lijun stood on a high place and announced loudly.

"The manager, can you sell the one on the wall!" The discerning customer saw the one that Xiong Lijun used for display, and it was still hanging on the wall in a ridiculous posture.

"This one?" Xiong Lijun was taken aback. He took off the electric fan, looked at the base, and said, "I'm sorry, when I smashed the nails just now, the paint underneath was a little bit off."

"It's okay, it's okay, what's the paint underneath, and no one will see it."

"That's right, just go back and find some paint repairs yourself. I want it, sell it to me!"

"Why give it to you, I saw it first."

"I said it first!"

"#$%$%^%@&^%^@#@$…"

In the end, the electric fan with a little paint on the bottom was also successfully sold, which was 3 yuan cheaper than the market price.Customers who bought this electric fan felt that they had picked up a bargain. Isn’t it just a little paint, which neither affects the appearance nor affects the use. It is 3 yuan cheaper, which is worth two days of food.

After repeatedly explaining that there will be new electric fans in place the next day, the customers left reluctantly, wondering if they would ask for a leave of absence at work tomorrow and come to line up early in the morning.The manager said that there will only be 400 units tomorrow. Judging by today's situation, it is estimated that you will not be able to buy them if you don't line up in advance.

After seeing off the customers, Le Chuan walked up to Xiong Lijun with a smile, and said to him, "Manager Xiong, congratulations. There are so many electric fans on the market now, and it's really gratifying to congratulate you that a new brand of yours can sell so well." .”

Xiong Lijun quickly said, "Everywhere, we are all thanks to Manager Tole. It's not because your Red Star Department Store has a good reputation, how can our electric fans be sold?"

"However, Manager Xiong, you knocked a nail on my wall just now. This is vandalism. Do you want to pay for it?"

"This..." Xiong Lijun choked for a moment, but no, his department store is no better than Hanhua Factory's factory building, and his whitewashed walls, he just smashed a nail into it.

"Manager Le, tell me how to pay for it."

"It's very cheap, you just send me another 2000 units." Le Chuan showed the face of a profiteer.

Xiong Lijun said: "No problem, isn't it just 2000 units? Manager Le wants it, isn't it just a matter of a word?"

Of course, Le Chuan didn't really feel sorry for the nail hole in the wall. On the contrary, he felt that Xiong Lijun's move was really clever.It is estimated that by now, half of the people in Shanghai know that the electric fan of the Water Lily brand can be used as a hammer.Think about it, the appearance is beautiful, the function is practical, and it can also defend yourself. There is a saying: it is really the best choice for home travel, killing people and stealing goods.

The matter of 2000 units has just been finalized here, and a salesperson walked in with two people from the outside.The one in the front, who was downcast, was Zhang Wencheng, Xiong Lijun's subordinate, and the one in the back, who was wearing a uniform and had a serious face, turned out to be a policeman.

"Who is the manager of Hanhua Industrial Company?" the policeman asked with a dark face.

"I am, I am." Xiong Lijun stepped forward quickly, handing over a cigarette without further ado, "Comrade policeman, I am Xiong Lijun, the manager of the Shanghai distribution office of Hanhua Industrial Company."

The policeman waved his hand, rejected the cigarette offered by Xiong Lijun, and said, "Is this person an employee of your unit?"

"Yes, what did he do?"

"He is distributing promotional materials on the road. Has this matter been reported to the police station for approval?"

"Does this need to be reported for approval?" Xiong Lijun was a little stupid, no way, he did this kind of thing when he was running Xinxin store in Fenghua, and he never heard that the police station still took care of it.

Le Chuan stepped forward, took the cigarette from Xiong Lijun, handed it to the policeman, and said, "Xiao Ni, this matter is a misunderstanding. Manager Xiong is from another place and doesn't understand our Shanghai regulations. As for me, I also forgot to remind him, so I made this misunderstanding."

The policeman's name is Ni Junwu, who is in charge of this area, and he is naturally very familiar with Le Chuan.Seeing Le Chuan come out to speak, his face softened a little, and after taking the cigarette, Xiong Lijun hurriedly stepped forward and pressed the lighter to light it for him.

"I heard this young man yelling on the street just now, talking about the top ten disadvantages of the Water Lily brand electric fan. What are you doing, are you slandering the products of other factories? This is not allowed, you know?" Ni Junwu Said.

Le Chuan laughed: "Xiao Ni, you don't know, they made their own paste. This Water Lily brand electric fan is their own product. They said they were talking about the top ten disadvantages, but in fact they are all advantages. "

"Oh, there is another saying?" Ni Junwu also became curious, "What's going on?"

Before Xiong Lijun could say it himself, the salesman beside him had already talked about all the so-called ten shortcomings. Ni Junwu shook his head after hearing this, and said, "This is too exaggerated. Is it really so good?"

Le Chuan smiled and said: "Okay, customers know. Look, I still have a few brands of electric fans that can't be sold. For them, 100 units went out in just two hours, and there will be 400 units tomorrow. I'm worried that it won't be enough to sell."

"Is it so good?" Ni Junwu seemed a little moved.

Xiong Lijun winked so much, seeing this scene, he secretly winked at Le Chuan.Lechuan is also an old man, and he has a good relationship with the police station on weekdays, so he naturally knows what to do.He said to Ni Junwu: "Xiao Ni, if you are interested, you can bring Director Liu and the others to have a look tomorrow. I will reserve five sets for your police station. As for the price, our current retail price is 248. If your police station..."

"It can be based on the ex-factory price, 180 a set." Xiong Lijun said immediately.He remembered what Lin Zhenhua had said to him, that this police station should be someone worth making friends with.

"Thank you so much." Ni Junwu's face was full of joy, completely gone from the frosty look when he first came in.He chatted with Le Chuan and Xiong Lijun casually, then got up to leave, and before leaving the door, he said as if he didn't mean to: "Manager Xiong, if you want to issue a bill tomorrow, remember to go to the police station to make a record .”

(End of this chapter)