My life is full of pop-ups

Chapter 132 Chinese people don't lie to Chinese people (12 consecutive updates, please subscribe)

The turning point is a bit abrupt.

But it has always been Chen Zui's goal.

Today's dark cooking challenge is more or less trying.

The surge of people in front of them is enough to show that the college students are very fond of novelty.

But this does not mean that merchants eat.

Chen Zui's current business is harvesting traffic in a way that is almost free to join a small shop. Zhao Xiaokai's part-time introduction business is the only business that monetizes traffic, and he is jumping around.

But one leg is not enough, two legs can extract more traffic value, walk upright and accumulate capital for the future.

Therefore, the group buying business is imperative as the second traffic monetization method, and both hands must be tough. The merchants in the canteens are the breakthroughs in group buying.

But you have to sit down honestly and talk to them about what group buying is, how you can increase your income, and how to use the mentality of taking advantage to get more people to patronize your business.
They really may not be willing to listen, because there is no pearl and jade in front.

In 2008, there was no group-buying website in China, and the first group-buying website called Groupon would not be born in the United States until November.

Two years later, in 2010, Wang Xin, who had been adhering to Masayoshi Son's time machine theory and frantically plagiarizing foreign websites, wrote and copied again after experiencing two consecutive defeats on Xiaonei and Fanfou, and founded Meituan.

So the concept of group buying is too new.

Especially for the three northern provinces that are relatively backward in the south, it is not a new problem, and it is completely unheard of, which means that it is difficult for merchants to accept it.

In the cafeteria, Chen Zui once asked Aunt Li who was already familiar with her, do you think I'm reliable.

The answer is, unreliable.
Talking about group buying with her at this time is undoubtedly tantamount to playing the piano with a cow. It’s not a question of whether you believe it or not.

For other unfamiliar merchants, there is no need to say more.

To persuade each family, to talk, to let them participate with empty words, not only the skills of speaking, but also physical work, without pearls and jades first, not only need to erect pearls and jades first, but also need to push earnest home visits again and again .

Doing this is too slow.

Through the dark cooking challenge, Chen most successfully showed his muscles.

The important purpose of showing off his muscles is to make Aunt Li and the merchants trust him once and for all, and they are willing to listen carefully to what group buying is.

People believe that seeing is believing, and the weight of his words now must be completely different from when he first arrived at the cafeteria in the morning.

Aunt Li's eyes widened: "What is group buying?"

"How much money can you make?"

"Xiao Chen, don't be a fool. If you have something to say, Uncle will listen carefully."

Of course, Chen Zui wouldn't make a fool of himself, but explained his plan in a simple and simple way.

It's just that this involves a very serious problem for merchants. They need to give up profits. Half of the profits given away are distributed to customers, and half are collected by the platform.

Although not much, it is also meat.

This makes merchants who are still vague about the concept of group buying hesitate.

Chen Zui struck while the iron was hot, and directly came to a second company.

"There are many problems that plague human beings, but one of the problems that plagues human beings every day must be, 'What's for lunch?'."

"After this problem arises, if there are clear discounts that are clearly visible, college students who are hesitant about what to eat, will they be inclined to choose and choose to eat with discounts?"

The merchants were in deep thought when they heard the words.

Wang Donghe felt that he was persuaded.

Zhao Wanrou thought about the group buying model proposed by Chen Zui, and felt that it was indeed feasible, but soon she also thought of one of the problems that plague human beings every day, what do I eat with my brother at noon?

It can't be the lunch box from Aunt Li's house.
It looks so ordinary
……

At noon, I really ate a box lunch from Aunt Li's house.

The challenge is over, Chen is not in a hurry, but is quite sensible not to delay the prime time of the merchants.

Their hesitation is also normal, after all, they have never heard of or seen group buying before.

Zhao Xiaokai was itchy and full of curiosity: "Third brother, tell me about it, so I can learn."

Chen Zui stopped using chopsticks to pick up meat: "Do you know B2C?"

Zhao Xiaokai and Wang Donghe shook their heads together.

It was Zhao Wanrou who said, "Is it the Taobao model?"

Chen Zui was not surprised when he heard the words. My sister said before that many books about business are not just nonsense. He once flipped through a few books on the bookshelf at her sister's house, and there were beautiful notes on them.

What he didn't know was that before meeting the franchisee on the Mercedes-Benz many days ago, he had told Zhao Wanrou that he would be a platform in the future.

After that day, Zhao Wanrou not only read a lot of books, but also searched a lot of relevant knowledge and cases on the Internet.

Zhao Xiaokai and Wang Donghe both studied economics, and they immediately understood the Ali model.

At this time, Chen Zui added, Zhao Xiaokai and Wang Donghe explained: "B2C refers to a model of e-commerce, and it is also a retail model that sells products and services directly to consumers."

The QQ group is now taking on the role of a platform, providing buyers and sellers with more opportunities to extract profits, but it is not an online transaction.

Seeing Wang Donghe and Zhao Xiaokai nodding.

Chen Zui took out a napkin and gestured with chopsticks: "B2C is an online transaction with customers. Strictly speaking, what we are going to do in the future is not B2C, but understanding this concept will make it easier to understand our future. things to do."

"So what are we going to do?"

"O2O."

Chen replied softly.

This is the knowledge I have learned from long-term exchanges with barrage. In fact, in 2008, this concept has not yet been proposed.

Chen Zui talked with Zhao Xiaokai and Wang Donghe ahead of the whole era: "O2O is the abbreviation of Online To Offline, which refers to combining offline business opportunities with the Internet, making the Internet a platform for offline transactions. Platform, also known as offline business model, refers to online marketing and online purchase or reservation, which drives offline business and offline consumption. O2O pushes the news of offline stores to Internet users through discounts, information provision, service reservations, etc. , so as to convert them into their own offline customers, which is especially suitable for goods and services that must be consumed in stores.”

Zhao Xiaokai is much more sensitive than Wang Donghe in this aspect.

After hearing the words, the eyeballs only glowed green. It’s not that I haven’t thought about this aspect before, but I haven’t thought through it. Some concepts are incisive summaries. When Chen Zui said this, let’s say the sentence ‘What we want to change is people’s lives. . 'I came to feel it, and it was much clearer and more thorough.

While Wang Donghe was still savoring carefully, Zhao Wanrou held her chin: "So there are not only stalls with cafeterias."

"Yes."

Zhao Xiaokai added: "Almost all types of stores on the street need it."

Chen Zui: "Group buying is the ship that carries this concept, but we need to do it a little bit. Our traffic pool is not enough. See the big from the small, and work steadily."

……

The concept of O2O made the four of them discuss for almost two hours.

The cafeteria has changed from the golden time for meals to the leisure time in the afternoon.

After working all afternoon, Aunt Li finally got some free time. He made eye contact with several merchants, and came to Chen Zui, who had been sitting in the cafeteria all afternoon. table.

As soon as they arrived, Zhao Xiaokai and Wang Donghe stopped discussing of course.

Aunt Li looked at Chen Zui: "Xiao Chen, you can try the group buying you mentioned."

Chen Zui grinned, and was just about to reach out his hand, wanting to tell her a happy business-style cooperation, but Aunt Li took two steps back, with a cautious attitude: "But I said it in advance, you can't Set me up, don't fool me."

Don't ask why they think this way, even if Chen Zui said it clearly, they all understood it, but because they had never seen it or participated in it, they must have a cautious attitude.

It's just that once these words are uttered, it's like the behavior of grandpa and aunt when they are about to take the bait in a pyramid scheme
Chen most didn't say a bunch of things like a salesman who sells insurance and health care products, don't worry, but swore to Aunt Li: "Chinese people don't lie to Chinese people!"

(End of this chapter)