I collect gold fingers in the heavens

Chapter 454 Business Reorganization, Gushen Group

Facing such an opponent, not to mention the domestic giant grain companies that have dealt with, even the four major grain merchants are a little bit timid!
It is no wonder that they have joined forces to fight against [Super Group]'s agricultural business expansion.

However, [Chaoqun Group] failed to expand last time, and it has a lot to do with the fierce competition in the rice industry.

As far as the industrial chain is concerned, the rice industry belongs to the rice industry, which includes a complete industrial chain from seed planting to consumer consumption.

In the entire industrial chain, the rice processing industry is the core link, but its upstream and downstream conditions also have a great impact on the survival and development, profitability and operation methods of rice processing enterprises.

The upstream industry of the rice industry is mainly rice planting, which specifically includes rice planting, seed agricultural machinery, fertilizer and pesticide manufacturing, and rice processing equipment manufacturing.

The midstream industry is mainly the rice processing industry.

Downstream industries include industrial grain food manufacturing, ration consumption, feed grain and other grains.Among them, the industrial food manufacturing industry mainly includes pastry manufacturing, biscuit and other baked food manufacturing, convenience food manufacturing, rice product manufacturing, quick-frozen food manufacturing, rice wine manufacturing, etc.; ration consumption mainly includes rice, grain and oil, etc.

The rice industry chain involves many industries and enterprises. The main upstream players include seed, agricultural machinery, fertilizer, and pesticide manufacturers Longping Hi-Tech, Zoomlion, Stanley, and Lier Chemical, as well as rice processing equipment manufacturers COFCO Engineering, Fengshang, Buhler, Satake, etc.;

Key rice processing enterprises in the midstream mainly include COFCO Cereals, Arowana, Jinjian Rice Industry, Beidahuang, Shenliang Holdings, etc.;

The downstream industrial grain manufacturing industry includes a series of rice product manufacturers such as Longsao and Guyue Longshan, and rations are sold through grain and oil stores, supermarkets, and rice shops.

It can be seen that there are heavyweight companies standing on every track of Dami.

At the beginning, [Chaoqun Group] wanted to establish its own rice brand through grain trade, and then expand upstream and downstream.

The reason why there is no way to grow by yourself.

The reason is the same as the fruit industry, the scale of agricultural products produced by oneself is always limited.

At the beginning, [Chaoqun Group] contracted land to grow fruits by itself, but with the expansion of business, it became more and more difficult to meet its own needs. Later, it moved towards a model combining [order farming] + [self-management].

The market size of rice is more concentrated and larger than that of the fruit industry.

[Chaoqun Group] directly took the road of grain trade, and also learned from previous experience.

But I don’t think those big grain companies have been operating in this field for decades and have extraordinary influence.

[Chaoqun Group] is a dragon in the river, but it may not be able to defeat these sitting tigers.

The main high-quality rice-producing areas have long been tied up by various large and small grain companies with contract farming.

And the grain collection channels of these grain companies have penetrated into the front line.

[Superior Group] It is simply incomparable!

As a result, the amount of rice that [Chaoqun Group] can receive is limited, and the quality is not that good.

After tossing for a while, [Chaoqun Group] had no choice but to temporarily withdraw from the market.

But this is only temporary.

【Chaoqun Group】has never given up coveting the staple food market.

If Wu Siyuan wanted to gain more influence, he would not let this business go.

Because it is unable to gain a foothold in the main rice production area, [Chaoqun Group] chose to hide the old warehouse!
He chose to build his own rice plantation base on the Loess Plateau, and successfully won the support of the local government.

This is something unexpected by the four major grain merchants and the domestic grain merchant giants, and it is also beyond their reach.

By the time they react, it will be too late!
Of course, even if you know it in advance, there is nothing you can do!
Because [Superior Group]'s scientific research ability (golden finger) is a dimensionality reduction blow to them!
Who knew that rice could be grown in the Loess Plateau!

【Chaoqun Group】Finally has a foothold in rice, the staple food industry.

Of course, the Long March has just taken the first step, and [Chaoqun Group] will encounter many difficulties in this industry.

However, with a good start, a group of heroes from [Superior Group] will be sure to go to the end and get the banner of victory!
Different from the previous tests, this time [Super Group] puts unprecedented emphasis on this business.

To this end, [Chaoqun Group] also reorganized and upgraded the former Agriculture and Animal Husbandry Division.

The animal husbandry business of the original Agriculture and Animal Husbandry Development Department was independent and became a listed company [Super Group Animal Husbandry], leaving only the business related to agriculture—of course, these two businesses are still managed by Guan Xuelie .

The degree of reorganization and upgrading this time is also unprecedented.

It was originally just a business department with only agriculture-related business, and it was directly upgraded to a subsidiary group company, named [Gushen Group].

【Gushen Group】Five subsidiaries are set up below.

The first subsidiary is [Gushen Agricultural Company], which is responsible for agricultural production, including fruit planting bases of millions of hectares all over the country, as well as various special herbal medicine planting bases, snow banana planting bases, and the soon-to-be-promoted [Thousand Se Niaoluo] and [Xiangxue Rice] are all managed by this company.

[Gushen Agricultural Company] will focus on the business of [farming] in the future, which will be more professional and focused!

The second subsidiary is [Gushen Food Processing Company]. As the name suggests, it is in charge of food processing, such as [Snow Banana] processed into [Snow Banana Milk] and [Snow Banana Chips]. These are all under the responsibility of this company.

The third subsidiary is [Gushen Agricultural Materials Company], which will be merged with [Lingquan Organic Liquid Fertilizer Factory], and will be responsible for products related to agricultural materials in the future, such as the production and sale of organic fertilizers, [Terrace Robots], etc. Leasing and lending services for specialized agricultural machinery and equipment.

The fourth subsidiary is [Gushen Trading Company], and all future agricultural products and processed products will be connected to the outside world by this company.

The fifth subsidiary is [Gushen Financial Risk Company]. This company mainly provides low-interest loans to farmers to increase their ability to resist risks.

The sixth subsidiary is [Dandelion Education Company], which is the only subsidiary not named after [Gushen], because [Dandelion] will spread its seeds everywhere.

[Gushen Group] The purpose of establishing this company is to train modern agricultural technical personnel and inject continuous power into the development of [Gushen Group].

This is a project that benefits in the moment and works in the future.

[Gushen Group] has already prepared for this [Dandelion Education Company] to lose money!
After the reorganization and upgrade, [Gushen Group] has greater authority, and at the same time, the rights and responsibilities are also more clearly defined, and the business system is clear, so that the business can be developed more focused!

(Thank you for the reward after sitting and watching the situation. By the way, do you give rewards every time? Thank you Xi Shaya and many other book friends for their monthly ticket recommendation tickets.)
(End of this chapter)