Rebirth of the big era of online games

Chapter 467

Like the previous life, "Star You" in this life has been popular throughout the Southeast Asian cultural circle once it was broadcast. The plot has not been modified much, except that the zombie face of the male protagonist has been replaced with a more vivid Chinese face.

There is not much to say about this drama, Fang Jie did not focus on it, but personally participated in an auction in the game industry at the end of January.

This auction is selling THQ's related game assets.

Speaking of THQ, many players may not have heard of it, but this company's game products, such as the "Warhammer" series, "Company of Heroes" series, "NBA" series, "Titan Journey" series, "Dark Blood" Series, I am afraid that no one knows no one knows.

The bankruptcy of THQ made the industry feel unbelievable. This huge and vibrant company still had the ability to dig people in Ubisoft in 2011, and poached the creative director of "Assassin's Creed" and "Prince of Persia". In less than two years, it went bankrupt, which is incredible.

In fact, this matter has a direct or indirect relationship with Ark International.

Ark International's parent game "Ark" and its game clusters have brought tremendous changes to the global game industry in recent years. Now Ark Games has become a leader in the global game industry. Major game companies such as Microsoft, Ubisoft, Sega, Both Sony and THQ are following the trend and learning from the "advanced" management and operation model of Ark Games.

This "advanced" management and operation model is an unlimited partnership, and THQ is the company that has learned the most thoroughly.

However, oranges born in the south are oranges, and oranges born in the north are oranges.

The unlimited partnership system of Ark Games is formed by relying on Ark International and the financial online game "Ark". Other game companies will definitely be unacceptable if they follow the script, and they are purely seeking death.

There are many game studios under THQ, and each game studio has its own game project, which is running well, but the company's top management insists on creating an unlimited partnership, thinking that this can fully mobilize everyone's creative enthusiasm, and it is ambitious In order to seek business transformation, I also want to make a financial online game like "Ark".

As a result, the system has been implemented for less than two years. Not only has the enthusiasm not been mobilized, but many studios are at a loss. They don't know what they are doing. Not only have they lost their game advantage projects, but the development of "Ark"-like game projects has also progressed. very poorly.

You must know that "Ark" is the first to eat crabs, but it may also be the last one to eat crabs under this model. Countless international capitals have invested huge amounts of money, and they have already been deeply involved in it. How can they tolerate the emergence of a second financial online game? ?

In other words, when THQ engages in financial online games, it is the enemy of the world's capital giants, and it is strange that it does not die.

In addition, the game development form of Ark Games has always been to release bounty tasks on the Boiling game engine platform, and gather the power of global makers to jointly develop.

As early as during the resignation wave of Boiling Games, Fang Jie made a judgment on this development model: this is a more advanced business model, and the relationship between game companies and makers is no longer an employment relationship, but a partnership and entrepreneurial relationship. , which can fully mobilize the enthusiasm of the makers and greatly improve the production efficiency.

In this mode, in fact, employees of many game companies around the world are using their spare time as makers and secretly working for Ark Games, otherwise Ark Games would not be able to release a game every 2 or 3 months.

Since THQ learned the unlimited partnership system of half a bucket of water, its game studio has completely let go of itself, stopped making its own games, and made money from private work on the Ark game development platform all day long.

Just like the boiling game at the beginning, when the regular army found out that they were working for the boss and had not taken up private work to work for themselves to earn more money, the employees naturally took the salary paid by the boss to fish while borrowing the company's resources to make extra money for themselves. .

Therefore, THQ, a well-known game developer in the industry that is no less than Ubisoft in terms of qualifications and scale, went bankrupt. At the same time as applying for bankruptcy protection, in order to repay debts and reduce losses, they had to sell their properties.

This incident has not caused much waves in the world, and even the news has not been reported much, but for the international game industry, it is a gluttonous feast, and game giants such as Ark, Microsoft, Ubisoft, and Sony have all participated. this auction.

After all, there are too many good game brand series under THQ. If you buy it, you will earn it. If you look back, you may be able to produce a big-selling game product.

The second is game development talents. Although there are more than a dozen game studios under the company, although they have not done any serious work in the hands of the old team for the past two years, they are constantly sucking the blood of the old team, but after all, there are a lot of talents. Come on, it's not really vague.

Of course, whether it is a game brand or a game development talent, in Fang Jie's eyes, that's what he likes.

The reason why he participated in this auction is mainly to buy the mobile game development rights of these game brands.

The reason for buying the right to develop mobile games is to focus on the direction of mobile games, because compared to PC games and console games, whether it is Ark games or Boiling games, there is no obvious advantage compared with other international manufacturers.

Instead of competing with these international giants, buying the development rights of all game brands, offending them and becoming a public enemy in the industry, it is better to give up some irrelevant assets and cooperate with other big companies. Non-conflict and win-win cooperation can also further strengthen its leading position in the mobile game market.

At present, the international mobile game market is actually a blue ocean, and Huawei mobile phones have few competitors.

Although the Android smartphone developed by Google can also play mobile games, Google does not make games and has congenital defects, while Huawei mobile phones rely on the Ark game platform and the Boiling game platform, and there is no shortage of content at all.

These two game platforms also own many game brand intellectual property rights, and due to the early layout, a mobile game ecosystem based on the Hongmeng system has been formed internationally. , basically relying on the Hongmeng system to do.

The same is true for mobile phone manufacturers. For example, Samsung mobile phones use the Hongmeng system instead of the Android system. Of course, this is also related to the close cooperation between Li's chaebol and the Feiteng Group. Otherwise, it is difficult to say which side Samsung mobile phones will stand in. .

In terms of vertical comparison, Huawei mobile phones still have competitors, and they are still in a weak position.

One is a client game and the other is a console game.

Since the advent of the mobile Internet era, mobile games have been eroding the terminal game market. The two are inherently deadly rivals. At present, terminal games are still the mainstream, and most traditional game developers in the world still focus on terminal game development. host.

However, the decline of the terminal game market is a matter of time. This is the general trend. Therefore, although many terminal game players scoff at mobile games, which affects the sales of Huawei mobile phones and mobile games, in Fang Jie's eyes, the competition of terminal games is a problem. Not big.

Huawei mobile phones, the real threat actually comes from console game terminals.

At present, the console game terminal market is basically dominated by Sony's PS series consoles. This year, the PS2 console was discontinued, and a new generation of console terminal PS4 will be released soon.

In addition, Microsoft also announced that it will launch its own next-generation console terminal XBOX-ONE in the middle of the year.

The player groups of console games are basically high-playing groups. Game technology, economic conditions, and comprehensive soft qualities are relatively high compared to other player groups. This is why console players can despise terminal game players and mobile game players. Superiority.

It is precisely because of this that console players have great influence and right to speak in the entire game player group, which can play an important role in game promotion and the establishment of game companies' reputation.

This is not obvious in China. After all, most domestic players are very poor, and they are reluctant to buy low-cost consoles. However, in foreign countries, game consoles are almost standard for all foreign players.

The current Huawei smartphone, for foreign players, is actually a console game terminal, not for making calls, and there is no essential difference from the console terminal.

Although foreign players are rich, not everyone has a lot of money. If they buy more consoles, there will naturally be fewer players who are willing to spend more money to buy a Huawei mobile game terminal.

You must know that there are more than 1 games on the PS series platform, which is far more than the number of games on the current Huawei mobile game platform. In addition, console players have a sense of superiority, and they pretend to despise mobile game players. This makes Huawei Mobile phone sales have been severely hampered.

In the mobile game player group, Huawei mobile phones are indeed a tall and general existence. They are mobile game aristocrats. Whoever they are, but in the entire game market, comparing the end game and the console game terminal, it is a low-level player, a real high-player. Psychologically it's really hard to accept.

And if you want to change this, there is no other way but to work hard on the content and quantity of mobile games. Other console platforms don’t have more than 1 games at the beginning, and word-of-mouth is gradually built up.

Fang Jie bought the mobile game development rights of the game brand in order to take a relatively short cut. These already famous game brands themselves have a lot of players. If they develop them into mobile games, they will naturally attract these players and push them up. Huawei mobile phone sales.

Of course, pushing up the sales of Huawei mobile phones is not just for making money. The main purpose is to establish a global smartphone ecosystem with Huawei mobile phones and Hongmeng system as the core, and then stimulate the rapid development of the domestic photovoltaic industry, semiconductor chip industry, and game industry. , and more easily engage in cultural export.

After participating in the auction, the new year was approaching, Fang Jie honestly went home for the New Year, and then under Fang Wanxing's order, he honestly took Li Qing to the hospital for a series of pre-pregnancy examinations, and used artificial insemination to plant the seeds. Dragon and Phoenix.

There is no way, there are three kinds of unfilial piety, no descendant is the greatest, and Li Qing is already 30 years old, and if she doesn't do it, she will really become an older mother.

As for the result...

Three months later, the dragon and phoenix fetuses planted in Li Qing's stomach stopped naturally for no reason.

Fang Jie was speechless, Li Qing was speechless, and all relatives and friends at home were speechless.

In the past three months, Li Qing's daily life at home has been taken care of in every possible way. She even invited a number of industry experts and medical teams to take care of her 24 hours a day. Li Qing herself was also very careful. never went out.

However, sometimes in life there must be something, and there is no need to force it in life, and some things may indeed be impossible to force.

God is fair, everything in life cannot be perfect, and since you have been reborn once again, your family is harmonious, and your career has achieved such great success, if there is a problem with your children, from the perspective of the cycle of heaven, it actually makes sense. If there is no problem in this area, there will always be problems in other areas. This is the so-called gain and loss.

Of course, Fang Jie's attitude towards numerology is that he knows his fate, believes in fate but never accepts it. He should do his best.

The so-called destiny is essentially the result of the butterfly effect formed by the decision-making of oneself and the countless people around him due to different personalities and interests. The general direction may not be changed, but there is no way, trajectory and priority. The degree can be interfered, and there is still a silver lining. Maybe if you flap your butterfly wings twice, you will have different results.

For example, artificial insemination has a certain failure rate, so it is not necessarily a matter of fate. Afterwards, the family summed it up, and after Li Qing agreed, they decided to fight again next year. Twins with dragons and phoenixes, it's okay to ask for a single child, maybe it will be possible.

But no matter what, this incident made the whole family very upset for a while, Fang Jie just had a relatively better mentality, after all, he had already realized it.

While family affairs are not going well, career is going well.

At present, the four major music variety shows "Good Song", "Good Voice", "Singer" and "King of Masked Singer" are taking turns to conduct large-scale publicity and warm-up.

Relatively speaking, the public pays more attention to "The Masked Singer" because its variety show mechanism is more interesting and suspenseful.

Moreover, this variety show was very popular when it premiered in South Korea last year, and it has become a phenomenon-level variety show to replace "We Got Married". Many domestic netizens have become fans of the show by watching the rebroadcast of the boiling video. Now it is introduced into China. There is a huge fan base.

In terms of film and television dramas, following the hit and successful conclusion of "My Love from the Stars", the Korean historical drama "Taejong Li Fangyuan" took over.

Although the main actors of this drama are all Korean film and television stars, there are many Chinese actors in the supporting actors.

Interestingly, Hu Ge made a cameo appearance as Zhu Di, King of Yan of the Ming Dynasty, that is, the Yongle Emperor in history. When Li Fangyuan was on an envoy to the Ming Dynasty, when the proton passed through Yandi in Liaodong, he had a rivalry with Zhu Di. The two sides did not know each other. , cherish each other, Chinese and Korean audiences are particularly fond of this story.

This is not a random fabrication. Historically, Zhu Di and Li Fangyuan did have some intersections, and they did have a high opinion of each other. The Korean screenwriters of "Taizong Li Fangyuan" were nothing more than under Fang Jie's instructions, further strengthened this point , so that the audiences of the two countries found a common cultural point and had a strong resonance.

Zhu Di and Li Fangyuan were not so glorious in their ascending process. They started out by mutiny, but both of them are the lords of the Ming Dynasty and the monarchy in history, and they are deeply admired by future generations. In difficult times, there is still an intersection, and they appreciate each other.

This allows the audiences of the two countries to feel the respect from each other after they are brought into this drama, which in turn gives rise to a sense of pride and identity.

Therefore, although this is a relatively sensitive historical drama, the atmosphere of online comments is very friendly, and there is no such thing as needle-point to Maimang in the past. Korean netizens constantly praised Zhu Di for being a hero and a hero, and he knows goods well, while domestic netizens reciprocated. He is also full of praise for Taizong Li Fangyuan, the Mingjun.

In addition to this plot, many details in the play are related to the Celestial Dynasty, which is subtly engaged in cultural export.

In fact, it is not appropriate to say that it is cultural export. Just like Zhu Di and Li Fangyuan are mutually pleasing, they are not blindly unilaterally engaged in cultural export, but on the basis of objectivity, fairness and mutual respect, to popularize relevant history to the public of the two countries. knowledge and background.

It would be too sensitive to revise Korean history textbooks directly, but it would be much easier to let audiences in both countries learn this history and gain widespread recognition through a historical drama and dramatization. "This drama is equivalent to a history textbook, even more effective than a history textbook.

Of course, domestic audiences don't need to learn the history of the Joseon Dynasty. You may just watch it for fun, but with the basic drama "Taizong Li Fangyuan", if you see some magical historical dramas in South Korea in the future, at least you won't be fooled again. Biased.

This is the main reason why Fang Jie has always insisted on working hard on Korean historical costume dramas, followed by making money and resisting the Korean Wave.

Of course, it is always a bit inconvenient to use Korean dramas to lay eggs and use Korean dramas to export culture. You have to create your own cultural products to export abroad.

Nowadays, Boiling Entertainment has one or two costume fantasy dramas online every year. In the past 10 years, "Myth", a group-wearing costume drama that has been popular in Southeast Asia, is not to be mentioned. In 2011, "The Legend of Zhen Huan" needless to say. At the beginning of the year, it was with "From the Stars" "You", "Gong Suo Xinyu", which was launched simultaneously, has the ratings second only to "Xing You".

The successor to "Gongsuo Xinyu" is another popular drama "Langya Bang" in the previous life, and the starring is still Hu Ge.

Yes, Hu Ge took the route of exporting to domestic sales and then exporting. He first borrowed Korean dramas to become famous in Southeast Asia, and after the popularity became popular, he returned to China to drive national dramas, so national dramas were easy to export.

Although the drama "Langya Bang" itself is very good, it was a phenomenon-level hit drama in the past life, but it is only popular in China, but it is different now. Although the leading role has not been replaced, the status and popularity of the leading role are no longer the same. Southeast Asia For the sake of their idols, the star-chasers will also strongly pursue them.

In addition to these showy operations, under Fang Jie's instructions, Boiling Entertainment has joined hands with Boiling Academy to create a huge fantasy universe plan.

The plan is to rely on the many fantasy-themed online literature works under the Feiteng Academy, and adapt them into costume fantasy dramas in batches, and then send the little fresh meat and Xiaomei actresses who have been meticulously cultivated by Feiteng Entertainment to experience.

These ancient costume fantasy dramas, whether it is Boiling Entertainment, Boiling Academy, or a group of handsome, beautiful and young actors, all put their postures very low, indicating that this kind of drama is a traffic online drama, used to experience newcomers, not for actors' acting skills and stories. The thoughtfulness and the rigor of the plot, as long as the handsome boys and beauties are in groups, pleasing to the eye, the plot twists and turns, and it is sweet enough to spoil enough cruelty.

Just like online literature, we are not compared with traditional literature. We are very vulgar and unbearable, but as long as the volume is large, the update is fast, and it is cool enough, it is a pure entertainment product produced in mass production.

The market positioning is also very clear: young netizens, especially overseas markets.

Because foreigner audiences who don’t understand oriental culture can’t understand ancient Chinese costume dramas that are too esoteric, even Japanese and Korean audiences in the same cultural circle show them a drama like “Kangxi Emperor”, and it is estimated that they are watching Yunshan Mist Cover, or even I feel bored to doze off.

For example, "Myth" and "The Legend of Zhen Huan" are very different. The drama "Myth" can be popular in Southeast Asia because it is easy to understand, but "The Legend of Zhen Huan" does not, its cultural background of palace fighting and "Little Master" such as Lines, foreign audiences can not understand the beauty of it.

On the other hand, the traffic network dramas strengthen the popularity to the extreme. Its essence is a love drama, with a little more suspense at most, just wearing a layer of fantasy vest.

Even if you don't mention those bloody plots, just the groups of little fresh meat and little beauties in it are enough to make the foreigner viewers stop and watch, and then subtly become interested in Chinese traditional culture.

Of course, the traditional Chinese culture they like may be superficial, maybe they are just fascinated by the beautiful Hanfu that has been changed by magic, maybe they are just amazed by the ancient and ancient national scenery, or they like the national style at the beginning and the end of the film. Songs, or be surprised by the mysterious oriental fantasy fairy system.

However, cultural export has a process from the shallower to the deeper. Just like learning, you must first generate interest, and then you will have the motivation to gradually deepen your research. If you come up directly, you will talk about the ideological connotation directly, let alone not mention it. Interested, and I don't understand it at all.

Therefore, although this kind of traffic network drama has been continuously criticized by traditional people in the domestic film and television industry, with the secret support of Fang Jie, the development momentum is excellent.

If the main drama of Boiling Entertainment this year is the well-produced "Langya Bang", then the Internet traffic dramas adapted from Internet texts such as "Choose the Sky", "The Wilderness", "The Record of Kyushu" and "The Misty Record of Kyushu" are A group of followers has formed a scale effect.

The eldest brother took the lead in the front, and a group of younger brothers waved the flag and shouted at the back. Many overseas audiences who had finished watching "Langya Bang" still felt that they were still interested in this kind of Chinese costume fantasy drama.

In the future, a series of costume fantasy dramas such as "Ten Miles of Peach Blossoms", "Meng Hualu", "Celebrating More Than Years", and "Zuofu" will be launched. There are more overseas audiences who know and love Oriental fantasy stories, and this fantasy universe will gradually become a reality. Now, its IP value is absolutely no less than the Western Magic Universe.

In terms of national dramas and Korean dramas, Fang Jie does not need to worry too much, and he has the following people in charge.

In terms of games, "Jedi Survival", which will be launched in June, is the highlight of this year's game department, and it is also one of the most anticipated games by global players this year.

The game will be released online and offline in all countries around the world on Fang Jie's birthday. It is operated by Boiling Games in China and Ark Games in foreign countries. The relevant publicity work has been carried out in an orderly manner, and now it has entered the most critical stage.

The innovation of this game is mainly reflected in the gameplay. The settings of [-]-person airdrops, gliding to the ground, collecting materials, fighting and running circles, and eating chickens are not available in previous FPS games.

It is precisely because of these highly innovative gameplay that "PUBG Mobile" in the previous life stood out from the crowd of FPS games and became the most popular online game in the world for a period of time.

Although the game in the previous life was only released in 2017, and the current game was released 4 years earlier, due to the existence of Fang Jie, the development of the global game industry and the game environment in the current world have far exceeded the level of the same period in the previous life, so there is no problem of acclimatization. .

In addition to these entertainment industries, there are also many achievements in the technology industry.

The first is that the voice recognition technology has finally matured, and it has been applied to Huawei's mobile phone smart assistant for the first time.

The sudden acceleration of the development of this technology is inseparable from the revised version of "Journey". The process of players chanting and playing "Journey" is actually the process of collecting and sorting out voice data, and also the learning and training process of artificial intelligence for speech recognition. , Huawei's mobile phone smart assistant is a simplified version of the "Journey" voice intelligent recognition system, using the same algorithm model.

Another major scientific and technological achievement is Boiling Automobile 6.0, the first pure electric power new energy vehicle has finally been successfully developed and is planned to be launched on the market in August.

(End of this chapter)