Rebirth of the big era of online games

Chapter 430 Ruthless than anyone else!
Is Fang Jie engaging in indiscriminate group killings, and what is the purpose of releasing all the wolf cubs in the den?
The lover of one of the wolf cubs didn't get to the bottom of it, and didn't go to the boss to confirm it.

Because some things don’t need to be asked or said too bluntly, just like the consensus reached after a simple exchange in private: don’t ask, don’t talk, just do what you want.

In fact, overseas capitals are well aware of this, but they will not have any negative thoughts on Fang Jie. On the contrary, they will feel that Fang Jie is "one of their own", who has won the essence of capital and is more trustworthy.

After all, making money is not shabby, it should be done like this, anyway, we overseas capital have always done this, and now it is nothing more than an extra person of the same kind.

Moreover, this fellow has more routines and deeper routines, as evidenced by Ark World. As for the big data familiarization and price discrimination, it is a set. It sounds more professional and thorough than their professional capital. It is simply me. A role model for generations, it's okay to come out and be the leader!
Especially for those capitals that participated in the investment of Ark Games, at the first shareholder meeting after the establishment of Ark Games, after learning more money-making routines and the nature of things from him again, Fang Jie's attitude was further deepened. Awareness, he casts all his heart on him, and many shareholders attending the meeting even became his fans on the spot.

"At the investment conference, I mentioned how to make money from 3A masterpieces that are not necessarily fun, but everyone here today is my own, so I don't hide anything, let's talk about a reverse money-making operation: how to make money by A low-cost game makes money, or in other words, how to use the least amount of money to create a hit game that everyone is willing to spend money on, so that we can make a lot of money.”

"First of all, we have to figure out a basic concept or standard: what kind of game is a good game, or a fun game?"

"This question is relatively broad, and different people may have different answers, such as picture quality, plot, gameplay, or the sense of pretense and accomplishment...etc. , but not the core essence."

"Before figuring out this problem, we should first figure out what games are and why they can attract human beings to enjoy it and even become addicted. If we figure out this problem, then the following problems will be easily solved."

"And before we can clarify this issue, we must first explain a basic psychological concept: FLOW, "flow state". "

"The state of flow, simply explained, is when people focus on doing something, and the difficulty of this task is just right, it is easy to enter the state of flow. For example, playing Lego, listening to music, playing games, solving A not-too-difficult math problem, and reading a novel I've written... can trigger flow."

"If the content of the novel or film is too powerful, it will also trigger the advanced stage of heart flow: "heart infarction", and if the content of the hip is too stretched, it will trigger the low-level stage of heart flow "heart blockage"... Well, this is just a joke..."

“In a state of flow, we can find joy in our focus, and when we succeed in a challenge, we get a great sense of satisfaction, a sense of accomplishment, and a slight sense of emptiness.”

"And among all human behaviors, the easiest to enter the flow state is the game."

"Because the game is essentially an act of gaining happiness by limiting ourselves and actively overcoming unnecessary difficulties. We can always limit the difficulty of the game to our own challenge limit, which is to trigger the flow state that psychological area of

"For example, in the game of football, human beings can obviously run into the goal with the ball in their hands, but they have to limit themselves, kick the ball with their feet, the goal is still so narrow, and then there are any out-of-bounds, offside, and various foul actions are prohibited, etc. Self-limiting behavior, this is actually an application of flow in games."

"Or, you can also simply understand the essence of the flow state as: human nature is cheap."

"This is also the reason why cheating and cheating are very destructive to the game, because once the difficulty of the challenge is lost, the state of flow will disappear, and the happiness obtained by human beings will also disappear."

"This point, presumably many players who have played stand-alone games and used cheat commands to modify the game values ​​​​have a deep understanding of this."

"The same goes for chasing a girlfriend. Once you catch up, the difficulty of this love game will drop from climbing Mount Everest to walking on the prairie at zero altitude. A wandering sage... From this perspective, those so-called dog-licking actually contain some philosophy, you don't understand the happiness they are striving for..."

"Okay, let's get down to business: Now that we understand what the state of flow is and what the essence of the game is, then we have a clear direction on how to make a good game that players think."

"In short: what you do in making a game is to guide players into a state of flow through some design, and keep it going, draining their time, energy and MONEY!"

"To be more specific, before players enter the game, we have to create some difficulties and challenges for them that can actually be overcome. For example, the most common way is to skip tickets, and there are various ways to accumulate points to qualify for the internal test Activities and so on..."

"When players enter the game, we must try our best to guide new players to the game, so that everyone can prepare and have confidence in a challenge."

"When the player officially starts the game, every time a player kills a soldier, every time he gets a gold coin, every time he uses these gold coins to buy a set of equipment, every time he knocks down a defense tower of the opponent... Well, for example, every time an invention is activated in Ark World This technology is actually a kind of positive feedback to the players in the challenge process.”

"Fight monsters-become stronger-hit BOSS-become stronger-beat people-can't beat people-spray people-turn back to fight monsters-become stronger-beat BOSS-become stronger-beat people again-can't beat people-recharge-beat people again- Winning-swearing-cool—this is a standard flow state chain, during which players are in a state of flow without interruption..."

"Do players think that this flow state will disappear after winning a game?"

"No, if it were me, I would let the players continue to be in this state, and I would pop up a record statistics table for the players, as well as the experience points, ranks, titles, medals...etc., and then They will find out that there are people beyond the human race, there is silver above bronze, silver IV above silver, and gold, diamond, and platinum above silver V..."

"Of course, the routine mentioned above is still too deep, and everyone here may not understand it for the time being. Let's start with a simple one: the next priority of Ark Games is to develop a 2D free online game called "Zhengtu". The setting is medieval dynastic warfare."

"This online game will implement flow routines from the beginning to the end, allowing players to slowly challenge from small goals. Each accumulation is a small feeling of heart flow. The goal is gradually increased, and the sense of refreshment is gradually increased. But this In the process, if you want to become stronger, you have to spend money. Every time you recharge, you will become stronger. Every goal is the starting point for the next goal..."

"Recharge if you can't beat it, otherwise you won't be able to become stronger. Although this approach is very indecent, it is a matter between players. As capital, we are just making a game that can satisfy players' happiness and allow players to continue. A good game of conscience in a state of flow!"

"Yes, as a game practitioner, I think that as long as we satisfy the players' happiness without end, we are the greatest conscience! And as capital, as long as we continue to draw money from the players' pockets, it is our own My greatest conscience to all the shareholders present here!"

"in addition……"

In addition, Fang Jie also released a lot of sharp facts at this shareholders' meeting, each of which pointed directly to the core essence of things, which was something that the participants had never heard or seen before, and they had never seriously thought about it.

Some shareholder representatives who have been loyal to Youyou since childhood even hid in their cars and cried for a long time after the meeting - Youyou, Fang Jie, a pervert, turned his back on him, it's not good!
But after crying, these people smiled knowingly: Compared with playing games, earning MONEY is more delicious...

In fact, the game is still delicious, otherwise Fang Jieming is very clear about the essence of it, why is he still pursuing the game so hard?
In his own words: human nature is cheap.

Of course, he can't be an exception, otherwise he would be inhuman. To choose between being a slut and being inhuman, of course he would choose the former...

Some people feel that the game is not good, while some people, those capitals from China, seem to have realized it.

After they returned home, after internal discussions, they came to the conclusion that the leader was implying that they should look up to him, and that they could safely and boldly do things abroad, but at the same time, they were also warning them not to use these routines to do things in China, because The leader of these routines knows better than them, otherwise they will not be far from the day of 404...

As for the management team of Ark Games, those people who come from the boiling group who want to make games well, the real feeling is that a chill hits their hearts, and they are confused by Fang Jie's sharp and chilling insights. Be terrified.

They used to do things in the Boiling Group, and some of their methods were indeed rather coquettish, but compared to the boss's methods and knowledge, they are completely pure little white rabbits, right?

Could it be that the boss is blackened! ?

Many people have expressed such sighs in private, but it is not a conclusion, because the situation in China is just the opposite, and what they do is completely different. It is quite pure, restrained and upright. Compared with the routines of foreign countries, Fang Jie is It can be called the "Archangel of Charity"!

Whether it is an angel or a demon is not a question.

Fang Jie is still their god-like lord, and as a "god", the mind is certainly not something that mere mortals can fathom and understand.

For example, Xia Hao, the former senior executive of the Boiling Group, the leader of the Boiling Internet cafe chain, and Fang Jie's classmate Fa Xiao, were extremely puzzled by Fang Jie's arrangement.

He was unexpectedly assigned by Fang Jie to Ark Internet, which was out of business with him before, and took up the post of CEO.

"Boss, it's not that I can't figure it out, it's that this matter, it doesn't make any sense at all!"

Before becoming the CEO, Xia Hao went to Fang Jie's office and complained face to face, saying that he really couldn't do the job and wanted to let go of the burden.

"Why can't shit make any sense?"

Fang Jie glanced at the other party amusedly, and threw a pack of cigarettes on the table to the other party, but Xia Hao threw it back again: "No, quit!"

Fang Jie looked surprised, and then smiled happily: "Eh? Yes~ it's ruthless!"

Xia Hao rolled his eyes, and said in plastic Mandarin in Shuanglu District: "It's a good way to spread it! I quit smoking when the Boiling Internet cafe chain completely quit smoking. It is impossible to let the people below see the joke, otherwise the team will not be able to stop smoking." What sample belt?"

Fang Jie shook his head and smiled, thinking that this is Xia Hao's awesomeness. In order to earn money and get more dividends, he had to do a good job in the company, and in order to do a good job in the company, he was able to quit smoking. In order to make money, he is ruthless to himself, and his ambition is beyond the reach of others...

At this time, Xia Hao had already reacted, and returned to the topic: "When it comes to leading a team, I have a lot of experience, but that is in China! Abroad... Although I spent money to get a master's degree in parallel import engineering, but You still don’t know my English level? I don’t even understand what the foreign employees are saying, and they’re still doing management work!”

Fang Jie was about to speak when Xia Hao said again: "Also, Ark Internet is engaged in server data. I just run an Internet cafe. How can I understand those esoteric technologies? This is not a layman leading an expert." Is it? No, no, I can't handle this matter, you transfer me back to the headquarters, and I'll still take care of my mess!"

At the end, Xia Hao added: "If you don't agree, then I will resign. I will start my own business and start a real estate company. Now that housing prices are skyrocketing, buying a piece of land and building a few houses is a bloody profit!"

Fang Jie couldn't help laughing and cursing: "It's worthless! How much money can you make a year if you start a small real estate company? Tens of millions? Hundreds of millions? Do you know how much the total investment of Ark Internet will be in the future? At least tens of billions! US dollars ! Even if you don’t have any money to invest, you will have 5% options on the management stock alone, and you can figure out how much it is!”

"Emmmmmm..."

Xia Hao hesitated for a while, but still shook his head again and again: "But I can't do it! You can take on as much work as you have, and you can go to Wang Yu, Iron Man, and Tiger. They must be better than me! "

Fang Jie, however, shook his head and smiled in disapproval: "They? Technically, they are indeed better than you, and foreign languages ​​will definitely beat you, but in terms of company management and making money, I think you are much better than them!"

Xia Hao couldn't believe it: "Really? Cut! Fool me!"

Fang Jie said: "There's no need to underestimate yourself. Society is the best university. You have really come out of society. You have rich practical experience and know what the people at the bottom think and what their real needs are. , In fact, even mine is not as good as yours."

Xia Hao flustered and waved his hands again and again: "Don't, brother, why don't I call you big brother? Don't put a high hat on me, why do I feel guilty the more I listen? It's fine if the people below lick me, You...let me say something inappropriate—you must be full of bad water!"

Fang Jie couldn't help laughing loudly: "It is, but it is definitely not against you."

Xia Hao also laughed for a long time, and finally said seriously: "Unless this job is feasible, no matter how much money you give me, even if you are my brother, I will not take it."

Fang Jie nodded and said with a smile, "Actually, this job is not as difficult as you think."

"First of all, the English problem... you don't know how to hire translation assistants? You don't have to pay for it yourself, the company will reimburse you! If one is not enough, please ask for a few more, not for blondes, not for long legs, Of course, if you like Korean artificial beauties, it’s fine, you can choose whatever you want!”

Xia Hao was startled immediately: "Cough, boss, are you seducing me for profit? I have to admit, I'm about to be convinced..."

Fang Jie didn't bother to pay attention to the other party's interjection, and continued: "Secondly, when it comes to company management, as a boss, what is in charge of? It's not specific things, but people! You have been running the Boiling Internet Cafe for so many years, do you dare to say that you understand computer technology? But why are you able to manage it decently?"

"The same is true for Ark Internet. I asked you to come to manage people, not technology. Technical problems are handled by professional technicians. This is not your major. Your major is in personnel affairs. Come on, understand?"

Xia Hao couldn't help arguing: "But even if they are only in charge of personnel affairs, foreigners are different from Chinese people! Their ideology, national culture, traditional customs, living habits, and even the way of thinking and logic are different. I am completely different. A smear of black!"

Fang Jie smiled disdainfully: "There is no difference, everyone is human! Besides, you are the boss, and abroad, you are a capitalist who does all kinds of evil. Do you need to think about so many messy things? As a capitalist, what should you do ? Of course, you can do whatever you want to squeeze the employees! Do you need me to teach you this?"

"Uh..." Xia Hao was stunned for a moment, "That's what I think. Although I love money more, compared with capitalists, I'm still relatively pure. It may be difficult to change roles in a while..."

Fang Jie waved his hand indifferently: "It's okay, just because you love money, you have the potential to become a qualified capitalist, even if you already are, the rest are just appearances, you will get used to it after a while. You He's very adaptable, I know that."

Xia Hao was stunned for a while, before he said: "What the hell, it sounds like you are praising me, but why do I feel more like you are scolding me?"

"How can I scold you?"

Fang Jie glanced at the other party in surprise: "Let's give an example, a fact: Don't you always like to call your employees brothers and sisters? This is very capital!"

Xia Hao was dumbfounded again: "Hey, no, why can't I understand? This is obviously my performance of getting along with the employees, being friendly and friendly to the people, which shows that I am putting on airs, and the employees below all like me. How did you say it was the work of a capitalist?"

Fang Jie smiled and pointed at the other party: "You are the boss."

Then he raised his other hand and pointed out the window: "They are employees."

Then the two hands folded together: "You are in the relationship of employing and being employed. They work for you, and you pay them. In essence, it is a fair trade relationship."

"But if there are emotional behaviors beyond this relationship, such as calling brothers and sisters, the essence is because you want employees to accept your squeeze more willingly and not care about money so much."

"For example, under normal circumstances, the boss asks employees to work overtime and take on more work. Employees either think about getting more overtime pay, or thinking about fancy fishing, or reluctantly coping with errands. Simply put, , You want to prostitute the labor of the employees, and the employees want to fish with pay, and prostitute you, the boss.”

"White prostitution, human nature, is normal."

"But in many things, once the variable of emotion is introduced, things will undergo some subtle changes. When you call employees brothers or even become friends, at this time you want employees to pay more, and many employees will feel that they are helping. Since it is a friend's favor, how can you be so fussy about it?"

"then……"

Xia Hao took over the conversation: "So, I squeezed them out like this?"

"Is not it?"

Fang Jie said with a smile: "Maybe you haven't thought about it that much, these are just your behavioral instincts, but in fact, the reason why you do this, in essence and in fact, is to whitewash employees with emotional morality, so as to achieve the purpose of saving costs."

"There is another advantage of doing this: if the employees refuse to cooperate, you can still accuse them from the moral high ground: you don't even help your friends, you care about every detail, there is no human touch, no conscience, brothers are working overtime, I treat you as a brother, do you treat them as a brother, you are a selfish deserter... But in fact, is this employee at fault? Actually not, but he can't tell the pain!"

Hearing these words, Xia Hao couldn't help but break out in a cold sweat when thinking of all the things he had done in the Boiling Internet Cafe over the years, because he really did and said such things before, and he always felt that he was standing on the highest point of morality. I found out, this is actually my own routine, isn't it?
But why did Mao himself use such a deep routine, and he didn't know it?
Fang Jie laughed: "So, you are actually very talented. This is called self-taught! Other bosses even spend money to find various training classes to learn these routines!"

Xia Hao wanted to cry but had no tears: "Damn it, I never thought that I'm a big villain!"

But soon, Xia Hao realized another problem, looked at Fang Jie, and said in a daze: "Well, you usually call me brothers and sisters, don't you always..."

Fang Jie's face turned pale immediately: "Do you still have humanity? Do you have a conscience? Ah? Who gave you the investment back then? Who gave you the management shares? Now who made you a multi-millionaire and gave it back to you?" Chances of becoming a billionaire?"

Ah this...

For a moment, Xia Hao felt that he was a little crazy, and he didn't know whether the guy in front of him was a black-hearted capitalist or a good brother.

"In short, this matter is settled like this. From now on, you will be the CEO of Ark Internet." Fang Jie finally made the final decision.

But just as Xia Hao left the office, he suddenly heard Fang Jie's voice behind him: "By the way, those rhetorical questions mentioned later are also the basic capitalist's speech skills, called delayed consumption. In layman's terms, it's for you If the company goes bankrupt in the future, these promises will definitely not be fulfilled. If the company succeeds, it will kick you out in advance... Just operate Ark Internet according to this idea, and you can do it! "

Hearing these words, Xia Hao couldn't help but his legs went limp. He had always been very clear that he was not a good person, but now he suddenly realized that compared with the boss, he was really too pure...

In fact, let alone Xia Hao, during the meetings, arrangements, and private communication between the former lover and other subsidiaries since then, all the old employees from the Boiling Group were also shaken by Fang Jie. All kinds of routines and incisive and biting conclusions are like the arrival of a demon god!
——It turns out that once the boss becomes ruthless, he is more ruthless than anyone else!

(End of this chapter)