Rebirth of the big era of online games

Chapter 390 "Minecraft" listed

Let alone Fang Jie, any Chinese player who has watched his live teaching on the map of "Death Battle" may be able to single out a group of people with the AAB three-axe, especially a group of Korean players who have little knowledge of this game.

This map is not afraid of crowds at all, as long as you don't go to the big platform, jump and move from one small platform to another, you can always get rid of the opponent's chance to be alone, even if you don't use three axes, use other combos Fighting skills can also win.

So there was no suspense at all in the third game. Two Korean players even chased after him. Due to a misoperation, they stumbled and fell into the cliff. They didn't give Fang Jie a chance.

The so-called "Friendship Exhibition Match" was actually Fang Jie's solo performance, winning three games in a row with ease.

No one said that he was invincible in victory, after all, it was [-]v[-]!
A competitive game always pays attention to the balance of the game. Under normal circumstances, the outcome of a one-on-one fight is unpredictable, let alone one person one-on-one against a group of people. Even if the opponent is a novice, he will be beaten to death if he is not careful. Master, okay?

Now the Chinese players have finally regained their psychological balance. They feel that the leader helped them vent their anger. The hostility caused by losing the championship trophies of the two events dissipated a lot, so the title of "leader" has since been given to another One layer of meaning is "the leader of the game".

Not only is he good at making games, but he is also good at playing games. Anyway, as long as it is related to games, the leader seems to be very good, so he is naturally the leader of games.

However, the FTNB team where the game master belonged did not win the championship of "Meteor Butterfly Sword" in the end, and did not even make it to the semi-finals.

Anyway, the FTNB team doesn't have any teamwork tactics. Although they are all very strong in terms of personal skills, except for Fang Jie, compared with those real masters, the others are a little bit stretched. Fang Jie was alone.

And they have never repented of this weakness, they can play as they please, and they can tell at a glance that they are here to play tickets and soy sauce.

But precisely because of this, their game process is very entertaining, with all kinds of jokes, accidents, and adrenaline-inducing Jedi counterattacks frequently, which makes people want to stop, but the performance is not very stable.

After all, Chinese players are not as good as Korean players, and Fang Jie's skills and tactics have been thoroughly studied by Chinese players during the live broadcast. It is impossible for opponents to make the same mistakes as Korean players.

At present, the overall level of e-sports players in Huaguo is really weak, but there are also some talented players. The winner of the "Meteor Butterfly Sword" project is a pure amateur but very talented team. The team name is "YYDS".

The name of this team can be seen from Fang Jie's game live broadcast room. Maybe the team members often watch his live broadcast.

The Internet word "YYDS" was first spread from his mouth casually, and it just so happened that the four members of this team are named: Yang Fan, Ye Yun, Dong Sicong and Su Mu, so the initials of the pinyin happened to be YYDS.

In the quarter-finals, the "FTNB" team was defeated by "YYDS". ".

However, when he was a guest in the live broadcast room of the official website during the finals, Fang Jie blew up another stalk: "Eternal God? That's fine. If you want to be crowned, you must bear the weight... If you want to be an eternal God, you have to" Always single", play games all day, be careful not to find a girlfriend! "

This another interpretation of "YYDS" made the live commentator and the audience watching the live broadcast dumbfounded for two seconds, and couldn't help laughing. Since then, the "YYDS" team has never been able to get past the "forever single" stalk.

But this is actually a good thing for "YYDS". The leader Jinkou Yuyan personally empowered this team to become the most well-known professional team in the Huaguo game circle. In addition to the game prize money, it also made a lot of advertisements Fei, and later established the "YYDS" game professional club that has always occupied a place in the e-sports circle.

The only problem is that, due to busy careers and making money, the members of this team did not have a family until they were in their 30s. It can be regarded as a personal verification of "forever single". The big prophecy, the effect is still leveraged now!
Of course, these are all for later.

While Fang Jie was busy with the WPGA competition and Tencent's listing in Pengcheng, there was actually no delay in the international server "EVE".

At this time, there are more than 300 Chinese players in "EVE", not counting Chinese miners. With the leader leading the team, these people can also manage the legion in an orderly manner.

This is very similar to the entire boiling group, and Fang Jie no longer needs to personally participate in specific affairs.

The company has gathered a large number of talents from all walks of life from top to bottom, who can help him run the company well. Although the boiling group does not use academic qualifications as the only criterion for the appointment of talents, but graduates from prestigious universities such as 211 and 985, Or overseas returnees and talents with a master's degree or above still account for a considerable proportion, and they are all top-level talents in their respective professional fields.

The low-educated employees are mainly gathered in Boiling overseas game studios and Boiling Internet cafes. However, these two industries do not require high technical content, or do not require too much professional knowledge. Xia Hao and others are fully competent, and the profits In fact, it is much higher than the profits brought by game operations.

Since the second half of 2002, shortly after the national Internet bar rectification ended, Boiling Internet Cafe implemented a comprehensive price reduction policy in order to restore the Internet cafe industry ecology as soon as possible, and also in line with the overall strategy of expanding the Internet user base. Straight down to 3 yuan / hour.

In January 2004, the Boiling Internet Café chain lowered the price again, and the Internet access fee was as low as 1 yuan per hour. On the 1.5st of each month, there was also a top-up event, and the lowest was 1 yuan per hour.

Of course, this is also because the national Internet environment has been greatly improved, telecom broadband costs have been greatly reduced, and the number of Internet users has also increased sharply. After 4 years, I am already an adult, so more and more netizens go to Internet cafes to surf the Internet.

On the other hand, the brand effect of boiling Internet cafes is getting stronger and stronger, and the management is becoming more and more scientific and efficient, and Internet cafes can be operated at very low cost.

Of course, there are also strategic factors in this. The living space of other informal Internet cafes is reduced by reducing prices, forcing them to close down, or join the boiling Internet cafe chain, and reopen after strictly following the requirements.

This was not Fang Jie's instruction, but Xia Hao's initiative to propose a development strategy based on the actual market situation, and it was implemented after getting Fang Jie's approval.

So social practice is the best university. Even if you are just a police college student, as long as you are self-motivated and willing to work hard, you can become an independent talent, and you don't need Fang Jie to make any arrangements.

But there are some core affairs that still need to be arranged, and it is impossible to do without him.

For example, Boiling Games' first game "My World" entered the international game market.

This game was also launched on January 2004, 1, on the same day as "Meteor Butterfly Sword".

However, this game has hardly any publicity in China, or the word "almost" should be removed, and there is no publicity at all.

This is Fang Jie's decision.

Because this game is destined to be a niche in China.

Moreover, although "Minecraft" seems to be just a pixel cube 3D game, it seems that the requirements for computer configuration are not high, but in fact...it is quite high.

The No.1 shooting 3D game like "Cross Fire", and the 3D scene competitive game like "Meteor Butterfly Sword", the 3D in it is actually mostly just game textures, and does not involve too much calculation, at most it is to do some physics Collision calculations, such as bullet hole marks and so on.

Therefore, the computer configuration requirements are not high.

In "Minecraft", every element and every block in it involves calculations. Building countless blocks together will form a massive amount of calculations, especially for memory and video memory. High requirements.

The operating mechanism of the game core is within a certain range of space. First, all the game elements involved in calculations in the space are placed in the system memory for calculation to improve the speed and efficiency of the game. If the memory is not enough, the game will easily crash or become Extremely slow and stuttering.

Especially if the field of view of the scene is narrowed to see a wider range of world space, then the calculation speed will decrease linearly, which is obviously very unfriendly to the average configuration of domestic computers. The performance of the computer is poor, and the gaming experience It will be bad.

Therefore, there is no need to promote a game that is niche and requires configuration in the country. It is of little significance and thankless.

However, the game with this kind of configuration requirements is more than enough for foreign players. Not only can it provide a good experience, but the game itself also conforms to the cultural values ​​​​of foreigners.

The so-called cultural values, in addition to advocating so-called freedom, are also related to their history of pioneering and colonizing. They will feel extremely comfortable with such an open sandbox world game.

Don't you see that whether it is America, Australia, Africa, or even Asia, they all have a history of "opening up wasteland"?

In the Age of Discovery, Europeans took advantage of the wind and waves to spread the "seeds of freedom" all over the world.

Every time a new continent is discovered, what they do after landing is nothing more than cutting trees, quarrying, mining, fishing, and cooking stoves, and then processing these raw materials into logs, stones, metals, and food materials, and then manufacturing them to make work more efficient. High-end tools, build comfortable houses, and produce handy weapons.

In the end, they took their weapons and started hunting, fighting, killing, raping, looting, burning, killing, and looting...

It was an era when bandits broke through the bottom line of human beings in large numbers. Environmental protection, animal protection, and human rights were all nonsense. Anyway, in the cultural values ​​of Europeans, their ancestors were not bandits, but pioneering heroes that everyone admired and yearned for. .

And they also want to be such "big heroes" and have such a strong heroism complex.

Just like the Chinese all have a martial arts dream and an emperor's dream, wanting to be a martial arts master in the martial arts world, or be an emperor with wives and concubines, the dreams of foreigners are pirates and robbers.

The process of their growth and strength is based on the mindless collection of resources and the plundering and occupation of others. Their game goals are very random: when they encounter someone weaker than themselves, they will immediately grab them. If you can't hide, talk about good-neighborliness and friendship, human rights and morality, and human virtues. If you are in a hurry, you will surrender. You are always embarrassed to kill them all, right?

Chinese players, on the other hand, prefer strategic management games played within a certain framework, such as the strategy game on the theme of "Three Kingdoms", which emphasizes farming and development, talent recruitment, long-distance attack and inbreeding, and self-sufficiency. I am more inclined to give up my life for righteousness than to live by it.

This is the fundamental reason why sandbox games are very popular abroad. They like this kind of wasteland colonization culture without rules in their bones. The reason why sandbox games were so popular in the past life is that even stand-alone games almost always add sandbox elements. This reason.

Of course, it is undeniable that the sandbox game itself is also very playful. The entire DIY process of collection, production, manufacturing and even creation not only satisfies the players' sense of accumulation, but also their sense of accomplishment, making some collectors and Players who play games in their spare time flock to them.

It’s just relatively speaking that sandbox games are not targeted enough, and they are not the favorite of Chinese people. At least in the current era where the material standard of living is not good, there are still no waves in the country.

Therefore, when Fang Jie launched the game "Minecraft", the target user group is very clear - that is, Western foreigners, especially European foreigners.

The game is released on the steam platform.

It is actually not accurate to say that it is on sale. The correct way to say it is: try it for free.

It is the first time to promote your own game internationally, of course you have to use free routines.

At present, there are no official game masterpieces in the world that do not charge fees. "Minecraft" does the opposite and adopts a free model. There are other forms of charging.

As we all know, the free ones are the most expensive, so this is just a routine played by Fang Jie.

This routine is now difficult even for Chinese people.

Don't you see that after "Wulin" is free, it still makes a lot of money just relying on less than 3 players in the game.

In fact, the veteran players of "Wulin" are also very depressed. They spent a lot of money back and forth, and found that it is more expensive than the original monthly card system, but they are still stuck in it and cannot extricate themselves.

Chinese people are like this, let alone foreigners who have never seen the world.

On the day the game was launched, Boiling Games specially bought a picture scrolling advertisement on the homepage of Steam.

Foreigners take a look: FUCK, free trial?There is such a good thing?

Don't think that foreigners are rich, so they spend money like water. Human beings have a commonality in the use of money. It is an unchanging truth to not take advantage of the bastard.

Even foreigners are more attracted to the free mode than Chinese people, because they used to spend money to play games, but now seeing "Minecraft" can be played for free, it is like discovering a new world.

Since it's a free trial, why not give it a try?
Then with all kinds of psychology, foreigner players clicked on the advertisement, entered the homepage interface of the "Minecraft" store, and browsed the information roughly. After all, foreigners are not stupid, and they are very particular about personalization. , even if it is free, you will consider whether to enter the pit.

Take a look at the description of the game.

""My World" is a construction 3D game with elements of survival adventures. The entire game world is composed of various blocks. Players can destroy them, and they can also use their own blocks to build things at will."

"In order to survive and develop in the game, players need to obtain resources through logging, mining, hunting, etc., and create weapons and tools through the synthesis system. As the game progresses, players are self-reliant and gradually build a home of their own. "

"My World has no boundaries, the map will grow dynamically, there is no ending, and there are no levels and scores. Although there are dangers such as monsters, it is usually not difficult to survive in the game. Even if you die, the player can be reborn at the initial location , the items on the body will drop when you die and disappear after a period of time."

"In short, this is an open game, and there is no clear purpose of the game, in which players can enjoy the fun of exploration and creation."

"The game is divided into two modes: stand-alone and networked. The stand-alone mode is divided into adventure mode and endless mode. All blocks in the game can be collected, destroyed and manufactured."

"In the online mode, you can play games with other players on the network in a game server. Note: Although the game map in the online mode is large, it has borders and is randomly generated. Some core blocks cannot be destroyed by players."

"It is recommended that players first experience the stand-alone adventure mode, complete the novice task process, and master the game skills before entering the online mode and enjoying the fun of fighting against other players..."

Such a novel game mode is quite attractive to foreigners. The only flaw is that the game screen looks a bit stretched.

Looking at the download capacity of the game, the game is only more than 200 M. If it is a 2D game, it may be okay, but for a 3D game, it is obviously not a masterpiece.

However, free games should not have too high requirements. If the game is really as interesting as the introduction explains, it is not unacceptable.

As for which company produced the game... I'm sorry, except for a few well-known game companies in the world, foreigners don't pay attention to ordinary small companies at all. They pay more attention to game experience and fun, and they don't care about brands. The content of some small companies' small productions, as long as they are fun, will still win their favor, and it is easy to get ahead.

So on the day the game was launched, with the help of the advertisement on the homepage, the number of game downloads exceeded 10.

Don't look at 10 people and how many 10 people pour into the game server in China. You must know that "Minecraft" is strictly a stand-alone game, and there is no publicity before the game is released, and Boiling Games has no international reputation. Fame, no brand effect, these 10 people are all passer-by players who have seen the advertisement, and the results are actually very good.

Well, the key is that the free trial routine has attracted many people. Otherwise, many players may be persuaded to dismiss many players when they see the screenshots of the game on the game introduction page. After all, the full mosaic game screen does look a bit Child's play.

However, after foreign players entered the game for a while, they found that the game was obviously not as simple as it seemed.

This game not only has all kinds of gameplay modes in other role-playing and adventure games, but also has a sandbox DIY gameplay. As mentioned in the game introduction, everything starts from scratch, relying on Change the world with your own hands.

This simply hit the cool point of foreign players.

Watching the cubes being collected and disappeared by myself, and transformed into various raw materials and finished products, watching myself go from empty-handed to equipped with various cold weapons, watching the camp with only one fire, gradually being built into a cozy hut by myself ... all of these, there is a sense of satisfaction and accomplishment.

mosaic?
That's not a problem.

On the contrary, just because it is a mosaic cube, the game is simple and clear. Even foreigner players can fully understand the game intent and master the game operation very easily.

Moreover, this cute Q version of the painting style will not make people feel uncomfortable. Whether it is cutting trees or hunting, what falls is only broken cubes, instead of flying sawdust and blood. A favorite of gamers and kid gamers alike.

Therefore, "Minecraft" has been well received since the first day it was launched, and players of different levels can find their own fun in the game.

The only problem: the game is free.

Players are of course eager for free, but game companies have to consider the issue of making money.

Fang Jie is not doing charity. Although the main purpose of launching this first game to go international is to build the reputation of Boiling Games, making money is also necessary.

However, making money has a routine, relying on selling free items, unlocking gameplay, or selling resource packs, etc., are too blatant and not Fang Jie's first choice.

His routines are mainly in the online version, this one has to wait for a while, let the foreign players get familiar with the game first, once the players clear the stand-alone level and start to enter the network mode to interact with other players, it is time to be harvested... …

(End of this chapter)