Rebirth of the big era of online games

Chapter 370 No harm, no comparison

The year 2003 was known in history as the "Year of Chinese Martial Arts Online Games", and it was also jokingly called "The Year of Online Game Queuing and Shooting".

The online games that Fang Jie reviewed were only relatively well-known online games that deserved his attention.

In addition to those online games, in 2003 there were "Fairy Tale", "Pet King", "Monster Story", "West of Worms", "Apple Pie", "Bang Bang Gang", "Legend of Mercenaries", "Big Brother" Naval Battle, Journey to the West, Fumolu, Hunter MM, Three Kingdoms Strategy, Conquer, Tiansha, Tank Baby, Heroic Century, Breaking the Sky, A Beautiful World , "Destiny", "Mission", "New Journey to the West"...etc.

Among them, "Beautiful World" and "Beautiful World" are relatively well-known.

Both games were agented from South Korea, and Fang Jie had played both in his previous life.

"Potianyijian" is not the later "Xinpotianyijian". This game has already collapsed, so let's not mention it.

And "Beautiful World" will be released half a month later, that is, on June 6, and will be represented by Tsinghua Tongfang.

According to the memories of his previous life, Fang Jie knew that this game had been very popular for a while. It was a sci-fi urban modern background. It was absolutely unique in the history of Huaguo online games, and it was quite interesting.

But it's a pity that these games in the previous life were all hip-stretched and shot by the market one by one. In this life, there is a great god like Fang Jie stirring up the situation, and the end will definitely be even worse.

Queuing up to be shot is really a bit miserable.

But from a positive point of view, this also shows that domestic capital is frantically pouring into the online game industry.

Although their investment methods are relatively blind, without the production technology, talents, experience, resources, and forward-looking ideas of the game, they randomly come from South Korea to represent an online game, or call a development team of more than a dozen people to produce a semi-finished product. A game with many bugs is bound to suffer a blood loss.

But no matter what, after the capital enters, it will definitely promote the development and progress of the entire online game industry for a period of time in the future, not only in terms of technology, but also in terms of talent training, game development, and game operation experience. The industry has laid the foundation for going global.

Of course, the ultimate goal of capital is to make money, and it is not a good bird.

From 2000 to 2002, everyone shouted the slogan "If you want to be rich, open an Internet cafe", now the slogan is "If you want to be rich, play online games".

The reason why so many games have been shot down this year is also because a lot of capital and their minds are not on the game, but purely because they see that online games are very profitable, so they enter this circle and leave with a sum of money. The means are quite unlimited.

For example, the game "Legend of Mercenaries".

No matter in terms of plot, screen, combat, occupation, system, etc., Legend of Mercenary is considered an excellent game. In addition, the unique combat mode, advancement, job transfer, mercenary, etc. are also unique. .

However, when the game was agented from South Korea, there were still many bugs, and it was not considered a finished product.

But the domestic agency companies are in a hurry. Seeing that they can make money as long as they represent a random game from South Korea to China, the good games have been snatched away, so they can only grab such semi-finished products and bring them in as agents.

Indeed, Boiling, Netease, Tencent, and Kingsoft occupy the top of the game market and make a lot of money, but small companies can just act as agents for some small games and just drink their soup.

The requirements are not high. Other online games often have hundreds of thousands or even millions of online users. We only need tens of thousands of online users.

If you do some calculations, you will know that 5 people are online at the same time, and the actual recharge is estimated to reach about 8 people. The monthly card is 30 yuan, and this month is 240 million.

As for the agency of online games from South Korea, if the online games are a little garbage, such as the Q version of casual online games like "Legend of Mercenaries", it will only cost 15 to 30 US dollars.

In other words, as long as there are more than 5 concurrent online players, theoretically, the game agent operator only needs one month to pay back the cost, and the second month will be pure profit!
The agency agency for "Legend of Mercenaries" signed an agency fee of US$24 with South Korea.

This price is too high, but it’s still the same sentence. Now it’s a seller’s market. As long as the game can be represented in the country, domestic companies are willing to pay a little more. Don’t you see that the closed beta of “World of Warcraft” has not yet been seen. Head Internet companies Already had a bloody fight?

The same is true for the market environment of small companies and small games.

What should I do if the agency fee is too high?
Of course, it was trying to squeeze it out of the players, and even from the company's employees.

The show operation of the agent of "Legend of Mercenary" is, on the one hand, to draw big cakes and tell stories to the employees, saying how excellent the game "Legend of Mercenary" is, so that everyone can roll up their sleeves and work hard; He also said that the company spent too much money on behalf of "Legend of Mercenaries", and the economy is relatively tight, so the salary settlement is suspended, and when the money is made, everyone will make a fortune together!
This is not the worst.

"Legend of Mercenaries" had more than 7 players online during the closed beta, which is not a small number. If you manage it well, not to mention how much you earn, at least you will never lose money.

But after the official fee was charged, players gradually discovered why the equipment violence rate is getting lower and lower?
Why are boss-level monsters getting slower and slower?
Originally, one boss spawned every 5 minutes, but one boss spawned every 24 hours.

When these resigned players could no longer bear it, they suddenly found a good way for them to quickly obtain the best equipment, that is to use RMB to buy equipment at 51mai.

After a quick look, 51mai is selling all kinds of equipment, and there are all kinds of top-quality products.

At this time, the players didn't know the source of these equipments, and took out RMB to exchange equipments one after another. However, the players couldn't figure out why the mercenary equipments on 51mai couldn't be bought all the time. There will be soon.

Players would never have imagined that for their own benefit, the game agent made the game’s treasure drop rate almost zero, and then sold equipment on 51mai, and the players wanted to play these games more enjoyable, from their own mouths. Withdraw money to fill this never-ending black hole.

Just when all the operators are considering whether to increase the equipment drop rate, thereby tying up players, the agent of this game is racking their brains on how to reduce the equipment drop rate, and then collect players' money, and the money None of them flowed into the company, but into the private pockets of the company boss.

In the end, "Legend of Mercenaries", which was not bad at first, was forced to die by the agency, and the boss of the agency company turned around and disbanded the company, announcing that the game would stop operating, and took the money to have a good time.

There are many situations like this, but the routine is slightly different.

For example, in "Ragnarok", some media broke the news that the cheater is inextricably linked with the company's technical department. Selling cheats can be compared to selling monthly cards. Just learn "Wulin", get a private server and continue to collect money...

In short, there are various reasons why so many games are queued up to be shot. In addition to the possible problems with the game itself, it is also related to the fact that the operators have not put their minds on the game at all.

Money is what they value the most, everything else is floating clouds, the game is no longer good, anyway, it is enough to earn money, at worst, they can represent another game, and continue to make money with the same routine.

In fact, it is not only the game industry, but any industry. Once capital enters in a large scale, all kinds of industry chaos will be born. Believing in their integrity is like believing that a sow can climb a tree.

But then again, giving up food because of choking is also undesirable.

Bullshit!
Too much is too late, things must be reversed, this is the truth that our ancestors told us thousands of years ago, but there are still many people who don't understand.

Fang Jie didn't take much care of the chaos, basically just sat and watched the gang of capital making trouble there.

Because in general, the benefits of capital entry outweigh the disadvantages at present. It can accelerate the development and progress of the online game industry as a whole, as well as the construction of domestic network and computer hardware, especially the talent training area, which will attract more young people. Enter this industry to achieve your own life.

On the other hand, people will only have a long memory if they suffer a loss, and if they intervene too early, they will be misunderstood.

There is a saying that there is no harm without comparison. This can be said in reverse, there is no comparison without harm.

Players play these cheating online games and suffer a lot, so they know who is the responsible game company and who is the leader of the domestic game world, such as Boiling Games, let me know?
But Fang Jie didn't do nothing at all.

Before "The Legend of Jinyong" was launched, he took the lead in adding the "Healthy Game Advice" in the online games of the previous life to the login interface of all online games under the Boiling Group: Resist bad games and reject pirated games; pay attention to self-protection and beware of being deceived ; Moderate games benefit the brain, while indulging in games hurts the body; arrange time reasonably and enjoy a healthy life.

This move caused ridicule on the Internet at first, thinking that Fang Jie was taking off his pants and farting, which was unnecessary.

Who will see this thing?

Just stop yelling, "Catch a thief," okay?
But this joke has not been seen for a long time. On June 6, half a month after "The Legend of Jinyong" was released, the State Press and Publication Administration issued a document requiring all Internet game publications to display the full text in a prominent position on the screen before the game starts. Published the boiled version of "Healthy Game Advice", and clearly stated that plug-in behavior is an illegal Internet publishing behavior.

At the same time, the major official media seemed to have made an appointment, and praised Boiling Game in unison, saying that it took the lead in setting an example in the industry, and called on colleagues in the industry to learn from Boiling Game. (Explanation: In this article, all the content related to the contact with the country, government, institutions, and official media are all mentioned in one stroke, and they are directly promoted without thinking. Everyone makes up their own brains, and I will not specifically explain it in the future)

Seeing that the government and the official media came forward to like it, all the people who saw the joke were dumbfounded. No one expected that this incident would cause a sensation at the national level. Then this is no longer a joke, but a very serious topic.

For example, "Beautiful World", which was officially announced to be officially launched on June 6, had to be delayed by a week, and the game developer in South Korea was asked to make corresponding changes and add "Advice" to the game. A paragraph, otherwise it will be shot without going public.

While the online game industry was flying around, Fang Jie kept his ears to the outside world and was still playing games comfortably at home.

In addition to "The Legend of Jin Yong", on the day "Beautiful World" was released, he also went in to feel nostalgic.

"Beautiful World" is a very Korean-style online game, that is, a modern online game. The game scene is in a modern city, and players hold baseball bats and other PK to fight monsters.

The background of the game is after the fifth "World War". The few survivors of the war have gone through thousands of hearts to restore the basic knowledge necessary for rebuilding human civilization, rewritten history, and restored human civilization to the modern level. Safety and security are limited to "Central City", other places are still dangerous and players need to explore by themselves.

This game is almost identical to many doomsday-themed novels in the previous life. Koreans have developed online games with this theme as early as 2003.

This also gave Fang Jie, who had a rough experience of the game, a whim, provided several creative materials, and instructed the creative team of Boiling Chinese to develop novels with the theme of doomsday wasteland.

Novels such as "Witcher Notes", "Wasteland", "Doomsday Cockroach", and "Global Evolution" from the previous life can be carried over, and then doomsday console games can also be adapted into novels, such as "Escape from Tarkov", "Global Evolution", etc. The Division and such.

As long as there is a market for novels of this theme, it will be a "doomsday wasteland universe", and it will be adapted into stand-alone games or online games in the future, and players will definitely flock to it.

Moreover, this kind of theme is different from the martial arts theme. All players in the world can accept and understand its game background, and it is the best choice to open up the international game market.

Now the boiling creative team no longer needs Fang Jie to provide detailed outlines to create novels. After filling in so many novels, the gunman skills have long been practiced. Some people with strong abilities even formed their own teams and prepared to build a web studio. Specially looking for good ideas for team collective creation.

And the work that these studios are currently undertaking is mainly provided by Fang Jie. Just make an outline and explain the main points clearly, and they can expand their creations by themselves. As for whether the novels produced are the same as the previous life, that is not important, it is important What matters is that readers like to read it.

As of June 2003, Boiling still hadn't started charging. This year, Fang Jie invested another 6 million in Boiling to pay authors' remuneration, and readers are all prostitutes.

Since the novels are free, and since dozens of classic novels have emerged in the past year, the number of website users can be described as a rapid increase, from less than 100 million before to more than 1600 million in an instant.

In other words, one out of every 10 netizens in the country is a reader who reads novels on Boiling.

Of course, this is also related to the surge in the number of netizens, and it is also related to the 10-second advertisement of boiling music, boiling games, 360 navigation, and friendly promotion of network management systems.

The so-called influence affects the whole body. These subsidiaries of the Boiling Group have almost formed an ecological closed loop, which has produced a huge linkage effect with each other.

For example, Boiling also promoted the novel of the same name "Online Game: The Legend of Jin Yong" just before the release of "The Legend of Jin Yong", which brought huge traffic to the game "The Legend of Jin Yong".

Conversely, "The Legend of Jinyong", like MUD, has specially set up an online novel system, which is linked to Boiling. When players run the map and hang up, they can read the novel by the way, and the game and the novel will not be delayed.

The key is that reading novels in the game can also level up and increase the proficiency of the skill "reading and literacy". This forces those players who did not read novels before to start reading novels. After all, it is a skill that can speed up the efficiency of leveling. Of course you have to practice.

But after they read a few novels, they couldn't stop and fell into the trap completely. Even if they didn't play the game anymore, they became loyal readers of online novels.

Fang Jie has great ambitions, and he doesn't care about short-term gains or losses. Even if he pays money, he must first convert TV users into Internet users, and then convert Internet users into Internet players, Internet readers, Internet music listeners, and online shopping consumers. Wait for the number of users to increase and the cake to grow bigger, and then go back and harvest.

In the past six months, due to some special reasons, other aspects of the Internet economy have developed rapidly, and the number of Internet users in the country has exceeded 1.6 million. This has gradually transformed online shopping from a fashion to a common shopping method and consumption habit. The industry is booming, and online music and online videos have become the daily life of netizens.

As for online games, let alone, there are more than 300 million simultaneous online players nationwide every day.

Of course, half of them were contributed by Lianzhong Games. Casual chess and card games are simply a big bug, and other types of online games cannot be compared with it.

The launch of "The Legend of Jin Yong" has also caused the number of online players in other popular online games to decline to varying degrees, but it is still strong and very profitable.

The old game "Legend" is still a gold-lettered signboard. This game is also a big BUG. Such a pickled and meaningless game, because the game fluency is good, there are always a large number of players staying behind, especially when opening a new server. Occasional blowouts can also occur.

"Westward Journey II" is almost a gathering place for players who like the Q version of the game, followed by a large number of semi-professional players who also maintain the high popularity of the game. Although the number of online players has dropped by half, there are still 10,000+ online at the same time Supported by data, life is still very nourishing.

What's more, the consumption of this game is very similar to that of "The Legend of Jin Yong". What game operators really make money is not point cards, but the trading of game items in it. A piece of equipment in it can often sell several or even tens of hundreds of points. Card.

"Miracle MU" is also doing well. Compared with "Legend", it is a bit of a catch-up. After all, the fluency of this game is also quite good.

It is precisely because the old games are still strong that the rhetoric released by Tiger has become a fantasy. "The Legend of Jin Yong" only maintained a concurrent online score of 80 people in the end. This year's extra year-end bonus is obviously useless.

In fact, this result is already very good. Compared with those online games that line up to be shot, this is definitely a daunting result.

After this data was released to the outside world, it naturally caused a shock in the industry, and it also triggered reflections from other capital and game companies. Many of them decided to calm down and start recruiting talented people to make games seriously.

And Fang Jie, who stirred up all this, besides playing liver games at home every day, also took the next step.

In July, he convened senior executives related to Boiling Video and Boiling Software to hold an online conference.

There is only one topic: boiling video to add a game live broadcast section.

In fact, it's not an issue anymore. This is Fang Jie's decision. At the meeting, he just clarified the reasons and explained the general planning and arrangement of the plan, and then the heads of all departments followed orders.

At the meeting, he emphasized one point: "Currently, Internet cafes and home users in most parts of the country only have a network speed of 10M, and a few can reach 20M. Although China Telecom can provide higher broadband services, the cost is relatively high. Can't afford it."

"With a network speed of 10M, it is still not enough to support live webcasting. The user experience is not good, and there are some problems with the network conditions. It is inevitable that the live broadcast will freeze, and it cannot support high-definition live broadcasting."

"We will urge them to reduce prices as soon as possible on the telecom side. Don't be too short-sighted, but the current domestic network environment is like this. Even if it can be improved, it will at least wait until next year. If the conditions are not complete, we can only find a way for the time being. Do it first, then talk."

"In the live broadcast section, the streaming media technology is temporarily canceled, allowing users to continue downloading, so that users can make full use of their spare bandwidth, but our download server will be added, and the cost will increase a lot, but I think it is worth it .”

"Secondly, the live broadcast adopts a delayed playback method to prevent temporary freezes in the middle, that is, what users see is the live broadcast content 10 minutes or even 30 minutes ago."

"At the same time as the live broadcast, the website automatically records and broadcasts, and automatically plays the recorded video content after the live broadcast ends. Once users miss the live broadcast, they can also watch the playback video."

"As for why we want to use the live broadcast mode, I can't explain it in a few sentences. Let's take it as a promotion and expansion channel. In the future, our games, including games from other manufacturers, can be promoted in this way. Of course, don't The content of the content is also okay, let’s not mention it today.”

Speaking of this, Fang Jie couldn't help smiling slightly: "As for the specific format of the live broadcast...it's actually very simple, just play games for users to show off your skills or personality. Anyway, I'll make a sample first when the time comes, you guys Once you see it, you will know..."

After hearing these words, while everyone in the meeting obeyed the orders one after another, they couldn't help but slander in their hearts.

We are exhausted and busy all day long, but the boss is lucky. He is afraid of death and hides at home for more than half a year, not to mention being a shopkeeper and playing games!

Also play for others to see!

It is also nicknamed: Promote the game!

How can watching other people play games be as refreshing as playing them yourself?

It is estimated that only celebrities like the boss play the game, and others will come to watch it curiously. If there are other people, no one will watch it!

Anyway, in the industry of game live broadcasting, the prospect may not be as good as the boss said.

Paralyzed, the boss's decision is definitely not to find a legitimate reason for himself to play games?

(End of this chapter)