Rebirth of the big era of online games

Chapter 217 is still an industry miracle!
It will be 7 days before "Wulin" returns blood. After all, the game is free for the first [-] days.

During these seven days, a large number of belated players have poured in one after another, including passers-by who failed to log in to the game on the first day.

At the same time, many players have abandoned the pit one after another in the game, and the number is more than the number of players who entered the pit.

There are many reasons for abandoning pits.

In addition to bombing the server and not enough monsters to brush, there are also insufficient fluency of the game operation, dislike of the style of painting, high expectations leading to a large gap, poor network conditions in some areas causing frequent freezes and disconnections, and novice players unable to adapt , The New Year's Day holiday is over and there is not much time for games... and so on.

This also caused the online number of "Wulin" to drop from a peak of 120 million on the first day to 50 in three days.

Especially when the fees were officially charged on the seventh day, the number of people online at the same time had dropped to close to 30. After all, there were still a small number of people who were willing to spend money to play online games.

Judging from this downward trend, we know how good the publicity was at the beginning, so that passers-by also joined the game to join in the fun, but the actual players are actually less than a quarter of the peak period.

In fact, among the remaining quarter of the players, many of them are passers-by, but because they were attracted by the game, they gradually became fans and fell into the trap.

Generally speaking, after the listing of "Wulin", it is a trend of opening high and going low.

But even so, it still created a miracle in the history of the Chinese game industry!
These words are not boasting of Boiling Games, but are recognized by the entire network, and the headlines on the front pages of major portal websites have made such comments for several days in a row.

Such a result is really amazing!
Netease's front page Toutiao published an article titled "The Era of Online Games Is Coming".

"The concept of online games has gradually become familiar to everyone since the launch of "King of Kings" in July last year. At that time, the number of online games exceeded 7, which lit a bright light for the sluggish domestic game market, so many games The company followed suit and deployed this emerging online game industry one after another.”

"In September, "Three Kingdoms on the Internet" was launched, becoming the only existence that competed with "King of Kings", adding fire to the online game industry."

"However, two months later, in November, Yuzhiketong entered the country as an agent of the Korean online game "Dark Light". This semi-finished game was quickly eliminated by the market, and no one had even heard of it. So a basin of cold water fell from the sky, The flames of online games that had just ignited were quickly extinguished, but "Dark Light" has also become the first shot of Korean online games entering China."

"Two months later, Jingcheng Huayi's "Stone Age" agent from the island country planned to launch on New Year's Day. But Boiling Games, a little-known game company that was established less than half a year ago, suddenly came out and announced that its The online game "Wulin" will also be released on New Year's Day."

"This also led to Hua Yi and his agent online game "Stone Age" having to announce the cancellation of tickets an hour before the game's launch on the day of its launch..."

"It must be admitted that Huayi's move is very wise. Boiling Games' "Wulin" created an unprecedented achievement in the domestic game industry on the day it was launched on New Year's Day - 120 million people flooded into the game at the same time, causing the game server to be on the market. Downtime within 1 minute!"

"120 million! Although this data has a lot of water in it, it is still an unprecedented historical data with milestone significance! It can even be said that this is simply a miracle!"

"The success of "Wulin" brought the potential market of online games to the surface, and I believe it has given more companies and capital a sufficient reason to increase investment and impact the online game market."

"We, Netease, as an overseas listed company and one of the three major portal websites in China, will also step up the layout of the online game industry. A number of online game projects have been officially approved. The online game "A Chinese Journey to the West" will meet a large number of players..."

If NetEase's comment style is a little bit more formal, mainly commenting and analyzing the entire online game industry, and by the way, it also posted an advertisement for the online game it is developing, then Sina's headlines are more concerned about the boiling game. Propaganda routine.

The title of his article is "Wulin's Propaganda Routine is Worth Learning from".

"The brilliant achievements of the game "Wulin" are obvious to all. The entire Internet has been reporting these in numerous articles these days, so there is no need to talk nonsense."

"The author is more interested in the way the game "Wulin" was released before it was launched. Whether it is a game FLASH promotional video, a funny promotional video, or a beautiful wallpaper poster of the game, among them The means of publicity and the psychological grasp of players are worthy of in-depth study and study in the industry."

"In the words of boiling games, these are called "routines". "

"Routine [-]: Use the FLASH series of promotional animations to attract attention, attract widespread attention, and arouse everyone's curiosity. A series of FLASH promotional animations have extremely low production costs, but have achieved phenomenal publicity effects. They are indeed classics for small money to do big things. Advertising case!"

"Routine [-]: Use humorous, funny, and self-deprecating short promotional videos to introduce the game's development background, operating conditions, preparation process, account registration, operation instructions, game recharge...etc. to the majority of players. An all-round introduction, so that everyone can understand the game and at the same time look forward to the launch of the game with a relaxed and happy mood.”

"This kind of self-deprecating propaganda routine, on the surface, is described as "full of slots" in the online vocabulary created by Boiling Games, but it also makes it difficult for those who want to find a sense of presence and complain about the game.After all, people themselves have already complained, and even more ruthlessly, there is really nothing to complain about.By the way: The word "Tucao" is also a new buzzword on the Internet created by Boiling Games. "

"Routine [-]: In the short promotional video, the characters in it can be said to have golden sentences frequently, creating many fashionable and appropriate Internet phrases, such as the aforementioned "routines", "tucao", as well as "abstract", "cheating", "Are you a pig", "You're so dirty", "Scared the baby to death", "Like it", "People are hard to break", "So embarrassing"...etc. "

"These Internet buzzwords were quickly learned and used by the majority of netizens. It can be said that Boiling Games has led the trend of domestic Internet culture with only a few game promotional videos! When these Internet buzzwords are mentioned, everyone will think of funny videos. , When you think of funny videos, you will mention boiling games, and when you mention boiling games, "Wulin" has become a well-known online game."

"In addition to the above routines, there are many other publicity routines for Boiling Games, which can be described as bottomless..."

The view that Sina can find another way is obviously a certain gene in it. Later generations of blogs and Weibo can be said to have mastered these routines, so they naturally pay attention to this aspect of content.

On the other hand, Sohu, another portal website, the headline on the front page did not talk about the industry structure, nor did it talk about any routine skills, but only introduced and analyzed the gameplay of the game "Wulin" in a very detailed way. Therefore, it has nothing to do with other vain things, but mainly because the game is really worth playing.

(End of this chapter)