Countercurrent 1982

Chapter 592 Celebrity Endorsement
Yan Wu's commercial songs at that time were very suitable for the pop music of that era. The popular music had a bit of rock and pop, and the pop had a bit of fashion. The success of advertising.

In the early 80s, with the domestic reform and opening up, foreign pop culture has begun to affect many young people. Flared pants with afro hair and sunglasses are all imitated foreign movies, and the most popular dance music of that era was Disco Wolf, etc. They are also full of fast-paced, heavy metal rock elements, and are the favorite music of fashionable young people in this era.

Duan Yun wants to advertise on CCTV, and also wants his audio commercial to surpass Yan Wu and become a classic of the era, which is obviously very difficult.

Now that the Yanwu commercial is not broadcast on CCTV, Duan Yun does not plan to copy the copywriting of the Yanwu commercial, he has other plans.

In the 80s, Cui Jian was undoubtedly the most famous and far-reaching influencer in the Chinese pop music scene.

Regarding the fact that he was a fan of Cui Jian when he was young, and that he had all the tapes of songs that appeared, Cui Jian at that time only gave Duan Yun two words, which was "shock".

Cui Jian's songs such as "Rock on the New Long March", "The Girl in the Flower House" and "Fake Monk" can be hummed by Duan Yun completely, and there was a time when Duan Yun even wanted to learn musical instruments and set up his own rock music The band, it can be said that Cui Jian is a memory that influenced Duan Yun's youth.

However, in 1983, Cui Jian was still unknown at this time, and there were no reports about him in newspapers, TV or other media.

In fact, when Cui Jian really became famous, it was on May 1986, 5 at the 9-star concert held at the BJ Workers Stadium.

In Duan Yun’s previous life, he had read reports about Cui Jian’s life, and knew that Duan Yun was just a trumpet player in the BJ Symphony Orchestra and had not yet established his own band. In 1983, which is this year, Cui Jian wrote He played his first song "I Love My Guitar".

Reborn in this era, Duan Yun has always wanted to meet his idol when he was young, and he has other thoughts.

Nowadays, there are no stars who endorse products in China. Most movie and TV stars are actors in the system.

Duan Yun's idea is to ask Cui Jian to endorse his speaker products after the establishment of Tianyin Electronics Factory, sign a long-term endorsement contract with him, and let Cui Jian shoot all of his future CCTV product advertisements.

In Duan Yun's view, each of Cui Jian's famous songs is very classic, and any commercial edited from any song will definitely be more popular and sensational than the Yanwu commercial.

At this time, Cui Jian was not famous, just an ordinary trumpet player. In Duan Yun's view, as long as the price was higher, Cui Jian himself would not refuse.

But Duan Yun won’t be going to BJ for the time being. It’s about to enter October. He’s going to attend the Model Worker Commendation Meeting at the General Factory and the Canton Fair in mid-October. He has a lot of work to do during this period, so he doesn’t have time to go to BJ Find Cui Jian.

The industrial and commercial business license can be obtained in a few days. Before that, Duan Yun needs to solve the problem of the factory building first.

On the morning of the second day, Duan Yun went to work as usual and came to the factory area.

After changing into work clothes and walking around the workshop, Duan Yun came to the small workshop next to the new workshop.

When the Municipal Bureau built a factory building for the labor service company, it originally wanted to build a new large factory building on the basis of the old foundation as the second workshop of the factory. Later, at Duan Yun's request, it was built next to the new factory building. A small factory building with a small footprint was built. The water and electricity lines in the factory building are complete, and the production can be carried out directly after the equipment is moved in.

But in fact, the new No. [-] and No. [-] workshops have a large area, which is enough to meet the production of Duan Yun's products, and the equipment approved by the Municipal Bureau for Duan Yun is not too much. Up to now, there are still some vacant places in the No. [-] workshop. There is enough equipment, so until now, the small factory building on the west side of the factory area has been idle, and it is only occasionally used as a temporary warehouse to store product equipment.

And this factory building in the west is exactly the foreshadowing that Duan Yun planted at the beginning.

From the very beginning, Duan Yun wanted to use the small factory building as a leased factory building for his own private electronics factory in the future. With the business license coming soon, the foreshadowing left by Duan Yun finally came into play.

The factory building belongs to the assets of the collective. Although Duan Yun has a lot of power as a manager, the lease of the factory building must be discussed and approved by the workers' congress before it can be implemented. Otherwise, once people report it, it will bring some serious problems to Duan Yun. Big trouble.

If Duan Yun wants to approve the lease of the factory building at the workers' congress, he needs the help of the secretary Jiang Jianhua. Now Jiang Jianhua and Duan Yun are wearing a pair of pants. The two of them cooperated quite tacitly before, and the benefits of the company are good. , Workers' welfare is high, so now, including inside the agency, no one dares to question Duan Yun's ability to fight against him anymore.

It is a sensitive matter to lease an idle factory building to your own private enterprise. It is not ruled out that some employees below will have objections or make use of this matter. Therefore, Duan Yun's plan is to give some benefits to the employees of the labor service company. , including renting the factory to add some benefits to the employees. In addition, Duan Yun is going to announce a plan to build a new house in the factory. These big benefits will be used to tie the hearts of the people, and at the same time suppress the objection of some employees to renting the factory.

After some consideration, Duan Yun immediately went to Secretary Jiang Jianhua's office to discuss with him about renting a factory building.

It was only just now that Jiang Jianhua found out that Duan Yun was going to open an electronics factory, and he was stunned. He never thought that Duan Yun would dare to set up a factory independently as a state cadre.

After all, people have been relatively conservative in their thinking in the past two years, especially in the north, where they have some prejudices and views on private companies, and Jiang Jianhua is no exception.

But after learning that Duan Yun's factory was founded with the approval of the director of the Municipal Bureau Rui and the deputy mayor, Jiang Jianhua simply agreed to Duan Yun's lease of the labor service company's factory. The secretary can only follow the trend.

After the two discussed for a while, Jiang Jianhua organized a staff representative meeting in the afternoon.

During the meeting, Jiang Jianhua proposed to rent out the idle small factory buildings in the factory. The monthly rental fee of the factory buildings is 800 yuan, and the factory does not keep any cents. All of them will be used to distribute benefits to employees. On average, each person is more than two yuan. , Distributed together with wages every month in the name of heatstroke prevention expenses and heating expenses.

More than two yuan is still a bit of spending power in this year, so Jiang Jianhua's proposal quickly received a positive response from the representatives of the Workers' Congress. Naturally, no one would reject the free money.

In the end, Duan Yun obtained a three-year lease contract for the small workshop through this workers' congress, with a monthly rental fee of 800 yuan and water and electricity bills.

Among them, Duan Yun took a big advantage. The 800 yuan a month factory rental fee is very cheap in his opinion. In addition, the water, electricity and labor service companies of small factories share a master meter. In order to avoid disputes, Duan Yun will An additional set of water and electricity meters will be added to the small factory, but in any case Duan Yun can enjoy the cheap industrial water and electricity prices of state-owned enterprises, which undoubtedly saves a large part of production costs.

(End of this chapter)