Countercurrent 1982

Chapter 591 CCTV Advertisement
Duan Yun has ideas about taking his own factory's speakers to the Canton Fair.

In this era, if private companies want to expand their markets, they can only participate in large-scale exhibitions like the Canton Fair.

However, in the Canton Fair in the 80s, all the high-quality products of large state-owned enterprises were exhibited, and private enterprises did not have booths. Therefore, if township enterprises wanted to sell products at the Canton Fair, they could only set up a booth at the entrance to sell their products. Domestic state-owned enterprises are equally good in quality, but our prices are very cheap. In addition, some people walked in through the sewer pipes and went to the Canton Fair to negotiate with foreign companies face to face.

The Longteng automobile gearbox produced by Duan Yunda Group can be arranged by the Ministry to occupy a booth of the Ministry of Light Industry. As for the speakers, Duan Yun is going to let Cao Dong and the others set up a stall outside the door to see if they can attract some domestic buyers. and foreign merchants.

It can be said that the Canton Fair in mid-October this year is of great significance to Duan Yun, and he must seize this opportunity well.

The other thing is that Duan Yun wants to apply for a patent for the subwoofer product of his electronics factory. At present, Zhao Changfeng has not been back to the south for a long time, and it is estimated that there will be news soon. Once the international patent for the subwoofer is applied, Duan Yun no longer has to worry about foreign countries. There are imitations, and before the patent application is approved, she will try her best to protect the design technology of her subwoofer products when facing foreign and domestic companies.

As for the secrecy of subwoofer audio technology, Duan Yun intends to use integrated circuits for all the speakers exhibited this time. Although the cost is a bit high, this is only a transitional product for the sake of technological secrecy in the early stage. Once the patent is issued, it can be used A large number of relatively cheap ordinary circuit speaker products are produced.

Duan Yun has considered all the details a lot, in order to prevent his fist subwoofer products from being imitated and infringed before they get huge market benefits.

"We all listen to Brother Duan's arrangement!"

After Duan Yun finished speaking, the others echoed.

Regarding how to create and manage a private enterprise, others have no experience, and even heard very little of it before, so they can only follow Duan Yun's arrangement.

That night, Duan Yun arranged a lot of preparations for the establishment of the electronics factory for everyone at the wine table, and other people also put forward a lot of their suggestions to Duan Yun. The atmosphere of the dinner was always warm and cheerful. Qin Hai also drank a lot of wine that night, and in the end Duan Yun asked his apprentice to drive him home.

This night's banquet was of great significance to Duan Yun. At the wine table, Duan Yun established the management team after the establishment of the electronics factory, and also formulated the early development goals of the electronics factory.

The most important thing for Duan Yun at this stage is the autumn Canton Fair in October.

This autumn Canton Fair is of great significance to Duan Yun. On the one hand, he must try his best to complete the task of earning foreign exchange assigned to him by the Ministry, and strive to export the Longteng gearbox from the large group to foreign countries.

On the other hand, Duan Yun also has to win orders for his speaker products, and the task is quite heavy.

Although Duan Yun is proficient in foreign languages, he has an advantage when communicating with foreign businessmen, and his subwoofer speakers are new products in China and even in the world, and he has the advantage of being the first mover, but even so, there is no guarantee that Duan Yun will get 100% Order.

In addition to promoting products at the Canton Fair, Duan Yun also plans to advertise in China in order to sell his products.

Speaking of advertising audio products, for people of this era, the most familiar one is the advertisement of Yanwu Audio.

"Swallow dance, swallow dance, a song brings a feeling..." This familiar commercial song was spread all over the streets and alleys at that time, and became the collective memory of a generation and a popular symbol of an era.

At that time, with the reform and opening up of the country, cassette tape recorders produced by Japanese brands such as Sanyo entered the Chinese people's field of vision as luxury goods.

The technicians of Yanwu Factory took the lead in developing similar products in Jiangsu Province through reverse engineering.

Due to the relatively low price, the former luxury goods have become household appliances that ordinary people can only own in their homes. Yanwu recorders quickly occupied the market by virtue of their price advantage.

At that time, the young people who carried a Yanwu four-speaker radio on the street were the most fashionable.

In the early days, Yanwu Audio Recorder Factory was famous for occupying the market at a low price, but what really turned Yanwu Factory into a symbol of the times was because Yanwu TV commercials were listed on CCTV.

In 1984, Yan Wu’s TV advertisement was published on CCTV. The song and song sung by Miao Haizhong, a boy from Liaoning who was less than 20 years old at the time, became one of the most famous advertising words in the history of Chinese advertising.

After this advertisement was broadcast on CCTV, Yanwu Factory ushered in its most prosperous years. Its market share and sales figures were soaring all the way, and its tasks began to expand rapidly. The newly built Yanwu Complex became a landmark of YC City at that time. By 1987, Yanwu Factory had nearly 5000 employees, and the salaries and benefits of Yanwu Factory employees, as long as they become the envy of all Yancheng people.

The story of Yan Wu's rise gave Duan Yun a lot of inspiration.

Speaking of it, at the beginning of the reform and opening up, domestic enterprises did not seem to be keen on advertising. The reason is also very simple, because most of the domestic manufacturers at that time were state-owned enterprises, and all products and raw materials were purchased and sold in a unified manner, so there was no need to spend money. Money is used to advertise, even if there is an advertisement, it is just a strategy for the factory to promote its own image.

It is precisely because of this that there were not many billboards in cities in the mainland back then, but in later generations, calculated by the second, tens of millions or even hundreds of millions of advertising costs during the prime stage of CCTV were surprisingly cheap in this era.

Take the Yanwu tape recorder advertisement as an example. In 1984, the Yanwu advertisement occupied CCTV’s golden advertising space, but the advertising fee was less than 40 yuan. In 1987, CCTV’s golden advertising space was only 300 million. It seems unimaginably cheap to people of later generations.

In this era, the advertisements of Japanese companies accounted for the largest proportion of CCTV advertisements.

"Steal it, steal it, New Zealand's winter." Hitachi and Toshiba are the two most famous Japanese brands that began to enter thousands of households in the early 80s, and the woman with a sweet smile who shot the TV commercial at that time was the one The goddess Noriko Sakai in the hearts of countless people in the era, "Whenever I see an oasis in the sky, I will think of Oriental Qiluowa." Refrigerators were considered luxury goods in those days, and this advertisement also set off a frenzy of buying refrigerators in China.

Duan Yun had a deep understanding of the wave of domestic sales frenzy triggered by CCTV advertisements when he was young, so in his opinion, if he wants to make his business bigger and stronger, investment in advertising must be indispensable. Moreover, the cost of advertising on CCTV is not high now, and Yanwu's advertisement has not yet landed on CCTV, so for Duan Yun, this is the best time for him to advertise on CCTV.

(End of this chapter)