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Chapter 563: burn one's boats

Xu Ce waved his hand:

"It's okay, you don't care about me, take good care of the shop."

"Brother Xu Ce, you said that we were also shouting outside, why no one wants to come to our porridge restaurant for dinner?"

Xiao Hai's heart is depressed, and Bai has been busy all night, making him a little depressed.

Especially when I watched Boss He's porridge shop, the business was booming, and my heart was itchy with hatred.

Fei Bao also cast a questioning look. The two were too young. This was the first time they had done business and realized the sinister heart of the people.

Xu Ce looked at the two, and after a little thought, said:

"Do you want business to be as prosperous as each other?"

Fei Bao kept nodding and said:

"Sure, I still expect the porridge shop to make enough money to buy a bride price to marry Xiao Zhu. If the business continues to be like today, let alone the bride price to marry Xiao Zhu, it is estimated that even the ten ocean transfers that Master has worked so hard to save I won’t be able to make any money from coming to this porridge shop."

"Senior Xu Ce, do you have any way, tell us to help us."

Xiaohai was clever in his head and asked questions, with hope in his eyes. Nothing. This incident has shocked them not lightly.

And my master has never done business. I guess if you ask, he will give them the same words as before. Take good care of them. Sooner or later, guests will come to eat porridge.

But Xu Ce is different. He is only a little older than them, and he also walks in the rivers and lakes. He has seen the world and has dealt with all kinds of people.

Maybe, I can really give them some suggestions to reverse the predicament of no business.

For Xu Ce, some marketing methods are still very easy.

Even if he did not plan in his previous life, he has seen a lot of cross-epoch marketing methods.

As the saying goes, I have never eaten pork, and I have seen pigs walking!

Xu Ce thought that there was still a long time before the third watch, and he was idle anyway, so it wouldn't hurt to simply tell them.

"Really want to hear?"

Xu Ce looked at the two.

The two chicks nodded again and again as if they were pecking at the rice.

Ye Qian is also very curious, what kind of method Xu Ce can come up with to bring the porridge shop back to life with its bleak business.

Looking at Xu Ce's confident look, even if he hadn't said it, it gave people a sense of confidence, which made Ye Qian want to know even more.

"Actually, the solution is very simple. First of all, you realize why Boss He transferred the porridge restaurant to you, and he reopened a new store, but the business is so hot that even a single customer is not reserved for you."

Xu Ce first raised a question to guide the two of them to think.

Both Fei Bao and Xiao Hai frowned and thought, Xu Ce didn't worry, didn't rush, and waited for them to think slowly.

After a while, Fei Bao replied:

"Senior Xu Ce, what I thought was that Boss He opened a porridge shop in the town for a lifetime, and many people grew up with snacks, just like me and Xiaohai.

Although Xiaohai and I bought the porridge restaurant with money, it was just a mere mere appearance. The core of the Xinji porridge restaurant is the boss He, as well as the cook and the second brother in the shop.

They are all gone. Although the sign above our heads has not changed, it is actually not the original porridge shop anymore. "

Xiaohai then added:

"Yes, yes, but there is one more thing, Brother Abao didn't mention it.

There is no such thing as the **** of the boss, he used the sign of the Xinji Congee Restaurant on the front of his new store, and the sign of the store also specifically marked the word authentic.

This gives people a feeling that his place is an old qualified store, and our place has become an impostor's crooked porridge store! "

Xu Ce snapped his fingers, smiled and nodded. The two guys' brains are pretty flexible. It's not bad to be able to figure out this in such a short time.

"To break the predicament in front of you, brother, I will give you a trick."

"Senior Xu Ce, please say."

"The simple way is to create your own brand."

"Own brand?"

The two were puzzled. The term ‘brand’ was still too advanced for them to understand.

Xu Ce helped the amount, forgetting the limitations of the times, and said:

"I mean, you create a name for your own porridge shop, such as Abao porridge shop and Xiaohai porridge shop.

As for the name of the Xinji Congee Shop left by Boss He, it would be useless to discard it, and it would be useless to keep it. On the contrary, it became a reference to set off his authenticity, and he made him a wedding dress for nothing. "

The two fell into contemplation again. Previously, they only wanted to use the name of Xinji Congee Shop to make enough money in a short time.

They didn't even think about changing the shop's recruits, and after Boss He's unscrupulous things happened, the two were directly confused.

If it weren't for Xu Ce to mention it again, it is estimated that if there is no business for a few days, the porridge shop that has been taken over by ten oceans will be abandoned.

You must know that porridge must be fresh every day, and if there is no business every day, not only time and labor are lost, but the real bulk is food.

"Brother Xu Ce, if we really change the name of the store, will we be able to have business? Will the business be as good as Xinji?"

Fei Bao wanted to try, but he didn't know what to do. To him today, it was a bit of a shock.

Xu Ce shook his head and smiled:

"There must be business, but it is still difficult and it takes time to make it the same as the current Xinji.

The population of Xinhe Town is limited. It will take time for them to accept a new brand, especially if there is a peer like Xinji.

Moreover, you are vying for business with Xinji, and you have to ensure that your porridge is clean and hygienic, and the taste is not worse than theirs. Coupled with more attentive service, this is the competitiveness that you may achieve. "

"In the early days, the business may not be very good, but it will definitely not be like today. There are no diners. The new store recruits, at least it means that your store is not crooked!

The increase in the number of diners also takes time.

As long as the business is stable, it will definitely not be worse than Xinji's business!

When the time comes, it won't be too late. "

After Xu Ce finished speaking, Fei Bao and Xiaohai's eyes lit up, and their previous haze situation was wiped out.

"Senior Brother Xu Ce, you are so amazing, you can think of it. We understand, this is also a ruin!

it is good! We just did what the brother told me and got on the bar with Xinji! Humph, dare to lie to us, to make him look good! "

Fei Bao regained his spirit.

"Yes, but Brother Xu Ce, besides these, is there anything else?"

Xiaohai asked again.

Xu Ce thought for a while, and handed them the general marketing methods for later generations of milk tea shops, such as the second bowl at half price...

At this time, a woman in white dress came up,

"Boss, I want a bowl of porridge."

Xu Ce narrowed his eyes and looked at the white-clothed woman. At the same time, the sound of the third watch was heard in his ear.

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