Video Game Empire

There was a huge disagreement among the top management of Dongfang Games on whether to invest a lot of resources in the emerging field of computer games.

Because in the home video game console and handheld game console market, the FC series home consoles and Game-Boy series handheld consoles produced by Dongfang Game Company occupy more than 75% of the global market share in their respective fields.

Relying on the advantages of mastering the platform, Dongfang Game Company can not only promote the games developed by itself more calmly, but also extract huge sales revenue from third-party game manufacturers. As long as the market dominance of the Game-Boy series of handhelds and FC series of home consoles is not lost, the company will remain invincible in these two areas.

The computer game market is different. This is almost an open competition platform. All manufacturers are almost on the same starting line. Everyone needs to win the favor of players by their ability.

On the one hand, you can make money while you are lying down, and on the other hand, you have to take huge risks, which will naturally make some management of Dongfang Game Company have a conservative attitude. In fact, this is also human nature. In another time and space, whether it is Nintendo or Sega, they have also made the same conservative choice. As world-renowned game manufacturers, these two companies have hardly made any waves in the emerging computer game field.

However, business management is like sailing against the current, if you don't advance, you will retreat!

If Dongfang Game Company stood still ten years ago because of its huge profits in the arcade field, and did not occupy the home and handheld market in time, but let the original Nintendo grow up, then the status of the world's largest game company must have belonged to Nintendo. And Dongfang Game Company will only go into decline rapidly with the short-lived period of arcade glory.

Similarly, if Dongfang Game Company does not enter the emerging computer game field in time, then the current glory will be the peak of the company's performance, and then it will only go downhill. While Nintendo didn't develop, Eastern Games didn't lack competitors.

You must know that in addition to the game industry, many competitors outside the industry are also eyeing the lucrative game industry. For example, in another time and space, rivals such as Sony and Microsoft have come across the border.

Sony's PS series and Microsoft's X-box series have smashed Nintendo in the field of home consoles. In the handheld field, after the Game-Boy era passed, Sony's PSP also took a lot of market share from Nintendo's NDS!

In this time and space, Dongfang Game Company can be said to be stepping on the corpse of Nintendo to rise, but it will also constantly encounter new challenges.

For example, Sega, the old competitor of Dongfang Game Company, although it lost most of the market share in the home machine field due to its own development mistakes, has never completely surrendered, but actively sought to make a comeback.

And Sony, which once relied on the PS series to enter the home machine market in another time and space, is also eyeing the game market. Sony has also sent a cooperation invitation to Dongfang Game Company before. After being rejected, it quietly established a home game division and is developing its own home machine products independently.

These are just the near-term concerns faced by Dongfang game companies. The real foresight is that with the advancement of technology, there will be huge changes in the entire game market structure. For example, handheld game consoles, as an important game platform, may even be directly replaced by smartphones in the future. In another time and space, whether it was Sony's PSV or Nintendo 3DS, the sales before Li Xuan's rebirth were not as good as before.

On the contrary, in the next two decades, with the increasing popularity of computers, computer games will rapidly expand from their inconspicuous state to accounting for a quarter of the total output value of the entire video game industry.

Li Xuan, who can clearly see the future situation, naturally cannot let Dongfang Game Company give up such a major market segment.

Therefore, as early as 1984, before the arcade industry began to decline, Dongfang Game Company began to gradually reduce the scale of its investment in this field, and then gradually put all the saved resources into the emerging computer market.

Although the computer game market is an open platform for competition, sometimes the creativity of the design can often determine the success or failure of a game. But this does not mean that technology is not important. On the contrary, with the rapid improvement of personal computer hardware configuration, the team with higher technical level can develop better games.

Dongfang Game Company's first major production in the field of computer games - "The Lord of the Rings 1", can be said to be the company's biggest advantage - the world's largest game R & D team, to the fullest. This is a game that Li Xuan has not seen in another time and space, and it is an original product of the development team of Dongfang Game Company.

In order to make the game screen as detailed as possible, the project team specially set up a game elite group of 20 people, which took 10 months to develop the world's first 3D computer game engine. As a result, players of "The Lord of the Rings 1" can experience the three-dimensional game effect on the computer screen for the first time.

If you look at it from the perspective of 30 years later, the picture quality level of "The Lord of the Rings 1" is only an extremely rough pseudo 3D, but in 1987, when there was no 3D graphics card, it was enough to cause a huge sensation among computer gamers around the world.

Subject to the high R&D cost of "The Lord of the Rings 1" and the high requirements for computer configuration, Dongfang Games failed to recover the cost of this game. But in one fell swoop, it established Dongfang Game Company's status as a high-end manufacturer in the minds of computer players, and accumulated a lot of valuable experience in the company's subsequent game development.

For example, the game engine that was born in "The Lord of the Rings 1" was named "Pangu" by Li Xuan. In just five years, the Pangu engine has evolved from the original first generation to the current fourth generation, becoming Dongfang Game Company The core engine of many adventure action games.

Relying on a number of technologies accumulated in the development of the "Pangu" engine, Dongfang Games has subsequently developed 4 new game engines, which are applied to different types of computer games such as shooting games, racing games, and sports games.

It can be said that before the dominant big players in the field of computer games, Dongfang Games, with its strong technical strength and overall advantages in scale, made rapid progress and quickly made itself a leading manufacturer in this field.

After the launch of "The Lord of the Rings 1", Dongfang Games has sold a total of 1.45 million copies of the game worldwide. After "The Lord of the Rings 2" was released in 1990, the total sales of copies of the game suddenly increased to 3.15 million copies, which brought nearly $30 million in revenue to Dongfang Games.

And "The Lord of the Rings 3" is scheduled to be launched in August this year. At the end of last year, this game was selected by players around the world as the most anticipated new game this year. The market generally predicts that global sales will exceed 5 million copies.

Therefore, the executives of Dongfang Game Company initially wanted to set the date of Dongyou Company's listing in the United States in October. At that time, "The Lord of the Rings 3" was selling well, and the end of the year shopping season in the United States was coming. The double good news is conducive to promoting the company's stock price.

However, this year is the year of the US election, and October is the final sprint of the US election, and it is well known that Li Xuan has a close relationship with the current President George W. Bush. Dongfang Game Company went public at that time, and it was easy to be involved in political turmoil, so Li Xuan simply moved the listing time forward to the end of April to avoid unnecessary disturbances.

But as the saying goes, it is better to meet by chance. A new game arranged by Dongfang Game Company to be released in January suddenly became popular all over the United States, but it was beyond everyone's expectations.

Dongfang Games is launching a sports simulation business game. Players can choose to become the general manager of one of the 32 NFL (American Professional Football League) teams to simulate the daily operations of the team.

Sports is one of the most popular industries in the United States, with a broad mass base, and sports games are also a very important category in video games. As early as the early 1980s ~www.readwn.com~ invested heavily in buying out the long-term video game development licenses of the four major professional leagues in the United States and NCAA college sports.

This "NFL Manager 1992" is just one of the "Manager" series of simulation management games launched by Dongfang Games in recent years, but its biggest difference is that it has added a network battle mode to this series for the first time.

A huge weakness of most single-player games is that the novelty of the game is usually short-lived. After most players clear the game, they seldom play it a second time. A game that the game team spent several years developing, high-intensity players may get tired of playing in two or three days.

The online battle mode can effectively prolong the freshness of the player, because he will encounter different opponents every time he is connected to the Internet. For game companies, they can also take the opportunity to develop game props and increase game revenue!

This "NFL Manager 1992" should be the first online game in the United States on a large scale, and it turned out to be an instant hit!

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