Video Game Empire

() "Hi, Boss, Schultz from Bestbuy just called me! He congratulated me on the successful opening of the CG hypermarket in Birmingham, haha, this excuse is really bad!

I know he was panicking. After all, he smugly mocked us at an internal company meeting last month, saying that our online store was just a gimmick!

However, boss, your speech today gave him a hard blow. The future belongs to the Internet, and our cg company has already taken the lead on the right path! "

Li Xuan has just finished watching the evening news of nbc TV. As one of the trump cards of nbc's evening show, "nbc Evening News" has maintained the title of the national news program ratings crown for many years!

In a column with a total duration of only half an hour, the program director even took 10 minutes to report on the Global Internet Conference held in Austin.

I have to say that Li Xuan, the big boss of the TV station, has an extraordinary face! In recent years, Li Xuan's shareholding in NBC Broadcasting has been maintained at around 30%. Although he is not an absolute controlling shareholder, he has firmly occupied the position of the largest shareholder.

Except for Li Xuan, the top ten shareholders are basically all kinds of investment funds and pension funds. They generally do not intervene in the company's management when the company's performance is good. So in fact, nbc, the television station with the highest ratings among the three major public television networks in the United States, has always been firmly in the hands of Li Xuan.

It's just that Li Xuan seldom interfered in the operation of the nbc company on the surface in order to avoid being labeled as manipulating public opinion, but boldly delegated power to the management! But this does not mean that Li Xuan's will cannot be reflected. Tonight is a good example.

This 10-minute long report on the Global Internet Conference can be said to focus all on Li Xuan's opening speech. The first half of the time is the fine cut of Li Xuan's speech, and the latter is the online interview between the host Lester Hurt and the two experts.

As an old fritter who joined NBC TV to host a news program in 1952, Hurt asked very clever and tricky questions when connecting with two off-site experts. Therefore, in the professional answers of the two experts, the argument that the Internet will completely subvert the existing business model is further strengthened!

One of the two experts is a tenured professor at Harvard University, and the other is a senior analyst at the Brookings Institution, one of the well-known American think tanks. Their own authority can be said to be beyond doubt, which further proves that Li Xuan's previous keynote speech at the Internet Conference was not alarmist.

The Internet will subvert this era, and those who are not prepared may be overwhelmed by the torrent of new changes!

As the richest man in the world and the founder and behind-the-scenes controller of the Orient Group, the world's largest technology group, Li Xuan himself is very topical in his words and deeds. After the amplification effect of the media, the shock caused can be imagined.

However, Li Xuan did not expect that the first person to call him was John Martin, chairman and president of CG Group. His tone on the phone was not as solemn as the president of a large multinational group should have, and he called Li Xuan "boss".

CG Group is the computer garden company that Li Xuan acquired ten years ago. "Computer Garden" is called "putergarden" in English, and it can be seen from the name that it is a company that sells computers.

However, after nearly ten years of development, the company has grown from a single sales of computer products to become the world's largest multinational chain of electrical appliances hypermarkets.

Because the proportion of computers in the company's overall sales is getting smaller and smaller, in order to weaken the stereotype of the "puter" in the company name to consumers - thinking that this is a store for buying computers, the company used "cg" many years ago. As the new logo of the company.

The development of cg can be divided into two stages. The first stage is from the acquisition by Li Xuan in 1980 for US$33 million to the listing in 1983. During this time, CG company began to staking the horses in the United States. Relying on a large number of blood transfusions from the Oriental Group, it took less than three years to become the largest computer retailer in the United States.

After the NASDAQ listing, the development of cg company entered the fast lane. Relying on the huge financing obtained from the stock market, CG became the first large-scale global expansion company in the US retail industry. At the same time, cg company also started the first transformation road, from the single sales of computer products before, to develop into a comprehensive electrical appliance seller.

By the beginning of 1990, cg had opened 455 directly-operated chain hypermarkets around the world. The development of the company can be described as very successful, and it has successfully surpassed Wal-Mart to become the largest retail enterprise in the United States.

But as the saying goes, people without far-sightedness must have near-term worries. In the past few years, cg company relied on the continuous opening of branches all over the world, which gave investors a great space for imagination. Therefore, although the company's profit data is not beautiful, the rapid growth of revenue has supported the soaring stock price.

But as cg companies begin to slow down in the global layout, the rapid expansion of the past will become a thing of the past. This will inevitably bring about a psychological gap for investors, which is reflected in the stock price as the skyrocketing ends and a rational callback begins.

At the same time, CG also began to face the challenges of many similar competitors. For example, there is bestbuy in the American market, and Yamada Electric in the Japanese market. Both of them, like cg companies, are taking the model of electrical appliance chain hypermarkets.

In fact, whether it is Bestbuy or Yamada Denki, there is still a big gap with the scale of CG. For example, the total number of chain stores in Bestbuy is only 43, which is less than a fraction of CG's. Among the 43 branches, except for one located in Vancouver, Canada, the rest are all in the United States, and they have not yet had the strength to expand overseas.

But investors don't necessarily see it that way. The emergence of competitors means that the market competition will be more intense in the future. This virtually increases the risk of long-term investment!

As a listed company, once investors are dissatisfied, the pressure on the company's management will suddenly increase.

As the chairman of the board of directors and the company's president, John Martin used to speak his mind in the cg company. What he really needs to pay attention to is the opinion of Li Xuan, the absolute controlling shareholder.

Because even if all the other shareholders are against it, as long as Li Xuan, who holds more than 50% of the controlling stake, supports him, his status will not be shaken.

However, as CG has continuously issued new shares to the secondary market in recent years to raise the huge amount of funds needed for global expansion, Li Xuan's shareholding in CG has already been diluted to less than 50%.

After there is no absolute controlling shareholder, the cg management has to start listening to the opinions of the majority of shareholders! For example, when the stock price continues to fall and harms the interests of all shareholders, it is necessary for the management and the board of directors to come up with a plan to revive the stock price.

John Martin has obviously faced this kind of trouble recently, but Li Xuan helped him solve the problem perfectly today!

In the afternoon speech, Li Xuan also described what sales will be like in the Internet age. When you can easily buy your favorite sneakers, computers and other commodities with a simple click of the mouse, those brick-and-mortar stores that need to pay expensive labor and rent will gradually wither!

Of course, Li Xuan did not introduce Taobao or Amazon in his speech. The only thing that has anything to do with the Oriental Group and the terminal retail industry is the CG company, and the position of the CG company in the Oriental Group is relatively marginal.

Li Xuan's development plan for Dongfang Group has always been inclined to climb the technology tree, rather than simply increasing revenue and profits. Therefore, whether it is CG company or Dongfang game company, its status in the whole group is declining.

You must know that Wal-Mart in another time and space, with its rapid expansion in the 1980s, had already made Sam Walton the world's richest man as early as 1985.

The development of Wal-Mart in this time and space has not changed much because of the emergence of a butterfly like Li Xuan. But now it has been firmly under the pressure of CG companies, and can only be the second largest retailer in the United States!

From this point of view, it is conceivable that if Li Xuan did not dilute his equity in the CG company, this part of the valuation alone would be enough to make him the richest man in the world! But Li Xuan is unwilling to use the huge amount of precious cash on the staking ground for CG company all over the world.

After Li Xuan's speech today spreads, there may be a smart person tomorrow to open an eBay or Amazon in this time and space. Li Xuan will not stop it, after all, money can never be earned. You will be outraged by putting all the delicious food on your plate!

However, when Li Xuan gave a speech, he casually mentioned CG's online electrical store, which is why Martin is calling now!

Because he is the richest man in the world, which is equivalent to creating a new outlet for the CG company's reputation. This is naturally enough to dispel investors' doubts about whether CG still has room for growth in the future!

After a few chats with Martin, Li Xuan ~www.readwn.com~ hung up the phone. For the cg company's online electrical store, he never participated from start to finish.

CG company will become the first pathfinder in the industry to test the waters of the Internet, which is actually a very reasonable thing. After all, his parent company, Dongfang Group, is the most Internet-based company in the world.

Dongfang Group is also the most important and active promoter of the global Internet commercialization, so it is normal for CG companies to be contaminated with some Internet fairy tales!

Li Xuan is looking forward to the development of this online mall of CG company in the future. Will it become a CG company, the key to the next transformation after more than ten years?

This made Li Xuan think of Suning in another time and space. After eight years of arduous transformation, Suning has finally completed a crucial step from "Internet" to "Internet". Let the original "E-commerce Chu-Han dispute" between Ali and JD.com become "E-commerce Three Kingdoms"!

As for Suning's competitors ten years ago, Gome has long since disappeared, and Best Buy has long since withdrawn from China!

That's right, Best Buy is the Chinese translation of bestbuy in another time and space! It is no doubt that cg company has replaced bestbuy as the world's largest electrical retailer.

Li Xuan only hopes that more than ten years later, when the Internet really begins to impact the real economy, the transformation of CG will be smoother than that of Suning!

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