Video Game Empire

"No need to ask me about today

It's useless to know, don't ask the meaning

Meaningful and meaningless

I don't want to remember

 …”

When Choi Hyun Bin passed by a video store, he heard the song "Towards the Future" again, and this was the second time he heard it today. Just when I was in a taxi, someone happened to order this song on the song-order program played on the car radio.

Since the release of "True Colors of Heroes 2", the streets and alleys of the entire Seoul seem to be dominated by the Cantonese song "Towards the Future". In the movie, Song Zijie, played by Zhang Guorong, endured severe pain before being shot and died, and gently called his wife for the last time.

And the moment he fell slowly in the phone booth, the song "Towards the Future" sounded, making countless Korean audiences in the theater burst into tears. Choi Hyun Bin took his girlfriend to watch this movie together last week. His girlfriend, who has always been indifferent to gunfight hero films, also had tears in her eyes when she saw this scene, and suddenly became a fan of Zhang Guorong.

"The True Color of Heroes 2" was released in South Korea on December 20 last year, and it quickly became the most popular movie in the cinema. In the late 1980s, South Korea was not the Korean wave that influenced the whole of Asia in later generations. There was neither an era of handsome men nor thighs. Instead, Hong Kong movies were widely sought after.

In another time and space, South Korea's two major ⊥★Long⊥★Wind⊥★Wen⊥★Learning, ww≯w.c◇fwx.n♂et one of the national-level MCs Liu Zaishi, in the first episode of "Runningman", when listening to When it came to the prelude to the song "Towards the Future Days", the whole person suddenly became excited.

Not only could he sing the entire Cantonese song very smoothly at that time, but he could also recall the relevant episodes in "The True Color of Heroes 2" very clearly. You must know that "The True Color of Heroes" is a movie in the 1980s, and "Runningman" is a variety show that started recording in 2010. After more than 20 years, Liu Zaishi is still impressed!

When "True Colors of Heroes 2" was released, Liu Zaishi happened to be in the third year of junior high school. It is the most rebellious age for boys. And it is no exaggeration to say that the hot-blooded Hong Kong hero film is said to have accompanied him and a generation of Korean teenagers in their growth!

The Hong Kong films of the late 1980s and early 1990s were at their peak of glory, and their influence spread throughout the East and Southeast Asian markets! In another time and space, the "True Colors of Heroes" series of films are films produced by Xinyicheng Pictures.

Because Wu Yushen had nowhere to go. Finally joined Xu Laoguai's studio. It was with the strong support of Xu Ke that "The True Color of Heroes 1" began to be filmed. And Xu Ke is one of the founders of Xinyicheng, so the "True Color of Heroes" series has naturally become a cash cow for Xinyicheng.

But in this life, the appearance of the butterfly Li Xuan made Wu Yushen directly poached by Asian Films after returning to Hong Kong from Taiwan. And "The True Color of Heroes" has naturally become a series of films under the Asian Film Industry!

"President Jin, you don't need to worry about whether there will be any discs to watch after our VCD player goes on sale! We have already made great preparations and will not disappoint you! I wonder if you have been I've seen it. The most popular movie in Korea right now, "The True Color of Heroes"?" Cui Hyunbin said confidently facing the somewhat bald middle-aged man in front of him.

"Of course, I am a fan of Mr. Zhou Runfa. Since the early years of "The Story of Hu Yue", I have liked his performance very much!" The president Jin nodded and said.

"Then President Jin, have you noticed the production company of the movie "The True Color of Heroes"? This film is produced by the Asian Film Company under the Xianggai Entertainment Holdings Group, and the Asian Entertainment Company and the Oriental Group are actually the same boss. It is an enterprise under the name of the world's richest man, Mr. Li Xuan!

So I can tell you with confidence that Asian Films is supporting the promotion of VCD players. All future films will be released on VCD only. That is to say, those who bought a VCR will not be able to enjoy a movie as good as "The Color of Heroes" in the future!

And we are Oriental Commercial Corporation. Agreements have also been reached with most of the film companies in Hong Kong. At the same time as the VCD players are on sale, 500 CDs of excellent Hong Kong movies will be released in one go! At the same time, we have also made great achievements in the negotiation of domestic film rights in South Korea, and most film companies are willing to support the VCD format! " Choi Hyun Bin explained with a smile.

"It turned out to be the company of the richest man in the world!" The president Kim looked at Cui Hyunbin with a look of admiration in his eyes.

The Oriental Group chose Asia as the breakthrough point for VCD promotion. Among them, Japan has the most developed economy, and the penetration rate of VCD is already very high. At the same time, it is also the hometown of Japanese electronics companies, so it was first excluded.

After excluding Japan, the economic level of the Asian Tigers is second to none. You must know that the factory price of a VCD player is about 500 US dollars, and the final retail price is almost 1,000 US dollars. At this time, the sales of electronic products are not like the Internet era in the future, where the price of the entire distribution link is only doubled. It is already the result of the Eastern Group's efforts to compress the distribution level.

But without a certain economic basis, this price is still unaffordable! For example, Wang Shi's Hyundai Instrument Co., Ltd. has been engaged in the import agency business of video recorders in China as early as the early 1980s. But in China in the 1980s, VCRs were only a luxury for a few wealthy classes, and they were never as popular as TV sets.

But until the mid-1990s, with the development of China's economy and the improvement of people's income level, the popularization of video recorders finally had an economic foundation. But at this time, VCD suddenly turned out and completely seized the market that originally belonged to VCR.

Now, Oriental Group is preparing to replicate the situation in the Chinese market ten years later in the Asian market in the 1980s. Among the "Asian Bruce Lee" of Singapore, Hong Kong, Taiwan and South Korea, South Korea has a population of more than 43 million, which is 10 million more than the population of the other three countries combined!

In the case of similar economic levels, the size of the population actually determines the size of the market. Therefore, the Korean market is the most potential market among the "Four Asian Tigers". The Oriental Commercial Company, which is in charge of the entire VCD promotion plan, has naturally devoted the most strength and resources here.

Choi Hyun Bin is a salesman of Dongfang Commercial (Korea) Company. He is responsible for the promotion of VCD in Jeollabukdo. In order to lower the price of VCD as much as possible, Oriental Commercial only set up a first-level regional agent in the Korean market.

And the president Kim that Choi Hyun Bin met this time. I hope to obtain the VCD agency distribution rights in the three regions of Gunsan City, Iksan City and Wanju County in the northern part of Jeollabuk-do. However, like most other agents, this president Kim still has certain doubts about the prospects of VCD.

"President Kim, I came to visit you this time to invite you to our company's on-site promotion meeting of VCD players in Gangnam District next weekend! At that time, you can witness the projection effect of this new type of DVD player with your own eyes. After that, evaluate our products. Otherwise, no matter how much I say now, you will not be able to make an intuitive judgment!" Choi Hyunbin took out a beautiful invitation card from his briefcase and handed it over with both hands respectfully.

"Your company's requirements for agents are very strict. If I represent your VCD products, not only will there be a small sales target every month, but also full payment must be paid when the goods are purchased! This will greatly occupy my cash. , so I can't make a decision all at once, I'm really sorry!

However, I will definitely attend your company's product presentations. After I understand the difference between VCD and traditional VCR, I will definitely give you a final answer! "President Jin received the invitation and nodded solemnly.

It is not the first time that Choi Hyun Bin has met with this President Kim, but the two previous communications have not made much progress! It is no wonder that the other party is very conservative, because Dongfang Commercial Company has not even shown the physical prototype of the VCD to these potential dealers.

These previous contacts are just foreshadowing. Cui Hyunbin is very confident that after the VCD reveals the true colors of Lushan, this President Kim will make a wise choice. Be aware of the retail price set by Dongfang Shoji for VCD. It will be much lower than the video recorder, so it will naturally be more attractive to customers.

And the profits reserved by the Oriental Commercial Company for the distributors. It will also be more lucrative than selling VCRs. So the next time the two meet, the offensive and defensive relationship may be completely reversed. At that time, it may be this President Kim who said all kinds of good things to Choi Hyun Bin in order to obtain an agent quota!

Dongfang Commercial Co., Ltd. began to screen agents in the Asian market and made the final sprint for the listing and sales of VCDs. Not only Japanese electronics companies such as JVC got relevant news, but Samsung Electronics in South Korea also heard the news.

The Samsung Group just experienced a huge upheaval not long ago. The former chairman, Li Bingjie, broke the tradition of the eldest son in South Korea, and handed over the Samsung Group to his youngest son, Li Jianxi. After Li Jianxi came to power, facing the mess of betrayal, internal and external troubles, he proposed the goal of "second entrepreneurship" and building a world-class enterprise.

To achieve this goal, Samsung Electronics is undoubtedly a very important trump card. Samsung Electronics has been established since 1969. It took nearly two decades to finally grow into one of the largest electronics companies in Korea.

Although Samsung now has a good reputation in Korea, it is still unknown in the global market. In its product line, whether it is refrigerators, washing machines, TV sets, microwave ovens, almost every product relies on "reverse solution engineering" to complete the research and development of cottages.

And Samsung Electronics has naturally not let go of the video recorder market. It launched its first video recorder in Korea as early as 1984. Therefore, when it was learned that Dongfang Group was about to launch a new CD player, Samsung Electronics was also actively discussing countermeasures.

In the 1980s, Samsung was far from being the king of two decades later. Like its other consumer electronics products, its VCRs are mainly aimed at the mid-to-low-end market. And the profit of the low-end market has always been the thinnest. Once the market competition becomes fierce, it is likely to become the first victim.

Therefore, unlike Japanese companies planning how to attack the VCD of the Oriental Group, Samsung Electronics is now considering how to quickly follow the pace of the Oriental Group and strive for a share of the new VCD market.

In fact, Samsung has had a lot of cooperation with Dongfang Group over the years. As early as when Li Xuan first started to produce arcade machines, Li Jianxi, who was not in charge of the entire Samsung Group at that time, personally came to him to sell his own DRAM memory.

It can be said that the order of the Oriental Group has provided a great help for Samsung Electronics' semiconductor business to get out of the initial continuous loss. It's just that compared to Samsung Semiconductor, the development of Oriental Semiconductor is completely different.

With the support of the huge internal orders of the Oriental Group and a large number of external foundry orders, although the Oriental Semiconductor Company was established later than Samsung Semiconductor, it has already left the other party behind, and it has now developed into the world's largest semiconductor company.

Influenced by the brilliant performance of Dongfang Semiconductor Corporation, Samsung's semiconductor factories have also rapidly developed into a foundry model in recent years, and have undertaken a large number of low-end semiconductor foundry orders.

In addition to the association in the semiconductor field, Samsung Electronics is also a global partner of CG. All kinds of electronic consumer goods under Samsung Electronics have successfully entered the CG company, which is located in chain electronic hypermarkets all over the world.

Some things may not attract everyone's attention until they are not exposed. And once everyone starts paying attention, it's not easy to hide some information.

Samsung's intelligence department quickly found out that the Oriental Research Institute authorized VCD technology-related patents this time, not only to RCA. There are two other Hong Kong companies that have also obtained licenses to manufacture VCD-related products.

This makes the management of Samsung Electronics shine. The practice of the Oriental Research Institute means that the Oriental Group is not prepared to swallow all the interests of the entire VCD industry. In other words, Samsung Group may not have the opportunity to follow behind to get a share of the pie!

Compared with those small dealers who can't see the situation clearly, the information about VCD collected by Samsung is more comprehensive and detailed. Although Samsung's intelligence department has not been able to obtain a real prototype of the VCD, it has been able to speculate its approximate technical level.

Combined with the VCD pricing information disclosed by the Oriental listed companies to distributors ~www.readwn.com~, Samsung determined after simulation analysis that VCDs have a good chance of defeating VCRs and becoming the main audio and video playback tool in emerging markets.

After coming to this conclusion, Samsung Electronics is naturally eager to join the VCD camp. It's just that Dongfang Group is not a Wanyan company in another time and space. It has already formulated detailed and standardized technical standards for VCD, and has established patent barriers behind it.

If other companies are willing to spend time and money, they can certainly develop their own video decoders and launch their own VCD products bypassing the various patents of the Oriental Group. But this approach is an impossible option for the Eastern Group's competitors.

If they do, it's just going to spend a lot of time and money developing a product that competes with their own VCRs. In fact, VCD can only be said to be a transitional product. Just when VCD has surfaced, the competition of various electronic companies on the technical level will only be a more advanced digital audio and video player that replaces VCD!

As for the way to deal with VCD at this stage, in addition to joining this camp, there are only unique marketing strategies! (To be continued.)